JOHN CASTILLO D E S I G N & I L L U S T R AT I O N
INGRAM MICRO Ingram Micro Commerce and Fulfillment Solutions was primarily focused on Commerce and Forward Logistics. Since starting in 2016, the business changed after several aquisitions. The business now serves customers in Forward and Reverse Logistics, IT Asset Disposition, and Mobility and is now called Ingram Micro Commerce and Lifecycle Services. With new customers and several businesses under one company, the goals of the business changed. With the change, my role changed as well, which has allowed me to have more influence on the design direction. Considering mobile first design, I led my team in site audit and content reduction exercises to make an uninteresting B2B fulfillment company into something modern and exciting, standing apart from other competition.
CONTRIBUTION Lead Designer DATE 2018 - 2019
IMCFS WEBSITE Before
SMALLER HERO (300PX)
SITE AUDIT OF TYPE HIERARCHY
COMPLEX AND MEANINGFUL ICONOGRAPHY
CONDENSED AND REVISED MODULES
CATAGORY T3 ORIGINAL DESIGN Before
MOBILE FIRST After
RESPONSIVE DESKTOP After
SMALLER HERO (300PX)
SITE AUDIT OF TYPE HIERARCHY
PHOTOGRAPHY + SHAPE STYLING
B R A N D A W A R E N E S S I N I T I AT I V E AIRTECH, CHANDLER, DALLAS, NORWICH, SANTA CLARA, UK, VEGAS, WAALWIJK, MIRA LOMA, IRVINE
Platfor m Redesign Marketing Animation
N AV I G AT I O N REDESIGN
Introducing the new Shipwire Marketing Animation
Dollar Beard Club Customer Case Study V ideo
Operation Trust Peak Season 2016 V ideo
F I L M & A N I M AT I O N Clicking the images will open another tab to view content.
SHIPWIRE Shipwire, an Ingram Micro Brand, was founded in 2007. As the technology for the platform has changed, it was also time for the brand to evolve. Having a relevant and current brand is important to growing business and attracting new customers. I was hired to focus on updating all of Shipwireâ€™s assets. This work included overhauls to all designed assets.
CONTRIBUTION Sr. Visual Designer, Marketing DATE 2016 - 2017
BLOG REDESIGN Part of the IMC redesign includes reimagining how the blog is layed out. The new design features multiple subscription CTAâ€™s and an easier path to sorting through blog categories. Additionally, the primary hero module takes advantage of the large real estate.
AFTER BLOG Before
SUBSCRIPTION EMAIL CAPTURE IN HEADER
NEW HERO STYLE
EASY TO FILTER CATEGORIES
NEW CARD STYLES TO ADD VARIETY
THE CHRONICLE Heritage and Legacy are words that come to mind when describing the San Francisco Chronicle. Celebrating 150 years in 2015, one of the greatest challenges has been to bring a fresh approach to print and digital collateral. Projects have ranged from circulation materials to pushing brand aesthetic to target younger subscribers ages 25 - 44. Additionally, several inagural events branded for both San Francisco Chronicle and SFGate such as #lovelocalSF and Visionary of the year have required a fresh perspective for design approach.
CONTRIBUTION Sr. Visual Designer, Marketing DATE 2014 - 2016
SITE REDESIGN The San Francisco Chronicleâ€™s premium digital products needed a redesign of itâ€™s look and usability. Sites like USA Today, Newsweek, Wired and New York Magazine all looked and responded like a premium product. The challenge of this project was to redesign the interface, giving the web and mobile experiences their own identity, while still embracing the integrity of the 150 year old brand.
