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Insight Summer/Autumn 2004
Cover: Image courtesy of Rodenstock
Steven Harris Steven Harris
C O N T E N T S: Page 2
News... 200 free cleaning kits, Maui Jim arrives, Goodbye bacteria
Win a £300 Fendi handbag!
I enjoy the personal contact with my patients so much that I’ve decided to consolidate my group of practices so that I can be available more regularly at each one and reduce my office-based time. I’ll always find time for you. I’ve moved the practice from Forest Hill due to the expiry of the premises’ lease and sold my Streatham practice. To enhance the group, we’ve since acquired Banks Opticians in Petts Wood, a practice with an
Frames... Why we love designers
extremely good reputation. My own career spans 30 years now and new patients still ask for me by name – many referred by local GPs
Sunglasses preview Packed house at Banstead Close up on... Progressive contact lenses Brothers united... Beating Keratoconus
and eye surgeons. I also enjoy the support of a strong team of Optometrists who continue my tradition of delivering the highest standards of eyecare locally. If we fail to meet our usual high standards, or if you ever want to express your satisfaction with our service, please write to me at Beckenham or send an e-mail to email@example.com.
Vision Aid... Your specs in Africa
We do listen to you! Many patients tell me personally that they prefer larger ‘classic’ designs to today’s smaller modern frames. That’s why we carry a choice of frames
Published by Steven Harris Opticians 2-6 Village Way, Beckenham BR3 3NP Tel: 020 8650 6172
for all tastes and budgets. You’ll always receive unbiased advice on your selection. I look forward to meeting you.
” INSIGHT ■ 1
Take good care of your 2 year Guarantee spectacles! With any spectacles you buy at Steven Harris Opticians.
At Steven Harris Opticians, we ensure that our patients’ spectacles give them the best vision. “We encourage you to pop back to get your glasses checked, re-adjusted or even ‘deep-cleaned’ using ultrasonic cleaning machines.” “You can do a lot yourself to keep your glasses in optimum condition,” Steven points out. “We offer advice when you collect your new glasses and all patients receive a good quality cleaning cloth and a hard, protective case with their new glasses. “Even paper tissues can scratch lenses, particularly those with anti-reflective coatings, so we recommend using a proper lens cleaner and polishing with a non-scratch, micro-fibre lens cleaning cloth. “Protect your spectacles and you’ll see the difference. Literally!”
200 cleaning kits to give away! Terms and conditions apply.Ask for details
We are giving away 200 compact cleaning kits – worth £4.99 – FREE to the first 200 people who pop in to collect one from their local Steven Harris Opticians! Keep it in your handbag or briefcase. First come, first served while stocks last only. So hurry!
Good enough to tell your friends (Turn to page 4 and you could win a designer handbag to put yours in!)
NEWS Maui Jim arrives with style Maui Jim sunglasses, with their unique blend of style and advanced technology, have just arrived at Steven Harris Opticians in Banstead – and are making a big impression. Maui Jim began in the 1980s selling a small line of sunglasses on the beautiful beaches of Maui, Hawaii. It has gone on to patent its PolarizedPlus technology and become America’s fastest growing sunglass company. Glare is everywhere, even on hazy days, but ordinary polarization only blocks horizontally reflected glare. Maui Jim’s PolarizedPlus technology, however, cuts out glare from all directions.
Patented multilayer technology puts nine layers of protective elements between your eyes and the sun's rays, and lenses come in three colours: Maui Rose offers high-performance vision for golfers or skiers, Neutral Grey’s maximum glare reduction is great for fishing or sailing while High Contrast Bronze is for everyday outdoor wear. The popular styles are all backed by solid warranty protection and customer service assurances. They include rimless and classic frame shapes, sport styles, frames in Flexon memory metal, top-ofthe-line titanium and stainless steel, with a choice of polycarbonate or glass lenses.
“This is classic style with a modern twist. They’re brilliant for driving,” says practice manager, Lydia Wilson. (See feature, pages 8-9)
Refurbishment programme completed West Wickham
The programme to refurbish our practices is now complete. Locksbottom, West Wickham and Penge have all been refurbished and Banks Opticians, our newly acquired practice in Petts Wood, has also undergone a major refit. “The work is more than cosmetic,” points out Steven. “I’m investing in the fabric of the buildings. Air conditioning creates a more comfortable environment for patients and staff and by upgrading the technology in our consulting rooms we can further improve the quality of
our eyecare. “The feedback we’re getting is really positive. Patients like the more spacious layouts, generous dispensing areas and understated decorative finishes.”
