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Selling Your Home With Confidence!

© 2021 john berger, inc. all rights reserved


LakeAnnaHome.com


DOING MORE FROM

FOR SALE TO SOLD

Welcome & Thank You! Thank you for taking the time to view our marketing proposal and for the opportunity to be of service to you and your family. This plan demonstrates how you benefit from employing The Berger Team to sell your home. We are a husband-and-wife team with a large support staff. You get two professionals for the price of one! You want maximum exposure of your home to the marketplace and trusted real estate advisors who will competently represent you. Rest assured we will expertly market your home for sale and look out for your best interests throughout every step of the home selling process. We look forward to answering all your questions. Let’s plan to chat soon at your convenience over a cup of coffee or if you prefer, we can Zoom or FaceTime with you! Best Wishes,

KEEP CALM AND

START PACKING

Home shown was marketed & sold by The Berger Team!


Sold for $655,000 98% of List Price In 35 Days


Contents The Real Estate Leader – RE/MAX . . . . . . . . . . . . . . . . . . . . . . . . .

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RE/MAX Versus the Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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You Benefit From Our Experience . . . . . . . . . . . . . . . . . . . . . . . . .

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98% Seller Satisfaction! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Over 800 Families Served! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Professional Representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Berger Team Business Philosophy . . . . . . . . . . . . . . . . . . . . . . . . . 16 Client Testimonials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Five Star Service! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1 1. Comparative Market Analysis & Pricing . . . . . . . . . . . . . . .

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2. Home Preparation & Staging . . . . . . . . . . . . . . . . . . . . . . . . 24 3. Customized Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 a. Maximum Exposure via the Internet & MLS . . . . . . . . 28 b. Professional HDR Photography . . . . . . . . . . . . . . . . . . . 30 c. Aerial Video & Photography . . . . . . . . . . . . . . . . . . . . . .

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d. Brochures & Financing Flyers . . . . . . . . . . . . . . . . . . . . 33 e. Digital Marketing – Ecards & Retargeting Ads . . . . . . 34 f. Print Advertising + SMS Technology . . . . . . . . . . . . . . 36 g. Matterport Interactive 3D Tour . . . . . . . . . . . . . . . . . . . 38 h. Video Walk Through - Zillow & Trulia . . . . . . . . . . . . . 40 i. Virtual Tours - Panoramas, 360’s & Video . . . . . . . . . .

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j. ShowingTime Scheduling Service . . . . . . . . . . . . . . . . . 42 j. Open Houses – Yes We Do Them! . . . . . . . . . . . . . . . . . 43 l. Certified Luxury Home Marketing Specialist . . . . . . . 44 m. Luxury Home Syndication . . . . . . . . . . . . . . . . . . . . . . . 45 n. The RE/MAX Collection – Fine Homes . . . . . . . . . . . . 46 4. Skillful Negotiation & Sage Advice . . . . . . . . . . . . . . . . . . . 48 5. Expert Transaction Facilitation . . . . . . . . . . . . . . . . . . . . . . 50 Children’s Miracle Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Moving Forward . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 The Berger Team Pledge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57



The Real Estate Leader

MORE CONSUMERS VISIT

REMAX.COM THAN ANY OTHER REAL ESTATE FRANCHISE WEBSITE THE NUMBER ONE RE/MAX BROKERAGE ON THE EAST COAST


RE/MAX INTERNATIONAL

RE/MAX By The Numbers

15.6

Average Transactions 1

32.5%

Brand Awareness 3

8,629

Offices Worldwide

965,859

U.S. Transaction Sides 2

110+

Countries & Territories

130,889

Associates Worldwide

©2020 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2019, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; other competitor data is from company websites and industry reports. 1 Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing 2019 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages were reported in the 2020 T360 Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2019 transaction sides: Berkshire Hathaway HomeServices, Realty ONE Group and Realty Executives. Berkshire does not include HomeServices of America. 2 Totals for Sotheby’s, Realty Executives, Realty ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals for all other brands include commercial transactions. 3 MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 20_302525

6


RE/MAX INTERNATIONAL

2020

USA

THE

RE/MAX VS INDUSTRY ®

Choose the brand with outstanding agents, leading brand awareness and an unmatched global presence.

