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As far back as I can remember, graphic design has always been an interest of mine. In the early to mid80s, I remember searching record stores throughout Southern California, looking for that hidden dance record gem to play at house parties. I recall seeing the record covers and thinking, ‘How do they make all these cool designs?’ In the early nineties, when the first techno club flyers started to proliferate throughout the city, I discovered that people were now using Macintosh computers to create these beautiful little masterpieces. Being a business major at the time and very close to graduation, I decided to finish my business degree, rather than switching to the arts. Unable to ignore my right brain anymore, I purchased my first Mac tower in 1998 and started experimenting with Adobe Illustrator, Photoshop, and GoLive (Dreamweaver). For fun, I made flyers, business cards, and websites for friends and business associates. In 2004, I accomplished a life long dream of opening up my own business; however, a funny thing happened while I was a restaurateur, I realized that I enjoyed creating graphics for the business more than running the restaurants daily operations. Soon after my business partnership dwindled, I began a deep soul search regarding my final career. A year passed when I finally realized what I was destined to be: a graphic designer.


Far Out PROJECT

Far Out Astronomy Camp

COURSE

Portfolio B Mobile Design

INSTRUCTOR

Sean Bacon & Candice Lopez Paul Drohan

CATEGORY

Interactive

KEY WORDS Adventure, Technology, Fun

CHALLENGE Far Out is an outdoor children’s camp, inspired by astronomy and science. The challenge with this project was to create an engaging learning environment for tween aged children with mixed outdoor experiences. Keeping the children’s attention for the entire two day camp requires an exciting and fresh brand expression.

SOLUTION A color palette of slightly adjusted primary colors gives the brand a joyous and playful feel. The typeface Pony gives the brand a childlike energy, and is combined with Avenir Next for its clean and easy to read characteristics. Branded applications include a projected lit geo-dome used for sleeping quarters, events, and dancing. In addition, a mobile app that was designed to add to the children’s experience.


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Far Out | Designing for Entrepreneurship


IDENTITY LOGO

COLOR PALETTE

TYPEFACE

Avenir Next ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

ICONS

PROCESS


9-21-16

9-21-16

Far Out | Designing for Entrepreneurship

Children’s camping combo mark, Magical. 9-19-16

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ng combo mark, Magical.

5 | Joe Santos

9-21-16


PROCESS

FAR OUT LOADING SCREEN

LOADING SCREEN

LANDING SCREEN

HOME SCREEN Skymap

Astronomy

Logo

Lessons

Calendar

LANDING SCREEN

Schedule

Guest

Loading Animation Facebook

Instagram

Date

Map

Snapchat

Campground Rules

User/ Email Field

ACCT CREATION

ALERT

GUEST

SIGN IN

Password Field

Works and shows only when within a mile radius of the campground

SEND ALERT

SEND ALERT

CANCEL ALERT

Sign In/ Create Account Button

Shop

Store

Shopping Cart

Search

CANCEL ALERT Logo

Skymap

Astronomy

Calendar

Schedule

Date

Map

Campground

Rules

Store

GMAIL

EMAIL

SNAPCHAT

Cancels Request

Account Preferences

Search User/ Email Address Field

Cancel Button

Search

Email

Social

Facebook

Campground

Store

Search

Parental Controls

Text

ICONS

User Name Field

Email

Password Field Sign In

Logo

Logo

Logo

Map

Rules

Logo

Logo

Parental Controls

Confirm Password Log Out when idle longer than

1 MIN

Shop Disable Parental Controls Alert Disable

HOME SCREEN + HAMBURGER MENU

Sign In

Logo

Full List

Astronomy

Top 20 List Astronomy Information

Schedule

Date

Campground Map

Skymap

Point at the sky to reveal an real-time overlay of the skys stars, constellations, and other space objects

Sky Map Feature

Logo

Logo

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Store

Store Items

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Astronomy

Calendar

Date

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Galaxies

Stars

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Moving Objects

MIscellaneous

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Sun

Planets

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Asteroids

Comets

Meteors/ Meteorites

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Add Item Shopping Cart

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Checkout SIGN IN

Galaxy

Stars

Solar System

Constellations

Moving Objects

Miscellaneous Cancel

Planets

Moon

Sun Comets

Asteriods

Meteors/ Meteorites

Text Email

Parental Controls User Name Field Password Field Sign In

Alert

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Campground Rules

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Skymap

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Facebook

C.C Exp Date

C.C Exp Date

Notifications Schedule

Social Credit Card

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Astronomy

Account Preferences Login Name

Login Name Email

Sends GPS location of phone to campground employees

Black Holes

Nebulae

Pay Invoice sent to Email

HOME SCREEN + HAMBURGER MENU

Black Holes

Nebulae

Logo

Logo


LANDING SCREEN

HOME SCREEN Skymap

Astronomy

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Lessons

Astronomy

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Click on logo to sign in or just use your email

