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SPECIAL EMPLOYMENT SECTION

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2012 JUNE ISSUE • THE CSRA’S ONLY BUSINESS MONTHLY PUBLICATION

NATIONAL COMPANY WITH “HOMETOWN” ROOTS IN CSRA

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Christopher Selmek | Freelance Writer

Buzz on Biz, LLC 3740 Executive Center Drive Martinez, Ga 30907

n late May, Hometown Threads, a franchise business which sells gifts, embroidery and décor for “personalizing your world” held the official ribbon cutting for their new store at 592 Bobby Jones Expressway in the Anderson Plaza. According to Wayne Brown, part owner of Hometown Threads, it costs nearly $200,000 to open a store, which includes the Tajima machines around which the personalization concept is based, as well as an initial inventory. “We get franchise requests very often,” he said, “but during the height of the recession it was hard for anybody to be serious about it

unless they already had a pretty good cash flow. Mostly, we were working with older couples who wanted to start their own store, but business has been going very well, and we hope to continue expanding.” Altogether, Hometown Threads has 17 stores located throughout the United States including three in Georgia, one in Aiken, South Carolina and three in Texas where the first store opened almost ten years ago. To celebrate their grand opening, the owners distributed over 5000 fliers with coupons advertising their services. “Business has been fantastic,” said Bryan Hatch, part owner. “We advertised for Mother’s Day and did very well, but we also sold a lot of presents for Teacher’s Appreciation Day, which I suppose we should have expected. The idea is you can come in and get a gift for someone, but if you’re in a hurry you can come in and get something premonogrammed.”

This is Hometown Thread’s first storefront in Augusta, where their corporate office is located, but the new setup comes as a major change from their previous location inside the Evans Wal-Mart which they established in March. “We have probably ninety percent of our inventory brand new,” said Brown. “Inside the Wal-Mart we were very restricted by our lease as to what we could offer, but our biggest sellers have always been our personalized and monogrammed products.” According to Hatch, the stores bright colors and fun polka-dot and floral designs cater to mainly female customers. The store prominently displays a series of artistic fans designed to look like animals, tumblers for carrying beverages and tote bags by Hadaki, Toss, Bella and Baggallini, all of which have been major sellers. For men, there...

Continued on Page 8

INSIDE THIS ISSUE: SECTION A

Main Business News

SECTION B

Education & Training

SECTION C Employment

SECTION D Women in Biz

SECTION E Hospitality

SECTION F

South Carolina Biz

SECTION G Leisure


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JUNE 2012


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JUNE 2012

STAFFING…STAFFING... NEIL GORDON | President, Buzz on Biz LLC

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et’s face it, without great employees or contractors we couldn’t succeed. Ironically, our first staffing and employment section times out with some major restructuring at Buzz on Biz, LLC. My first paid publisher (I handled our first 3 years), Kevin Jay, departed for a great opportunity to work for a former boss of his at Morris Communications. He helped grow our newspaper and even wrote a monthly column called “Road Rash” to help our business travelers. Now he’ll be hitting the road helping to grow other newspapers. Timing is everything. This change allowed me to look for other opportunities. Matt Plocha, a strategic partner of ours at “verge” Newspaper, becomes group publisher at Buzz on Biz, LLC, overseeing this newspaper and verge. Look for the exciting redesign on June 20th of verge. I will edit both publications. Since Buzz on Biz, LLC now owned two publications it was time to hire a professional salesperson to help grow our products. Buddy Miller, a former co-worker of mine at WAGT is on board. If your company is interested in partnering with our publications, please

reach Buddy at 706.261.9981 or email him at buddy.miller@buzzon.biz This month we also welcome Christopher Selmek to “Buzz”. He’s been writing for verge and we will share his talents in both publications. To grow any business, it takes great people rowing the boat together. I am so excited about our team and hope the helpful articles and “Buzz Bits” in this edition help you grow your business.

Neil Gordon is the President of Buzz on Biz, LLC. He publishes BOB Monthly, a daily BOB TV report at 6:40am for News 12, a daily BOB radio show from 12-1pm on 1630AM, and helps companies grow with tv productions and good P.R. Visit www.buzzon.

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JUNE 2012

EVANS RESTAURANT CLOSINGS F

irst, it was Papa N Sons closing across from WalMart. Next to fall was Bojangle’s, unable to survive McDonald’s moving across the street in the Publix Plaza at Riverwood.

Zaxby’s and a new Maryland Fried Chicken, but insist it was the downturn in the economy, rise in chicken prices, and challenges with no light at the intersection of Washington Road at the Chimney Hill Subdivision. No word on a replacement restaurant for KFC or Bojangles, but the buzz is a bar, restaurant, and tobacco/cigar shop concept will be taking over the end cap units once occupied by Papa N Sons.

In late May, KFC became the latest casualty of the restaurant wars. They were flanked by


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JUNE 2012

Lose Weight! Enhance Your Mood! Have More Energy! .

In today’s society, everyone seems to desire weight loss, whatever their “number”, to live a healthier life. With 34.4 percent of the American population over weight, and 33.9 percent obese, it is obvious that it’s hard for many to take the initial step to becoming slimmer. With so many diet supplements and weight loss programs today, it’s hard to find one that really works!

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Xtreme rocks! I have been able to drop the extra pounds that I was carrying and it has helped me to maintain my weight. The incredible energy that I have each day without a crash is awesome. It allows me to get my daily work done and not be snacking all day. Not to mention, the mood enhancement that Xtreme provides makes my world a much happier place

What makes it work?

Xtreme by JGO leads the field with tremendous testimonies because of it’s bold, new formula. Wild Mango Seed Extract (also known as Irvingia Gabonesis), is the power ingredient in Xtreme. Wild Mango Seed Extract has been shown to inhibit the development of new fat cells in laboratory research. It also seems to reduce levels of something called C-reactive protein in the body, the proteins are known to bond with leptin (an appetite-control hormone), and causes that hormone to become less effective. Chromium Polynicotinate may help to stabilize blood sugar levels and appears to be directly involved in carbohydrate , fat and protein metabolism. Another active ingredient in Xtreme is Jet Black Cocoa Seed. Jet Black Cocoa Seed may have the ability to increase metabolism and perhaps even increase satiety (fullness). Geranium Flower Extract, as a nutritional supplement, has been used to stimulate energy and weight loss, uplift mood and calm anxiety and nervous tension brought on by stress. It has been reported that Phenylethlamine HCL has a mood elevating effect similar to the uplifted mood associated with love. Experts believe that chocolate produces the same feelings because of the Phenylethlamine it contains. Ever tried eating dinner after chocolate? Same goes with Phenylethlamine, you’re not hungry and you lose your appetite! A small amount of caffeine anhydrous is also added, not only for the energy boosting and alertness effect, but because it can assist in the quick absorption of many vital nutrients.

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I have been taking Xtreme since November of 2011, and have lost 21 pounds. I no longer overeat, and I don't crave sweets like I used to. The energy I get from Xtreme allows me to focus on my work and stay motivated throughout the day. I love this product! ~ Emily

When I started taking Xtreme I wanted to lose 15 lbs & on this product within 3 months I've lost my 15 lbs. What really excites me about this product is that it's killed my craving for sugars & through out the day I don't snack like I used to. I used to eat a bowl of ice cream every night & I no longer crave it. I love this product. ~ Dirk

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Following the Christmas holidays my weight peaked at 209 pounds by March 1st I was down to 190 with no major significant changes in life style. ~ Mike For more information about Xtreme by JGO, visit XtremeForYou.com or contact Mary Kanagy @ 803-507-5402 or marykanagy@yahoo.com.


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JUNE 2012

Website Data Mining...Your Golden Nuggets Await! JEFF ASSELIN | Powerserve, Director of Sales and Marketing

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ncrease revenue by 20%. Reduce expenses by 10%. Grow active customer count by 50%. Improve customer satisfaction ratings by 15%. Almost every business has goals…those who are serious about hitting their goals track and measure continually. The majority of businesses today have websites. When building a website there should be clear goals. What is the purpose of the website? How can its effectiveness be measured? Will the site educate and inform, sell products via e-commerce or entice the user to request additional information or come into the showroom? Do you know how many visitors are coming to your website each month? How many different pages did they look at during their visit? How long were they on your site? How did they

get there? Did they type your website address directly or search for you in Google, Yahoo! or another search engine? What were the most popular pages on your website? Website analytics get you answers to these questions and many more. How many times have you walked into a shop or visited a website and not been able to find what you’re looking for? How many times do you bother asking for help? Analysis of what people search for within your website, as well as the keywords and phrases people use on Google to find you, can be real eye-openers. Are you missing the product they want, or is it on a page of your site that doesn’t load? Either way, analytics will tell you. All of this leads to more satisfied customers and an improved user experience potentially resulting in more revenue. It is important for a business to set goals for their website and track them consistently. Measuring and analyzing user activity on a website helps achieve the intended objectives of the

site. Having a website without any analytics capabilities is almost useless! Why invest precious time and money building a website if you’re not going to track what’s happening on it? Website analytics can provide you with a wealth of information (probably more then you will ever need or want to know) that can be very useful in planning your marketing strategy, search engine optimization campaigns and even website design enhancements. Companies spend significant dollars for market research to learn more about their customer demographics, what are their hottest products, as well as their least popular items. You can get all this and more from website analytics. A good analytics program is a great IDEA for any business… •Implement – Install analytics tools on your website •Data – What does the data tell you? •Experts – Get expert analysis •Action – Act on the data

It is important to have a strong analyst work with your team to provide insights into the performance of your website. Data analysis is an art and a science. Don’t leave your website’s success to chance. Golden nuggets of information can be just a few clicks away. Measure and analyze performance consistently and make better marketing decisions. Use data to reach your website’s goals and to optimize your site for the best possible user experience. Jeff Asselin is Director of Sales & Marketing for Powerserve, a web development company that focuses on Websites, Custom Business Software, Search Engine Optimization, Graphic Design and Social Media Marketing. Let Jeff put his more than 16 years of advertising and marketing experience to work for you helping grow your business. Click (www.powerserve.net), Email (jeff.asselin@powerserve.net), Visit (961 Broad St, Augusta) or Call (c: 706-691-7189, o: 706826-1506, Ext 122). This is a sponsored article.

