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A im Higher John Aaroe Group is a different real estate company. One whose agents are experienced and committed to upholding the high standards that come with the name. Where every client is carefully counseled, skillfully represented and treated with respect. And where the only focus is to help you reach your goals. “I needed new synergy, atmosphere and challenges. At John Aaroe Group, I got all that and more.”

“There’s no question that a move to this company will help your career.”

Max Pellegrini | Pasadena

Aaron Kirman | Beverly Hills

Can a company lift your business? John Aaroe has always been known for proving it can. Now he’s masterminding a fresh take on his famous approach: give skilled agents the full focus and support they need to reach their clients’ goals — and their own. What’s happening at John Aaroe Group is inspiring motivated agents to rethink which firm can help them serve their clients best.


“John Aaroe Group is new, but also proven. You won’t find that combination of innovation and stability anywhere else.”

“The main reasons I chose John Aaroe Group? The people, the energy and the atmosphere.”

Brandon Road | Pasadena

Brian Mazurkiewicz | Sunset Strip

Elevate your success Real estate is a personal business, but it can be hard to concentrate on cultivating relationships when you’re worried about where your next deal is coming from. At John Aaroe Group, you can do what you do best, knowing you’re backed by a sound business plan, expert support, and powerful marketing and technology.

Your management team is made up of supportive partners, not competing agents. You gain experienced support, personal coaching and proven strategies from the best in the industry. Even the business model is agent-driven, not feedriven. Our company makes money when you sell homes, and our job is to help you do it.

Elevate “This firm stands out in a way others can’t because they are simply too large to hear their agents’ needs.” Clinton Wade | Sunset Strip

“The company is run by people you can walk in and speak to, who live in the area, have sold L.A. real estate, been in the trenches and understand how it is to be an agent in Los Angeles.” Holland Ashrafnia | Beverly Hills

Upgrade your environment In real estate, you have the freedom of working from anywhere. But flying solo, you can miss out on powerful energy, inspiration, ideas and leads. Until now, few real estate offices did much to inspire that kind of synergy.

John Aaroe Group’s uniquely beautiful surroundings in Beverly Hills, Pasadena, Sherman Oaks, Downtown L.A., Sunset Strip and Brentwood (coming soon), are designed to maximize the power of the office. Every detail, from colors and lighting to innovative community spaces, is designed to welcome you, delight you, and keep the energy flowing.

Upgrade “Every agent is a small business that needs attention and direction. John Aaroe Group delivers concentrated individual support.”

“Joining this firm has been by far my best move ever. I could not be prouder of being a John Aaroe Group agent.”

Kevin Bourland | Pasadena

Patty Lopez | West Hollywood

Raise your confidence John Aaroe realized from the start that taking care of agents is the first key to success. “Our agents are our partners,” he says. “My job is to send them to the front door better prepared and more confident than anyone else in town.” His company builds that confidence in many ways — all designed to make you more assured, more at ease, and more effective.


“You don’t get lost in the mix here. You are an important part of the success of the company. You are aware of it every day. You feel like you matter.”

“JAG really allows you to run your business without getting in your way — but anytime I need something it’s a phone call away, and we get straight to solutions.”

Scott Segall | Beverly Hills

Holland Ashrafnia | Beverly Hills

A company to build on It’s reassuring to know you’re aligned with a debt-free company that’s energetically moving forward to a bright future. Sized to turn on a dime, secured by a solid plan for growth and backed by substantial resources, it’s a foundation to build a career on.

“I didn’t question the move for a minute. I knew it was the best place to continue to grow.” Clinton Wade | Sunset Strip “I look forward to office meetings, because I always walk away with a new piece of knowledge or an innovative idea I can incorporate into my business.” Mary Dugan | Sherman Oaks

The most effective tools

Responsive guidance

John Aaroe Group is making significant investments in the most effective marketing and tech tools — plus the hands-on support you need to make them work for you. We’re continually seeking out the best innovations like our mobile platform and effective property marketing campaigns. More important, we surround you with trained staff to help you integrate the programs into your business.

The smartest agents welcome expert advice, and we make sure you get it. At John Aaroe Group, you have access to personalized coaching and business planning by the best in the business — experienced pros who’ve been there and know what works.

“I can always depend on John Aaroe Group for its beautiful, high quality marketing materials and cutting-edge technology tools.”

“I don’t have to deal with 25 tiers of corporate to make stuff happen.”

Allen Roth | Beverly Hills “The architectural training is amazing — I couldn’t get it on my own if I wanted to.” Judy Graff | Sherman Oaks

Scott Segall | Beverly Hills

A aroe “John has been an inspiration throughout my career.” Brian Mazurkiewicz | Sunset Strip

“John’s reputation is the reason I’m here.” Kevin Driscoll | Sherman Oaks

About John Aaroe For decades the John Aaroe name has been synonymous with a commitment to professionalism. From his early days with the elite Jon Douglas Company to his first record-breaking firm, Aaroe & Associates, his leadership role with Prudential California Realty and his dynamic vision for John Aaroe Group, he has relentlessly set the bar higher for agent productivity and impeccable client service.

“I took one look at the office and thought, I get to come to work here every day? Done!”

“I don’t think I could have switched to any other company and had it be this easy. It was seamless.”

Tracy Do | Pasadena

Aaron Kirman | Beverly Hills

Offices Based at strategically located offices across greater Los Angeles, John Aaroe Group is well positioned to represent clients in a wide range of neighborhoods throughout the region.

