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GST VISIT MÉXICO May 6th - 9th 2014, Querétaro, México.


Dear GST Members of HM.CLAUSE For us, it is an honor to be your hosts during this group meeting of the HM.CLAUSE Global Strategic Team in Mexico. Without a doubt, this is a great opportunity for SHMM personnel to share with you our achievement, challenges, and long-term vision for the future.

BIENVENIDOS

We know that the vegetable seed market is extremely dynamic, because of the constant changes in the competitive landscape and the high level of innovation. We believe that every day, we get to reinvent ourselves and seek improvement, in order to meet our client’s needs, always living up to the values that make us who we are. We wish your visit to Mexico, and in particularly the city of Queretaro, be as pleasant as possible. We are extremely proud to be your hosts for this event and are available to cover your needs and hope to meet your expectations. Welcome home, Joel Medrano 1


Mexico Officially the United Mexican States is a federal republic in North America. Covering almost two million square kilometres (over 760,000 sq mi), Mexico is the fifth largest country in the Americas by total area and the 13th largest independent nation in the world. With an estimated population of over 113 million, it is the eleventh most populous and the most populous Spanish-speaking country in the world. Mexico is a federation comprising 31 states and a Federal District, the capital city. Mexico has one of the world’s largest economies and is considered both a regional power and middle power. In addition, Mexico was the first Latin American member of the Organisation for Economic Co-operation and Development OECD (since 1994), and considered an upper-middle income country by the World Bank. Mexico is considered a newly industrialized country and an emerging power. It has the fourteenth largest nominal GDP and the tenth largest GDP by purchasing power parity. The economy is strongly linked to those of its North American Free Trade Agreement (NAFTA) partners, especially the United States of America. According to Goldman Sachs, by 2050 Mexico is expected to become the world’s fifth largest economy. PricewaterhouseCoopers (PwC) estimated in January 2013 that by 2050 Mexico could be the world’s seventh largest economy. Agriculture in Mexico Commercial agricultural products, mostly come from three areas of the country, the tropics of the Gulf of Mexico and Chiapas Highlands, the irrigated lands of the north and northwest and the Bajío region in central Mexico. Export of agricultural products to the United States is particularly important, especially since the implementation of NAFTA. While only about 12% of U.S. agricultural exports go to Mexico, about 60% of Mexico agricultural exports go to the United States. The two fastest growing exports to the US are winter fruits and vegetables as well as fruit juices and fresh flowers. Two important products for export to the United States are avocados and tomatoes. Most tomatoes eaten today in the United States now come from Mexico. 2


Queretaro Querétaro is one of 31 states that, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided into 18 municipalities. Its capital city is Santiago de Querétaro. Located in North-Central Mexico, in a region known as Bajío. It’s bordered by the states of San Luis Potosí to the north, Guanajuato to the west, Hidalgo to the east, México to the southeast and Michoacán to the southwest. The state is one of the smallest in Mexico, but it is also one of the most heterogeneous geographically, with ecosystems varying from deserts to tropical rainforest, especially in the Sierra Gorda, which is filled with microecosystems. As of 2010, the state had a population of 1,827,937. Over the 20th century, from 1900 to 2010, the state’s population has grown from 232,389 to the current figure. One important factor in the population growth has been migration into the state from other parts of Mexico due to the state’s industry, low crime rate and other factors. Economic activity in the state is closely tied to trends at the national level. The city of Querétaro is by far the most important economic center in the state, followed by San Juan del Río. Not only is Querétero the population center of the state, it has high-quality soil for irrigation farming and cattle. It is directly connected by highway to Mexico City, the country’s largest market, as well as the north of the country and the United States. This makes the city an almost obligatory stop for most people and goods traveling north and south. This geographical advantage has spurred industrial development in the state. Another advantage the state has is its stable social and political situation. It has a low crime rate and also noted by NGO Transparencia Mexicana as having the lowest levels of corruption among all of Mexico’s states.

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HM.CLAUSE in Mexico On July 1st 2003, Harris Moran ventured in the Mexican market through its purchase of the Premium Seeds Company, whose name was later changed to Semillas Harris Moran Mexicana.

which later turned into the headquarters for HM.CLAUSE Mexico, where our finance and marketing departments operate as well as the management team for sales and development.

The brand was quickly positioned in the market and its products were distributed widely. This enabled us to see considerable growth in a short amount of time.

In 2014, we have new facilities in Mexicali with a larger warehouse, increased security and adequate ramps for faster loading and unloading of our seeds. These offices are the operations center for the logistics, communications, human resources and customer services departments.

In merely a decade, our staff grew from 25 to 50 employees. Our finances and invoicing volumes are proof of this development. Presence and infrastructure also evolved. In 2003 we started operations inside a simple house, using the garage to stock the seeds. In 2006 we moved our offices to an Industrial Zone with a refrigerated warehouse. Some time afterwards, we opened an office in Culiacan, Sinaloa, in order to keep closer contact with the most important region of tomato producers in the country. In 2012 we grew even more by opening an office in Queretaro,

A decade has been enough to consolidate our growth, earning our place in the Mexican market as leaders in saladette tomatos, serrano peppers, melons and summer squash among others. We have new projects to work on and goals to achieve and we are ready to continue our path towards success, to face our challenges towards the near future, creating more leadership opportunities and encouraging collaboration.