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JUNE 2012

In A Perfect World (a fantasy) DON MACNEIL |

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Crown Point Communications at Windsor Jewelers

ver driven past a freshly opened restaurant – one that’s clearly a mom-and-pop startup with a sign that’s been painted by a family member and you can still tell what the building was in a former life – and thought, “Doesn’t stand a chance”? Maybe I’m incorrect in assuming there’s a bank loan involved in this noble but doomed endeavor. Maybe instead life savings are at stake (insert even bigger grimace here) but the net result is sadly the same. In a perfect world, a marketing review board would stop this train wreck before it can happen. Better, lending institutions would approve any and all business loans on the condition they be assigned a marketing firm from a pool of qualified agencies. I know, I’m attempting the impossible: essentially outlawing the right to fail. Still, it just seems so plain-as-day. There are few futures we can peer into in this life, but this one of them. Even physicians, full of their can’t-miss investment schemes, too often stumble down this path. It’s what happens when well intentioned, ambitious people act on the assumption that marketing prowess is no more than applied common sense. In truth, it’s a little more complicated than that. One of

my favorite reminders is that if bowling can be made complicated, anything’s fair game. Part two of my perfect world (this is where I beg my traditional media friends to strap on a helmet and keep low) is one in which organizations –for profit or not - that clearly contribute to the quality of life in our community be granted pro bono commercial time and space to promote their product. Especially in a market our size, the ratio of probable attendance to cost of advertising makes it nearly impossible for our symphony, our art museum, our ball team, hockey team and many others to properly remind us that tonight could be fabulously enhanced by a visit to one of them. Can you hear the outcry from our broadcast and print media friends? “Who would sit in judgment of which entities contribute to the quality of life?” they would protest. My answer? It’s like those time-worn attempts to define pornography. Hard to put into words but you know it when you see it. Ah, but…that’s in a perfect world. Next: Everyone Thinks The Way I Do

THE C SR A ’ S O N L Y B U SI N ESS MO N THL Y P U B LI C A TIO N

BUZZ ON BIZ • INDUSTRY EXPERTS • WATERCOOLER STORIES • BUSINESS ADVICE • TRENDS DON MACNEIL is a traditional media

expert, having spent more than 30 years on-air and behind the scenes in Media and Marketing. If you have any comments or questions, email Don at windsorway@ comcast.net

Shop Aiken

Gifts|Services|Dining

The Aiken Chamber Means Business 803.641.1111|www.aikenchamber.net

The Buzz on Biz mission: to act as an inspirational tool for those in the workplace and those who are entrepreneurs and to provide useful, practical information to help increase companies’ bottom lines. To submit editorial content or to order a 12 month subscription mailed to your home or office for $12, mail a check to the address on the bottom of the page Neil R. Gordon: President/Editor/Sales (706) 261-9981 Matt Plocha: Group Publisher/Sales (706) 261-9981 Buddy Miller: Sales (706) 261-9981 Open Door Graphic Design: Design and Layout Melissa Gordon: SofiaColton.com: Photography Stephen Delaney Hale: South Carolina Editor Stacie McGahee: Copy Editor Opinions expressed by the writers herein are their own and their respective institutions. Neither the Buzz on Biz LLC, or its agents or its employees take any responsibility for the accuracy of submitted information, which is presented for informational purposes only.

www.buzzon.biz 3740 Executive Center Drive #300 Martinez, GA 30907

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JUNE 2012

Financial Planning For Your Business KELLY RENNER | Owner, Life Strategies Financial Partners

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ost people who own businesses are really good at what they do and are experts in their industries. The demands of running a company, however, may leave very little time to focus on important financial matters that can have a major impact on the owner, their family, their business, and their future. Business planning is at the heart of every successful business. Sure, you can run a business and not have a plan; and you might actually do pretty well for a while. But then the time comes when you have grown beyond doing things without a precise plan in place. Like personal finances, it is usually never too late to make a plan for the future. When you envision what your company looks like, what do you see? Will you always be a oneperson show? Do you see your company becoming a franchise? Or, what about opening another shop in the same town? These are important questions because if any of them sound like something you want to do, you should put a timeline to the goals. What foundation are you building the success of your business on? Do you have a mission statement? Do you have core values that you are using for hiring employees? It takes time to develop these aspects of your business and it may seem like they don’t bring in revenue, but in the long run these actions will increase your revenue! One aspect of the business plan will help you determine what is going on with the financial side of your business. It will enlighten you and show you where you may have

a weakness. When you compare your plan to your actual cost, it will help you target the areas where you may need to make adjustments; and this is where it is most likely going to increase your bottom line! You have to think about what amount of money you need to make to have this business support you and your family. If you need $4,000 a month to live, what is your plan to reach that number? How much are you going to charge for your service or product? How much are your overhead costs? How much do supplies cost? Do you need a building or can you work out of a room in your home? If you have asked some of the questions presented in this article, and you would like to find answers, give Life Strategies a call! With our personalized approach, and the team of experts we work with, we will help you lead your company in the right direction.

NATIONAL COMPANY WITH “HOMETOWN” ROOTS IN CSRA continued from page 1 KELLY RENNER is a Certified Financial Planner™ and has a Master’s Degree in Finance. She owns Life Strategies Financial Partners and specializes in comprehensive financial planning for businesses, individuals and families. She is a veteran of the United States Air Force. She is able

HISTORIC AND PRESIDENTIAL CONTRIBUTION

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to work with clients in both Georgia and South Carolina. Her office is located at 3540 Wheeler Road Suite 304. She can be reached at 706-210-3535 or online at LifeStrategiesFP.com.

Writing and Photography by Christopher Selmek

n late May, members of the Watson-Brown Foundation Junior Board, Charmaine Marshall and Will Wright, and Paul King of Rex Properties presented a $5,775 grant to Erick Montgomery and Julia Jackson of Historic Augusta. Money which will be used for muchneeded plaster repair at the Boyhood Home of President Woodrow Wilson.

...are steel wallets, I-phone chargers, and even a rack of umbrellas attached to sword handles. Nearly everything in the store can be personalized. “There’s a demand for embroidery and that is the basis of our business,” said Hatch. “Secondly, there is a demand for personalization. We have a book filled with tons of fonts and stitch designs, or they can bring in their own logo or we can consult on a design that’s not in the book. We can do just about anything with our machines.” “If you have a leather suitcase or wallet you want to personalize, you don’t want it to be messed up or coming apart years later,” said Brown. “When we do embroidery you can look at it and tell how high quality it is.” A back room filled with Tajima machines ensures that quality. Hatch describes them as top of the line embroidery machines and says that the next best model on the market is only a scaled down Tajima. “This has actually been a big selling point, because these are industrial machines that work really fast and can do both large and small quantities of

work. When a company comes in and wants to buy polo shirts for all of their employees with the company logo we can do that, but it works just as well for making personalized gifts.” According to both owners, the demand for personalized gifts is nearly universal, but that doesn’t mean that each store offers the same thing. “You have to tailor your inventory to the geographic area,” said Brown. “These yard flags that sell very well here were available at our store in Seattle and couldn’t sell one of them. After you’ve been in an area for a while you begin to understand the preference of the local community, and that’s the kind of information we need to know in order to keep offering exactly what they want.” Hatch and Brown both look forward to a great business year, even while they note that their business concept is one that never really goes out of style. “Everyone buys gifts,” said Brown. “Even at the height of the recession people were still buying gifts. As a gift store, you can’t really go wrong by offering people something unique.”


JUNE 2012

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JUNE 2012

Traffic! Traffic! Traffic! VOTE YES! TAMMY SHEPHERD | President/CEO of the Columbia County Chamber of Commerce

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remember when I could walk across North Belair Road from Evans Junior High School, where Cracker Barrel and Home Depot are now, to First Baptist Church of Evans. Every Wednesday around 5:30 p.m., a group from school would walk across the street to eat supper at the church. It was no big deal; North Belair was just a two lane road. Even so, just 23 years ago, I had part of my wedding reception on the church lawn at that same church on that corner of Washington Road at North Belair Road. Can you imagine doing either of these today? I don’t think so! It is exciting that Columbia County has grown over 38% in the last ten years. That’s over 35,000 new residents to the county since 2000. New neighborhoods and new schools are popping up everywhere. With all the great amenities our region has to offer, we understand why you are here. Unfortunately, with the good growth comes the bad traffic. We are now paying the price with congested roads, longer commutes, and sitting at more traffic lights. How do we make the “bad” good

again? We have had growth problems before in regards to our growing need for more schools, as well as other aspects of the county. How did we make the county such a good place to live, work, and play? Well, we assessed ourselves an extra one cent to provide those amenities we wanted and needed. The educational SPLOST has built several new schools without putting extra burden on the property owners. The county SPLOST has built recreational and passive parks, libraries, community centers, governmental and judicial buildings, fire and safety buildings, and much needed infrastructure in the county with water, sewage, and county roads. So, how do we solve the major state road projects? Unfortunately, the Georgia Department of Transportation budget is unable to keep up with demand based on the current system of collecting funds. To resolve the issue, the

Georgia General Assembly passed the Transportation Investment Act 2010 for the voters to approve or deny the self assessment of road projects within their region.

Georgia is broken up into 12 regions; ours being Region 7 (CSRA) which is made up of 13 surrounding counties. Local leaders developed a list of road projects that were key to economic development and safety for each county in the region. Richmond County has over 50 road projects and Columbia County has 8 major projects. A full detailed list of all road projects can be found at www. connectgeorgia2012.com Major projects for Columbia County, if passed by voters on July 31st: • I-20/State Route 221 Bridge Replacement and Intersection Improvements (City of Harlem) • Old Petersburg Road/Old Evans Road from Baston Road to

Washington Road Improvements (Completion of Riverwatch Parkway) • State Route 1017 (Flowing Wells Road) from I-20 to State Route 104 (Washington Road) Improvements • State Route 28 (Fury’s Ferry Road) from South Carolina line to County Road 1236 (Evans to Locks Road) Widening • State Route 388 (Horizon South Parkway) Widening from I-20 to State Route 232 (Columbia Road) • Widen State Route 388 (Horizon South Parkway) from County Road 571 (Wrightsboro Road) to I-20. • Wrightsboro Road Improvements from State Route 388 (Lewiston Road) to SR 223 (Robinson Avenue) Improvements to Robinson Avenue/SR 223 from SR 388 to SR 10/ Richmond County. I hope you agree these are major corridors into our county and it is imperative to improve our transportation infrastructure to continue the best quality of life we have come to expect in our region. The Columbia County Chamber of Commerce Board of Directors supports this initiative for the future of Columbia County. This can only be accomplished by voting “Yes” for Transportation on the July 31st ballot. TAMMY SHEPHERD is the president/ CEO of the Columbia County Chamber of Commerce. She can be contacted at (706) 651-0018 or tammy@ columbiacountychamber.com.


www.