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Password

Astronomy Constellations Moving Objects Miscellaneous

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User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field User/ Email Address Field

Campground

Login Name Email Social

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Change Password Confirm Password Log Out when idle longer than

1 MIN

Shop Disable

Campfires •Obey any restrictions on fires. Fires may be limited or prohibited at certain times. •Within campgrounds and other recreation areas, fires may only be built in fire rings, stoves, grills, or fireplaces provided for that specific purpose. •Be sure your fire is completely extinguished before leaving. Do not leave your fire unattended. You are responsible for keeping fires under control.

Parental Controls Alert Disable

Pets and Animals •Pets must be restrained or on a leash at all times while in developed recreation areas. •Pets (except guide dogs) are not allowed in swimming areas or sanitary facilities.

Shopping Cart

Pay Search

Search Store Items

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Quantity Size Quantity Color

Galaxies

Stars

Solar System Planets

Stars

Galaxies

Sun

Constellations Moon

Planets Mercury Venus Earth

Mars Jupiter Saturn

Moving Objects Galaxy Stars Solar System

A star is a luminous sphere of plasma held together by its own gravity. The nearest star to Earth is the Sun. Many other stars are visible to the naked eye from Earth during the night, appearing as a multitude of fixed luminous points in the sky due to their immense distance from Earth. Historically, the most prominent stars were grouped into constellations and asterisms, the brightest of which gained proper names. Astronomers have assembled star catalogues that identify the known stars and provide standardized stellar designations. However, most of the stars in the Universe, including all stars outside our galaxy, the Milky Way, are invisible to the naked eye from Earth. Indeed, most are invisible from Earth even through the most powerful telescopes.

Sun Sun The Sun is the star at the center of the Solar System. It is a nearly perfect sphere of hot plasma, with internal convective motion that generates a magnetic field via a dynamo process. It is by far the most important source of energy for life on Earth. Its diameter is about 109 times that of Earth, and its mass is about 330,000 times that of Earth, accounting for about 99.86% of the total mass of the Solar System. About three quarters of the Sun's mass consists of hydrogen (~73%); the rest is mostly helium (~25%), with much smaller quantities of heavier elements, including oxygen, carbon, neon, and iron.

Parental Controls

Text

Camping •Quiet hours are between 1:00 p.m. and 8:00 a.m. Please be considerate of others.

Skymap

A galaxy is a gravitationally bound system of stars, stellar remnants, interstellar gas, dust, and dark matter. The word galaxy is derived from the Greek galaxias (γαλαξίας), literally "milky", a reference to the Milky Way. Galaxies range in size from dwarfs with just a few billion stars to giants with one hundred trillion stars, each orbiting its galaxy's center of mass. Galaxies are categorized according to their visual morphology as elliptical, spiral and irregular. Many galaxies are thought to have black holes at their active centers. The Milky Way's central black hole, known as Sagittarius A*, has a mass four million times greater than the Sun.

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Sanitation •Help prevent pollution by keeping garbage, litter, and foreign substances out of lakes, streams, and other waters. •All garbage and litter must either be deposited in containers provided, or taken with you when you leave.

9:00pm Elon Musk from groceries 30 31Space X talk

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Noobles Telescope

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1

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Light

Don’t get left out in the dark. Pick up your light and explore the night. One size fits all.

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Info

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Skymap

Galaxy Stars Solar System

Campground

Map

Rules

Search

Cancel Alert

Date

Moon

Asteroids

Uranus Neptune

MIscellaneous

Constellations Moving Objects Miscellaneous

Comets

Meteors/ Meteorites

Comet

Meteor

A comet is an icy small Solar System body that, when passing close to the Sun, warms and begins to evolve gasses, a process called outgassing. This produces a visible atmosphere or coma, and sometimes also a tail. These phenomena are due to the effects of solar radiation and the solar wind acting upon the nucleus of the comet. Comet nuclei range from a few hundred metres to tens of kilometres across and are composed of loose collections of ice, dust, and small rocky particles.