AFTER EASY TO SEE SECTIONS WITH STICKY NAV PAID SITE Before CLEANER DEFINED LATEST NEWS FEED
CONNECTION CARD FOR SOCIAL MEDIA
FAMILIAR LAYOUT FOR CUSTOMERS WHO ARE CLOSED TO CHANGE LARGER AD UNIT SPACE NEW BOLDER STYLING FOR GREATER IMPACT
NEW SECTION WITH FAVORITE COLUMNISTS
NEW TOP 5 TRENDING SECTION
NEW SECTION ICONS
HUBSPOT LANDING PAGE
Hearst Bay Area was created to be a voice for the sales representatives at the San Francisco Chronicle. Previously, sales reps had many stories, talking with potential clients and presenting themselves as an employee of The Chronicle, SFGATE, 46Mile, Hearst Media Services, Hearst New York, etc. Hearst Bay Area was created to get our Sales reps in the door with the name Hearst, but giving them one story and having a portfolio of products and advertising opportunites. The brand was created to be simple, match the style of The Chronicle and Hearst brands, but approach the market with a fresh and contemporary aesthetic. Thus, the logo features the Hearst brand typeface, as well as The Chronicleâ€™s primary marketing typeface, Gotham.
BRAND GUIDELINES Hearst Bay Area
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H E A R S T B A Y B A Y
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M E D I A
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H E A R S T B A Y
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SFGate will be leading the #LoveLocalSF
SPADEA Love Local SF
Day festivities on November 5th! GET READY! #LoveLocalSF
day is quickly approaching! Our online
detailed map allows you to view all of the events and activities various organizations and businesses are hosting on Wednesday, November 5th. So, go ahead. Start planning on how you will #LoveLocalSF that day at sfgate.com/lovelocalmap
to join us. We will be celebrating with a
CELEBRATIONS Below are the celebrations that are happening throughout San Francisco on November 5th
mobile show honoring our SF. The show will be traveling to different areas of the city throughout the day. Our GRANDE FINALE celebration will be at the at the Presidio Main Lawn from 6-8 PM featuring entertainment, music, food and drink provided by Off The Grid and many more fun SF-themed surprises!
Arts & Attraction 1
Ferry Building - 8:00AM - 8:20AM In Front of Market Bar - Ferry Building Financial District - 9:30AM - 9:50AM 601 Montgomery St. (across from the Transamerica Building) Union Square - 11:00AM - 11:20AM Post St. & Stockton St. Yerba Buena Gardens - 12:30PM - 12:50PM 701 Mission – Mission in between 3rd & 4th St. North Beach - 2:00PM - 2:20PM Stockton St. & Union St. Castro - 3:30PM - 3:50PM Castro St. & Market St. Presidio Main Lawn - 6:00PM - 8:00PM Montgomery St. in the Presidio
Wednesday, November 5th!
SFJAZZ “Special Seats at SFJAZZ” SFJAZZ.org 201 Franklin St., All day
to honor what makes our city unique.
Public Engagement for Public Schools “SF Loves Our Public Schools” 3750 18th St., 3:00 PM - 8:00 PM
Presidio Trust “#LoveLocalSF GRANDE FINALE” 103 Montgomery St., 6:00 PM - 8:00 PM
