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ÂŁ1.00 RRP

Look Good Feel Fantastic!

Amazing Prices!

Free products for hostesses!

Let your confidence blossom with our range of cosmetics.

Exclusive Deals especially selected for you.

Be a Helen É hostess and benefit from exclusive discounts.


INTRO

As seen in...

Welcome to Helen É Cosmetics a unique approach to beauty My passion is about building confidence and my plan is to convert the nation to Helen É. My make-up is good for all ages and skin tones, for everyone... everyday. I get such a tremendous feeling of satisfaction when I hear my consultants and customers recommending my make-up to their friends and family. If you look good, you feel good – people around you will notice and your confidence will blossom. I can offer you beautiful products, a wonderful party with friends or a brand new career... We’re on a journey of success and we want the world to join us! Helen Elowe, Founder and Managing Director

Cover Model is wearing: Complexion – Stage Matte Mousse Foundation in Bardot, Stage Eyelights, Translucent Pressed Powder shade 2, Pressed Powder Diva. Eyes – Stage Eye Shadow Primer, Eye Shimmer Powder no 17, Intense Eye Shadows in Minx, Dark Brown and Gunmetal, Colour Magnification Mascara in Black and Eye Brow Pencil in Mahogany. Cheeks – Blusher in Peach Cheeks. Lips – Lip Crayon in Nectar. Nails – Cherry Nail Power

attending...

Where to find us A UK owned company established in 1999, Helen É have beauty consultants across the U.K. You’ll find us in many Debenhams Stores, beauty salons, colleges and leading professional beauty and fashion shows. Every December you’ll find us at the Clothes Show Live, NEC Birmingham. Helen É Cosmetics are the official Make-sponsor of Miss World and Miss England

Follow us:

Helen É supports Cancer Research UK

02 Why host a party! 03 Exclusive Offers! 04 Green Goddess 05 Everyday Collection 06 Glamour Goddess 07 Ladies Collection 08 Professional Brushes 09 Professional Collection 10 It’s a Gift 12 Beauty Cubes 13 Beauty Cubes 14 Beauty Cubes 15 Beauty Cubes 16 Perfect Base Cube 17 Concealers 18 Stage 21 Blushers & Powders 22 Nubian Beauty

23 Nubian Cube 24 Eyeshadows 25 Eyes 26 Shimmers 27 Lashes 28 Disco Diva 29 Glitter 30 Perfect Lips 31 Lipsticks 32 Lip Crayons 33 Colour Gloss 34 Nail Power 35 Tools of the trade 36 Bridal Beauty 38 Join the team 40 Helen É Academy 41 Collection Summary


DEALS

DEALS

now! BOO K

Look Good Feel Fantastic! The Helen É Experience is here to show you how... Helen É parties... an experience to remember! • FREE products for Hostesses • Our fully trained consultants will visit your home or workplace • Touch and try our beautiful products

Any customer who spends £30 today may join our:

VIP Club Exclusive VIP club members offer: Choose Any 6 cosmetic items including 1 compact for just £30 *Your full details must be submitted on your customer order form for registration. Membership is valid for 4 months from your last £30 purchase.

Hostess Offers Exclusive Hostess Only prices*

• Every guest has the opportunity of a mini make-over to see how great Helen É products look and feel on their skin

I hope you have a fantastic party! As a thank you for inviting us into your home I’d like to offer YOU these exclusive Hostess prices to treat yourself!*

• Exclusive party collections saving you £££’s

Enjoy....

Any Colour Gloss just £5 Eyelights just £10 Any Mascara just £5 Any Compact £10

• Theme Nights • Beauty Workshops

£5

• VIP membership *Hostesses earn 15% commission on all sales over £100 to spend on products. Collections and Beauty Cubes are not available to be purchased with Hostess Allowance

£10 £10

£5

*Valid when party sales exceed £150. Only one of each item allowed.

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DEALS

GODDESS

Green Goddess A key look this season with celebrities is the very sultry Green Goddess Y! ONL

£30

Step 1 To create this elegant look, apply shimmer pot number 8 across the eyelid leaving a natural space under the brow. Add depth with number 26 to the outer corners of eye socket. Add number 23 to highlight as required. For a more intense look these eye powders may be applied wet. Step 2 Accentuate the eye further by lining the upper and lower eye line with Aqua Eye Pencil. Apply High Drama Lashes and coat with Eye Definition Mascara.

1

3

2

Step 3 Apply a Waterproof Lip liner no.4 to the edge of the lips and complete by adding Rose Colour Gloss to the lips for a sultry pout.

Products Shimmer Eye Powder in Shades 8, 23, 26 RRP £15.00 Eye Pencil in Aqua RRP £7.99 Eye Definition Mascara RRP £9.99 High Drama Lashes RRP £5.00 Waterproof Lip liner in Shade 4 RRP £5.99 Colour Gloss in Rose RRP £9.99

ONL Y!