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CO R M EA PE D TI ER TI ON
Win a £300 Fendi handbag! Steven Harris Opticians and De Rigo, distributors of frames and sunglasses by Fendi, Police and Chanel, are offering INSIGHT readers the chance to win this exclusive £300 Fendi handbag – as used by Sarah Jessica Parker in a recent Sex and the City episode. Gentlemen, why not give this fantastic prize to the woman of your choice! To enter: Answer the question below, complete the tie-breaker and pop your completed coupon into your local participating Steven Harris Opticians. Postal applications will not be accepted. Closing date for entries is November 30, 2004 The winner will be chosen on December 9, 2004
£99 Complete spectacles or sunglasses by Calvin Klein, DKNY and Nautica Price includes standard lenses
Which well-known sportsman is the face of Police sunglasses again this year? (please circle) Is it: a) David Beckham, b) George Best,
c) Tim Henman
Complete this sentence in less than fifteen words: This Fendi handbag will look great...
Good enough to tell your friends postcode
Daytime telephone email address The judge’s decision is final. The competition is not open to Steven Harris Opticians staff or relatives. The winner will be notified individually and announced in the next INSIGHT magazine. No purchase necessary. No cash alternative is available. Entrants must be 18 or over.
NEWS Revolutionary new antibacterial contact lens case The advanced new MicroBlock antimicrobial contact lens case eliminates the contamination caused by rinsing lens cases in tap water, something 81 per cent of contact lens users do. The lens case is made from a special plastic infused with silver ions. These attack the harmful bacteria and microorganisms present in tap water, killing them on contact and prevent the growth of yeasts or moulds. Contamination of lens cases occurs with as many as four out of five contact lens wearers and it can cause discomfort and possible infection. “Using MicroBlock’s new moisturising, pro-vitamin B5 enriched Focus Aqua solution with the case also helps contact lenses resist the effects of dehydration and maintain their moisture balance by creating a protective barrier,” says Steven Harris. “The dual benefits are increased wearing comfort right through the day and improved hygiene.”
Sponsoring Kent Champions! When Beckenham Ladies first eleven hockey team asked Steven Harris to sponsor them last summer they were stuck in the Kent Premier League after years of trying for promotion. Seven months later, they were champions of their league earning direct promotion to the prestigious East regional division (a bit like the Football Conference). Beckenham had won all but one of its league matches, reached the Kent Cup final against Canterbury and only narrowly lost out to Bolton for a place in the semi-finals of the National Hockey Association Vase competition. Captain Louise Bartley thanked Steven Harris Opticians for its sponsorship. “It’s been really helpful, and your name’s
Lizzie Greenwood , Louise Bartley (captain), Emma Greenway (vice captain)
• Lizzie on a recent Newsround assignment to Antarctica (below): “I’m pleased to say that my contact lenses performed perfectly in the extreme cold!” she reports.
been seen all over Kent!" she points out. And among the Beckenham players is BBC Newsround presenter Lizzie Greenwood who wears contact lenses from Steven Harris Opticians. "We had a fantastic season and I can't wait to play in East now," she says. www.beckenhamhockeyclub.co.uk
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It’s in the Why are designer products so coveted? It’s the exquisite detail and ideas incorporated in everyday items – even spectacle frames – and the unexpected use of materials and craftsmanship. Extravagant hinge details, subtly crafted earpieces, the temple as a design statement or a distinctive eyewire line enhancing a classic shape. Wearing something striking makes you feel good. Maybe it gets you noticed.
But sometimes enjoying the quality – ‘just knowing’ – gives you the boost. That’s a special feeling. Steven Harris Opticians gets the latest designer collections before most and we are constantly bringing in new frames. In fact, the discounted designer frames advertised at some multiples are usually past seasons’ ‘unsolds’! And remember, with our 0% finance, wearing the current season’s styles need not break the bank.
● Prodesign 1311 £199
● Police 2851 £199 ● Daniel Swarovski 6484 £310
● Dolce & Gabanna 454 £229
● Emporio Armani 9015 £119
● Dolce & Gabanna 494 £229
● Paul Smith PS-238 £159
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tail! ● Fendi 7422S £199
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preview a great success! Outside, it was a wet and windy late winter’s evening. Inside, the sun was shining big and bright! Steven Harris Opticians Banstead’s exclusive new season sunglasses preview evening was buzzing. A packed house of invited guests enjoyed a glass of wine, some nibbles and a little music as this year’s Fendi, Police, Swarovski, Chanel and Maui Jim sunglasses were unveiled. Representatives from the featured brands had taken over several display racks, replacing the usual frames with their new ranges, while Practice Manager Lydia Wilson and her team were on hand to refill glasses and offer assistance and advice as people tried on the new sunglasses and compared notes. Many were so impressed that they bought sunglasses there and then. “It’s been a great success and a lot of fun for everyone involved,” Lydia declared. “The reps were pleased with the evening and even Mike, our photographer, had a procession of people demanding to be photographed.” “That’s definitely not typical!” says Mike.