NATIONAL, FULL-SERVICE BROKERAGE BRANDS TRANSACTION SIDES PER AGENT (LARGE BROKERAGES ONLY)1

U.S. TRANSACTION SIDES2

BRAND AWARENESS (UNAIDED)3

COUNTRIES & TERRITORIES

OFFICES WORLDWIDE

AGENTS WORLDWIDE

15.6

965,859

32.5%

110+

8,629

130,889

9.2

117,126

1.4%

37

2,300

35,400

7.3

684,981

18.5%

43

3,100

96,300

7.0

370,289

24.2%

84

11,600

131,800

6.9

1,071,208

11.6%

44

1,060

169,317

6.7

335,440

6.0%

7

1,500

50,091

6.4

79,351

1.7%

5

390

13,000

6.4

126,211

3.2%

70

1,000

23,300

6.0

41,923

0.3%

8

500

8,000

5.7

69,557

0.2%

2

280

12,203

5.6

84,732

0.8%

1

300

15,000

5.3

130,627

0.3%

4

4

24,557

4.2

68,400

0.2%

1

190

18,000

©2020 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2019, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2019; other competitor data is from company websites and industry reports. 1 Except as noted below, transaction sides per agent are calculated by RE/MAX based on 2020 REAL Trends 500 data, citing 2019 transaction sides for the 1,711 largest participating U.S. brokerages. Coldwell Banker includes NRT/Realogy Brokerage Group. For the following competitors, averages were reported in the 2020 T360 Real Estate Almanac’s Top 20 Residential Real Estate Franchisors based on Transaction Sides, citing 2019 transaction sides: Berkshire Hathaway HomeServices, Realty ONE Group and Realty Executives. Berkshire does not include HomeServices of America. 2 Totals for Sotheby’s, Realty Executives, Realty ONE, Compass, eXp Realty and HomeSmart are for residential transactions only while totals for all other brands include commercial transactions. 3 MMR Strategy Group study of unaided awareness among buyers, sellers, and those planning to buy or sell; asked, when they think of real estate brands, which ones come to mind? 20_302525

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40% more transactions than our closest competitor in the Greater Washington market.

RE/MAX Allegiance

RE/MAX ALLEGIANCE

RE/MAX Allegiance Associates averaged 60% more volume and nearly 40% more transactions than our closest competitor in the Greater Washington market. Transactions By Agent

You Benefit From Our Experience! 12.43

RE/MAX Allegiance is the number one selling Transactions By Agent SOLD Century 21

8.96 RE/MAX brokerage on the East Coast.

New Millennium

Berkshire Hathaway FOR SALE Pen Fed Century 21 2 Home Services New Millennium Keller Williams Virginia Berkshire Hathaway Realty Alliance Pen FedGroup

8.21RE/MAX Allegiance Realtors average 83% 12.43 more home sales volume than our closest

competitor. 8.02 8.96 With the higher average home sales volume 7.56 8.21 per agent, RE/MAX Allegiance Realtors are anything but average! 6.90

REAL ESTATE

NRT Home Services2 1

8.02

Keller Williams Keller Williams Virginia CapitalAlliance Properties Realty Group

5.28 7.56

NRT1

6.90

Keller Williams Capital Properties

5.28

Average Yearly Home Sales Volume Per Agent Volume By Agent

$5.69M

Volume By Agent NRT1

Century 21 New Millennium Keller Williams Virginia NRT1 Real Estate Group Century 21 2 Home Services New Millennium

$3.54M

$3.44M $5.69M $3.54M $3.09M $3.44M $3.06M

Keller Williams Virginia Keller Williams Real Estate Group Capital Properties

$3.09M $2.49M

Berkshire Home Hathaway Services2 Pen Fed

$3.06M $2.48M

Keller Williams Capital Properties

$2.49M

Berkshire Hathaway Pen Fed

$2.48M

RisMedia 2018 Power Broker Survey. Comparisons made from metropolitan Washington-based non-RE/MAX companies that are listed in the top 200 (ranked by transactions). Each RE/MAX office independently owned and operated. 1 Includes Coldwell Banker Residential Brokerage. 2 Includes Long & Foster.

RisMedia 2018 Power Broker Survey. Comparisons made from metropolitan Washington-based non-RE/MAX companies that are listed in the top 200 (ranked by transactions). Each RE/MAX office independently owned and operated. 1 Includes Coldwell Banker Residential Brokerage. 2 Includes Long & Foster.

