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“Selling  Skills  –  5  Steps  To  Obliterating  Your   Fear  Of  Selling  For  Good”   by  Jon  Daniels  -­‐  www.salesboss.biz       Most  business  owners  and  entrepreneurs  have  no  problem  coming  up  with  ideas  of   how  to  make  money.  The  problem  they  do  have,  however,  is  a  total  sense  of  fear   about  taking  their  idea  to  market  and  find  the  people  who  pay  for  it.       People  will  not  just  magically  appear  and  freely  hand  over  cash.  You  have  to  be  able   to  sell  your  product  or  service  and  you  have  to  be  able  to  do  it  with  confidence.       This  is  why  so  many  business  owners  and  entrepreneurs  end  up  strapped  for  cash,   with  no  clients  and  just  a  high  level  of  stress  about  paying  the  mortgage  next  month.       The  good  news  is  I  am  here  to  help.  I  don’t  want  to  just  help  you  overcome  your  fear   of  selling.  I  want  to  help  you  OBLITERATE  your  fear  of  selling.       I  have  come  with  five  steps  for  you  to  do  this.       Step  1:  Get  Your  Identity  Sorted       You  are  going  to  get  an  identity  regarding  your  business  if  you  like  it  or  not.  As  it  is   going  to  happen,  make  sure  it  is  you  who  controls  your  brand  and  give  yourself  an   identity.       For  example,  I  help  business  owners  and  entrepreneurs  to  obliterate  their  fear  of   selling.  You  can  see  I  have  a  very  clear  prospect  in  mind  who  I  am  targeting  and  I   have  a  very  clear  problem  and  solution  defined  about  how  I  can  help  that  target   market.  I  am  in  control  of  my  brand.       Step  2:  Get  Confident       I  cannot  over  state  to  you  how  important  it  is  to  believe  in  what  you  are  selling.  You   must  believe,  without  a  shadow  of  doubt,  that  doing  business  with  is  the  best   decision  anyone  can  make.       Just  think  about  it.  If  you  turned  up  to  an  appointment  and  your  prospect  asks  you  if   your  product  is  any  good,  what  would  l  think  if  you  stuttered  or  flinched  before   saying  it  is  an  excellent  product?  

www.salesboss.biz    


Confidence  is  an  attractive  quality.  It  shows  strength.  It  means  your  prospects  will   trust  you.  Without  confidence,  you  are  dead  in  the  water.       Step  3:  Build  Your  Evidence       One  of  the  ways  to  get  this  unshakeable  confidence  in  what  you  are  selling  is  to  use   the  stories  of  you  past  success.  Look  back  throughout  your  career  and  take  every   success  and  learning  experience  you  have  had,  and  turn  it  into  a  story  that  you  can   tell  your  now  targeted  prospects.       People  love  stories;  it  relaxes  them  and  puts  their  guard  down.  It  makes  you  friendly   and  shows  you  know  what  you  are  talking  about.       Step  4:  Understand  Your  Customers       The  secret  to  being  successful  in  sales  is  to  understand  exactly  what  you  customers   want.  Once  you  know  what  they  want  it  is  easy  to  make  money  as  you  can  go  and   get  it  then  make  them  an  offer  they  cannot  refuse  to  buy  it.       Yet  so  many  people  don’t  do  this.  They  come  up  with  an  idea  and  run  with  it  before   actually  checking  out  the  market  place  to  see  if  anyone  actually  wants  the  idea  in  the   first  place,  or  if  they  do  want  it,  how  much  they  would  be  willing  to  pay  for  it.       It  is  so  important  to  research  your  market  before  investing  heavily  in  developing   your  business.       Step  5:  Solve  Problems  &  Offer  Solutions       The  final  step  here  to  obliterating  your  fear  of  selling  is  to  look  at  what  information   you  present  to  your  prospects  when  pitching.       Most  business  owners  will  just  talk  about  themselves  and  how  qualified  they  are   then  when  they  don’t  make  a  sale  they  lose  even  more  of  the  little  amount  of   confidence  they  had  in  the  first  place.       When  presenting  to  prospects  you  want  to  be  talking  about  one  of  two  things.  Either   you  talk  about  the  problems  you  are  prospects  are  having  so  they  see  you   understand  them  or  you  talk  about  solutions  about  how  life  will  be  after  doing   business  with  you.      

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The  amount  of  letters  after  your  name  really  isn’t  that  important  at  this  point  of  the   process.  Your  prospects  only  care  about  what  is  in  it  for  them.       So  there  you  have  it.       Take  action.       Implement  these  five  steps  and  very  quickly  you  will  notice  a  dramatic  improvement   in  your  sales  performance  for  your  business.       Any  business  owner  or  entrepreneur,  including  you,  can  improve  their  selling  skills   and  OBLITERATE  your  fear  of  selling  forever.       Get  Your  Free  Report       To  get  your  free  copy  of  "5  Ways  To  Obliterate  Your  Fear  Of  Selling"  CLICK  HERE       About  The  Author       Jon  Daniels  Jr  has  gone  from  bar  work,  to  telesales  to  selling  multi-­‐million  pound   corporate  deals  in  face  to  face  negotiations.  He  helps  business  owners  and   entrepreneurs  to  OBLITERATE  their  fear  of  selling.    Find  out  how  you  can  use  the   exact  selling  skills  he  uses  to  close  deals  by  visiting  http://www.salesboss.biz       Keywords:       Selling  skills,  selling  techniques,  sales  skills,  sales  techniques,  hate  selling,  fear  of   selling,  hate  sales       Author  Profile         Jon  Daniels  Jr  helps  business  owners  and  entrepreneurs  to  OBLITERATE  their  fear  of   selling.  Having  started  his  career  in  a  cocktail  bar  selling  expensive  £18  per  shot   Hennessy  Paradis  cognac,  he  moved  on  to  an  impressive  career  in  both  telesales  and   face  to  face  selling  with  the  UK  commercial  energy  industry  winning  awards  from   business  leaders  such  as  Sir  Roy  Gardener.  His  current  career  sales  value  totals  over   £300m  in  revenue…and  it  is  still  growing.       Currently  Jon  is  working  with  business  owners  and  entrepreneurs  to  help  them  to   get  more  clients  and  make  more  cash  using  this  trademark  Sales  Boss  Method.  Visit   his  site  for  more  details.  

www.salesboss.biz    


Overcome Your Fear Of Selling