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Macmedia Services Ltd

Tool Kit Proposition

Ben Wood 10th March 2010


Background John Lloyd BA(hons) MBA Halifax – most successful area business manager / set up Halifax new build dept g dedicated to new build for over 10 yyears Established successful brokerage Established The Home Buyers Tool Kit & commenced development of other Tool Kits

Mark Ray Network/Project Manager for BICC Cables R&D Wrexham S t new I.T I T Business B i i February F b Setup in 2000 Established The Home Buyers Tool Kit & commenced development of other Tool Kits

Phil Milsom „ „ „

Senior Manager & Director within Financial Services & Property Maintenance Sector Head of Operations & Business Development in Residential Property Market Commercial Director of Macmedia & Mousesale Internet Estate Agent Development


The top 3 UK house builders account for 30%+ of the UK market, yet do not sale have ICT at point of sale. We provide ICT (at POS) & software for both negotiator & purchaser… y Tool Kit The Home Buyers …

Sales tools at point of sale; UK Government target of 240,000 (Callcutt Rept 2007)

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Provides direct access to the websites required when buying a new home 2 64 million enquiries (11 per sale) 2.64

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Related transactions, Estate Agent, HIP, brokers etc (income generator)

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Local advertisers & local information (income generator)

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“S d Site” Sit ” button b tt so every enquirer i gets t a Home H B T l Kit “Send Buyers Tool

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Builder Resources – Email, Skype, Standard Documents

The Home Buyers Tool Kit provides experience and “route to market” for the Home Owners Tool Kit


Current House Builder Relationships

Other Relationships


6 Month Time Line …

Secure contract with 3 national builders ((from top10) p )

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Pilot small builder version via Mousesale franchisees

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Interrogate market regarding Home Owners Tool Kit

12 Month Time Line …

Operational Profit Year 1 = £500,000 (Year 2 = £2.074m)

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Develop p existing g relationships p with large g and small builders,, identifying y g additional sales/marketing g opportunities – digital marketing/security at point of sale

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Aggressive marketing of the proposition

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Secure 5 of the top 10 house builders (35%+ of new build market)

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Develop pilot version of Home Owners Tool Kit

18 Month Time Line …

Launch additional Tool Kits (pilot) UK & Ireland


Health

Cosmetic, Laser, Dental Trainer, Gymnasiums y

Holiday

Abroad

Ireland, USA, Australia

Home Owners

Tourists Attractions

Home Improvement Regulations Conservatories, Shed, Garage Builders, Windows, Builders Windows

Home Buyers

House builders Purchasers new homes

Home Rental

Landlords Tenants

Holiday Home y Maintenance Electrical, Gas, Plumbers Decorators, Roofers

Insurance

Home Personal Car


Secure involvement, support, commitment from Google … … … … … … …

Property portal Google maps Google street Gmail Valuations Financial services Advertising

Investment / Equity Partnership / Ownership

Google  

Pitch to Ben wood at Google