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THE BERGER TEAM

Your Satisfaction Our Sellers Have Spoken and the Industry Has Noticed!

Overall Satisfaction with Service Provided

98%

of RE/MAX Allegiance Sellers were Satisfied or Very Satisfied

Compared to

85%

of Sellers who used a competitor were Satisfied or Very Satisfied1

For two consecutive years, RE/MAX Allegiance has been named one of the top ten real estate firms for service excellence by Quality Service Certification, Inc., an independent third party research company that surveys real estate clients.

1

10

National Association of Realtor 2016 Survey of Sellers


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OVER 800 HOMES SOLD!

LakeAnnaHome.com

JOHN BERGER, CRS Certified Residential Specialist & Associate Broker

John lives full-time on Lake Anna!


Before you go on the market! House Whisperer Services The House Whisperer is a professional who evaluates a home’s condition and provides tactful ideas on how to improve its saleability and market value. It’s critical to have your home in tip top condition prior to offering it for sale as there will be a contingent of ready, willing and able buyers who have seen everything and are anxiously waiting for the perfect home to come on the market. To maximize the chances of obtaining a full-price offer, our exclusive “House Whisperer” will generate a custom report of recommended strategic enhancements to your property. This may include landscaping, painting, carpeting, repair work and/or de-cluttering.

Coming Soon Advertising COMING SOON!

FOR SALE

REAL ESTATE

Prior to your home going on the market, we can announce that your home is Coming Soon! A coming soon listing generates excitement about your home while work is being completed and staging finalized to prepare your home for showings.

Zillow only allows its Premier Agents, to advertise homes on Zillow and Trulia as Coming Soon to the market! Not all agents are Zillow Premier Agents, but John Berger is! You will have a powerful MLS and the biggest names in real estate working in concert to sell your home before it even hits the market!

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Professional Representation THE BERGER TEAM ADVANTAGE We offer you specialized expertise in real estate marketing, finance, law, contracts, negotiations, home staging, short sales, investments, and 1031 exchanges.

JOHN BERGER, CRS, GRI, MRP, RENE, RSPS • BS, Economics – United States Military Academy, West Point, New York • U.S. Army Finance Officer & Operations Research Systems Analyst • Real Estate Broker, Licensed in Virginia • Luxury Home Marketing Specialist • Certified Residential Specialist • Graduate, Realtor Institute • Military Relocation Professional • Real Estate Negotiation Expert • Second & Vacation Home Specialist • Over 25 Years Experience • Over 800 Homes Sold

LISA BERGER, ASP • Retired GS-13 Supervisor U.S. Social Security Administration • Licensed Real Estate Agent • Accredited Home Staging Professional

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THE BERGER TEAM

Why Use a CRS Video - Click Here! The CRS designation is the highest credential awarded to residential sales agents and is awarded to REALTORS who have completed advanced professional training in marketing, finance, negotiation & real estate investment. They have demonstrated outstanding professional achievement in residential real estate sales. Less than 4% of all REALTORS® have earned the Certified Residential Specialist designation. Real Estate Negotiation Experts are highly trained in the full spectrum of negotiation power tools & techniques that help them achieve effective results for their clients. John’s negotiating strategies and tactics include being proactive rather than reactive, staying positive, acting from a position of strength, communicating clearly and listening with empathy. John seeks a win-win outcome in negotiations. Why Use a GRI Video – Click Here! REALTORS® who have earned the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards and the sales process. John earned the Graduate Realtor Institute designation thru extension courses taught at the University of Virginia (UVA), Charlottesville, Virginia. A Military Relocation Professional is specifically trained to address the needs of service members and their families whether they are active duty or retired. They know the VA benefits available to veterans and can address the unique relocation needs of military clients. John is a U.S. Army veteran. Both John & Lisa are Military Relocation Professionals. Accredited Home Staging Professional Staging means preparing your home for a potential buyer — or “setting the stage,” if you will. It involves redecorating, rearranging furniture, cleaning and other aesthetic strategies to present your home in its best possible light. Staging highlights the amazing features of your home, increases perceived value and helps generate a quicker sale. When you employ the Berger Team you get a professional home stager’s advice for FREE! The RSPS certification is earned by REALTORS® who facilitate the selling, buying or management of properties for investment, retirement or vacation in a resort or recreational destination. If you have a investment property, consider working with a RSPS certified agent to manage the buying, selling or management process. They have training specific to managing investment, retirement, resort and vacation properties.

