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Elements Performance iBuilt TOugh Welcome to the first Ridgeline Newsletter of 2013, ELEMENTS. The aim of the newsletter is to keep you informed of what’s going on in the world of Ridgeline. Since its arrival in the UK in 2007 Ridgeline Clothing has built a reputation for being no nonsense clothing that does what is says on the tin, but is also great value for money and this is a strategy that we intend to keep in the forefront of our development process. You will see in this issue that we have managed to keep the cost of fit for purpose clothing to a sensible level, this is because we are aware that you need to be able to offer the consumer great value for money as well as being able to maintain your profit margins.

Warmth Comfort Durability Functionality

COMING SOON

New Arrivals

Pintail Smock

Torrent Euro II Jacket

Special Offers

Clearance

Tactical Drag Bag

3D Leaf Suit

Highland Outdoors Ph: 0845 099 0252 Fax: 01857 341 111 sales@highlandoutdoors.co.uk www.highlandoutdoors.co.uk

Nigel Winkle clothing@highlandoutdoors.co.uk Tel: 07563 616 424


New Gear Performance IBuilt Tough Just landed! A huge Ridgeline Shipment of the new high performance gear has just landed. To ensure you don’t miss out on these new and exciting products order now to maximise your profit margin.

Pintail Smock

Stock Code: RLCPAP

S-5XL Olive and Teak Ideal for the person that needs a waterproof smock but not the weight of the Extreme wet weather gear. Pack away, quite, windproof and waterproof

Std Trade:

£47.49

Pintail Pant

SRP Price:

£89.95

Stock Code: RLCPPI

S-5XL Olive and Teak With the unique selling feature of the Tri-Fit leg adjustment system the pintail pant is ideal for High seat work, Foxing, picking up and general field work.

Std Trade:

£56.24

Sovereign Shooting coat S-5XL Olive

SRP Price:

£99.95

Stock Code: RLCSJSO

This light weight shooting coat is a great coat whether you’re shooting or going into town, it’s at the right prices also. Made with RL-Litetex this coat will knock the socks off the rivals.

Std Trade:

2

£93.74

SRP Price:

£179.95

www.ridgelineclothing.co.uk Become a Ridgeline Major Stockist and receive an extra 20% discount on standard trade pricing


New Gear Performance IBuilt Tough

Mallard Jacket

Stock Code: RLCPJM

Teak and Olive,S-5XL Excellent light weight jacket which has proved so popular and is now available in teak.

Std Trade:

£38.74

SRP Price:

£68.95

Mackenzie Vest Stock Code: RLCFM S-5XL Olive and Teak. If you like body warmers you will love this, waterproof outer and fleece inner this vest is ideal when you need your arms free but your body warm.

Std Trade:

£39.99

SRP Price:

£74.95

As you can see we have put a bigger range of teak garments in the range this year, this will enable you to offer your customer an alternative colour to olive. www.ridgelineclothing.co.uk Become a Ridgeline Major Stockist and receive an extra 20% discount on standard trade pricing

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New Season Arrivals Performance IBuilt Tough Due End of august During the last year we have developed clothing that is both great value for money and excellent quality, keeping with this trend we are pleased to announce that the following garments will available towards the end of August.

Torrent Euro II

Stock Code: RLCFT2EJ

S-5XL Available in Olive and Teak Due to the popular demand of this excellent jacket, we decided to re-develop this garment taking into consideration the current economic climate, and we did it. We have also listened to you about sizing.

Due End of august

Std Trade:

£52.49

Monsoon Euro II

SRP Price:

£89.95

Stock Code: RLCPAME2O

S-5XL Olive Yes its back the Ridgeline Monsoon Euro II in Olive, after its initial launch last year it was unsure how popular the Monsoon would be in Olive. But it’s had proved to be a great success so we have doubled the order, but not the price.

Due End of august

Std Trade:

£87.49

Highland Jacket

SRP Price:

£149.95

Stock Code: RLCJHSO

S-5XL Olive

This jacket has been developed for the all-round shooter, this will be at home in the field or on the clay range. Made from fleece with a water resistant membrane it is weather proof, durable and washable.

Due End of august

Std Trade:

4

£37.44

SRP Price:

£69.95

www.ridgelineclothing.co.uk Become a Ridgeline Major Stockist and receive an extra 20% discount on standard trade pricing


New Season Arrivals Performance IBuilt Tough Due End of august

Grizzly Euro

Stock Code: RLCJGJBE

S-5XL Black We decided that we would have a little experiment with the Grizzly this year and have ordered 300 in black, why you say well due to the popularity of the garment and because some retailers ask we thought why not.