At Helen É we can offer you professional salon products at amazing discount prices

£35

Everyday Collection* 1 Select the Skin Smoother or Stage Foundation 2 Add any compact 3 Select 2 Everyday tools from page 35 Add a 4 Choose which make-up bag you’d like Professional 5 Then treat yourself to one cosmetic Foundation brush for only item of your choice £9.99 save £8

[ ]

Available for only £35! Saving up to £41 off individual catalogue prices. Ordering advice A Cosmetic item is any product in this catalogue under £9.99 excluding tools, bags and the Stage collection. Duplicate items cannot be added.

Buy all together and save £23.96

Includes: High Drama Lashes!

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DEALS

GODDESS

Glamour Goddess

ONL Y!

£45

Think glamour of screen sirens like Sophia Loren or a young Brigitte Bardot with flawless complexions, winged eyes and lips with high impact pucker.

Step 2 Outline the eyes using the Liquid Eyeliner and accentuate the look further by creating a wedge at the outer corner of each eye.

1

4

Step 1 Apply Shimmer Eye Powder in Shade 17 to the eye area. Start from the bottom of the eyelid and gradually reduce the intensity of colour as you move to the bottom of the brow. To darken the socket apply a light covering of Intense Eyeshadow in Minx to deepen the look.

Step 3 Complete the eyes by applying Temptation Lashes and coat with Eye Definition Mascara in Black.

2

5

Step 4/5 For the kiss-me screen siren lips lightly outline the lip with Lip Crayon in Red Carpet and smooth over the rest of the lip.

3

Products Shimmer Eye Powder in Shade 17 RRP £5.00 Eye Glitz in Black RRP £5.99 Temptation Lashes RRP £5.00 Lip Crayon in Red Carpet RRP £7.99 Eye Definition Mascara RRP £9.99 Intense Eyeshadow in Minx RRP £7.99 Perfect Base Beauty Cube RRP £40.00

...we often want everything! treat yourself to this exclusive

ONL Y!

£55

Ladies’ Collection* 1 2 3 4 4

Select the Skin Smoother or Stage Foundation Add any compact Choose 2 brushes Add a Add which make up bag you’d like Professional Foundation Then treat yourself to 4 different brush for only cosmetic items! £9.99 save £8

[ ]

Available for only £55! Saving up to £65 off individual catalogue prices Ordering advice A Cosmetic item is any product in this catalogue under £9.99 excluding tools, bags and the Stage collection. Duplicate items cannot be added.

Includes: Beauty Cube worth £40 Buy the complete look for £45 Saving £26.95

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DEALS

BRUSHES

Helen É brushes. A favourite with industry professionals to create a flawless finish.

Professional Brushes

Buy all 7 bru shes in a lovely gift box for only £40 sa ving £51

Professional Foundation Brush Used by make-up artists to the stars to create a flawless finish for stage, screen and everyday beauty! £17.99 £17.99 Professional Concealer Brush Use with Helen É concealer to camouflage acne, broken capillaries and small imperfections also great for applying lip colour.. £10.99 £10.99 Professional Blusher Brush Shade and highlight cheeks and face with our beautifully soft tapered bristle brush.

Is you make-up bag past its sell by date? For a complete revamp save an amazing £135 when you buy the Professional Collection

Professional Collection* £95 ONL Y

1 2 3 3

Select the Skin Smoother or a foundation Add any 2 compacts Apply using the Full Professional Brush Collection Choose which make up bag you’d like and fill with 8 cosmetic items!

Available for only £95! Saving up to £135 off individual catalogue prices Ordering advice A Cosmetic item is any product in this catalogue under £9.99 excluding tools, bags and the Stage collection. Duplicate items cannot be added.

£15.99 Professional Eye Shadow Blending Brush Beautifully soft, short haired and densely compacted. Ideal for contouring, blending and smudging. Angled shape makes it ideal for creases and corners. £12.99 Professional Lip and Eye Liner Brush Slim, tapered design for precision application. £8.99 Professional Eye Shadow Applicator and Blender Brush Achieve a professional eye look with our duo brush applicator. £15.99 Professional Brow and Styler Brush Style and groom your eyebrow and lashes with our brush essential. £8.99 Items above are not included in the deals on p3 & 5

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GIFTS

GIFTS

It’s a Gift! We all love Cosmetics, find the perfect gift for mums, daughters, sisters, nieces and all your girlfriends too!

Love Lips Day Collection – Ideal for daytime and to complement a Smokey Eye look, Colour gloss Naked, Lipstick Coral, Lip Crayon Candy Floss, Silver Embossed Bag.