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EDUCATION & TRAINING SECTION B

EDUCATION AND TRAINING – THE BEST WAY TO GET AHEAD

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LARRY RUDWICK | Founder, “Larry The Tune Up Guy”, Business Coaching Expert

ducation should be improved in America these days. Our schools are ranked 20th to 30th against other countries. Many businesses are poor at training their employees. We could be doing much better. To improve our future, keep learning valuable skills and spread your knowledge to others. And give people opportunities to use their skills, whenever possible. Goal Setting: I often talk about the importance of setting written goals, but that’s just one vital step. The devil’s in the detail; to really succeed, we must break goals down to manageable tasks, and attach timetables to these steps. And don’t forget: Learn new skills and hone your skills! Improving Businesses: If you’re a business owner or manager, first ask yourself: ‘Are all of my employees right for the position they’re in? Do they have the potential, desire and motivation to grow their skill levels in needed areas? Has the business made them fully aware of what to learn over the next 6 months or year? Is there a well-thought out system that encourages them to learn effectively?’ Unfortunately, very few businesses can honestly say “YES” to all of these questions. Those that can are likely the leaders in their markets. Family Life: We must remember that

our personal life affects our business life, and vice versa. Remember what happened to Tiger Woods when his family life fell apart? His golf game fell apart. Like in business, the parents/managers must first agree on the rules and expectations. Then all family members/ employees must learn and abide by them. Don’t teach your children they’ll get their way if they complain, or kick and scream. Instead, reward your children for good behavior and actions. Figure out how to make important goals/ requirements desirable and fun. It’s amazing how much people can learn at a very early age. When I taught my oldest son to ride a bicycle at age 5, his 2-1/2 year old brother kept saying “teach me”. Believe it or not, at 2 years and 8 months, that son could ride a bicycle (with no training wheels) while he was STILL WEARING DIAPERS! The TWO types of basic knowledge are 1) technical, general knowledge and 2) people skills. People generally fall more into one category or the other. People with technical knowledge can “do things”. People with “people skills” are good at developing effective working and personal relationships with people. Often, people with technical skills don’t realize their people skills are lacking, or may feel it’s not that important. But

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to get ahead, it’s sometimes more important WHO you know than WHAT you know. In summary, be conscious of yourself, and ask for help! You may or may not be a born student or teacher. Reach out to people that can help you figure out what new things to master. With proper desire, focus, knowledge, and habits, you will achieve things that may amaze you. I know; I’ve done this myself!

LARRY RUDWICK This is a sponsored Business-Talk article. A lot more about this can be found on the www.BusinessTuneUps.com website. To do an Executive Assessment requires a Word Document entitled Ten Questions That Can Improve Your Life. I would be happy to email one to you; you may request it from me at Rudwick@cox.net or calling 571-331-6102.

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Let’s figure this out…TOGETHER DARREN SCHEYER |

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Co-Owner, Partners In Achievement

t is said there are three reasons students struggle in school: poor motivation, poor instruction, and poor processing skills. Let’s take a deeper look into

each one of these. The first reason, poor motivation, is often the result, and not the cause, of poor learning. How many times have we asked our student to “try harder”? The assumption is that they have not done so previously. “Trying harder” is rarely the solution. Let’s look at the relationship between what one “puts in” and what one “gets out.” Take for instance the student that studies for 30 minutes and makes a C on a test. For the next test the student studies for 45 minutes and makes a B. The relationship between what is being “put in” directly correlates with what is “getting out”. What happens, however, when the grade does not make a difference with how much one “puts in”? Most students quickly learn how much they need to study to make that minimum grade to pass. Telling this student to try harder doesn’t resonate, because trying harder did not change the outcome of

the grade in the past. Therefore, poor motivation is the result of poor learning skills, not the cause of poor grades. Poor instruction, the second culprit, is the easiest to correct. Just look for better instruction, right? That is, try to change classes to get a better teacher or go to a tutor. This is often helpful, as better instruction often results in better grades. But it doesn’t result in better learning. There is a difference. Tutoring programs are often helpful in teaching a subject matter in a way that the student can understand, increasing the student’s chances of making a better grade in a quiz or test. However, when a new concept or new information is taught, the tutor is needed again, and again, and again. Ask this question: “Out of all the students in the classroom, how many students didn’t ‘get it’?” Or this question: “Why did the student not ‘get it’ in the first place?” The third cause, poor processing skills, is often the core reason why students have trouble in school. Processing skills are the underlying learning skills that are necessary for fast, efficient learning. Having even one processing deficiency has tremendous impact on a student’s ability to succeed. Finding out a student’s processing skill profile is

the most direct way of getting at the root cause of learning struggles. Many parents ask themselves these questions: “How can my child do so well in math, but have trouble reading? Why does the material that was studied last night ‘disappear’ the next day? How can my bright child not do well in school? Why does my A/B student do poorly on a standardized test? Why does homework take so long? Even though my child takes medicine for ADD or ADHD, why is extra help in school needed? Why does my child have such poor handwriting? Why does my child feel dumb or stupid? Why is it difficult for my child to make friends and maintain the relationship? Why does my child need constant reminders of everyday tasks?” These are all signs of processing skill deficits, which can be corrected through proper cognitive training. Not tutoring, but training. There is a very big difference.

DARREN SCHEYER This is a sponsored article. Darren is a co-owner and operating officer for Partners In Achievement. PIA has offered the PACE program, which stands for Processing And Cognitive Enhancement, for more than 10 years. PIA offers a free initial screening that measures a student’s processing system, often identifying deficiencies that are at the root cause of learning struggles. Darren has a Masters Degree in Clinical Psychology and over 15 years of experience in psychometric testing. He is married and a proud father of two children. PIA Learning Centers is located at 454 Fury’s Ferry Road, Suite B. Stop by, visit www. pialearningcenters.com, like our Facebook page (facebook.com/partnersinachievement), or call 706-650-1877.


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JUNE 2012

Book Tavern Has New Shelving WRITING AND PHOTOGRAPHY BY CHRISTOPHER SELMEK 127 12th St. Augusta, GA 30901 706.814.7393 www.csra.rightathome.net

T

he Book Tavern replaced all of their shelves this spring and then began their great re-stocking sale, as the new wooden shelves not only brightened the store but added some 500 feet of shelf space, according to Book Tavern owner David Hutchinson. “We got the shelves when Borders closed down and I’ve been sitting on them for a while with the intention of using them,” he said. “Thankfully, there were no April showers when we brought them in on an open truck, but it’s still a Herculean effort to take down shelves, put up new shelves, move everything around and finally restock, but I have a great team working with me.” Hutchinson says he may eventually consider moving the counter up front and opening the back to even more shelf space, but that at 100 to 150 pounds per shelf the next redecoration may be months away.

“Wooden shelves are better for the solidness, because people can actually lean on these shelves where they couldn’t so much with the pressboard, and you couldn’t get them wet at all, he added” With 85 percent or more of their inventory displayed, and another few thousand books tucked away for later use, Hutchinson believes the economy is swinging upward and looks forward to a great summer. He also looks forward to author Carl Hiaasen’s visit to the Colombia County library, June 16, during which The Book Tavern will be present to sell his books including Hoot, Flush and Scat. For more information, visit booktavern.com, check out their facebook and twitter page, or call 706-826-1940.

CLOUD WARS - MICROSOFT SKYDRIVE VS. GOOGLE DRIVE KEVIN WADE |

A

CEO of IntelliSystems

mid the excitement over Google Drive, the search giant’s new Dropbox competitor, Microsoft recently improved a similar online sync and storage service, SkyDrive. Microsoft added the ability to store files online and sync across multiple devices right from your Windows or OS X desktop. That puts SkyDrive squarely in competition with Dropbox and Google Drive, five years after Microsoft first introduced its online storage solution in 2007. Google Drive may be the current media darling, but for people just looking to get some work done here’s why you should give SkyDrive a try: Google Drive may offer deep integration with Google Docs, but Google Docs file formats do not offer deep integration with the rest of the productivity software world. Also, if you want to edit a document in Google Docs you have to convert that file to Google’s online formats. It doesn’t matter if your original file was a simple text or HTML document, or the world’s de facto standard, a

Microsoft Office format. Finally, all of these files must be converted to Google’s ‘Docs’ format before you can edit them. So when you download a native Docs file from Google Docs to your Drive folder, you are downloading a link that opens the document in your browser instead of the actual file. SkyDrive and Microsoft Web Apps, on the other hand, favor Microsoft Office formats such as DOCX, XLSX, PPTX . These are formats that almost any desktop and online productivity software can open. And if you need to edit a Word document on the go, you can use Microsoft’s Office Web Apps without having to worry about converting your files to an exotic file format. SkyDrive is not just on Microsoft’s homegrown Windows Phone platform, you can also get SkyDrive on your iPhone or iPad. That’s perhaps not as extensive as Dropbox, which is available on Android, BlackBerry, and iOS, and Google Drive will have a larger reach once it supports both Android and iOS. But for the moment SkyDrive has the upper hand. SkyDrive offers 7GB of free storage to its users, an extra 2GB of free storage compared to Google Drive’s initial 5GB. Google Drive has a wide

variety of payment options for 25GB extra storage for $30 a year all the way up to 16TB for a whopping $9,600 per year. The reality, however, is that most people looking for extra storage are looking at 25GB for $30 per year, 100GB for $60 per year, and perhaps a few users may even feel the need to get 200GB for $120 per year. SkyDrive’s maximum is 100GB, but that’s a good amount of storage for the average user, and it’s $10 cheaper per year than Google, at $50 compared to Google Drive’s $60. You can also buy just 20GB for $10 per year or you can get 50GB extra for $25 per year with SkyDrive. An added bonus with SkyDrive’s desktop client, at least for Windows, is that it effectively gives you remote access to your PC via SkyDrive. com. So if you are on the road and need to access a file that is not in your SkyDrive folder, as long as your desktop at home is powered up, retrieving that file won’t be a problem. This feature also requires two-factor authentication such as a secondary access code sent to your mobile phone or alternate e-mail address. That prevents a bad actor from accessing your PC if your Windows Live credentials are stolen.

Privacy Concerns? “Unlike competing services Dropbox and SkyDrive, Google retains a broader claim to reproduce, use, and create derivative works from content stored on the Google Drive. This license is perpetual even after removal of content. Although the user retains intellectual property rights, the broad Google Drive license allows extraction and parsing of uploaded content to customize advertising and other services that Google provides to the user.” - Wikipedia Philosophy Difference The philosophical difference is that Google wants it all in the cloud. Microsoft obviously wants to tie the existing world into the cloud - Chris Hurley, Technical Manager – IntelliSystems KEVIN WADE This is a sponsored “Tech Talk” article. Kevin is founder and CEO of IntelliSystems (www.IntelliSystems. com), which has been operating in Augusta since 1993. The company is located at 1115 Greene Street in Downtown Augusta. Tune in Thursdays at 12:45 on WRDW 1630 AM for “Tech Talk.” For more information, call Kevin at (706) 722-2024 or email him: Kevinw@intellisystems.com


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JUNE 2012

#1001301702 (1/2 PG HORIZON(10.17in x 10.5in)) 04/18/2012 10:36 CST


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JUNE 2012

Is your student on the

right path?