15


THE BERGER TEAM

Business Philosophy The Berger Team’s philosophy is simple; they treat you like family. You’ll have partners who truly care, placing your best interests above all else. You benefit from their expertise and knowledge of the Lake Anna real estate marketplace combined with the power of the number one company in global home sales and brand awareness … RE/MAX. The Berger Team is founded on the same principles of honesty and integrity instilled in John & Lisa during their small town upbringing. John’s moral character was further molded at the United States Military Academy while adhering to the West Point honor code and throughout his U.S. Army career where an officer’s word was his bond. Both John & Lisa live by the “Golden Rule” and proudly serve the Lake Anna community as professionals subscribing to a strict code of ethics. You can trust John & Lisa to do the right thing and to always put your needs first. Everyone wants to stand out but the truth is, not all do. The repeat and referral business John & Lisa receive is testimony to the high level of service they provide their clients. But don’t take our word for it. Please watch the video below to see what clients have said about their experiences working with the Berger Team. John & Lisa welcome the opportunity to be of service to you and your family. Please contact them anytime at your convenience … You’ll be glad you did!

BergerTestimonials.com

“Because You Deserve Professional Real Estate Service!”

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THE BERGER TEAM

Testimonials “John is the BEST realtor in the Tidewater area and VERY military friendly (he even has a special military rebate program)! Over the course of a four year period he helped me buy and sell my home in Chesapeake, VA (both military transfers). His expertise in the local tidewater market is second to none. He takes the time to explain every part of the buying or selling process making sure that you understand and are comfortable the entire way. John’s professional network is substantial and can get answers to the toughest questions quickly. John will undoubtedly help you find the home you are looking for, save you money in the process, and ensure you have the best buying or selling experience. Give him a call TODAY!” 5.0/5.0 by Doug Graul “In an area where many homes have been on the market for 1 year+; John managed to ratify a contract on our home in 78 days for approximately 98% of list price paying customary closing costs. He is low key, professional and extremely proficient in the area of real estate sales.” 5.0/5.0 by Edward & Theresa Quinn “I have first hand knowledge about what a real estate professional should do and how they should react to clients. I was a realtor for many years. I have bought and sold homes with John Berger for years. I have also referred him to potential clients after I left real estate years ago and have heard nothing but the best from these neighbors and friends. When he comes to your house and sets out the plan for selling your home, he is very professional, courteous, and truly listens to your needs. He shows you the brochures he will use to market your home. They were beautifully done photos with relevant information about my home not just buzz words. His market analysis of my home was thorough, and he explains it in words that my husband with no real estate background could understand. He answers questions honestly. I will always have John Berger as my real estate professional and I will recommend him to others.” 5.0/5.0 by Sharon Faunce “John was an absolute god send. Going through a divorce with a hostile ex was not easy. John made it all look easy. He took all the stress out of the short sale I was forced to do. Thanks John!” 5.0/5.0 by Nicole Atchley

18


THE BERGER TEAM

“My wife and I chose John because of his brochure that shows the house listing. It is the best advertising brochure that I have ever seen. We had moved out of our home and it was bare. John had the rooms digitally displayed in the brochure and it looked real. The time for listing and actually closing out was less than 5 months. John was great at negotiating and taking care of the small things that come up at closing. We certainly recommend John because of his experience and professionalism. We enjoyed working with him.” 5.0/5.0 by Ron & Judy Cox “John was a tremendous resource and help when we needed to sell our home. He was professional every step of the way and helped to guide us through a long and arduous short sale. We are a military family and no longer resided in Hampton Roads, but we could trust that everything was being taken care of professionally and punctually. John’s wife, Lisa, also works with him as a property manager and she is great. I would highly recommend anyone in the area to use John (and Lisa) Berger for home buying or selling (or prop management) needs!” 5.0/5.0 by Martin & Christine Battcock “John helped us locate, negotiate, and buy our home in 2007. His knowledge and patience was amazing! As a military family we were unfamiliar with the area and a bit nervous about purchasing a home in a new location. John helped us make great decisions and then saved us thousands on the purchase price. Then five years later he coached us through a short sale and saved us thousands of dollars again! We put the home on the market in December and closed before the end of April. John quickly answered all our questions and made sure our paperwork was submitted in an accurate and timely manner. The next time I buy a home in the Hampton Roads area, I’ll make sure John Berger is there to help me!” 5.0/5.0 by William & Rachael Tisdale “John, along with his wife Lisa, were always very helpful, understanding, friendly and patient with our endless questions. They always responded to us very quickly. Thanks to them, the whole process was very smooth and painless. They literally walked us through the entire process.” 5.0/5.0 by William & Deborah Farrell