ONL Y

Diva Nights

M

FRO

£15

£20

Instant Glamour & Shine for the party season Pressed Powder Diva, Powder Brush, Clear Lip Shine, Milan Bag Charcoal RRP £45.47 Gift price £20

Evening Collection – Complements rich autumn/ winter colours and your LBD, Lip Crayon Pomegranate, Lipstick Plum, Colour Gloss Lilac Bloom, Silver Embossed Bag RRP £33.96 Gift price £15

Y ONL

£15

Viva Nails

Our 3 top selling professional nail colours for every occasion Mulberry, Sexy Pink, Flame, Emery Boards, Pink Embossed Bag RRP £33.95 Gift price £15

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Y ONL

0 2 £

Hero

Every Teenager’s Essential Kit Photo Finish, Chunky Blemish Conealer, Chunky Yellow Concealer, White Embossed Bag RRP £35.96 Gift price £20

0121 559 3888 www.helen-e.com

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NEW!

NEW!

INCL UDE S

Stand out from the crowd if you...

Love Colour

DVD

INCL UDE S

Get the celebrity look with...

Sultry Nights

& GI FT B OX

£22

DVD & GI FT B OX

£ 25

2

N SI OK BE O L CU 1

vy Gor geous Green

n Green Eyed E

Tropical

Eyes

Contents Intense Eye Shadow Aqua Green, Shimmer Eye Powder shades 19, 21 & 30, Colour Magnification Mascara Khaki, Liquid Eye Liner Black, Eye Pencil with Smudger Green and Platinum. Save over £39!

Contents Intense Eye Shadow Aqua Green, Shimmer Eye Powder shades 3 & 7, Fixing Gel, Red Disco Glitter, Colour Magnification Mascara Black. Save over £28!

£22

£20

Calypso

Red Carpet

Contents Shimmer Eye Powder shades 4, 9 & 22, Eye Pencil with Smudger Burgundy, Fixing Gel, Apricot Glitter, Colour Magnification Mascara Black. Save over £33!

£22

Contents Intense Eye Shadow Dark Blue, Shimmer Eye Pencil shade 3 & 21, Eye Pencil with Smudger Black, Colour Magnification Mascara Black. Save over £25!

£28

2OKS INE

LO CUB 1

Blue Eyes Contents Shimmer Eye Powder shades 24 & 28, Eye Pencil with Smudger Ice White and Electric Blue, Fixing Gel, Turquoise Glitter, Colour Magnification Mascara Ocean Blue. Save over £36!

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Smokey Eyes

Sparkly Sm

okey Eyes

Contents Eye Pencil with Smudger Black, Shimmer Eye Powder shades 24, 14 & 21, Midnight Glitter, Eye Definition Mascara Black, Fixing Gel Save over £27!

0121 559 3888 www.helen-e.com

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NEW! DEALS

NEW!

INCL UDE S

Everything you need to...

Look Pretty

DVD & GI FT B OX

INCL UDE S

DVD

Step by step DVD...

Its Easy!

& GI FT B OX

£ 19

£19

Copper Eyes

Sunkissed Contents Intense Eye Shadow Gold, Shimmer Eye Powder shade 13, Eye Pencil with Smudger Black, Colour Magnification Mascara Black. Save over £18!

Contents Intense Eye Shadow Copper Brown, Shimmer Eye Powder shade 13, Eye Pencil with Smudger Brown, Colour Definition Mascara Chestnut Save over £22!

£ 19

£21

Sage Eyes

Pink Goddess Contents Shimmer Eye Powder shades 7 & 10, Fixing Gel, Cerise Glitter, Eye Pencil with Smudger Bronze, Mascara Black. Save over £29!

Contents Intense Eye Shadow Sage Green, Shimmer Eye Powder shade 2 and 30, Eye Pencil with Smudger Sage, Colour Magnification Mascara Khaki Save over £17!

£19

Safari Contents Shimmer Eye Powder shades 30, 13 & 16, Eye Pencil with Smudger Brown, Colour Magnification Mascara Black. Save over £23!

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£ 20

Purple Part

y

Contents Shimmer Eye Powder shade 6 and 20, Eye Pencil with Smudger Purple, Fixing Gel, Lilac Glitter, Colour Definition Mascara Violet Save over £33!

0121 559 3888 www.helen-e.com

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FACE DEALS

FACE

ONL Y

£40

Are you looking for flawless skin? Here’s everything you need to create the Perfect Base

Perfect Base Cream & Concealer Duo

Say no to dark circles, broken veins, red cheeks & a shiny t-zone! Each product complements each other to even out your skin tone and texture Learn how to apply by following our professional make-up artist on the DVD Amazing save over £30!

[ ] Add a Professional Foundation brush for only £9.99 save £8

Chunky Twist up blemish concealer Good for white, olive or Asian skin

This unique product has been created to suit all fair and olive skins. Lightweight and easy to use it adapts to your colouring whatever the season. Put a small amount of Skin Smoother onto the sponge before applying, mix with the yellow concealer to cover redness and dark under eye circles if necessary. Apply from the cheeks to the ears, from between the brows down over the nose, from the chin out towards the jawline. Work quickly, carefully and lightly, taking care not to drag the eye area.