Beverly Hills 150 South Rodeo Dr.

Pasadena 42 South Pasadena Ave.

Brentwood 11601 Wilshire Blvd.

Sherman Oaks 14242 Ventura Blvd.

Sunset Strip 8560 Sunset Blvd.

Downtown L.A. 548 South Spring St.


pasadena 42 South Pasadena Avenue Pasadena, CA 91105

Gus Ruelas, Manager Gus Ruelas began his successful real estate career over fifteen years ago at RE/ Max in San Marino. When Prudential John Aaroe and Associates opened its Pasadena location in 2000, he joined the firm. He quickly became one of its top producers, specializing in a full spectrum of properties from first homes to luxury estates. He also served as assistant manager and company mentor for a number of years. As Gus helped train and develop new licensees, his skill at guiding successful careers emerged. Now, as Branch Manager of John Aaroe Group Pasadena, he’s using that experience to the fullest to create an innovative environment where agents can flourish.

626.375.5401 email gus

Gus Ruelas

Sarah Rogers Sarah began her career in commercial real estate in 1994 and moved to residential properties in 2001, working with a major independent broker specializing in estates. She later joined a mega-firm; ten years later, she began thinking about a change. Sarah who holds an MBA in marketing and finance, spent a year interviewing and researching companies. In the end, she chose John Aaroe Group. “Hearing such positive things about John meant something to me,” she says. “When you’re working at a small firm, you’re aligned with someone’s singular vision. The reputation and character behind that vision are vitally important.” Sarah also says that other key factors in her decision were to join an office where she would be well supported by both an outstanding manager and the staff, and Pasadena’s Gus Ruelas impressed her. “He’s not so far removed from having been in the agent world,” she says. “Gus is a valuable resource to me.” She views the company support, including the marketing team, to be critically important in delivering quality marketing and advertising for her clients.

sarah rogers

Kevin Bourland A resident of South Pasadena for two decades, Kevin came to real estate from a career as an actor and director. Today, he draws on his years of experience in working with demanding professionals in the artistic, corporate and advertising communities in serving his clients. After eight years with a large corporate firm, Kevin decided to take his unique skills to a different company, one focused on listening to its agents. “We’re the ones on the street,” he says. “Every agent is a ‘small business’ that needs attention and direction. John Aaroe Group delivers concentrated individual support.” The company’s renowned top management team was the primary reason Kevin chose John Aaroe Group. He was immediately impressed by their enthusiasm, vision for doing something unique, and openness to ideas and suggestions from agents. Kevin also appreciates the firm’s positive work environment and congenial people. “When it comes to my co-workers and clients, working with nice people is a priority for me,” he smiles.

kevin Bourland

Tracy Do Having worked with John Aaroe at another company, Tracy was intrigued when the real estate icon launched a new firm. But her decision to move was based on much more than that. “It certainly started with his reputation, but there’s so much more there to support it,” she says. “When I met the management and administrative team, I was so impressed with their knowledge and professionalism. And then there’s the icing on the cake: the office. I took one look and thought, ‘I get to come to work here every day? Done!’ It’s been a breath of fresh air.” Tracy likes the freedom and the sense of entrepreneurship in real estate, and she’s found that John Aaroe Group is the perfect place for her approach to the business. “I like that management is available, decisions can be made quickly, and management not only listens to us but acts on our input.” Tracy has found that the John Aaroe Group brand appeals to consumers in her marketplace — that it’s professional, yet progressive and in tune with their changing needs. “It’s gratifying to know this firm will always keep an open mind and listen to us. They know we’re out there every day adapting to consumer needs, and our input is important to our mutual growth and success.”

Tracy Do

Max Pellegrini A Realtor since 1993, Max has represented over $155 million in closed sales in the San Gabriel Valley over the last six years, closing over 200 transactions since 2009 alone. He moved from a larger company to John Aaroe Group because “I needed the challenge; I got too comfortable always being the main guy.” He likes the firm’s Tanner Market location in Old Pasadena, the support it gives him on big estate listings, and its ongoing investment in critical technological tools. He also enjoys “the really nice people” and appreciates the beautiful, open boutique style environment. “It really makes you want to bring your clients here,” he says. Max couldn’t be better suited to a career as a top agent. “I love making the deal happen, I enjoy being a part of the huge family decision, and I love architecture,” he says. In John Aaroe Group, he’s found the ideal place to pursue his passion.

Max Pellegrini

Brandon Road | Pasadena An agent since 2000, Brandon made the move to John Aaroe Group because he was ready to step his career up. “I was comfortable at my old firm. It was a cool environment, and I really liked my colleagues. However, my business was stagnant. The company didn’t offer any help to increase production. John Aaroe Group has enabled me to take my business to the next level to become a top producer.” He chose John Aaroe Group because he needed a company designed around helping agents produce, one that would “leave me alone when I wanted it and be there when I needed it. That blend empowers selfmotivated/ self-employed people.” Brandon looks to the firm for education, inspiration, and progressive thinking. “My clients instantly perceive John Aaroe Group as a company that’s established, yet fresh and relevant,” he says. “That combination is magnetic.” Brandon believes agents who aren’t willing to get uncomfortable and move with change are missing out on their full potential. “For the majority of us, the old real estate company model of being fed business is not designed to make you independent and build your success,” he says. “John Aaroe Group focuses on giving agents the tools and knowledge they need to perform at their peak.”

brandon road

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Š2013 John Aaroe Group. An equal opportunity employer.

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