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Five Star Service! Comprehensive Market Analysis Home Preparation & Staging Customized Marketing Skillful Negotiation Expert Transaction Facilitation

THE EXPERIENCE THE TOOLS, THE KNOW-HOW

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FREE CMA

$770,000

$540,000

HOW MUCH IS YOUR HOME WORTH? Get it right the first time! Setting the right price for your home is the single most important decision you will make when deciding to sell. Aim too high, and you’ll risk turning off every buyer in the marketplace, aim too low and you’ll leave money on the table. You’ll receive a Comparative Market Analysis (CMA) of your home’s value based upon recently sold, similar properties in the immediate area from a Certified Residential Specialist (CRS) and Certified Luxury Home Marketing Specialist (CLHMS) price adjusted for differences in square footage, age, features, improvements, views, condition, lot size, type of waterfront and more. JOHN BERGER, CRS, CLHMS developed keen analytical skills while earning a BS in Economics at the United States Military Academy, West Point, NY. Utilizing John’s education and expertise gained from selling over 800 homes benefits you when determining your home’s market value!


and / or Appraisal

$920,000

$1,580,000

We will pay for your appraisal. If you wish to have a licensed appraiser determine your home’s market value, we will reimburse you at closing for the cost of the appraisal up to $500.00 If you do so, we recommend you hire an appraiser who has earned the Senior Residential Appraiser (SRA) designation. You may search for SRA appraisers at https://www.appraisalinstitute.org

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Home Preparation & Staging “You Only Get One Chance to Make a Good First Impression!” We’ll work together towards the goal of maximizing your home’s curb appeal and go room by room to determine what improvements will help to present your home in its best light. A well staged property increases the chances of higher price offers and a quicker sale. Vacant Home? We can virtually stage it ... No worries!

Virtual Staging

Before

24

After


25


Customized Marketing

26


The Berger Team maximizes exposure of your home to the Lake Anna marketplace. We market your home to both prospective buyers and their agents. Our marketing strategy employs a unique combination of proven tactics and cutting-edge technologies to effectively target the largest pool of ready, willing and able buyers possible.

27


THE BERGER TEAM

Maximum Exposure Local, National & Global Internet Presence Over 93% of all buyers begin their home search online. For this reason, we have created a strategically designed plan to generate unmatched visibility and premium placement for your property on top tier real estate and social media websites. Our marketing builds an online presence that produces millions of views each month thereby maximizing exposure of your home to the Lake Anna real estate marketplace. Bottom line – Because of our innovative marketing, you gain a distinct advantage over the competition!

Syndication RE/MAX The RE/MAX Collection RealtyExecutives.com WikiRealty Zillow Trulia HomeFinder.com Homes.com RealtyTrac The Real Estate Book Homes&Land LakeHomesUSA Lands of America Realty Store LandAndFarm LandWatch Foreclosure.com Expresscopy AdWerx AgentDesks Agorafy ApartmentList Apartments.com Assist2Sell

Back At You Media CirclePix Close2Homes.com DigiPropz DitchTheSapce DreamHomeList eLookyLoo EnclosureSites.com FindAPlace4Me by Paradym For Rent FreedomSoft GetInHouse Guidance Realty Harmon Homes Home2.me by TourFactory HomeBidz HomeFacts HomePriceTrends HomeSpotter HomeWinks HouseHunt.com Houses.net HousesForSale HouseValueStore

IdealEstate ImagesWork by CirclePix International Property Network with myfun.com Juwai Kahping Keyboom LeadHax LearnMoreNow.com/ FineHomes Listingvideos by VScreen LotNetwork.com Mashvisor MHBay MyRentToOwn.com nest.me Nestigator New Home Source Oodle Open Real Estate Community Orrstown.com ParkBench PennLive PNC

Point2 Homes Properties Online Property Shark PropertyPath PropertySimple Rate My Agent RealQuest Express Relola Rentberry RentHop RentRange rePrnt SearchALLProperties by L2L Showing Suite Sodichan TotalExpert USHUD.com Ylopo Wallstreet Journal Xpressdocs Zonda Zumper

+ Thousands More*

*Your home will be advertised on all Hampton Roads real estate company and licensed Realtor websites!