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Scheadule

ALL

GK

HR

GST

ALL

Tuesday, May 6th 07:00 – 07:45 08:30 – 08:50 08:50 – 09:00 09:00 – 09:40 09:40 – 10:00 10:00 – 10:20 10:20 – 11:00 11:00 – 11:20 11:20 – 12:00 12:00 – 12:30 12:20 – 12:40 12:40 – 13:00 13:15 – 14:30

Breakfast at the hotel Introduction SHMM Mexico’s socioeconomic background Market & Sales Human Resources Break PD Logistics R&D Finances Conclusion Feedback Lunch at Restaurant Sark

14:30 – 18:00 14:30 – 18:00 14:30 – 18:00 20:00 – 21:30

GST Group Session HR Group Session Bajio Tour: George Kotch Dinner at Chucho el Roto (Downtown) 5


Scheadule GST

07:00 – 07:45 08:00 – 13:00 13:15 – 14:30 14:45 – 18:00 20:00 – 21:30

Breakfast at the hotel GST Group Session Lunch Restaurant La Santa Sed GST Group Session Dinner Port 7

HR

07:00 – 07:45 08:00 – 09:30 10:00 – 12:00 12:30 – 13:00 13:15 – 14:30 14:30 – 18:00 20:00 – 21:30

Breakfast at the hotel HR Group Session Visit to TEC de Monterrey HR Group Session Lunch Restaurant La Santa Sed HR Group Session Dinner Port 7

GK

Wednesday, May 7th

07:00 – 07:45 08:00 – 13:00 13:00 – 14:30 15:20 – 18:30

Breakfast at the hotel Bajio Tour: George Kotch Lunch Restaurant La Santa Sed Travel to Mexico Airport 6


Scheadule

ALL

Thursday, May 8th 07:00 – 07:45 08:00 – 09:00 09:00 – 10:30 10:30 – 11:00 11:00 – 12:00 12:00 – 13:30 13:30 – 15:00 15:00 – 16:15 16:15 – 18:00

Breakfast at the hotel Trip to Agropark Agropark Green House Break Trip to Celaya Visit to Guanajuato (J. Montes) Lunch Screening Determinate Tomatoes, Tomatillos, and Peppers Trip to Queretaro: Brassicas tour

Scheadule Friday, May 9th Travelling back home

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Agropark What is Agropark?: Unique in the American continent, is an agroindustrial Park developed for high-tech greenhouse clusters, which has been designed as an integral —all comprehensive solution. The Park is geared towards the cultivation and production of flowers and vegetables which wish to successfully compete in the most sophisticated markets in the world, like the USA and Canada. Where is the park located?: The Park is strategically located in the geographic center of Mexico in the State of Queretaro, on the Queretaro-Bernal highway, on km 28. —Only 125 miles from Mexico City, 24 miles from Queretaro, and 13 miles from the international airport of Queretaro. In relation to its proximity to the United States, the Park is located approximately 562 miles from the border. (Laredo, Texas). Dimension and physical characteristics of the park Agropark has a total surface of 805 hectares —of which 300 are currently in development, with a productive potential of 170 hectares. The size of the lots vary from 6.5 to 12.5 hectares. Climatological conditions: The Park is situated at 1900 meters above sea level and it enjoys optimal year-round weather conditions for the production and harvest of flowers and horticulture, 365 days a year.

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Address of HM.CLAUSE Mexico Av. Manuel Gómez Morín 3881 3er piso Col. Centro Sur, C.P. 76090, Queretaro, Qro. Attire The reunion is a casual event. No need formal wear. For Thursday you will be given a corporate shirt to wear. Transportation We are organized to transport you from and back to the hotel each day.

ESSENTIALS

Contacts Team members available to facilitate your stay in Queretaro: Itzi Guillén – Ph:+52 (442) 229.1909 , +52 (442) 229.1903 Claudia Valdivia – Mobile: +52 (442) 359.9018 Hotel Fiesta Americana, Boulevard Bernardo Quintana Arrioja #450, CP 76160, Santiago de Queretaro +52 (442) 192 99 99 Wifi Stay conected during your stay! Network: INFINITUMDD9BC3 Password: B618E5C9D1 9


GRACIAS, ENJOY YOUR STAY IN MEXICO 10


Mexico Officially the United Mexican States is a federal republic in North America. Covering almost two million square kilometres (over 760,000 sq mi), Mexico is the fifth largest country in the Americas by total area and the 13th largest independent nation in the world. With an estimated population of over 113 million, it is the eleventh most populous and the most populous Spanish-speaking country in the world. Mexico is a federation comprising 31 states and a Federal District, the capital city. Mexico has one of the world’s largest economies and is considered both a regional power and middle power. In addition, Mexico was the first Latin American member of the Organisation for Economic Co-operation and Development OECD (since 1994), and considered an upper-middle income country by the World Bank. Mexico is considered a newly industrialized country and an emerging power. It has the fourteenth largest nominal GDP and the tenth largest GDP by purchasing power parity. The economy is strongly linked to those of its North American Free Trade Agreement (NAFTA) partners, especially the United States of America. According to Goldman Sachs, by 2050 Mexico is expected to become the world’s fifth largest economy. PricewaterhouseCoopers (PwC) estimated in January 2013 that by 2050 Mexico could be the world’s seventh largest economy. Agriculture in Mexico Commercial agricultural products, mostly come from three areas of the country, the tropics of the Gulf of Mexico and Chiapas Highlands, the irrigated lands of the north and northwest and the Bajío region in central Mexico. Export of agricultural products to the United States is particularly important, especially since the implementation of NAFTA. While only about 12% of U.S. agricultural exports go to Mexico, about 60% of Mexico agricultural exports go to the United States. The two fastest growing exports to the US are winter fruits and vegetables as well as fruit juices and fresh flowers. Two important products for export to the United States are avocados and tomatoes. Most tomatoes eaten today in the United States now come from Mexico. 11

GST Visit to HM.CLAUSE Mexico (Booklet)  

Mexico overview, schedule and guide for our guest visiting HM.CLAUSE Mexico.

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