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our aim TO DELIVER FOR YOU, YOUR BRAND, AND YOUR TARGETS. we will do this through a combination of...

1 CREATIVITY 2 REALITY 3 EXPERIENCE 4 PROVEN ABILITY


36 YEARS OF PROVEN ABILITY. WE ARE EXPERIENCED SENIOR LEADERS OF A YOUNG DIVERSE TEAM. AD Creative has a proven track record in delivering industry-leading design solutions to clients in the UK and internationally, spanning over 36 years. This exposure to diverse business cultures has developed perspectives that allow AD Creative to deliver to client briefs, aims and ambitions - combining a reactive and pro-active service.

about us


our work is global... London – UK Retail overhaul for M&S Bakeries. > UK client > UK market > UK CEO > UK team > German shopfitting

Oslo – Norway Elkjøp- Scandinavia's largest electrical goods retailer with over 150 large stores. A new store at Ullevål-Oslo.

London - UK Two major projects for the world’s biggest brand Coca-Cola. > American client > Pan European market > UK and French team > Produced in France & UK

> Norwegian client > Norwegian market > Swedish CEO > UK and Norwegian team > Produced in Scandinavia

Singapore Launch of Coco, covering press PR and full graphic and packaging programme with local distributors. Plus exhibition stands. > New York client > Singapore market > French CEO > Singaporean and American team > Printed in Singapore (we have an established partner office in Singapore).

Norway UK

New York

Sweden

Finland

Denmark

Moscow Poland Germany Belgrade France Italy Portugal Istanbul Italy Spain Greece Egypt

Hong Kong Saudi Arabia

Singapore

Milton Keynes – UK Complete re-brand and re-packaging project for Welcome Break plus brand new website. > UK client > UK market > UK CEO > UK Team > Printed & produced in UK

Moscow – Russia A UK project for a Russian client living and working in the UK. A complete brand through to web project. > Russian client > TUK market > UK team > Printed and produced in UK

New Zealand


Gate 1

Gate 2

• Take the brief, analyse objectives.

THINK

• Check and analyse any competitive brands and market opportunities.

DEVELOP

Gate 3

DETAIL

Gate 4

• Develop with client and involved parties – gain any further insights that client has obtained.

• Set up final creative.

• Manage with client to clients internal process.

• Set up final artworks and print schedules.

• Question where necessary.

• Involve all interested parties and stakeholders.

• Add in insights where applicable (Category specific, audience specific). Either client supplied or from AD Creative.

• Produce second response to brief to client instructions.

• Consult with client and report.

• Set agreed timeline.

• Check for 'new thinking' initiatives in market.

• Internally discuss, question where necessary. • Check any issued client material and information for quality. • Provide and agree quotation, timings and budget targets.

• Agree with all parties that objectives are satisfied. • Obtain outline costings for project delivery – via agreed process.

DELIVER

• Manage to delivery.

>> review

– listen and learn. >> review results. >> review comments. >> review customer feedback. >> analyse and respond by creative directors and client.

• Check against initial brief and objectives. • Check with all involved parties again. • SIGN OFF. • ISSUE artwork via agreed process.

• SIGN OFF.

• Provide initial thoughts and response to brief, including visuals where applicable.

costing estimate against budget and timeline

costing update against budget and confirm timeline

costing update against budget and confirm timeline

costing update against budget and confirm timeline

>>

>>

>>

>>

Gate Three approval by Creative Director and client

Gate Four approval by Creative Director and client

Gate One approval by Creative Director

Gate Two approval by Creative Director and client


the work

Project: L&L France We look after the AlizĂŠ brand worldwide (except USA). This covers every single requirement of the brand including packaging, in-store promotion and presentation plus exhibitions. Complete exhibition at the TFWA show, Suntec Singapore international convention centre 2010.


the work

Project: L&L France A complete new brand and packaging for the launch of Coco - a premium blend of tropical island rhum and natural coconut milk. Recently launched in Singapore to immediate sales success. Plus the new AlizĂŠ Pomegranate brand extension.


the work

Project: Elkjøp Retail scheme for Scandinavia's largest electrical retail group. One of the key aspects of this project was to give the client increased impact and visiblity in the environment of Norway and work around planning regulations to deliver branding that is larger and more contemporary within the client's existing brand but without the huge expense of rebranding.


the work

Project: Elkjøp Retail scheme for Scandinavia’s largest electrical retail group. This store is Ullevål- Oslo. 4000m2 of retail space. A complex project as the site is made up of various buildings connnected by narrow corridors and a range of heights. Our scheme is based on a crisp clean approach to deliver clarity to the consumer and simple navigation.


the work

Project: Welcome Break Complete re-pack and rebrand for a substantial range of prepacked foods for this major UK motorway services operator. Plus a new in-store presentation. The project resulted in a 30% lift in sales.


the work

visit the site: www.welcomebreak.co.uk

Project: Welcome Break We were appointed to deliver a complete new web site for Welcome Break. This major project over 3 months meant a total rebuild for this client. Our core aims were to create a more customer focused site with more engaging navigation and an emphasis on brands.


the work service

repairs

Project: Lefdal Retail scheme for Norway’s largest discount electrical retail group (part of the Elkjøp group). The brief was to deliver a scheme that portrayed value and choice but maintained a modern crisp clarity.


the work

Project: Taittinger Champagne A flagship champagne bar for this Grande Marque of Champagnes. Located in London's Grosvenor House Hotel on Park Lane. We were briefed to deliver a high volume Champagne bar. Although a simple project we had to work around very strict instructions with regard to this iconic listed building


the work 12

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Bakery Samantha M&S Teas. The perfect blend

Baking for you today

8 Ravinda M&S jams. Perfect for spreading around

11 Try me.. I’m lovely

Try me ... I’m lovely

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“ So tasty, So popular, So we’re making more.. ”

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Project: M&S A design project in 2010 for the instore bakery. Our role was to deliver a 'polish' to the instore look and feel with a cleaner and more flexible trading environment. We were briefed to deliver a scheme that allowed for different trading volumes at times of day and still presented a quality impression to the consumer. This is one of many projects for this major UK retailer.


1 EXPERIENCED 2 CREATIVE 3 KNOWLEDGEABLE 4 FLEXIBLE many global brands trust us because we deliver the goals for them time and time again

we are


why not challenge us to resolve what’s keeping you awake at night?

The Royal Victoria Patriotic Building Trinity Road, London SW18 3SX, UK +44(0)20 8870 8743 John Graham: +44(0)7831 859 672 Email: john@adcreative.co.uk www.adcreative.co.uk

why not


Our work