28


29


Professional Photography The most important element in marketing real estate is high definition photography optimized for print and digital use. In real estate, good pictures are worth a thousand words and thousands of dollars!

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This property was marketed and sold by the Berger Team

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Aerial Video & Photography All homes we market boast high definition aerial photography! Select the play icon to view aerial video of the home shown below!

SampleHomeVideo.com 32


Brochures & Financing Flyers Custom multi-page full color property brochures will showcase the unique features of your home. Photos of neighborhood amenities such as pools and playgrounds plus floor plans and surveys are included when available. Powerfully written property descriptions utilizing words which evoke positive buyer emotions set your home apart from the competition. Financing flyers with multiple loan scenarios are provided by participating lenders. Brochures are prominently displayed inside your home during showings as well as outside in clear acrylic waterproof boxes. Buyers who visit your property leave with high quality literature accentuating the benefits of your fine home! Select the link below to view more examples of what our design team can create for your home!

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93% OF HOME BUYERS SHOP ONLINE* YOUR PROPERTY NEEDS POWERFUL DIGITAL MARKETING

Our marketing software uses anonymous online data to identify and target local potential homebuyers. Ads featuring your property will be displayed to the right audience thousands of times on premium websites covering 96% of the web, as well as Facebook and Instagram.

Your ad will be displayed on websites such as:

• New York Times • ESPN • YouTube • Washington Post • CNN • Forbes • Realtor.com • Yahoo! • USA Today ...and more! *All wordmarks are the property of the respective owners. Adwerx, Inc. is not endorsed by or affiliated with the wordmark owners.

POTENTIAL HOMEBUYERS ARE IDENTIFIED BY:  Behavior: people who have searched for homes, used

mortgage calculators, searched for moving companies, and more

 Geography: people who are located within a 15-mile radius of your property

After potential buyers view your listing, ads for your home will then accompany them wherever they go on the web and social media. 34* National Association of REALTORS® 2019 Profile of Home Buyers and Sellers


You’ll also receive daily marketing reports to see how your ad is performing, and have the opportunity to share back to your own social media channels.

Just Listed!

*Report shown is for sample purposes only

POWERED BY:


THE BERGER TEAM

Old School Print Advertising

+ New School SMS Short Message Service Marketing

= Tech Savvy Agent!

Your home’s unique text code is advertised in magazines, on yard signs and in social media postings. Text codes prompt buyers to obtain more information about your home on their cell phone or tablet. Listing Booster instantly sends your home’s features, asking price, photos and video to prospective buyers along with links to Google maps, satellite imagery and 360 degree street view technology! To see how easy this works text: TOUR 32285 to 878787 36


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Your property, brought to life The Matterport 3D Media System Blow prospective buyers away with 3D Showcase - an immersive online 3D experience that gives buyers a true sense of the feeling of your property before they ever see it in person. We put Matterport’s industry-leading technology to work for your listing. Weed out less interested buyers, and attract more qualified open house attendees.

Your property in immersive 3D, ready on Day 1 1. 2. 3.

We scan your property with the Matterport Pro Camera. Within hours, your virtual Matterport Space is ready to experience. Anyone can explore with ease, right from their browser.

Inside View

Dollhouse View

Floorplan View

Navigate a property like a videogame with Inside View.

Proprietary Dollhouse View shows how an entire property fits together.

Understand layout in a glance with top-down Floorplan View.

Create a connection Home buyers will create an immediate, lasting emotional connection to a property because they can experience it as if they were really there.

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Engage more buyers Matterport spaces are easy to share, so anyone with a computer or mobile device can have the open house experience from anywhere.

Build buzz Generate momentum like you wouldn’t believe before the first open house with a space-age tool that will captivate buyers and motivate them to make an offer.