Is your office READY for your NEW EMPLOYEE? ROBIN BAXLEY | Co-Owner of Best Office Solutions SANDI SHIELDS | Co-Owner of Best Office Solutions

D

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on’t forget that this is their first real impression of how you do business! Follow these dos and don’ts for a smooth transition! Do: Be clear on scheduled hours and parking. Inform other staff members that a new hire is coming on board, where they will be sitting, and enough information to get their day started. Better yet, have a welcome breakfast. Mingle a little! Don’t: Let your new employee arrive and park in the adjoining business’s parking, only to get blessed-out by that business owner (trust me, it happens). Then, the new employee comes into your office and the person that hired them is unexpectedly away and no one else was aware that the new employee was coming! This is uncomfortable for all involved and not very welcoming! Do: Have their office ready. Make sure they have all the necessities: a telephone, stapler, scissors, pens, notebook and a wastebasket. Don’t forget the obvious, a DESK and CHAIR! You could also leave them a local office supply company catalog to make a list of other things they may want or need. Make it clear that it is only a wish list…that you will have to approve. You may actually learn something that you would like other employees to use to help efficiency or organization! Don’t: This is a little dramatic… but don’t be unprepared or too cheap…

Do: Be prepared electronically: have printer access, computer, all usernames, passwords and email addresses established. Don’t: Spend half of the first day trying to figure out why they can’t log in to the internal company software… Do: Have necessary HR paperwork ready to be completed. Have forms, business cards, name badges, etc. needed to do the job ready when they get there! Don’t: Let payday come around and they haven’t been added to the payroll system!! Big No No! In addition, just remember some of your first days and how they could have been made BETTER!! ROBIN BAXLEY and sandi shields co-own Best Office Solutions in Burke County and know a thing or two about getting your office organized. They offer a complimentary consultation of your CSRA companies’ needs in supplies, furniture, printing, machines, office design, and more. Call 877.533. BEST(2378) or online at www. bestofficesolutions.com. This is a sponsored article


www.

.

EMPLOYMENT & STAFFING SECTION C

6 PITFALLS OF HIRING CORRECTLY BRENT & KELLY MALLEK | Talent Focus Consulting

H

iring new employees is one of the biggest investments a business can make, so managers need to make sure they hire employees who will be the most successful in a particular position. A popular article from Forbes presents, “The Six Enemies of Greatness (and Happiness).” These six obstacles are also enemies of successful hiring, which lead to common hiring mistakes. Don’t let these factors get in the way of finding the best-fit employee for your organization! 1. Availability. “We often settle for what’s available, and what’s available isn’t always great.” This is a big hiring mistake. When there is a vacant position in your company, the team is compensating for the extra workload and productivity decreases, so obviously you want to fill the position as quick as possible. But that can be a dangerous mind-set when trying to find the best-fit employee. Managers might want to hire one of the first few candidates they see just because they’re “available.” Well, don’t. Make

sure you take the time to meet with a variety of candidates. Look beyond their availability and look at their skills, behaviors and values. Will they truly be a great fit for the organization? 2. Ignorance. Knowledge is the heart of finding the best-fit employee and ignorance can get in the way. With prescreening assessments, employee background checks and social media, there is no excuse not to get to know your candidates at a deeper level. And be prepared when you finally meet and interview potential employees. A full-person assessment used for prescreening takes the candidate’s results and provides helpful interview questions for hiring managers. The more data you have, the better hiring decision you’ll make. 3. Committees. When decisions can’t be made unless a whole committee settles on an agreement, decisions are often diluted. The best people to make hiring decisions are those who will be working directly with the new hire and who know the position and skills needed. 4. Comfort. Being too comfortable can also get in the way of success. “Why pursue greatness when you’ve got 324 channels and a recliner?” A mistake organizations often make is not actively looking for top talent because they’re comfortable; but being

too comfortable gets in the way of innovation. 5. Momentum. “If you’ve been doing what you’re doing for years and it’s not so great, you are in a rut.” Don’t let your hiring process get in a rut! For example, if employee turnover is consistently high, take action and make a change. Find ways to innovate your hiring process: revise job descriptions, update your interview process and adopt comprehensive prescreening assessments. 6. Passivity. When it comes to hiring, there is no room for being indifferent! “There’s a difference between being agreeable and agreeing to everything.” When selecting candidates don’t be too quick to agree with everyone; it’s important to trust your gut. Even if a candidate has a great resume and job experience, if they don’t connect

with the team or managers, there will eventually be a problem. Ultimately, the best hiring process is a proactive one! Call us… we can help! BRENT & KELLY MALLEK This is a sponsored Employment article from their company, Talent Focus Consulting. Brent has over 20 years of Human Resources experience as a proven leader, coach, and teacher. His practical yet strategic approach to human capital issues provides great value to the businesses with which he works. Kelly’s successful track record spans 25 years working in sales, customer service, and business operations. Her practical approach puts others at ease while assisting others in driving their business results. Visit their website at www.talentfocusconsulting.com or call 706.945.1592 for a free consultation

Fighting Unemployment Claims. . . . . . . . . . . . . . . .Page 18 Aiken Regional’s Industry Clinic . . . . . . . . . . . . . . .Page 19 Sizemore Inc. Advertorial. . . . . . . . . . . . . . . . . . .Page 20 Job Growth. . . . . . . . . . . . . . . . . . . . . . . . . .Page 20


18

FIGHTING UNEMPLOYMENT CLAIMS

JUNE 2012

J.EDWARD ENOCH, J.D. | Business Attorney

A

client expressed frustration with losing yet another unemployment compensation claim. The employee had only been on the job a few months. Hired in as a division manager, it quickly became obvious the employee was in over his head. Rather than simply terminate the employee, my client offered him a nonsupervisory position. It would mean less money but at least the person would still have a job in this difficult market. The employee refused the new position and instead filed for unemployment compensation. My client was shocked to find out the employee was eligible for unemployment because he was never capable of doing the job for which he was hired and the demotion is considered a “constructive discharge” in Georgia law. The client expressed a sentiment I have heard regularly in the past few years--why should I bother fighting these claims, the employee always wins; it’s hopeless. I disagree. Employers owe it to themselves (and to the rest of us, as it turns out)

to oppose unemployment claims if there is a legitimate defense. To properly do that, the employer must either learn the nuances of the unemployment comp system or hire someone who does. In the situation described above the Department of Labor got it right, but frequently they do not. Our Commissioner of Labor, Mark Butler, admitted that at a gathering of human resource professionals in Savannah. He explained that when the recession hit, his office had to add on many new employees to process all the unemployment claims with very little training and that decisions are frequently made on how employees “feel” about a case instead of on the law. That’s one reason employers should challenge illegitimate claims. Another reason is because the Georgia unemployment trust fund, the savings account the state had to cover unemployment claims, had to borrow money from the federal government and now the Feds are going to raise the federal unemployment tax (FUTA) until we pay it back. This is a tax on employers based on the wages they pay, so employers have a vested interest in making our state fund solvent. Finally, unemployment claims

have the potential to increase the amount of state unemployment tax a business pays - another reason to defend against illegitimate claims. As my regular readers know, the first line of defense is good documentation. That means documenting the policies the employee violates, the violations and any remedial actions taken prior to termination. Then, know the law or consult someone who does before you fire.

J. Edward (ed) enoch This is a sponsored Law Talk article. His practice focuses on business, employment, and real estate law. He is a 1992 Magna Cum Laude law school grad from Washington and Lee School of Law. He’s served in many leadership roles for SHRM, Rotary, the Family Y and the United Way. Reach him at (706) 738.4141 or jenoch@ enochlaw.com


19

JUNE 2012

Are your CDL drivers safe and healthy? BUSINESS & INDUSTRY HEALTH CLINIC AT AIKEN REGIONAL We provide physical exams and drug screenings for CDL drivers as required by the Department of Transportation. We’re here to keep your business rolling right along!

Contact Business & Industry Health at Aiken Regional at 803-641-5363 for more information.

Physicians are on the medical staff of Aiken Regional Medical Centers but, with limited exceptions, are independent practitioners who are not employees or agents of Aiken Regional Medical Centers. The hospital shall not be liable for actions or treatments provided by physicians.


20

JUNE 2012

JOB GROWTH IN AUTO INDUSTRY

Photo Courtesy Of Columbia County Chamber of Commerce Business leaders welcomed Kendrick’s Paint and Body to their eventual new home at the corner of Blanchard and Washington Road. The May 31st ground breaking signifies substantial growth and future jobs in the auto sector. In addition to Kendrick’s, Lord’s Collision just opened its second location on Wheeler Road near Flowing Wells. Another Advanced Auto Parts store is also set to open later this summer at the corner of Gibbs and Washington Roads.

SIZEMORE INC: STANDING THE TEST OF TIME

G

Jackie bagwell

rowing up in a family business around security guards - many of whom were retired military and WWII veterans that displayed such dedication and loyalty, “like family” - made a huge impact on the grandchildren of Thelma Sizemore, who ran Sizemore Security out of the back of her house. Preston E. Sizemore, President and CEO, and sister, Kathy Sizemore Anderson, Corporate Secretary and Treasurer, incorporate those same values today. Dedication, loyalty, and “we do what we say we’re going to do”; lessons learned from their grandmother. In 1955, retired police officer, Lieutenant Eddie Sizemore founded Sizemore, Inc. in Augusta under the Georgia Merchant Police Association. A fatal car accident on a return trip from Jessup, Georgia, in 1957, left Thelma a widow and critically injured. With no income and a third grade education, she faced many obstacles but kept the business alive, running it out of the back of her home. Her goal: to make enough money to send her grandchildren to college. When Thelma retired in the 1970’s, Sizemore, Inc. had grown to over 100 employees. And, her grandchildren and great-grandchildren have benefitted from her goal. Today, Sizemore, Inc. is consistently experiencing twenty percent growth annually, with over 5000 employees, twenty offices in the Southeast, including more than half in Georgia, plus offices in Texas, Alabama, North and South Carolina.

Now with three divisions, Security, Staffing, and Janitorial, Sizemore takes great pride in forming a partnership with their customers to not just provide labor, but trained employees ready to go to work from day one. They’ve achieved this through the development of a “customized staffing solution”, handling the interviewing, background screening, training and matching skills to needs saving their clients time and money. All Sizemore Managers, “company successes”, go through an intense training process so are more than prepared to run their offices throughout the Southeast. Sizemore’s vision is not just to be good, but to always anticipate being better - to be the leader; not waiting for the industry to change, but to change the industry; and never sacrificing quality. This third generation familyowned and operated company has never lost sight of the basic foundation Eddie and Thelma Sizemore began in 1955. Coming to work is like coming home. Employees are “family”, many here for decades. Sizemore, Inc. is building the standardization for what they do, and it’s not a destination, but an ongoing journey.