“People tend to clam-up when a photographer’s around. But not tonight! They were having a ball.” “We’ve got a great team,” recognises Lydia, “and our new Optometrist, Duncan Trew, is enjoying the contrast between his last position on London’s exclusive Sloane Street and Banstead’s friendly, village feel. This is a surprisingly busy practice, and even more so since the M&S Food Store opened opposite. “More and more families are coming in at weekends and younger people are noticing the names like Emporio Armani, Nike-Flexi, and FCUK that we stock. And sunglasses are massive here all year round!”
Practice manager Lydia Wilson (right) and friends enjoy the moment!
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Brothers prefer contact lens option to Russian surgeon
Gela, main pic and above, left, with brother Mikhail
Images from a corneal topographer showing a normal eye (above) compared with an eye with kerataconus (right)
When Mikhail Mirianshvilli was told by doctors in Moscow that he would have to be given a second corneal graft for his keratoconus and that a contact lens could not be fitted, he turned to his brother Gela for help. His keratoconus had been treated differently, without surgery. Gela had moved to Edenbridge in Kent from Georgia, formerly part of the Soviet Union, some years ago. He had been successfully fitted with contact lenses at Steven Harris Opticians’ Welling practice
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after this option had been turned down by specialists at Moorfields Eye Hospital. They also preferred the surgical route. Keratoconus is a condition where the cornea bulges forward. Not uncommon in males, the resulting poor sight cannot be corrected with spectacles. Specially fitted contact lenses help to manage the condition. After speaking to Steven Harris who assured him that he would do everything in his power to help, Gela arranged for his brother Mikhail to stay
with him in Edenbridge for two weeks. Although Mikhail could not speak a word of English, experienced Beckenham Contact Lens Optician Anna Davies was able to find a successful contact lens solution. “Using our corneal topographer,” Anna recalls, “I could analyse the distortion of Mikhail’s cornea with a high degree of accuracy and supply a specially made contact lens. Mikhail left here with perfect vision and no need for surgery. He went back to Georgia a happy man!”
Enhance your vision and your lifestyle! Our close-up on progressive contact lenses There is a lot of patient interest in progressive contact lenses among presbyopes, the forty-plus age group. Giving improved near, distance and intermediate vision to enhance both your vision and lifestyle, they use several different technologies â€“ all of which work in a different way to varifocal spectacle lenses. As an independent optician with a wealth of contact lens experience, we are able to fit and supply all different types of progressive lenses. We will also take the time to find the lens that works best for individual patients. Multiple opticians are usually restricted to using preferred suppliers. You will be surprised at how competitive our contact lens prices are. Our progressive contact lens schemes are around ÂŁ25 per month and include regular aftercare that is second to none. CooperVision
Here are just a few of the progressive contact lenses available. Johnson & Johnson
Bausch and Lomb
For a free contact lens suitability assessment ask at your local Steven Harris Opticians. Essilor
INSIGHT â– 11
Taking Vision Aid to
Africa Optometrist Karine Girard-Claudon at Steven Harris Opticians in Penge was part of a team of six optometrists and two dispensing opticians to visit Burkina Faso, close to Africa’s Ivory Coast, on a Vision Aid Overseas project. The team saw 1,800 people over two weeks at three remote clinics in the east of the country where eyecare is not generally available. “Burkina Faso is one of the poorest countries in the world,” explains Karine, “and since my training in France I’ve wanted to do something to make a difference there. This was my second trip – and I’ll be going back again. “We carry out basic eye examinations and dispense unwanted spectacles handed in by wearers in the UK. There’s
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a great feeling of satisfaction in helping these people see again. Older people can look after their grandchildren again, for example, or help out in other ways. “Another grateful patient had been unable to see since a cataract operation but I was able to restore his sight with a high prescription lens. He was overjoyed to be able to work and read his Bible again.” Sadly, not everyone could be helped: “We were too late to help a 24 year old man with advanced glaucoma. He was already blind. We could refer patients with severe problems to a hospital many miles away, but there was no guarantee that they could even get there,” she admits. For the majority, though, the improvement was immediate. “We don’t realise how fortunate
we are to have the quality of eyecare that is available in the UK right on our doorstep.” •You can make a huge difference by recycling your old glasses. Simply bring them in to your local Steven Harris Opticians. Or you can make a donation. For further information, visit
www.vao.org.uk Karine hard at work
■ Written and produced by Sparks Marketing 01636 605610 ■ Designed by John Berbuto 01883 740575
BECKENHAM (includes Contact Lens Clinic) 2-6 Village Way, Beckenham BR3 3NP 020 8650 6172
BANSTEAD 20 High Street, SM7 2LJ 01737 353225
LOCKSBOTTOM 350 Crofton Road BR6 8NN 01689 850593
PENGE 88 High Street SE20 7HB 020 8778 5242
on your spectacles WELLING 101 Bellegrove Road DA16 3PG 020 8304 2423
WEST WICKHAM 65 High Street BR4 0LS 020 8777 1337
And introducing Banks Opticians PETTS WOOD 16 Station Square BR5 1NA 01689 831726
*Credit is offered subject to status.Ask for details.
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