£7.99

Chunky twist up miracle concealer Good for Asian to dark skin or any dark marks on white skin £7.99

£16.50 Chunky twist up yellow concealer Good for fair and white skin £7.99

Perfect Base Light Skin Beauty Cube Contents Photo Finish Chunky Twist up Blemish Concealer Eyelights, Translucent Pressed Powder shade 3 Pressed Powder Love Blush Save over £30!

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Ordering advice For oily to combination skin add Photo Finish to shade box. For dry to normal skin add Double Cream to the shade box.

Double Cream Palette Your favourite skin smoother is available in a double!

Translucent Pressed Powder Use this ultra fine powder for a matte finish to your skin.

£16.50

£12.50

Photo Finish NEW oil free formula Our revolutionary skin smoother now comes in an oil free version!! Oil free formula with extract of cucumber. Achieve an even natural photo finish easily in seconds with our new cream to liquid formulation.

1 Dark

2 Ivory

3 Honey

4 Olive

£12.50

0121 559 3888 www.helen-e.com

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STAGE DEALS

STAGE

For performance make-up Helen É Cosmetics introduces our new range...STAGE

New! STAGE

NEW !

Stage Matte Mousse Oil Free matte mousse with vitamin E for an even matte coverage. Talc and fragrance free formula will enhance any complexion. Available in Monroe, Bardot and Loren. £15.00 15g

STAGE Foundation Helen É Stage foundation has been formulated to create the perfect base. Fantastic for stage, yet light enough for everyday wear, it gives you the confidence of a movie star! Your complexion will look and feel flawless for longer. This exclusive formula is paraben free and contains antioxidant Vitamin E and protective Vitamin B5, helping to soften, hydrate and moisturise.

Eyelights Contains jojoba oil with its antioxidant and blending benefits to naturally disguise any dark areas. Quick drying, Feels soft and light, Matte finish. £15.50 2ml

RRP £24.99 35ml Introductory price £20.00

Monroe fair

Bardot medium

Loren dark

Stage Eye Shadow Primer A perfect base for your eye make-up. Staying power for eye shadow or use alone to even out uneven skin tone on the eyelids. £8.00 10ml

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[ ] Save ££’s – Add one Stage product to any collection on pg 5,7 & 9

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FACE DEALS

FACE

Put some...

Great value multi-use Pressed Powders, use on your face, eyes, cheeks and body

Colour in your Cheeks Pressed Powder Simply Blush A subtle powder for fair skin £13.50

Pressed Powder Bronzer Matt bronzer for your face or body. Suitable for fair to olive skin £13.50

Pressed Powder Diva Shimmer bronzer for a radiant look. Suitable for dark or sun kissed skin £13.50

In The Pink powder blusher £5.50

Pink

Pressed Powder Love Blush Recreate that first flush of true love. Suitable for all skin colours £13.50

Peach

Peach Cheeks powder blusher £5.50

Cheek Radiance Multi-use product! Use this creamy blush to add a flush of colour to the apples of your cheeks. For a more dramatic look allow your foundation to set then apply as a high lighter on your cheek bones for an iridescent sparkle. £9.99

Desert

[ 20

Oyster

Add a Professional Blusher Brush to any blusher or pressed powder for only £9.99 save £6 Great for applying any of the powders in the Helen É range, our generous natural hair brush gives you a soft, even finish in seconds.

0121 559 3888 www.helen-e.com

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NUBIAN DEALS

NUBIAN

Finding the right shade of foundation can be a hard task!

Nubian Beauty For women of colour

Nubian Beauty Skin Smoother Palette Our non greasy, silky feel lightweight formula is ideal for any skin tone, type and age. It glides on the skin quickly and easily to create an immaculate even look in seconds. Available in 2 shades 1 medium or 2 dark.

Nubian Beauty Cube Our non greasy lightweight Skin Smoother makes it simple. Choose between dark, medium or light and this revolutionary formula will adapt to any skin tone for a flawless finish.

Shade 1 Shade 2

Shade 3

Nubian Beauty Duo pack For lighter skin tones we have created Nubian shade 3 available in a duo compact containing the original Skin Smoother. This enables you to blend both colours to suit your exact skin tone.

Touch up blemishes with the miracle concealer and take excess shine away with the translucent powder. Finally highlight your cheeks with your favourite shade of blusher for the look of a Nubian Queen Follow each step shown by our professional make-up artist on the DVD included in this gift box.