SECTION D

Amanda Britton, Owner

--- by Christopher Selmek --emale-owned Stationery Seffarri opened in May at 1127 Broad Street and carries a wide range of paper products. “Stationery is one of those things that never go out of style, because it always makes people feel special to receive personalized, handwritten

F

Shelley Craft, Owner

--- by Charles Cochran --cultural revolution of sorts is happening on behalf of southern men in downtown North Augusta – and you’re invited. At the Men’s Refinery BarberSpa in Jackson Square, Owner Shelley Craft offers a full range of barber shop and spa services for men. In addition to a shave or haircut in one of the four oldfashioned barber chairs, that remain occupied pretty much all the time, Men’s Refinery offers a full menu of spa services that include manicures (for the hands and fingernails), pedicures (for the feet), and massage. If you, your spouse or dad haven’t tried those treatments, then perhaps a gift package for Father’s Day will help you be part of the revolution. “There’s kind of a stereotype that

notes,” said store owner Amanda Britton. “I would like this to be the primary stationary store in Augusta, but I love that our location on Broad will make us very visible to the downtown community.” This is Britton’s first storefront, which allows her to display the wide variety of invitations, note cards and greeting cards for both formal and social occasions. “It depends on what the customer wants and the quantity, but if they want something that is really fancy we can do that, or if they want something inexpensive we can do that too,” she said. “So far we’ve had mostly walk-in customers, who are

those aren’t manly things to do,” Shelley says. “But,” she adds, “spa treatments are relaxing – and they’re good for you.” “It is just maintenance for the body,” Shelley says. “There is a very real health benefit.” It’s a message that sells. Although Men’s Refinery has been open for four years, new customers still walk in regularly. Mainly, they’re southern men who are new to the whole idea of getting a manicure, pedicure, massage, or other spa service. The environment is user-friendly. Walk in, and a member of the allfemale staff greets you right away and shows you around. Waiting for a haircut? Well, one corner is devoted to a waiting area, complete with plush chairs and a large-screen television tuned to ESPN. Manicures and pedicures happen in private rooms, as do massages. If you ask for a pedicure, a staff member will soak your feet in a tub and give

Photos by Sofia Colton and Scribbletime Photography

just browsing, but I’ve had a couple order invitations who knew exactly what they wanted; and as more people find out who we are, I’d like to see more of those kinds of customers.” The store is also equipped to handle a wide variety of occasions, including wedding and birthday party invitations, and can personalize cards to the customers taste. “When I first joined the Army and was in basic training I received letters from some of my friends and family members that I still have today,” she said. “A card is more than just a piece of paper, it’s a memory that you can treasure for a very long time.” Stationery Seffarri is open Tuesday

through Friday from 10 a.m. to 6 p.m., Saturday from 10 a.m. to 2 p.m., and is closed Sunday and Monday. For more information, call 706-303-8149.

you a remote control for the television. “It’s like a foot Jacuzzi. It feels really good, and it helps with skin tone and blood circulation,” Shelley says. A helpful employee will bring you bottled water if you’d like. “We emphasize good service. We like to make sure people are happy when they leave,” Shelley says. It’s a full-service barber shop/ spa. “It’s a personable environment,” Shelley says. “You’re not just a number walking through the door. We try to build relationships with our clients and offer that extra service.”

The Men’s Refinery BarberSpa Jackson Square Downtown North Augusta 336 Georgia Avenue, Ste. 106 803-441-0071 www.mensrefineryspa.com

mensrefineryspa@bellsouth.net

Mon & Sat 9am-2pm Tues & Thurs 9am-7pm Wed & Fri 9am-6pm


22

JUNE 2012

Susan Ogletree, Owner

Sue Pellerin, Independent Associate

UNDER NEW OWNERSHIP! 20,000 new plants including Maples, Hollys, Oaks - PLUS annuals, perennials and shrubs

Susan Ogletree Delivery\Installation available. Call 706.831.0488

There is an investment of only $149.00.

3785 Murray Road

From Washington Road turn right on Old Evans Road then right on Murray Road. One mile on left.

Independent Associate

Melissa Gordon, Owner

Lige Haab, tant Independent Style Consul

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Photos by Sofia Colton Photography


23

JUNE 2012

Attorney At Law

--- by Christopher Selmek ---

D

ana Eller Niehus is an Attorney and owner of her own law firm, which specializes in Family Law, Criminal Law and General Practice Law, but she’s also far more than that. Niehus also performs duties as a Guardian Ad Litem, acting as a third party during custody disputes between parents because she is passionate about doing anything she can to protect children. “To me, that’s the most important part of my job, making sure that children, who are innocent and need protection, are taken care of and treated fairly,” she said. “About eighty percent of my clients are males getting custody of their children, which makes me proud because it proves that men can be very nurturing individuals even though the general practice has been giving custody to the mother.” As an attorney, most of Niehus’s cases involve divorce and child custody disputes, which have gained her a reputation as one of the most compassionate lawyers helping the community of domestic abuse survivors. “I have known Dana for a very long time, but have worked with her for the last several years and have seen how compassionate she is about her job, the community and helping victims of domestic violence,” said Aimee Hall, Executive Director of SafeHomes, a non-profit agency committed to ending domestic violence for whom Niehus frequently takes cases at a much discounted rate. “If we have a lady or a gentleman who needs a divorce or a temporary protection order she’s always very willing to work with them and give them the care they need. When you’re a victim like that, you’ve often been beaten down before you’re beaten up and it’s a very difficult time in your life, and sometimes you just need someone to sit down and listen to you and give you some respect.” “I typically have about a dozen and a half cases at a time because they circulate and go very quickly,” said Niehus. “Guardian Ad Litem cases

come up at the same time, in which I play a different role, so I fluctuate and get better at doing different jobs.” After only six years of practice, Niehus recently took on a Judgeship in Sardis, Georgia, a small town in Burke County, where she has been encouraged to make changes. In the one month she has presided there, she Judged mostly traffic violations, shoplifting, DUIs and misdemeanors. “It’s never easy to make a decision that is going to change someone’s life,” she said. “As a Judge, they give me all of the information right there in court and I have to make my decision then, rather than reviewing the facts over and over as I might as an attorney on a divorce or child custody case; but I have a good feeling that I can grow into this new role.” “I think the three main qualities you need to be a good Judge are knowledge of the law, common sense, and compassion,” said Chief Gary Jones of the Sardis Police Department. “She does an excellent job, and I look forward to working with her as our new Municipal Court Judge.” Niehus ultimately hopes to also gain a Judgeship closer to home, possibly in Columbia or McDuffie County. Her husband is a Georgia State Patrol Trooper who recently relocated to Grovetown and, despite both keeping busy schedules, they like to travel during those rare periods that they both have time off or just sit on their rocking chairs and enjoy their twelve acre home’s view. They first met in court while he was testifying at a DUI trial and she was a prosecutor. They have been happily married for four years and she said, “We have a lot in common, support each other and

most importantly, make each other laugh.” Niehus has been happy to have opportunities to mentor others as she was mentored, including one shadowing her now and another young woman waiting to shadow her as a Guardian Ad Litem. She also spent three years as an adjunct professor at Paine College

than teaching or mentoring someone and helping them to become successful by giving them a good example to follow.” Of all the people who have been touched by Niehus, perhaps the one who knows her best is her office assistant of three years, Gabriela Clary. “Everything I’ve learned, I learned from Dana,” she said. “She’s

teaching Business Law 1 and 2 and Criminology and taught Business Law and Ethics at Virginia College. “I truly enjoy helping people grow and being a part of making their dreams come true. There’s nothing more rewarding

a great teacher, and goes the extra mile with every client she gets. I think what I admire most about her is her integrity, work ethic and her compassion.”

Dana Eller Niehus Education: John Marshall Law School, Juris Doctorate in Law 1999; Brenau University, BS in Public Administration 1993 Cum Laude; Georgia Military College, Associates in Criminal Justice 1992; GA State Bar member #143105; Pro Bono Project of the State Bar of Georgia; Guardian Ad Litem Municipal Court Judge, Sardis, Georgia Bilingual in German and English Contact Info: 3540 Wheeler Road, Suite 413 Augusta, Georgia 30909 Office (706)364-8744 Facsimile (706) 364-8799

Photo by Sofia Colton Photography


24

MAY 2012

Attorney

--- by Jennifer Jackson Pruett --ay Jackson has been practicing law for over 30 years and has specialized in family and domestic law for approximately 20 of those years. Kay handles cases dealing with divorce, adoption, child custody, visitation rights, domestic violence, child and spousal support obligations, and paternity/legitimation. After graduating from the University of Georgia Law School in 1981, Kay worked for four years as an Assistant District Attorney in Savannah, Georgia, trying major felony cases; Kay came to Augusta in 1985 and worked for a well-established law firm for nineteen years. Her experience there began in criminal defense and personal injury and then moved more and more into the domestic area. She started her own practice in 2004 and relocated her

Lige Haab, tant Independent Style Consul

--- by Kris Cook --hey say that “behind every sharp man is an even sharper woman.” What’s often left unsaid, however, is the fact that behind (most) sharp-dressed men is (often) a female fashionista who dressed him! Sure, there are exceptions to the rule, and some men do enjoy shopping; but in most cases and on most days, guys would rather spend their time on the golf course than in the shopping mall. And just what is it with shopping that men don’t like? Common complaints are the hassles of trying on clothes that don’t fit or feel quite right; not trusting their own judgment on what looks good and what looks good together; not having the patience required to put a complete

office to Evans in 2007. She continues to specialize in domestic law in the CSRA. She’s married with 2 teenage sons. Despite the fast paced, crisis-filled and emotion-laced nature of domestic work, Kay finds it rewarding. She says, “This is often one of the most difficult periods of people’s lives. I can be there for them, advocating for their best interests and caring about them and their family. I often go to sleep worrying about a client and wake up still worrying about them.” Kay credits her staff with assistance in her firm’s compassion for clients. She says, “They go the extra mile to meet our client’s needs.” Tonya, one of Kay’s assistants says, “I want our clients to know I am here for them whenever they need me and I will do whatever I can to help them.” Tama, Kay’s other assistant, takes great pride in relaying information and concerns between the clients and Kay to ensure they know what is going on with their case. Kay feels very fortunate to know and work with the rest of the domestic attorneys and Judges in the area. Kay says, “The opposing attorneys and I have our own perspectives and agendas for our clients, but we are generally able to

communicate, swap documents and work toward a fair resolution.” Kay has great respect for the Judges in the event the case goes to Court. Many of Kay’s cases deal directly or indirectly with children. Kay holds children’s welfare and security with the highest regard and works with every client to ensure their best interest. One client specifically states, “I felt completely assured in knowing that

outfit together – let alone an entire wardrobe; and the list goes on and on… Enter Lige Haab, a fashion fanatic on a mission to revolutionize your closet in a painless, hassle-free and affordable way. A personal style consultant for J. Hilburn, Lige will (literally) hand-deliver to your CSRA home or office doorstep custommade, cutting-edge, luxury apparel at a price that won’t break the bank. Here’s how it works… J. Hilburn’s “Luxury for Less” tailored men’s apparel is a next-generation luxury brand that turns the traditional retail sales model on its head. By partnering directly with the consumer, the clothier bypasses the retail store altogether, offering high-end quality at a price that will meet or beat upscale retailers. Exclusive Italian fabrics made from the European mills are presented in the convenience of your own home – along with the measurements, fitting, mixing and matching and even delivery. Men never have to set foot in a shopping mall again! So who is this saint, you ask, who has been sent to rid the world of the stressed-out, mismatched and ill-fitted,

poorly-clothed men – and the female companions who are forced to put up with them? Lige Haab, that’s who - a female who’s always had a passion for a “sharp-dressed man.” A native of Atlanta with a graduate degree in English Literature and a diverse professional and personal background, Lige explains that she’s “just always been drawn to the big cities and high-end men’s fashion.” And while she could be a model in her own right, this fashion aficionado has instead always preferred men’s fashion and clothing over women’s – opting to read Esquire, GQ or “W” magazines rather than “O” or VOGUE.