Got Technology? Learn About It

Try It For Yourself

39


We Showcase Your Home with a Video Walkthrough!

video walk through

A walkthrough video instantly enhances your placement on Zillow & Trulia because homes with video are propelled to the top of buyer search results. Sit back and watch the traffic to your home soar! Video offers insights into your home’s unique features and layout by showing how rooms connect. Creating a video walkthrough of your home significantly increases engagement with prospective buyers. Homes with video: • Get 3 times more clicks • Get 2 times the page views • Get double the saves Better exposure translates to a faster sale!


Virtual Tours We create a virtual tour featuring interior, exterior and aerial still photos, panoramas and video of your home and community amenities. Your tour is viewable by real estate agents searching the Multiple Listing Service (MLS) and by prospective buyers searching top tier homes for sale websites.

Select the play icon to view a sample virtual tour

SampleVirtualTour.com

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ShowingTime provides a fast and efficient scheduling service that makes it simple and convenient for you to confirm showing appointments on the go. Feedback is automatically requested after the buyer’s agents are finished with each showing. We Offer You ShowingTime Services Because: • It’s Efficient - Agents simply call 800-SHOWING to schedule showings & to receive showing instructions • No Missed Showings – Requests answered 24/7/365 by experienced, courteous appointment specialists • It’s Convenient – You confirm or decline showing requests via mobile app, text or phone call • You Stay Informed – You receive showing feedback and reporting to track all listing activity throughout the entire home selling process When homes are vacant or while you’re on vacation agents can be instructed to simply “Go Show”. You are notified of showings but not asked to confirm them.

“The next time we sell a house we won’t even consider an agent who doesn’t use the ShowingTime Appointment Center.” 42

- Sellers who had 24 showings in 30 days and received an acceptable offer


YES … We Do Them! The Berger Team Sold this Home in 52 days!

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LOOK FOR THE SYMBOL OF LUXURY REAL ESTATE KNOWLEDGE

Institute Members like JOHN BERGER, CLHMS who have earned the Certified Luxury Home Marketing Specialist™ (CLHMS) designation complete extensive training and have demonstrated performance in the upper-tier market. The Institute for Luxury Home Marketing exists to help sellers of luxury homes find real estate professionals with the knowledge, skills and proven expertise to support their individual needs. With a mix of real world experience and advanced training, a Certified Luxury Home Marketing Specialist possesses the tools necessary to compute the fair market value of your home. Determining the right price is key to a successful sale. CLHMS desginees have access to exclusive market insights enabling them to stay abreast of changing market conditions. Employing effective strategies and the latest technology a CLHMS will create and implement a unique marketing plan to sell your luxury home. It's this combination of specialized knowledge and skills that makes a Certified Luxury Home Marketing Specialist the best agent choice for sellers of luxury properties.

LUXURYHOMEMARKETING.COM

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at its finest Your home is advertised online in this portfolio of international publications and The Real Estate Book magazine if it meets or exceeds the stated criteria:

• 240,000 unique monthly visitors • Definitive authority for ultra-affluent consumers • Listings $750,000+ qualify

$500/listing for 3 months

Find your listings by searching on RealEstate.RobbReport.com

• • • •

570,000 unique monthly visitors from over 190 countries 3M+ pages views per month 1M+ property searches per month Listings $500,000+ qualify

$495/listing ad runs until home is sold

Find your listings by searching on duPontRegistry.com/homes

• 350,000 unique monthly visitors • Listings $500,000+ qualify Find your listings by searching on UniqueHomes.com

• • • •

2.3M unique monthly visitors $390,244 average household income $2,074,700 average household net worth Listings $1,000,000+ qualify

$495/listing ad runs until home is sold

$390/listing per month

Find your listings by searching on MansionGlobal.com

• • • •

43.1M unique monthly visitors $245,594 average household income $1,466,851 average household net worth Listings $450,000+ qualify

$390/listing per month

Find your listings on the Real Estate Section of WSJ.com

= $2,500+

in advertising value plus exposure to millions of buyers included with your ad in The Real Estate Book

45 17M010 - 042619 - E


theremaxcollection.com

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Sophistication. Elegance. Class. The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers around the world. This RE/MAX luxuryhome marketing program provides exclusive advertising incentives, specialized training and distinctive marketing tools to RE/MAX agents so they can better serve discerning clients like you. To qualify for inclusion in The RE/MAX Collection, homes must be at least twice the local average listing price.