£16.50 Perfect Base Dark Skin Contents Nubian Beauty Duo pack shade 3 Chunky Twist up Miracle Concealer Translucent Pressed Powder shade 4 Pressed Powder Diva

Nubian Pressed Powder These strongly pigmented powders can be used on eyes, cheeks and lips to highlight your natural features leaving your skin looking revitalised and refreshed. 2 shades Terracotta and Plum.

Save over £31

£13.50

Perfect Base–Da

rk Skin

[ ] Add a Professional Foundation brush for only £9.99 save £8

Plum

The Nubian compacts are available in any collections on pages 3, 5 & 7

22

£30

Perfect Base Dark Skin

£16.50

Terracotta

ONL Y

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Colour advice: • New Nubian shade 3 is the lightest shade and suitable for mixed race or dark Asian skin tones • Nubian shade 2 is the darkest shade and suitable for dark Afro Caribbean • Nubian shade 1 is the medium shade and suitable for lighter tones of Afro Caribbean and dark Asian skin tones

*compact shades may be changed to suit skin tone. DVD demonstrates using products in the photo.

0121 559 3888 www.helen-e.com

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EYES DEALS

EYES

NEW !

Beautiful Eyes We’ve created these great single eye shadows in a spectrum of shades, soft shimmers or natural matte, with a built in applicator to create the perfect look. Intense Eye Shadow with Sponge Applicator Using the soft sponge applicator provided, apply your chosen shade close to your lash line. If you are using 2 shades then apply the lightest colour across your eyelid and under your brow first before applying the deeper, coordinating shade close to your lash line. £7.99 Buy 2 get 1 free

Aqua Green (matte)

OFF ER

3 for 2

Aqua

Black

Bronze

Burgundy

Grey

Brown

Gold

Green

Ice White

Midnight

Moss

Platinum

Purple

Sage Green

Electric Blue

Eye Pencil with Smudger This soft pencil is easy to use and won’t drag your skin. Use the Smudger to blend the line and create a soft smoky finish. £7.99

Beige

Eye Definition Mascara Conditioning mascara with Vitamin E, will lengthen, lift and build your lashes.

Minx

Brown

Copper Brown

Sunset

Dark Brown

Bronze

Light Blue

Dark Blue

Mid Blue

Goddess

Matte Beige

Truffle (matte)

Passionate

Eyebrow pencil Enhance your brows with the fine pencil then use the brush to shape for a natural finish.

£9.99

£7.99

Mahogany Pink

Gun Metal (matte)

Aubergine (matte)

Buff (matte)

Soft Blonde

Sorbet (matte)

Eye Glitz For a sleek and sophisticated look, use the flexible brush to apply a thin line of liquid starting from the inner corner outwards.

Espresso (matte)

£5.99

Colour Magnification Mascara Add depth and colour to your lashes. Use the conditioning gel to groom your brows into shape. £9.99

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Bronze

Violet

Ocean Blue

Khaki

Midnight/ Ocean Blue

Chesnut

Khaki/ Chesnut

Midnight

Black/ Chesnut

Black/Chesnut

3 New Combi Colours

0121 559 3888 www.helen-e.com

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LASHES DEALS

EYES

Add a Little Sparkle!

ONL Y

£5.0

0

Dazzle with our shades of dust for a sexy, shimmering sparkle anywhere! These fabulous little pots are easy to use and come with a convenient pepper pot style shaker.

Lash Enhancers

[

3 for 2

Almost every model and celebrity can be seen with stunning eye lashes created using lash enhancers. NEW ! Now you can too! £5.00 each Available in 3 different styles, why not try all 3!

Choose any 3 shades for just £10

OFF ER

Temptation

]

High Drama

How to use: Carefully remove the lashes from the tray Gently apply adhesive along the eyelash band and wait for 30 seconds until adhesive is tacky before use.

Shimmer pots £5.00 each

Do not apply adhesive directly to your eyelid. Place the lash band on the skin just above your own lashes. Apply gentle pressure along the lid ensuring the ends are secure and firmly in place.

Au Natur

al

01 02 03 04 05 06 07 08 09 10 11

Care of lashes: Remove excess adhesive from your false eye lashes with tweezers. 12 13 14 15 16 17 18 19 20 21 22

23 24 25 26 27 28 29 30 31 32

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GLITTER DEALS

DIVA GLITTER

GIFT

ONL Y

£28

Disco Diva Glitter, glitter, everywhere. No party girl can get enough glitter for that special night out. Step 1 To create The Disco Diva look, apply a light coat of fixing gel up to the eye socket. Whilst the gel is wet dust the eye with Sparkle Glitter. Starting from the bottom of the eyelid and finishing just beyond the eyelid crease. Step 2 Apply Shimmer Eye Powder in Shade 13 to the far corner of the eye and gently blend into the gold glitter.

Step 3 Accentuate the eye further by lining the upper and lower lashes with the Eye Pencil in Black. Apply High Drama Lashes and coat with Eye Definition Mascara in Black. Step 4 Apply a Waterproof Lip liner & Definer in Shade 4 to edge the lips and then apply Colour Gloss in Rose to the lips for a sultry pout.