M. Kay Jackson Attorney

Domestic and Family Law 601 N. Belair Square, Suite 17, Evans, Georgia 30809 706-724-3132 kay@mkjackson.com GA Bar Association, Augusta Bar Association, Augusta Family Law Bar Association (Board of Directors), Registered Mediator in General and Domestic Law, certified in Collaborative Law

Photo by Sofia Colton Photography

Lige Haab lige.haab@jhilburnpartner.com 404-693-1212 (based in Augusta) jhilburn.com

Photo by Sofia Colton Photography

she was always looking out for the best interests of my children; even when things got ugly, she worked to make sure that their needs were met.” Kay’s expertise in domestic law, coupled with the compassion and caring nature of her and her staff, and the earned respect among professionals in the judicial circuit of the CSRA, set her apart in her field.


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HOSPITALITY SECTION E

Soy Noodle Sushi 1032 Broad Street in Downtown Augusta Christopher Selmek | Freelance Writer

S

oy Noodle House opened their new sushi bar at the beginning of May featuring Chef Duy Pham, who not only crafts each sushi roll himself but also helped design the menu and hopes to stay involved in the creative process as the sushi bar grows and develops. “Business is picking up,” said Pham, whose first name is pronounced ‘Yee’. “It’s not booming, but we’re getting the word out, and I have a couple regulars who had never eaten here before the sushi bar opened, and now I see them

several times a week.” Pham insists on only the highest quality fish for his customers, preparing fresh ingredients daily and throwing out anything he believes is not up to par. Because the sushi bar opened so recently, Pham says that now is a particularly good time to sample sushi ingredients that are as fresh as possible. The menu includes both Nigiri and Sashimi, meat on top of a ball of rice or the meat alone, as well as Makimono, or sushi rolls. The restaurant also offers

combination specials, like a dinner box for $15.95 that includes five pieces nigiri, a tuna roll and eight pieces sashimi. Pham particularly enjoys the creative freedom he has had to design vegetarian rolls, rolls with beef on them, both raw and cooked rolls, and some personalized specials. “Our rolls run anywhere from $3 to $9 depending on how big they are and what ingredients we use,” he said. “Some of our most popular have been the 1032 roll, the firecracker roll, the pyramid roll, the bubba roll and my signature roll, the Duy roll, with fresh salmon, tuna, cucumber and cream

cheese, flash fried and topped with a chili paste and what we call Soy’s Sauce, a special sauce we make ourselves here at Soy Noodle House. People get that a lot.” Pham also offers appetizers like miso soup and sashimi salad, and hopes to expand the menu again within a month. The sushi bar is open six days a week from 11 a.m. to 2 p.m., from 5 p.m. to 9:30 p.m., and is closed Sunday, although Soy Noodle House remains open. “I love working here,” said Pham. “These people treat me so well and help me out, and they allow me to put my experience to work.”


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JUNE 2012


27

JUNE 2012

Local people, locally owned, local food and cooked from scratch! AUGUSTA EATS |

I

Secret Food Critic

t seems to me that small Family owned eateries are the ONLY good eats around – in Augusta and in the rest of this nation/country ( and service is always great too)! I now make a pledge to spend more of my hard earned money on food thats prepared with care and attention -as I would give it at home. The small, local eatery seems to be the only place in which my food recieves this type of attention. To all the locally owned small eateries in and around Augusta-

A

n affordable yet stylish dining and social club is born in Frog Hollow Tavern. The space is a modern “Restaurant meets Bar” where a diverse crowd of people enjoy the company of others paired with a comfortable atmosphere, detailed service, and exquisite affordable cuisine. Expect a dinner menu that features a substantial amount of local and regionally grown seasonal quality ingredients, prepared with the intention of letting the freshness speak for itself. The wine list that boasts over a hundred value driven wines has a focus on sustainable, organic, or biodynamic practices. The bar

I pledge to you my support and my dollar. Thank you for taking the time and doing it right! I will spend less of my cash at the “cookie cutter” type Restaurants! We foodies must stand up for the small business eateries and corner cafe’s…Local people, locally owned, local food and cooked from scratch! Thats where our Foods money needs to go! Every time you eat small (family owned) and local in Augusta your standing for something that matters! When ever you dine small and local..your voting!!

also features a diverse offering of Scotches, Cognacs, Bourbons, and Vodkas, Whiskey Barrel Aged Cocktails and many great classic and seasonal cocktails, all made with fresh squeezed juices, and homemade mixes. Augusta Eats is literally eating Augusta, from restaurant to roadside gourmet. Considered by some to be the original Augusta foodie, Augusta Eats has more than 25 culinary years under his (or her?) apron strings and has a deep-seeded love for all things tasty. Follow Augusta Eats on Facebook or visit augustaeats.net

DOWNTOWN SHUFFLE TO SUCCESS FOR LOCAL CAFE! Story and Photography by Christopher Selmek

The New Moon Cafe moved from their original Broad Street location to one inside the White’s Building and is expected to open by the end of June. Until construction is complete the New Moon will serve coffee, sweet tea and pastries from a kiosk in front of the new location.


28

MAY 2012

Is Your Password Secure? LEAH ELDRIDGE | CSRA Credit Union, Division President

F

rom popular social media to your home banking login, passwords have become an important part of your everyday life. Equally important is how secure they are. Is your password so difficult that you have to write it down? If so, that defeats the purpose of having a difficult one. The best password is something that you will not forget, but even your family or closest friend would never guess. Sounds simple enough, right? Well, it is so simple in fact, it takes a hacker less than 10 minutes to hack the typical six to nine character password. Just by adding lowercase, uppercase, numbers and symbols, the hacking time is increased to 44,530 years. Here are a few ideas to help you create strong and safe passwords: 1. Use Letters from a Phrase – Use the first letter of each word of your favorite book or song. “I do not like green eggs and ham” would be IdnLge&H. 2. Use Different Character Classes – Such as: lowercase letters a to z, uppercase letters A to Z, numbers 0 to 9, and symbols. The more character classes you use, the more secure your password will be. 3. Use More Than One Word – Using single word passwords are very easy to break. Hackers can run programs which pull single words from the dictionary, so choosing several words that you can put together works great. Purplerock or magicflower or happyshoe are much more secure. 4. Keyboard Patterns – Be careful not to create passwords from rows of adjacent keys. 0987654 would not be a good choice but using your phone keypad to convert a word to

its numerical equivalent works great! 5. Change Your Password Often – most sites require you to change your password every 30, 60 or 90 days. If not, you may want to make sure that you change them yourself. At CSRA CREDIT UNION, a Division of Associated Credit Union, we take the safeguarding of your information seriously. In fact, we believe keeping information about you safe and secure is every employee’s responsibility. For more information, check us out online at www.csraonline.org. LEAH ELDRIDGE is the Division President of CSRA Credit Union. Leah has a Bachelor of Business Administration degree from Augusta State University and has been in the financial industry for over 29 years. CSRA Credit Union, a Division of Associated Credit Union is a full service financial institution with four locations serving members in the CSRA since 1953. Anyone can join!


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AIKEN & NORTH AUGUSTA SECTION E

1940’s

1960’s

Security Federal Celebrates 90 Years of Service Stephen Delaney Hale | South Carolina Section Editor

90

Years! Just still being here after 90 years says a lot about a business. 90 Years says competence; it says prosperity; it says resiliency; it says good management and dedicated employees; maybe most of all, being in business for 90 years says for itself that your customers trust you and they all have their reasons why they want to do business with you. Security Federal Bank, then Security Federal Savings and Loan, was chartered in March 1922 in a second floor office on the same corner of Laurens Street and Richland Avenue where their headquarters remains today. From there the savings and loan made it possible for thousands of families to buy their homes and start businesses. The bank is celebrating their birthday all year long including a Customer Appreciation Day, coming in the fall. Very soon, they will kick off

a promotion in partnership with The Aiken Standard titled, ‘How do you remember Security Federal?’ “We are hoping to hear some stories of how the bank helped people here,” explained Vice President of Marketing and Retail Insurance, Andrea Haltiwanger. “We hope to hear recent success stories but we also hope to hear stories from the 1950s or even the 1940s about how Security Federal was able to help people in this community.” Many financial institutions didn’t survive the Great Depression in the ten years following Security Federal’s founding, but today the institution thrives with 13 locations across Aiken County as well as Lexington and Richland counties in South Carolina and Columbia County in Georgia. Three of those branches are open seven days a week. “Our roots are right here in Aiken,” said Haltiwanger, moving her hands to symbolize that it all started at the very place where she is working today. Many of the bank’s senior employees are Aiken natives, including CEO Chris Verenes and President Frank Thomas.

“Security Federal helped build the fabric of Aiken and we have kept our services that way,” she said. “We have local people making decisions for local people. It is the same way in our other counties, staffing those branches with people from those areas.” Security Federal Bank offers a full line of personal and commercial banking products including online and mobile banking, online bill payment, and a full array of mortgage loan products. More proof of their philosophy of community involvement is their Looney Tunes Savings Club

for youngsters and their Financial Counseling Department which Haltiwanger said “provides one-onone counseling, helping people get back on their feet. With today’s economy, that division is very busy with people seeking help trying to rebuild their credit.” Security Federal also offers investment and trust services and a complete line of insurance products affiliated with industry leading Travelers Insurance.