Tower Tours “Be a Tourist for the Day” 288 Beach St., 7:00 AM - 2:00 PM
San Francisco Ballet “Exclusive #LoveLocalSF Nutcracker Ticket Deal” SanFranciscoBallet.org 455 Franklin St., 10:00 AM - 10:00 PM
Craftsman and Wolves “Let #Love Rule at CAW” 746 Valencia St., 7:00 AM - 7:00 PM
Good Eggs “Give Local with Good Eggs” www.goodeggs.com, All Day
San Francisco City Guides “Golden Gate Park West End Tour (Our Bold Windmills)” 1690 John F. Kennedy Dr., 11:00 AM - 1:00 PM
CAN CAN Cleanse “Celebrate #LoveLocalSF with Red Juice!” 2864 California St., 4:00 PM - 6:00 PM
SF Zoo “Free SF Resident Day” 1 Zoo Road, 10:00 AM - 5:00 PM
Jamber Wine Pub “#jamberloveslocal” 858 Folsom St., 3:30 PM - 10:00 PM
Boudin at the Wharf “Commemorative #LoveSFDay Sourdough Bread at Bakers Hall” 160 Jefferson St., 8:00 AM - 9:30 PM
Holiday Ice Rink at Embarcadero Center “Donate & Skate!” Justin Herman Plaza, 10:00 AM - 9:30 PM
Four Barrel “Celebrate #LoveLocalSF day with Four Barrel” 375 Valencia St, 8:00 AM - 8:00 PM
Westfield San Francisco Centre “#LoveLocalSF Celebration” 865 Market St., 10:00 AM - 8:30 PM
Nordstrom “NORDSTROM San Francisco Centre’s #LoveLocalSF Celebration” 865 Market St., 10:00 AM - 9:00 PM
Dirty Habit “Loveable Trixter Libation” 12 4th St., 5:00 PM - 10:00 PM
Smuggler’s Cove “Lost Exotic Cocktails of San Francisco” 650 Gough St., 5:00 PM - 11:59 PM
Ala Romana “Celebrate SF with Our Mezzaluna Pasta!” 1098 Jackson St., 5:00 PM - 9:30 PM
OneUP Restaurant & Lounge “345 Happy Hour” 345 Stockton St., 3:00 PM - 6:00 PM
Gather “20% off all San Francisco themed tees party!” 541 Octavia St., 11:00 AM - 7:00 PM
Palm House “SF Slushy Celebration” 2032 Union St., 5:00 PM - 11:00 PM
SusieCakes “Decorative Cupcakes” 2109 Chestnut St., 10:00 AM - 8:00 PM
Birch “Celebrate SF with Our City Flower -- The Dalhia” 564 Hayes St., 11:00 AM - 6:00 PM
La Urbana “#LoveLocalSF Cocktail at La Urbana” 661 Divisadero St., 5:30 PM - 11:00 PM
Coqueta “Beso de Barca” Pier 5, Embarcadero Dr., 5:00 PM - 10:00 PM
Gaslight & Shadows Antiques and Jane Consignment “Celebrate San Francisco Sale” 2335 Clement St., 12:00 PM - 5:00 PM
Sports Basement ““Local” is our middle name Shopping Party” 1590 Bryant St., 4:00 PM - 8:00 PM
State Bird Provisions “LoveLocalSF Night” 1529 Fillmore St., 5:30 PM - 10:00 PM
20th Century Cafe “#LoveLocalSF” 198 Gough St., 8:00 AM - 9:00 PM
The American Grilled Cheese Kitchen “Moscone Grilled Cheese & Drink Special” 1 South Park, 8:00 AM - 5:00 PM 2400 Harrison St, 9:00 AM - 9:00 PM
** 25 26
13 SF-Marin Food Bank “City-Wide Food Drive” City-Wide, All Day
Duboce, Precita, & Dolores Park Cafe “Red Juice Round-Up” 2 Sanchez St., 7:00 AM - 8:00 PM
Swank Cocktail Lounge at Laurel Inn “#LoveLocalSF Drink Specials” 488 Presidio Ave., 5:00 PM - 12:00 AM
The Candy Store “Save On Locally Made” 1507 Vallejo St., 11:00 AM - 7:00 PM
12 826 Valencia & LoveYou2.Org “Inscribe SF Love Letters w/ 826 Valencia” 826 Valencia St., 12:00 PM - 6:00 PM
O Izakaya Lounge “#LoveLocalSF Drink Special” 1625 Post St., 5:00 PM - 11:00 PM