1

4

2

5

Glitterartti! Are you a disco diva? Add some sparkle to your night out with our pots of loose glitter for your hair, eyelids, nails and body.

[ ] For precision application add a Professional Brush for £5 saving £3.99

3

Step 5 Complete the look with a dusting of Glitter in Cerise to create the illusion of fuller lips. Products Sparkle Glitter Pot in Gold RRP £5.00 Shimmer Eye Powder in Shade 13 RRP £5.00 Eye Pencil in Black RRP £7.99 High Drama Lashes RRP £5.00 Colour Gloss in Rose RRP £9.99 Sparkle Glitter Pot in Cerise RRP £5.00 Waterproof Lip liner in Shade 4 RRP £5.99 Eye Definition Mascara Black RRP £9.99 Fixing Gel RRP £9.99 Buy all 9 items for only £28 save £35.95

Includes: High Drama Lashes

28

£15

SET

Buy 3 Glitter pots and get a FREE fixing gel for face and body, perfect to hold in place your unique designs. Presented in a Clubbing Kit gift box. £15

Glitter Pots £5 each Fixing gel available to buy individually for £9.99

Gold

Mango

Red Disco

Apricot

Nutmeg

Emerald

Blue Disco

Midnight

Gunmetal

Turquoise

Lavender

Black Asteroid

Pastel Green

Pink Hologram

Peacock

Silver Hologram

Sand

White Disco

Blue Indigo

Cerise

Ice Blue

0121 559 3888 www.helen-e.com

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LIPS DEALS

LIPS

How to get £20 Perfect Lips ONL Y

Use Helen É Waterproof Protective lip liner in soft feather like strokes to line your lips. Colour in the centre of your lips to act as a stain. Using the Helen É professional lip brush load your favourite lipstick and apply to lips. Kiss a tissue to blot lips!

ONL Y

£7.9

9

Long Lasting Lip Colour A deliciously rich, hydrating lipstick with added moisturisers, glide on to provide pure smooth lip radiance.

For longer lasting lips place a single layer of tissue over lips and dust with your Helen É Translucent powder. Add a second layer of lip colour to boost your intense colour. To achieve a perfect pout apply a high shine colour gloss to the centre of your lips. Perfect!

Moisturising Protection 18 shades to choose from. £7.99

Katrina

1 Choose the perfect Lip Liner 2 Add a Long Lasting Lip Colour 3 Top with a diamond shine of Colour Gloss ...and we’ll treat you to a FREE professional lip brush!

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Blush

Bronze

Cafe Au Lait

Coral

Damson

Dusk

Lip Shimmer

Mocha

Natural

Nude

Plum

Raspberry

Seville

Sienna

Spice

Tropical

Cappuccino Caribbean

0121 559 3888 www.helen-e.com

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LIPS DEALS

LIPS

ONL Y

£7.9

Pencil Perfect Finish

9 Shade 1

Shade 2

Shade 3

Shade 4

Shade 5

Shade 6

Waterproof Protective Lip Liner Fix your lips with the help of our long lasting waterproof liner, outline and define before applying your favourite lip colour. £5.99

NEW !

Clear Shine High shine crystal clear lip gloss is perfect for use on bare lips or over your favourite lip colour. Non sticky formula available in cool mint, delicious pineapple, tropical coconut or fruity raspberry. £9.99

Colour Gloss Our long lasting liquid lipstick will provide lustrous colour and shine without a sticky feel, handbag essential for beautiful, star-glazed lips. Lip Crayon Pencil Perfect Finish! Amazing lip formula combines the luxurious feel of a lipstick but in a handy crayon design pencil. Non-drying with a smooth creamy feel allowing your lips to look full and beautifully shaped.

Available in 16 delicious shades £9.99

£7.99 Fudge

Chesnut

Coffee Cup Glamour Pink Lilac Bloom

Red Carpet

Summer Pudding

Cheeky

Beauty Queen

Nectar

Naked

Peach Summer

Pink Satin

Raspberry Sparkle

Rich Spice

Raspberry Crush

Blushed

Cinnamon

Candy Floss

Sunset

Champagne Pink

Russet

Rose

Clover Bloom

Sun Kissed

Celebrity

Pomegranate

Latte

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Strawberry Soda

0121 559 3888 www.helen-e.com

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TOOLS

NAILS

Tools of the Trade W! NE

Everyday Powder Brush Great for applying any of the powders in the Helen É range. Natural hair. £11.99 Top tip: Load brush with powder product and tap off any excess before applying to the chosen area. Our densely packed natural hair powder brush feels soft on the skin. Washable.