Continued on Page 34

SC OPENINGS\CLOSINGS. . . . . . . . . . . . . . .PAGE 30 FRESH MARKET IN AIKEN . . . . . . . . . . . . . .PAGE 32 RIGHT AT HOME AWARD . . . . . . . . . . . . . . .PAGE 33 TLC GETS ACCREDITED . . . . . . . . . . . . . . . .PAGE 34


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JUNE 2012

SOUTH CAROLINA OPENINGS AND CLOSINGS

T

h he buzz is Bullchicks restaurant is coming to North Augusta and will replace the closed Bojangle’s Restaurant at 1014 Edgefield Road. Bullchicks is a Texas-based franchise specializing in 20 different flavors of chicken wings and hamburgers. The North Augusta franchisee is different from the one in Augusta on “probation” from the Bullchicks headquarters. The Highland Avenue store was closed in May after a franchisor audit. After issues are fixed, that store should re-open in mid to late June.

The BBQ Barn is still open on Atomic Road in North Augusta and recently was picked one of the best BBQ joints in the nation by Southern Living Magazine. The second restaurant in Aiken was apparently too much for family and friends to run - it closed on University Parkway after a few years.

In a “Buzz on Biz” follow-up, we learned the McDonald’s on Edgefield Road and Laurel Lake Road is now open. McDonald’s is also building a new store on Wheeler Road and Augusta West Parkway in Augusta.

Lastly, a brand new Verizon store is in the Wal-Mart Plaza on the Aiken-Augusta Highway in North Augusta---- moving from a smaller store.


JUNE 2012

31


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JUNE 2012

Fresh Market is Talk of the Town ' R/W 19 100

13

2

20'

9

8

4

12

4

12

8

8

4

8

12

CARTS

20' 20'

BUILDING AREA BREAKDOWN MARKET EXISTING LOCAL RETAIL NEW IN-LINE LOCAL RETAIL FREE-STANDING LOCAL RETAIL EXISTING LIQUOR STORE

19,231 37,203 2,100 9,600 6,045

TOTAL AREA

74,179

12

BOLLARD(TYP)

RETAIL! 28,818 SF

B-5 97.3'

74,179

TOTAL

UGT SIGN

296.72

401 384 17 401 5.41

30'

CARTS

297

B-6 110.2'

27'

NIC

LIMITS OF COPY AREA = 65 SF.! (MAXIMUM AREA = 80 SF)

UGT SIGN

22'

NEW COVERED! LOADING DOCK! WITH ON GRADE! LOADING

10 10 11

SIGN

SIGN

SIGN

MAIL

EXISTING! LIQUOR STORE! NIC

10

12'-0"

10

TER

DUMPS PAD

SYNTHETIC FINISH ON FOAM BAND! W/ FINISH COLOR AND TEXTURE TO! MATCH BUILDING

UGT MARKER

KINGS GRANT DRIVE

SIGN CABINET W/ HIGH OUTPUT! FLUORESCENT LAMPS AND IMPACT! RESISTANT ACRYLIC SIGN FACE WITH! 3M TRANSLUSCENT VINYL

3'-1"

EXISTING BRICK VENEER BASE

SITE

SIGN

7'-3" 11'-4"

SIGN

4'-1"

CONCRETE

SIGN FACE W/ ROUTED ALUMINUM PANEL! AND SYNTHETIC FINISH, HIGH OUTPUT! FLUORESCENT LAMPS AND IMPACT! RESISTANT ACRYLIC SIGN FACE WITH! 3M TRANSLUSCENT VINYL

PLAN

AIKEN, SOUTH CAROLINA

R/W

SIGN

8

NEW! RETAIL! 1,050 SF 2,100 SF

SOUTH PARK SHOPPING CENTER

20' 20'

1,400 SF EXISTING! RETAIL! 1,400 SF 2,800 SF 1,050 SF

'

100'

10 10

SIGN

26

19 S.C.

12

7

19,231 SF! INCLUDING 800 SF! VESTIBULE

SLOPE 22"

CARTS

12

12

15'

ROAD

10

12

3

92.1'

THE FRESH ! MARKET

27.3' 19'

11

12

3

15'

12

SIGN

C-10 C-9 C-8 C-7

KEY

5 5

152'

(ASPHALT)

RAMP

WHIS

10

EXISTING MATURE TREELINE

11

COLONY PARKWAY R/W VARIES

B/C TO B/C

EXISTING SIGN LOCATION! - SEE PROPOSED SIGN! ELEVATION FOR MODIFICATION

THE FRESH MARKET

BY

SPACES

296.72

PARKING PROVIDED REGULAR HANDICAP TOTAL RETAIL PARKING RATIO @ / 1000 SF

OP #1! 1.20 Acres

55'

1,400 SF 1,385 SF

35.2% 18.3% 4.9% 41.5% 100.0%

PARKING REQUIRED

EXISTING! RETAIL! 5,585 SF

ROAD CENTERLINE

10

4

5 2

% OF SITE

0.57 11.20

SHOPPING CENTER @ 4 SP/ 1000 SF

70'

1,400 SF 1,400 SF

20'

11

5

SQUARE FOOTAGE NOT TO EXCEED 5,000 Sq ft

A-4 A-3 A-2 A-1

5 PROPOSED! RETAIL/! BANK /! RESTAURANT

PROPOSED CROSS! ACCESS! EASEMENT

9'-0"

20'

20'

13

4

1.12.12

AC 3.74 1.95 0.53 4.41 10.63

AR # 0010416

20'

2

5

SLOPE 24"

4

20'

5

4 63 5

08050

24,648 487,769

FAX: 407-750-5298

20'

9

3

UGT SIGN

8

PROPOSED! OUTPARCEL! SIGN

SP 15.3

SF 162,972 84,979 22,900 192,270 463,121

OUTPARCEL #1 TOTAL SITE

BOCA RATON, FLORIDA 33432

20'

D-8 D-9

33 S.E. 4TH STREET SUITE 101

CATEGORY

900 SF

20'

D-3 D-4 D-5 D-6 D-7

10

10

900 SF

900 SF

900 SF

1,200 SF

S.C.

1,200 SF

20'

NEW RETAIL! 9,600 SF

1,200 SF

20'

73

D-2

1,200 SF

D-1

1,200 SF

8

MARC WIENER, A.I.A. ARCHITECTURE/PLANNING

SOUTH PARK PAVING BUILDING (G.F.A.) SIDEWALKS LANDSCAPING TOTAL SITE (NET)

24

UNDERGROUND POWER ENTERS BUILDING

interest in locating in the shopping center but could not elaborate on who they are.

ROAD

Contract

PRICE AVENUE

Permit Bid

N 0'

50'

100'

150'

Date

200'

Scale

1

MONUMENT SIGN ELEVATION SUBJECT TO THE FINAL REVIEW / APPROVAL AND PERMITTING! BY THE TOWN OF AIKEN

c 2010 MARC WIENER, A.I.A.

08050 - SP 15.3 - 1.12.12! PLOT : 1.12.12

and across the street from beautiful Palmetto Golf Club. Big box stores have come and gone over the years, leaving a deserted appearance at times. The concept plan shows a completely different shopping center from the brick and white concrete building that stands there now. The plan shows varying levels and the use of earthy colors, designed to create a feel like Aiken’s cherished downtown. Thomas Vincent, President of Halvorsen Development, which operates the shopping center, told Council and the public, “Right now our goal is to have the redevelopment, the real essence of the shopping center, complete by the end of the year. I think you will be quite pleased with the end result.” Vincent added that other businesses have expressed

EY WHISK

T

here’s a lot going on in Aiken just about all of the time, but the favorite topic of discussion lately is, “is the Fresh Market really coming?” Example: How often does the public give a standing ovation at a City Council meeting? But, that’s what happened May 14 when Council and the public heard plans for the complete restoration of South Park Shopping Center from representatives of HEAIK, LLC and Council approved them unanimously. South Park drew objections when it was built almost two decades ago, obliterating a heavily wooded area along Whiskey Road that had been a family farm for generations

REVISIONS

SITE TABULATIONS

COLONY PARKWAY R/W VARIES 13

10

EXISTING! APPLEBEE'S

11

407-750-4111

Stephen Delaney Hale | South Carolina Section Editor

Drawn Job

11.04.25 AS NOTED MW 08050

Sheet

SP-1 Of

Sheets


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JUNE 2012

Right at Home AWARD Named CSRA Area Agency on South Aging Provider of the Year Carolina Section Editor Stephen Delaney Hale |

A

UGUSTA, Ga. --- On Wednesday, May 9 the CSRA Area Agency on Aging bestowed the award of Provider of the Year upon North Augusta-based Right at Home and its President, Kathy Crist. Also receiving recognition at the annual awards luncheon at the Kroc Center on Broad Street in Augusta were Michelle Matthews as the Clara West Volunteer of the Year and the Volunteer Group of the Year is Community Outreach Spiritual/Support Team, Inc., Outreach Ministry (COST Inc.). The annual awards recognize community members and volunteers of all ages who have made meaningful contributions to the lives of older adults in East Central Georgia. The awards are a part of celebrating Older Americans Month in May 2012. Accepting the award, Mrs. Crist recognized the Right at Home management team in attendance and thanked them individually, including her partner Celeste Hoffman. “This is truly an honor for Right at Home,” she said. “I am so grateful to receive this award

on behalf of our Right at Home team.” Right at Home serves the entire CSRA with private, non-medical, inhome care, with offices in Aiken, North Augusta and Augusta. Mrs. Crist was nominated by Rebecca Plankey of Serotta Mattocks Evans CPAs of Augusta, who was supported by letters from many people including Muriel Carter of Aiken Electric Cooperative. Ms. Carter wrote, “Right at Home was invaluable to me during the final 18 months of my mother’s life. From excellent part-time care to her Lifeline to the medication dispenser, Right at Home made it possible for my mother to stay with me instead of going to a nursing home.” Ms. Plankey wrote in her nomination, “Kathy certainly has a passion for the care of the elderly and the cognitively impaired. Her first priority is always to her patients. She keeps the pulse on everything going on in her business – from families to caregivers. Kathy always offers an ear to listen and never makes anyone feel like a burden. She truly has a giving heart.” For more information about Right at Home services, call (803)

278-0250 or go to www.csra.right@ home.net. The Area Agency on Aging, a Division of the CSRA Regional Commission, develops strategic plans for regional aging services in East Central Georgia. For information about aging services, volunteer opportunities, and speakers, the public may call the Area

Agency on Aging help center at (706) 210-2018 or (888) 922-4464 or go to www.AreaAgencyonAging.com.