Yank Sing “Eggtarts for #LoveLocalSF” 101 Spear St., 11:00AM - 4:00PM
Artista “ARTISTA LOVES SF” Online, 1:00 AM - 11:59 PM
Library Bar at Hotel Rex “Celebrate #LoveLocalSF Day” 562 Sutter St., 5:00 PM - 9:00 PM
11 Contemporary Jewish Museum “Discounted Tickets” 736 Mission St., 11:00 AM - 5:00 PM
Scala’s Bistro “Sole + SF Chocolates Specials” 450 Powell St., 8:00 AM - 10:00 PM
Yellow Leaf Hammocks “#LoveLocalSF in a Hammock Grove” Presidio Main Post Lawn, 6:00 PM - 8:00 PM
10 California Historical Society “#YosemiteintheCity” 678 Mission St., 12:00 AM - 5:00 PM
A CITY-WIDE CELEBRATION celebration
Kara’s Cupcakes “Special SF Cupcakes” 3249 Scott St., 10:00 AM - 8:00 PM 900 North Point, 10:00 AM - 8:00 PM
OffTheGrid at the Presidio “#LoveLocalSF Grand Finale Party” Presidio Main Post Lawn, 6:00 PM - 8:00 PM
Mabuhay “Local Love From Mabuhay” 1195 Church St., 11:00 AM - 5:00 PM
Spice Ace “San Francisco Spice Blends” 1821 Steiner St., 10:00 AM - 6:30 PM
Whole Foods Market “In-store Sampling of SF-based Products” Franklin 12:00 PM - 2:00 PM SoMa Potrero Hill Ocean Haight 4:00 PM - 7:00 PM Market St. Noe Valley 11:00AM - 7:00PM
Fiddlesticks “FREE gift with purchase and 15% OFF all day” 540 Hayes St., 10:00 AM - 7:00 PM
Benny Gold “Holiday 2014 Dearborn Collection Release Party” 3169 16th St., 6:00 PM - 9:00 PM
Saks Fifth Avenue “Sights of SF” 384 Post St., 10:00 AM - 7:00 PM
San Francisco Flower Mart “SF Flower Finds” 640 Brannan St., All Day
Aldea Home “Birthday Party featuring RAWDANCE” 890 Valencia St., 5:30 PM - 8:00 PM
Farmgirl Flowers “Enjoy 10% Off Your Purchase” Online, 1:00 AM - 11:00 PM
EQ3 “Sip, Shop, Save San Francisco” 2299 Alameda St., 10:00 AM - 8:00 PM
Elizabeth Charles “Mates Rates!” 2056 Fillmore St., 11:00 AM - 7:00 PM
Taylor Stitch “#LoveLocalSF 20% Off Sale!” 2030 Chestnut St., 11:00 AM - 7:00 PM
Tigerlily Perfumery “Celebrate San Francisco Scents” 973 Valencia St., 1:00 PM - 6:30 PM
Jest Jewels “Jest Jewels Loves our Locals!” 1869 Union St., 10:00 AM - 7:00 PM 3 Embarcadero Center, 10:00 AM - 7:00 PM
Cliché Noe Gifts + Home “The Winery of Treasure Island & Poco Dolce Chocolate tastings!” 4175 24th St., 10:00 AM - 7:00 PM Pipers Shoe Parlor “Pipers Shoe Parlor #LoveLocalSF Sale” 1682 Haight St., 11:00 AM - 7:00 PM
Online and City Wide
everyone invited EVERYONE is IS INVITED
our signature color, red.
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27 93 52 21 39 60 88 91 32 10 9 74 11 65 64 29
Dog Eared Books “Read Local Day” 900 Valencia St., 10:00 AM - 10:00 PM
Heath Ceramics “Seasonal Red Collection” 2900 18th St., 10:00 AM - 6:00 PM
Amy Kuschel “Peace and #LoveLocalSF” 23 Grant Ave., 5th Floor, 1:00 PM - 7:00 PM
Carousel Consignment SF and Wallflower Boutique “Music, films, and fun!” 2391 Mission St., 1:00 PM - 9:00 PM
Covet Boutique “Covet Craft Social” 2042 Union St., 4:00 PM - 7:00 PM
Converse “Lace up with #LoveLocalSF!” 838 Market St., 12:00 PM - 6:00 PM
Learn more at SFGate.com/LoveLocalSF
Uber “Uber Loves Local” City-Wide, All Day!