ONL Y

£7.9

9

Nail Power • • • •

Quick drying Chip resistant Professional formula Strengthens & reinforces nails

Professional formula available in 10 shades. Quick drying, exceptional wear nail polish.

Everyday Eye Shadow Brush The perfect brush for applying your eye shadow with expert precision and particularly useful for applying our glitter products. Natural hair.

Embossed Make-up Bag Beautiful soft wipe clean make-up bag with lining. Great for your handbag essentials. Fully lined and available in 5 colours. £7.99

£7.99

[

]

Choose 3 for £15 with free emery boards save over £10

Make-up Application Sponges (D shaped) Use our soft hygienic latex free D shaped sponges to apply your Helen É skin smoother and yellow concealer to create a professional make over in seconds

Milan Bag Stylish make-up bag to hold all of your make-up essentials. Washable with polyester lining. Approximate Dimensions: L19.5cm x H12cm x D8.5cm.

pack of 10 £3.50

Nail Power £7.99

Pencil Sharpener Duo £2.99

£10

Tools on this page may be used as a cosmetic item in the special offer deals (excluding bags)

Mulberry

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Sexy Pink

Candy

Blossom

Flame

www.helen-e.com 0121 559 3888

3 in 1 (Clear)

Glam

French (White)

Cherry

Jet

0121 559 3888 www.helen-e.com

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BRIDAL

BRIDAL

Your wedding day is your time to shine, fabulous make-up is essential to having an amazing day.

Bridal Beauty When it comes to your make-up the most important thing to remember is your big day. This is not the time to be wildly following the latest make-up trends from the catwalks! A trend will be in for six months, your wedding photos will last a lifetime. We have put together timeless colours in the beautiful Bridal Cube available with a step by step DVD so you can practise at home before your wedding day. See cube below for contents.

The beauty of this product is that it works for all brides, regardless of their age or skin type. With these step by step DVDs and every product you need included what more could a bride ask for. For the complete look use together with the Perfect Base Cube available at £30. (below) This includes the revolutionary Skin Smoother which has been formulated to offer brides exactly what they need – a foundation that retains natural moisture without feeling oily or heavy, blends effortlessly into the skin, delivering fabulous coverage and a flawless finish. Have a fabulous day!

Contents Intense Eye Shadow Beige Grey Shimmer Eye Powder shades 17 & 20 Eye Pencil with Smudger Black Colour Magnification Mascara Black Blusher Peach Cheeks Lip Crayon Sunset Colour Gloss in Lilac Bloom

BR PAC IDAL KAG E

£70

£30 Save over £38!

Plus... Perfect Base Light Skin Beauty Cube Contents Photo Finish Chunky Twist up Blemish Concealer Eyelights, Translucent Pressed Powder shade 3 Pressed Powder Love Blush

DVD demonstrates using products in the photo.

£40 Save over £30!

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0121 559 3888 www.helen-e.com

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JOIN US!

Instant earnings Flexible Fun Video training New Career

Ladies just like YOU are now running their own businesses with The Helen É Experience

Join the Team! Every consultant has the same opportunity to build a career of their dreams. It doesn’t matter what your background is whether you are single, married, a young mum or the children have left home. You may have been in direct sales for years, maybe you are a nurse, an office worker, a hairdresser or a vet! It really doesn’t matter, if the time is right then it’s the perfect new venture for you.

Alexandra Wheatley Alexandra Wheatley Why I Love Working For Helen É Working for Helen É is brilliant! I get to meet lots of new people and help them feel good about themselves. As the job is so flexible I can schedule the parties around my dancing career, the extra income comes in very useful. The rewards are instant, if I need more money I book more parties! I always leave my parties with 100% customer satisfaction. Making others feel great makes me feel good too.

I truly believe that anybody who wants to try something new, boost their confidence and love life should jump on board now... It’s going to be a great ride!!!

NOWUS !

Speak to your personal consultant or call the number on the back of this catalogue

2 3

Check out the website www.helen-e.com

Place an enquiry online and a manager will call you for an informal chat, don’t forget to tell us whose party you went to or who gave you this catalogue in the notes section

I joined Helen É as a consultant following a party held in my own home. I fell in love with all of the products and the range of different colours really excited me. The consultant who did my party mentioned that they were looking for more people to join in my area. I wasn’t working at the time, and the thought of learning how to apply the different makeover looks was really exciting. Having 3 young boys at home to look after during the day, this felt like not only a fantastic opportunity but a perfect way to interact with other adults! I’m now earning some extra money doing something which is not only fun but is really girlie.

Invest in your very own demonstration kit. Various kits available from £49 to £99 which include catalogues and everything you need to get started

5 6 7

Book your launch party. This could be at your home or a friends

Pollyanna Beevor Why I joined Helen É

www.helen-e.com 0121 559 3888

JOIN

Lisa Rooney Sales Director

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1

4

Lisa

Pollyanna Beevor

Join the team now and start earning within 10 days Here’s how to get started...