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JUNE 2012

TLC Medical Centre Achieves AccreditatioN Stephen Delaney Hale | South Carolina Section Editor

T

LC Medical Centre has earned accreditation status by the Accreditation Commission for Health Care (ACHC) for the services of: power mobility and accessories, nebulizer compressors, canes and walking aids, hospital beds and special surfaces, compression hose and diabetic shoes, wound care supplies, lift chairs, bathroom aids and fall prevention. According to a letter of approval received in late May by TLC, “Achieving accreditation is a process where healthcare organizations demonstrate compliance with national standards. Accreditation by ACHC reflects an organization’s dedication and commitment to meeting standards that facilitate a higher level of performance and patient care.” ACHC is a not-for-profit organization that has stood as a symbol of quality and excellence since 1986. TLC Medical Centre pharmacist and co-owner Zoom H. Heaton RPh, CDE, BHRT Consultant, said of receiving notification of the ACHC accreditation, “We are very gratified at the news of this certification of our compliance with the highest national standards. This accreditation confirms the rigorous evaluation process we perform with each of our individual

patients.” Not only does TLC Medical Centre, Inc. strive to achieve success in the quality of their services, but coowner Richard Heaton emphasized that they consciously operate “as a real community pharmacy, becoming involved in health care education and community outreach endeavors wherever we can.” In May, TLC participated at a major health fair at USC Aiken and took an active role in promoting the memorial fund for fallen Aiken Public Safety Officers Sandy Rogers and Scott Richardson and were a part of sending the Aiken Department of Public Safety Honor Guard and other Aiken representatives to the annual memorial service for fallen officers in Washington, D.C. on May 13, 2012. For more information, please visit http://zoomingrx.com or call (803) 648-1700.

Modern Day

SPACE LE! AVAILAB If you’d like to advertise your South Carolina business in our section or recruit Biz Leaders to use your services in Augusta, call Buddy Miller for section ad rates @ 803.221.2304

CELEBRATING 90 YEAERS Continued From Page 29

On the occasion of their 90th anniversary, Security Federal Bank President, Frank Thomas, wrote an open letter to the community, saying in part, “Many of today’s Security Federal Bank customers remember the trust their parents and grandparents placed in us and the promise that their hard-earned dollars were in good hands. As we continue our efforts to pave the way for our next 90 years, I would like to thank our loyal customers and the community for their support and encouragement.” Those sentiments were echoed recently by bank chairman Chris Verenes, who pointed to the bank’s philosophy saying, “Security Federal Bank has a rich history in this community and throughout the CSRA. Our traditions have been carried out by a number of very respectable business people throughout the decades.” He named just a few, citing Clifton Weeks, Tim Simmons, Ren Toole, Odell Weeks, Bill Clyburn, Bob Alexander and Spooky Weeks as recent examples of the banks’ leadership. “They have always had the community at heart.

There has always been a culture here of doing what is in the best interest of the community and, at the same time, being profitable – to do good and do well at the same.”

Stephen Delaney Hale is the editor of our South Carolina business section. He is a freelance writer and president of HaleStorm communications, a small public relations firm based in Aiken, S.C. The Augusta Chronicle published his first book, “Aiken and Its Horses – A Celebration of Equestrian Sports,” in March of 2000. The printing has sold out. He is a co-author of African-Americans in Aiken County - A Pictorial History, published in July, 2008. Hale has written for dozens of newspapers and magazines in the two state area. As the former Augusta market correspondent for Reuters News Agency Hale’s coverage was published across the globe, including The Times (London), The New York Times, The South China Morning Post (Hong Kong), and many more. To reach Stephen email haleyes@gforcecable.com or call (803) 221-4976


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LEISURE SECTION F

Work with One Instructor and One Swing Plan KIRK HICE | PGA Director of Golf at West Lake Country Club

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he advantages of working with the same instructor for a long period of time far outweigh the disadvantages. Developing confidence and continuity in your golf swing is a must for your long term success. Though golf swing fundamentals and mechanics are proven and very well defined, it is the instructor’s job to communicate to their student how to execute the proper technique. No matter the ability level or experience of the golfer, finding an instructor to work with is a must. You should take time to find the right coach. It is important that you and your teacher speak the same golf language and understand each other completely. The coach must earn your respect and confidence. You must also understand that the only way to improve is by practicing exactly what your coach is teaching. Below I have listed some of the advantages of working with the same

instructor for a long period of time. Again the key is for you to find the right instructor that meets all of your needs. Goal Setting: A great teacher will help you set and achieve your goals. Whether your goal is to break 100 or to the play on the PGA tour, an instructor can develop a very specific game plan on what it will take for you to succeed. Your instructor can also give you an unbiased opinion on how realistic your goals are. Motivation: Although it is the ultimate responsibility of the student to motivate themselves, a skilled instructor can play a huge role in the process. Your teacher should be giving you a set list of technique changes that need to be corrected or practiced before your next lesson. It will be very evident at the next lesson is you have not been motivated enough to complete the changes suggested by your instructor. Consistent Swing Plan: Golf instruction is available everywhere. You can log on to your computer or turn on your television to gain instructional tips. You must understand that not all tips apply to your specific swing needs. Instructors all have different swing plans

ADVERTISE WITH SUPER SAVER COUPONS www.supersavercoupon.com (706) 731-8415 • find us on

and methods of communication for trying to get the best results possible for their students. Stick with one coach and one plan. Experience: If you work with an experienced instructor chances are they have seen swing flaws like yours before. Having an instructor that has seen and corrected swing tendencies like yours is of great value and can ultimately put you in a position to accomplish your goals at a much faster pace. Obtaining consistent instruction will have a huge impact on your long term success. Developing and maintaining the proper game plan and list of goals is something that golfers cannot do on

their own. There is definitely a reason why the best players in the world work with the same swing coach for long stretches of time. Do yourself a favor and find the right coach for you.

KIRK HICE is the PGA Director of Golf at West Lake Country Club in Augusta, GA. West Lake is a family-oriented, traditional country club in a trend-setting, modern atmosphere. They provide active junior golf and tennis programs along with a wide variety of social events. For more information, please call 706-863-4640 or visit www.westlakecountryclub.com.

INSIDE THIS SECTION: Pressure Wash vs. Window Clean . . . . . . . . . . . . .Page 36 Female Health: Step by Step. . . . . . . . . . . . . . . . . .Page 37 PHC Expansion: Thomson. . . . . . . . . . . . . . . . . . .Page 37

01/02/03/04 (948) June/1S/ 2012 © COPYRIGHT


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WHY PRESSURE-WASHING AND WINDOW-CLEANING DON’T MIX Sponsored Article by Mike Rucker of Fish Window Cleaning

W

hy not just have the pressurewasher clean the windows too? Some pressure-washers will tell you they can do the windows at the same time they do the rest of the building. Sounds like a good idea, right? Actually there are a number of reasons why pressure-washing equipment and techniques are not right for windows. First, while our water supply in the CSRA is softer than most areas of the US, it still contains 6 to 7 times as much dissolved solids as it should in order to leave a spotless window surface. It is generally accepted

that concentrations above 10 ppm (parts per million) of solids in water will leave visible spots on the surface after the water itself evaporates. You won’t see the spots and the drips until after the pressure-washer is long gone and there’s not much you can do about it at that point. Second, pressure-washing by its nature increases the suspended solids in the water. That’s what it’s designed to do – remove the dirt from the surfaces of the building. Because of the unique characteristics and uses of glass, spots which would be invisible on siding, brick, or other

surfaces are objectionable on a window. Third, the seals holding the glass in the window frame are not designed to withstand high-pressure, highvelocity water streams and are easily destroyed in the process. Once the seal is defeated the window can only be replaced – an effective repair is not possible. Even a momentary lapse in concentration with pressurewashing equipment can destroy hundreds of dollars worth of windows and you probably won’t know it until it’s too late. The windows of your business or

home are the only part of the building visible from both outside and inside – keep them looking their best by employing the trained professionals of Fish Window Cleaning and let the pressure-washers focus their services where they are best. Fish Window Cleaning 4159 Wheeler Rd. Suite C Martinez, GA 30907 (706) 305-3900 Office www.fishwindowcleaning.com/3022 Independently Owned and Operate


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JUNE 2012

Augusta Women Keep Off the Weight! Owner, Team Fit ED REID |

Y

ou have worked hard for months and you can now shimmy into your “skinny” jeans. Ok, so maybe not the skinny jeans of the younger generation . . . but you have been a big loser in the best way! Now you’ve got to keep off the pounds – why? Because every day you prevent weight gain is another day you do not have to diet. What follows is affirmation that all the little things that you do really make a difference in sustaining your new body. 1) Eat a morning meal It is a proven fact - breakfast is the most important meal of the day! If you have followed a healthy lifestyle the night before, it may have been as least ten hours since your last meal. Time to kick start the fat-burning process with morning fuel! 2) Get your protein The building blocks that help create more muscle are protein. The more muscle you have, the more fat you burn on a daily basis. Experts recommend at least ½ a gram per pound of

bodyweight. 3) Fill up on less More veggies; less meat and bread. Eat low calorie, high volume foods to keep you going. 4) Work out to manage your stress Tough day? Don’t reach for candy or soda – hit the gym instead! Keep the pounds at bay by walking for 15 minutes instead of snacking. You can add over an hour of exercise every week! 5) Create a back-up plan If you miss your day at the gym, have a plan B. Walk the stairs at work. Have a long session of sports with the kids. Whatever you do, keep moving! 6) Have FUN! Not everyone loves the treadmill. What did you love as a child? What can you do to keep active? Studies show that internal factors are far more effective than prodding from a spouse or doctor. Activities like walking your dog and dancing count too. Here’s to maintaining your fabulous new self! ED REID is a Certified Personal Trainer and leading fitness expert in the CSRA. He is Retired US Navy with over 15 years experience in the health and wellness industry. Ed owns Team Fit Personal Training located at 4460 Columbia Road, Suite 10. For more information, call Ed at 706.877.0556 or e-mail him: getfit@teamfitaugusta.com.

PHC EXPANDS IN MCDUFFIE COUNTY

P

HC Weight Loss & Wellness Centers opened its 4th facility in Thomson in early June. The newest addition to the PHC family is located at 510 Mount Pleasant Road, Thomson, inside the office of Dr. John Bieltz. PHC is the area’s most established Medically Directed Weight Loss Company with locations in Martinez, Augusta, and Aiken. “The addition of the Thomson office gives us better coverage for the CSRA and a chance to help a lot more people”, stated Ms. Donna Plants, owner. The Thomson office will provide medically directed programs for men, women & students (7 yrs

thru college). Programs provide one on one counseling visits in a private & caring environment. The company also offers a complete line of weight loss and health products. “The newest innovation at PHC is our Lipo Lean Injections. This proprietary formula, available only at PHC increases fat burning, boosts metabolism and weight loss while enhancing energy and well being. Our clients just feel wonderful with this formula.” stated Ms. Plants. The injections will be available at the Thomson office.


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Center For Primary Care Your Prevention SPecialiStS


JUNE 2012

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