Due End of august

Std Trade:

£41.24

Kids Cub

Stock Code: RLCKKCUBB

SRP Price:

£69.95

Size: 8,10,12,14 Black only After the success of the Grizzly Euro we did not want the kids to miss out, made from fleece with membrane the cub jacket is versatile and warm. Ideal for field work, camping or, school the universal black colour allow this garment to be worn anywhere.

Due End of august

Std Trade:

£24.99

Kids Deer Hoodie

SRP Price:

£39.95

Stock Code: RLCKDEER

Size: 8,10,12,14 Olive This garment has proved very popular with the younger customers so we decided to offer this to the kids, warm, comfortable and trendy the kids will sure love this.

Due End of august

Std Trade:

£17.49

SRP Price:

£27.95

www.ridgelineclothing.co.uk Become a Ridgeline Major Stockist and receive an extra 20% discount on standard trade pricing

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New Season Arrivals Performance IBuilt Tough

Sniper Bag

Stock Code: RLGBRSNP47/54

Olive only 47” and 54” We developed this carrier for the shooter that likes to take care of his equipment, packed with features and with modern styling the Sniper rifle carrier is the ideal add on for that premium rifle sale.

Due End of august

Nett Trade*:

£59

Trooper Bag (Olive)

SRP Price:

£99.95

Stock Code: RLAPHT/0

Olive and Teak This is a great load carrier, large capacity and rugged design this bag has already created a stir. With its great looks and attention to detail the Trooper will be available soon.

Due End of June

Nett Trade*:

£22

SRP Price:

£44

* Nett trade is not applicable with Major Stockists Discount

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Current Stock Performance IBuilt Tough Keeping with the strong demand for our current lines, we have more stock arriving in August of our popular lines indicated below. We have great stock of the majority of this product at the moment (current sizes available shown) and have more stock coming through to the season. Just another part of the dedication that Ridgeline has to our stockists!

Monsoon

S-5XL Stock Code: RLCPAME2T

• Ridgeline’s waterproof/breathable and abrasion-resistant seam-sealed RL-TEX TM three-layer shell • Adjustable waist clinch

Std Trade:

Roar

• Adjustable double-cuff system with selffabric outer cuffs and internal neoprene cuffs • Removable hood • Large hand warmer pockets

£87.49

SRP Price:

£149.95

S-5XL Olive And Teak Stock Code: RLCPJRE2

• Waterproof/breathable and abrasion-resistant seam-sealed RL-TEX TM three-layer shell • Full-length zip with double-function storm flaps • Two big cargo patch-pockets

Std Trade: Mallard

£82.49

SRP Price:

£144.95

S-5XL Olive and Teak Stock Code: RLCPJM

• Ridgelines’ unique seam-sealed QUIET-TEX TM laminated shell • 100% waterproof and windproof • Two deep cargo pockets

Std Trade:

Grizzly

• Waterproof zipped binocular chest pocket • Generous detachable hood system • Adjustable double-cuff system with fabric outer cuffs and internal neoprene cuffs to keep water out and warmth in • Two zipped hand warmer pockets

£38.74

• Shooters hood for perfect shooting visibility • Full-length double-zip and buttoned storm-flap • Velcro-clipped cuffs

SRP Price:

£69.95

S-5XL Olive only Stock Code: RLCJGJO

• Large roomy hood • Windproof • Weatherproof • Hand warmer pockets

Std Trade:

• Velcro cuffs • Large pockets

£41.24

SRP Price:

£69.95

www.ridgelineclothing.co.uk Become a Ridgeline Major Stockist and receive an extra 20% discount on standard trade pricing

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Special Offers Performance IBuilt Tough

BUY 1 GET 1 FREE!

Black Beenie Stock Code: RLABFB Double-layer beanie made of lightweight anti-pill SOUTHERN STAR 200 micro-fleece to keep your head warm without weighing you down.

Std Price:

£3.49

SRP Price:

£6.70

Clearance Ridgeline Slash Caps

BUY 1 GET 1 FREE!

Camo only

Stock Code: RLACS

Our sturdy Camo cap with a stylish swish of black on the peak.

Std Price:

£3.99

Ridgeline Tactical Drag Bag

SRP Price:

£7.66

Olive only

Stock Code: RLADRAGA The new Ridgeline Drag Bag has been developed for the serious shooter. Can be used as a rifle carry bag, a sniper style drag bag or a tough shooting mat. Made of heavy duty canvas / denier and fitted with high density padding for protection of your valued firearm. Supplied with loads of webbing loops for the addition of all your accessories and also has a removable ammo pouch with loops for 10 rounds of 308. Detachable Heavy duty adjustable sling with padded shoulder pad included.