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THE BERGER TEAM

Skillful Negotiation When an offer is received on your home, you have 3 choices: Accept, Reject or Counter? This is when a seasoned agent with great negotiating skills can be invaluable. Good negotiators focus on solutions instead of turning things into an adversarial crisis. They seek win-win outcomes. John is intricately familiar with real estate contracts and knows how to protect your best interests. Including the right wording or provisions can spell the difference between a bad result or legal battle and a smooth closing. John negotiates 2-3% more in price, terms and conditions for his seller clients than the average agent. That translates into thousands of dollars to you at closing!

UNDER CONTRACT

JOHN BERGER, CRS BERGERTEAMVA@GMAIL.COM

LAKEANNAHOME.COM

RE/MAX ALLEGIANCE

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THE BERGER TEAM

Expert Transaction Facilitation Sit Back & Relax! The Berger Team has helped their clients successfully navigate over 800 home inspections, appraisals and real estate closings. More Sales = More Experience! John & Lisa know the industry norms and expertly guide you through the entire process. They offer you sage advice and keep you informed every step of the way. They ensure all the I’s are dotted and the T’s are crossed so you avoid costly pitfalls. John & Lisa provide coordination between you, your settlement agency and everyone involved in the transaction so you get to closing on time. The Berger Team’s proven system and attention to detail assures you will experience a smooth closing! Don’t Worry … We Got This!

That’s the sign of a RE/MAX agent® 51


RE/MAX ALLEGIANCE

Allegiance Cares When it comes to helping kids, we feel we had a responsibility. That’s why in 1992, RE/MAX leveraged the power of our network to fuel a vital nonprofit, Children’s Miracle Network Hospitals. The cause started with a single telethon in 1983 and, with the backing of RE/MAX Associates, now supports 170 hospitals throughout the U.S. and Canada. Helping 62 kids every minute. Many Associates give on behalf of their clients after each transaction. Bit by bit, it has totaled up to over $157 million in donations.

Last year RE/MAX Allegiance raised nearly

$85,000

for Children’s Miracle Network Hospitals and has raised nearly $1

Million since the campaign

began Associates and staff volunteered

60,000 hours and donated over $2,000,000 to Community Organizations1 RE/MAX Allegiance is consistently named on the

Most Philanthropic List

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1 Based on a survey of Associates and Staff


BE A MIRAGLE MAKER. If you’re buying or selling a property, join us in supporting our local Children’s Miracle Network Hospital. For every transaction, we make a donation that helps support medical research initiatives and provide life-saving care to local kids.

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THE BERGER TEAM

Moving Forward Selling Can Be Emotional John & Lisa understand you are not just selling a house but a special place where precious memories were made. They are sensitive to the fact that your home evokes a lot of powerful feelings like pride, security, achievement and family.

Selling Can Be Stressful Selling a home ranks among the most stressful of all life experiences. There’s a lot of time, hard work and uncertainty involved with selling your home. When you employ The Berger Team you’ve chosen wisely. From help with determining the right asking price, home prep and staging to marketing, negotiating and closing, John & Lisa take the worry out of selling your home. They look forward to being your trusted real estate advisors.

You Deserve the Extraordinary!

Sold for $770,000 98% of List Price In 56 Days 54


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We Pledge To: Provide you with quality, personalized service that meets your needs and exceeds your expectations. Be honorable and honest in all dealings. Keep in touch with you and effectively communicate all matters in a timely manner. Act fairly towards all in the spirit of the Golden Rule. Offer you specialized services that deliver value and reduce the stress of selling your home. Observe the REALTORS® Code of Ethics and conform our conduct to its lofty ideals. Scouts Honor!

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LISA BERGER, ASP

JOHN BERGER, CRS

757-635-3787 Cell BergerTeamVA@gmail.com

757-618-3300 Cell BergerTeamVA@gmail.com

Accredited Staging Professional

Associate Broker

LakeAnnaHome.com

“Contact Us Today for a FREE Marketing Consultation!”

188 Sunset Loop, Mineral, VA 23117 - Home Office 14170 Minnieville Road, Woodbridge, VA 22193