Log on to begin your online training . No compulsory meetings to attend

Robina Ballard Davis Robina Ballard Davis A great company to work for! “I had worked with another party plan cosmetics provider when I was introduced to the Helen É range. When I tried the Skin Smoother I knew it was a product I wanted to work with. Added to that, the quality and colour range of the eye products, not to mention all the fabulous glitters, made me very excited. Helen É offers such value for money I knew I would be able to boost my income with these products. So now I’m earning money while having fun - it doesn’t feel like work at all!”

Build your business by attending training at The Helen É Academy. You may then sell to salons and colleges too

exp@helen-e.com or call on us 07535 693 819 *Consultants may achieve a high income as they build a business with Helen É. It is illegal for a promoter or a participant in a trading scheme to persuade anyone to make a payment by promising benefits from getting others to join a scheme. Do not be misled by claims that high earnings are easily achieved. At Helen É, nobody receives money for just getting someone to join us, we do reward our managers for their time, support and training they give consultants who are active in their teams.

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Inspiration,

Confidence,

Knowledge

& Fun!

CALL IN COLL G ALL EGE

TUTO RS!

Collection Summary Collection Products included Price Name

Saving up to

Page

VIP Club

6 cosmetic items

£30.00 £30.00 3

Green Goddess

8 cosmetic items

£30.00 £23.96 4

Everyday

2 compacts, tools, bag, 1 cosmetic item

£35.00 £41.00 5

Glamour Goddess

6 items and Perfect Base Beauty Cube

£45.00 £36.96 6

Ladies Collection

2 compacts, Any 2 tools, bag, 4 cosmetic items

£55.00 £65.00 7

Professional brushes

Complete set of 7

£40.00 £51.93 8

Professional Collection

3 base products, 8 cosmetic items, set of 7 brushes, bag

£95.00 £135.00 9

+ Foundation brush

Add to purchase of any compact

£9.99 £8.00 n/a

+ Pro Blusher brush

Add to purchase of any compact

£9.99 £6.00 n/a

Eyeshadow trio

Buy 2 get 1 free

£15.98 £7.99 24

Shimmer trio

3 different pots

£10.00 £5.00 26

Lashes trio

3 different sets

£10.00 £5.00 27

Salon Owners!

Disco Diva Clubbing Kit

9 cosmetic items

£28.00 £35.95 28

Free fixing gel & gift box

£15.00 £9.99 29

essional Beauty UK See us at Salon International and Prof sultant, Trade prices available from your local con ask for more information now!

Perfect lips

1 lip liner, 1 lipstick, £20.00 £12.96 30 1 colour gloss, pro lip brush

Nail trio

3 different polishes, £15.00 £10.96 34 emery boards

...are just a few things your students will Experience with a Helen É Beauty Workshop Helen É Cosmetics the Official Make-Up Sponsor of Miss England has joined forces with top beauty experts to bring The Helen É Academy directly to your college. Informative Workshop Our consultants are delighted to train your group with our leading application techniques and offer inspirational business advice from top industry professionals. Practical Workshop Receiving guidance all the way your group will have the chance to work with Helen É make-up and receive a make-over themselves! Certification for Students We are proud to offer certification to students committed to their professional development. Having confidence in the use of Helen É products empowers people with the core skills needed to work at high profile events in the beauty industry including beauty shows, and fashion events across the U.K.

A two hour session is £16 per student. Every student will receive a £25 voucher to purchase their favourite Helen É Products. A full day workshop is available at £36 per student - Every student receives a £70 voucher! All tickets payable in advance. Students may also upgrade vouchers and pay extra on the day. Bookings are taken in advance so please contact us early to secure your date Academy Workshops also available as corporate events

For more information email: exp@helen-e.com or call us on 07535 693 819

Tickets cost:

r clients? Looking for something special for you

www.helen-e.com

Ordering advice If you enter the word ‘collection’ in the search box all special offers will be shown In all collections only 1 shade of any item can be added

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www.helen-e.com 0121 559 3888

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The Helen É Experience is recruiting NOW! Earn £40 to £100 for just a few hours work. Call us now to find out more: 0121 559 3888

www.helen-e.com Head Office: Helen É, Unit A1, Coombswood Business Park Coombswood Way, Halesowen, West Midlands, B62 8BH, UK Company Reg No: 3959446 Products are not shown to actual size and are subject to availability. All contents, prices and product are correct at time of going to print (Oct 2011) Please allow for any colour differences due to the printing process. Helen É has a strict policy regarding animal testing and none of our products or the ingredients in them are tested on animals. The Helen É Experience is a prospective member of the DSA and complies with the OFT Approved Consumer Code Designed by TMStudio Email: us@tmstudio.co.uk

Official Make-up sponsor for Miss England


Autumn-Winter Catalogue 2011/12