Joie de Vivre Hotels “#LoveLocalSF by staying in San Francisco Joie de Vivre hotels” 530 Bush St., 9:00 AM - 9:00 PM
Bay Area Soapbox “Remember, Remember, a Night to Misremember” 1560 Powell St., 6:00 PM - 12:00 AM
Culture Lab “The Civic Minded Start-Up” 1019 Market St, 6:00 PM - 8:00 PM
and partners to help make special SF-centric celebrations possible on November 5th was declared #LovelocalSF day and both SFGate and an entourage of partners helped paint the town red in a variety of fun and interesting ways. With a total profit revenue of $4.5MM in media value, 9.4MM pageviews, 200 partners, 75+ sponsors, 25.3MM impressions The newly redesigned SFGate is loving local now more than ever. Be sure to check out our #LoveLocalSF top 20 lists covering everything from the top ice cream places to the best urban outings in the Bay Area.
Wednesday, November 5th, 2014. With the help of the mayor’s office,
is November 5, 2014 We want to hear from
Use #LoveLocalSF on social to tell us things like the
through attending or hosting events, special promotions, and by wearing
to show their San Francisco pride
kept it afloat for two decades. The objective was to enlist advertisers
whole new level of love for SF!
Boulevard “Cable Car Cocktail” 1 Mission St., 11:30 AM - 11:00 PM
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and 6.4MM+ people reached via social media, the celebration reached a
Cole Hardware “Create a Planter from a Salvaged Item” 956 Cole St., 5:00 PM - 8:00 PM 3312 Mission St., 5:00 PM - 8:00 PM 70 4th Street 2254 Polk St, 5:00 PM - 8:00 PM
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instigate a city wide celebration for the city that has supported it and
Furniture Vault “Locals’ Appreciation Day” 275 Rhode Island St., 10:00 AM - 6:00 PM
With the 20th anniversary and redesign of our site, SFGate wanted to
Flirty Dance Fitness “Flash Mob Fun” Presidio Main Post Lawn, 7:00 PM - 7:15 PM
theBalm Cosmetics “Celebrate SF with theBalm Cosmetics!” 788 Valencia St., 11:00 AM - 8:00 PM
If you or your organization are interested in hosting an event, please learn more at www.sfgate.com/lovelocalsf/partnerfaq
FLAX Art & Design “#LoveLocalSF at FLAX Art & Design” 1699 Market St., 9:30 AM - 7:00 PM
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San Francisco Brewers Guild “SF Brewery Tasting Party” 1168 Folsom St #101, 6:00 PM - 9:00 PM
SoulCycle “#LoveLocalSF Ride” 2095 Union St., 4:30 PM - 5:30 PM
Starlight Room “Classic Cable Car Cocktail Creation” 450 Powell St., 6:00 PM - 10:00 PM
E&O Kitchen and Bar “Be a SF Bartender” 314 Sutter St. , 12:00 PM - 10:00 PM
SF-centric song and your
burrito. Follow all mentions of #LoveLocalSF at SFGate.com/LoveLocalSF.
to a city-wide celebration to honor what makes our city unique.
Learn more INSIDE!
Osher Learning Institute “Epidemic of Child Sex Trafficking” 835 Market St., 6th Floor, 1:00 PM - 2:30 PM
SPECIAL SECTION VOTY W inner
VOTY Print Ad
W I N N E R E VA N M A RW E L L E D U C AT I O N S U P E R H I G H WAY
MEET THE NOMINEES E AC H M O N DAY Visionary leaders change paradigms – individuals who make the world a better place by employing new, innovative ideas.