Std Price: £49.99

Offer price:

£34.95

5 Pocket Bum Bag

SRP Price:

£99.99

Olive only Camo

Stock Code: RLAPBB5O This five-pocket bum-bag has five zippered pockets and holds almost as much as a day-pack, but is easier to organise and access. Crafted of durable, bonded fleece, it is silent and reliable.

Std Price: £9.95

Offer Price:

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£7.50

SRP Price:

£21.95


Media & Ambassadors Performance IBuilt Tough As some of you will have noticed we have started using You tube to demonstrate Ridgeline on the World Wide Web, this is a great way of reaching the end user and keeping them informed of new developments and garments, it also allows us to explain the features and benefits of the product, using a different method of communication that is being used increasingly by the young and old alike. Once we have posted a video it is easy to upload onto your own web pages and embed it where you feel it will be most useful, all you have to do is copy the link and paste it to the product page and you will increase the saleability of the product.

Website

www.ridgelineclothing.co.uk

After a long absence from the internet Ridgeline UK now has its very own website. The site contains all of the new clothing and bags with codes and colour specs to match. It also has other useful information such as size charts, fabric specifications, care instructions and most importantly a list of all the Major Stockists so the consumer can locate their nearest retailer. We have also imbedded the You Tube videos into the web site so that the consumers can access these without having to visit the You Tube site. We have also included an events page on the website so the public can see where we will be exhibiting over the year, you are free to use this to promote any event that you are hosting all you have to do is email Tom at it@highlandoutdoors.co.uk and give him the details and he will add this to the page.

Facebook Do not forget that Ridgeline is on Facebook, if you have not done so already please visit the page and click LIKE to receive posts and post comments.

Ambassadors

Conor MacFlynn

(Field target champion) 2013 NEFTA Champion

Kate Macrea

(Wildlife Photographer)

Alex Hinkins (Pro-stalker)

Stan Headley (Author and professional fisherman)

Sponsorship This year we have decided to sponsor the Scottish national fly fishing championships. We also decided that we needed to find a good home for all the samples, mislabelled and soiled stock that we have so we decided to give this to Riseholme College near Lincoln. These items will be used by the young men and women who attend the college to become gamekeepers, farriers, horticulturists, veterinary assistants and all work outdoors most of the time.

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Major Stockists Program Performance IBuilt Tough Become a Ridgeline Major Stockist and receive the following benefits: 20% discount off of standard trade pricing (Not accessories) Inclusion within advertisements in the shooting press Access to the latest special offers & latest products 60 days terms on the first order (approved accounts) Ability to ship direct to customer Details added to the Ridgeline website Access to POS Support Available for shows and events Access to media for e-commerce For more information about becoming a Ridgeline Major Stockist contact Nigel Winkle at: Email: clothing@highlandoutdoors.co.uk

Tel: 07563 616 424

Who will be more than happy to discuss the terms & conditions whilst at the same time introduce you to the Ridgeline product range

Competition Time For your chance to win a brand new Ridgeline Pintail Smock simply find Walley on the gallery page and email: clothing@highlandoutdoors.co.uk the picture number to be entered into the Prize Draw at the end of June!

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Future Developments Performance IBuilt Tough As ever we are always looking to bring products to market that are not only different but fill a gap in the market, these products must also be competitive and have features that are useful without being unwanted. This is the reason I try to involve all of the Major Stockist in the development of the new clothing and gear, I take your input very seriously as I am aware that most of you are not only retailers you are experts in your particular chosen discipline and as such know what is needed from a product. We have some great new garments and products lined up for developments over the coming months, and will be asking your opinions on my travels over the coming months so please feel free to give your opinions, good or bad they all count.

Ridgeline Clothing For Personal Use There is no better endorsement of a brand than if the professionals in the trade use it, therefore Ridgeline will be more than happy to offer great discounts to the trade on clothing that is for personal use. To take advantage of this offer speak with your local area representative or contact Nigel on 07563 616424. I would like to thank you all for your continuing support and as ever if you have any issues with warranty returns or are unsure to how you should deal with them, feel free to contact me and I will give you clarification. I will also be more than happy to help in any way that I can to assist you in promoting the brand; hand in hand with this you will be pleased to hear we are also be developing more POS which we hope will be available before September. This just leaves me to say have a great summer and look forward to the next newsletter that will be in August. For further information on Ridgeline UK please contact Nigel Winkle Email: clothing@highlandoutdoors.co.uk Web: www.ridgelineclothing.co.uk

Highland Outdoors Ph: 0845 099 0252 sales@highlandoutdoors.co.uk www.highlandoutdoors.co.uk

Nigel Winkle clothing@highlandoutdoors.co.uk Tel: 07563 616 424

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Ridgeline June Newsletter  

The latest issue of "Elements" the Ridgeline Newsletter

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