Visionary of the year was a 3 month long marketing campaign with a C level executive dinner and awards ceremony. The inaugural “Visionary of the Year“ event, in collaboration with Saint Mary’s College’s School of Economics and Business Administration celebrated Bay Area innovators who have redefined their professions and improved the community through a prestigious awards program. Marketing of the event included print ads, digital ads, homepage
The Chronicle and a team of judges, including Laurene Powell Jobs, Ronnie Lott, Anne Wilson, Daniel Lurie and Zhan Li, have nominated 12 Bay Area residents for the first-ever Visionary of the Year award. Each Monday, The Chronicle's Bay Area section will profile a new candidate for the Visionary title.
take overs, invitation, and full event branding. The program focused on championing leadership characteristics that both embodied the San Francisco Chronicle’s spirit and inspire others to make a difference. These 13 nominee’s were selected by a committee of 6 including Anne Wilson, Chief officer of United Way Bay Area, Daniel Luri, founder of poverty fighting organization Tipping Point, Ronnie Lott, the 49ers Hall of Fame cornerback, Zhan Li, dean of business school at Saint Mary’s and Laurene Powell Jobs, founder and chair of Emerson Collective and wife of Apple icon Steve Jobs.
F O R M O R E I N F O R M AT I O N
HOMEPA GE TAKEOVER VOTY Voting Campaign 3 PROGRAM VOTY Gala Event Guide
PRESENTED BY THE SAINT MARYâ€™S MBA
CHRONICLE MEMBERSHIP PROGRAM SUBSCRIPTION LANDING PAGE
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LINKEDIN Custom W idget Channel Displays
SIGNET MEDIA Signet is a digital media and display network solution provider specializing in content creation, management and distribution across enterprise networks and platforms. These solutions included interactive kiosks, media and video walls, wayfinding signage, briefing centers and environmental signage for tradeshows and kiosks.
CONTRIBUTION Digital Media Designer DATE 2013 - 2015
NIKE Meeting Room & Event Displays
NIKE Interactive Retail Store Display
LOCKHEED MARTIN Interactive Infor mation Display & Custom Timeline
STARBUCKS Interactive Channel Kiosk
STARBUCKS Whiteboard wireframing
STARBUCKS Kiosk to scale
LOCKHEED MARTIN INTERACTIVE INFORMATION DISPLAY AND CUSTOMIZED TIMELINE
PLANET CASSANDRA This project focuses on updating the current website look and feel. Planet Cassandra went live in 2011, only providing a basic look for the new website. Originally, there was no theme, and no real design effort was initially created. Now, with hundreds of companies including Ebay, Disney, and GoDaddy.com, a real need for a an aesthetically pleasing website has come. Users of this product include an audience ranging from 25 - 45 and the demographic is generally program Architects, Data Ops, and Developers.
CONTRIBUTION Digital Media Designer DATE 2013 - 2015
CONTENT Meeting Room & Event Displays
N AT I V E This project focuses on creating a brand composed of several pieces. The challenge for this project is found in giving each piece its â€œflareâ€? but maintaining a cohesive feel. Bright colors, fun icons, illustrations and energetic photography work together to create a youthful event.
CONTRIBUTION Designer, Freelance DATE 2013
WELCOME GUIDE TO
now open. Please log in or register for your Native.com account in order
d you will benefit from enhanced customer support, social media als and potential upgrades. Register your wristband prior to applying e unable to read your Unique ID number once on your wrist.
ISTBAND YOU WILL BE WEARING.
nd on NativeFestival.com you will have the option to connect your r wristband to check in automatically at any of the RFID portals near tival.
$$$. It will not be replaced if lost, stolen, damaged or destroyed. Each e by one person for all three days of the festival and is non-transferable. VE or attempt to loosen your wristband! Improperly applied wristbands will tival and require a readjustment fee of $25!
Venue gates open at 11:00AM each day Camping opens Thursday 9:00AM Rain or Shine Festival pass must be worn at all times
Line Up / Set times subject to change For minute to minute changes and a complete schedule, download the official Native App now available on iTunes.
TBAND ON UNTIL YOU HAVE READ THESE INSTRUCTIONS CAREFULLY & ARE ON YOUR WAY TO NATIVE!
f the re he
istband. istance nd the urity.
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