A meteorite is a solid piece of debris from an object, such as a comet, asteroid, or meteoroid, that originates in outer space and survives its passage through the Earth's atmosphere and impact with the Earth's surface or that of another planet. When the object enters the atmosphere, various factors like friction, pressure, and chemical interactions with the atmospheric gases cause it to heat up and radiate that energy. It then becomes a meteor and forms a fireball, also known as a shooting/falling star; astronomers call the brightest examples "bolides." For geologists, a bolide is a meteorite large enough to create a crater.

Moon The Moon is an astronomical body that orbits planet Earth, being Earth's only permanent natural satellite. It is the fifth-largest natural satellite in the Solar System, and the largest among planetary satellites relative to the size of the planet that it orbits (its primary). Following Jupiter's satellite Io, the Moon is second-densest satellite among those whose densities are known. The average distance of the Moon from the Earth is 384,400 km (238,900 mi), or 1.28 light-seconds.

Asteroid Asteroids are minor planets, especially those of the inner Solar System. The larger ones have also been called planetoids. These terms have historically been applied to any astronomical object orbiting the Sun that did not show the disc of a planet and was not observed to have the characteristics of an active comet. As minor planets in the outer Solar System were discovered and found to have volatile-based surfaces that resemble those of comets, they were often distinguished from asteroids of the asteroid belt.

Black Holes

Nebulae

A black hole is a region of spacetime exhibiting such strong gravitational effects that nothing—not even particles and electromagnetic radiation such as light—can escape from inside it. The theory of general relativity predicts that a sufficiently compact mass can deform spacetime to form a black hole. The boundary of the region from which no escape is possible is called the event horizon. Although the event horizon has an enormous effect on the fate and circumstances of an object crossing it, no locally detectable features appear to be observed. In many ways a black hole acts like an ideal black body, as it reflects no light.

A nebula (Latin for "cloud"; pl. nebulae, nebulæ, or nebulas) is an interstellar cloud of dust, hydrogen, helium and other ionized gases. Originally, nebula was a name for any diffuse astronomical object, including galaxies beyond the Milky Way. The Andromeda Galaxy, for instance, was once referred to as the Andromeda Nebula (and spiral galaxies in general as "spiral nebulae") before the true nature of galaxies was confirmed in the early 20th century by Vesto Slipher, Edwin Hubble and others.

Black Hole Nebulae

7 | Joe Santos

Schedule

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CANCEL ALERT

Schedule

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Store

SEND ALERT

Astronomy

Sign In/ Create Account Button

Lessons

Calendar

Date

Map

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Far Out | Designing for Entrepreneurship

LOADING SCREEN


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Far Out | Designing for Entrepreneurship


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Far Out | Designing for Entrepreneurship


Rock n Roll Marathon PROJECT

Rock N Roll Marathon

COURSE Page Layout

INSTRUCTOR Sean Bacon

CATEGORY

Typography

KEY WORDS Soul, Excitement, Competition

CHALLENGE The classic Rock N Roll Marathon sought to refresh their aesthetic without modifying their classic logotype. The goal was to maintain the overall fun and exciting attitude of the event, but mix up their brand which has grown stale. The new brand must resonate with the event’s audience of fitness enthusiasts with a broad demographic.

SOLUTION I approached the rebranding from a more illustrative perspective to give a new twist to the old visuals. Since San Diego is the birthplace of the marathon, I chose a color palette that referenced the seaside town. The colors are centered around blue hues, but are contrasted with complementary bright oranges and yellows. I used Gotham as the main typeface for its enduring fresh aesthetic and for its origins in historical building letters—an analogy to the marathon’s roots. Branded applications included a starting banner, finish line, double-sided poster and water bottle.


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Rock N Roll Marathon | Designing for Entrepreneurship


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Rock N Roll Marathon | Designing for Entrepreneurship


YOU KNOW YOU GOT SOLE H

G

San Diego

June 3-5, 2016

www.runrocknroll.com/san-diego/

av

in

EA

D

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eg

LI

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Rock N Roll Marathon | Designing for Entrepreneurship

San Diego... where it all began.

The Suja Rock ‘n’ Roll Marathon & 1/2 Marathon returns for its 19th year on June 5, 2016. Run through historic neighborhoods including Balboa Park and Old Town. The Marathon, Half Marathon and Relay are packed with live entertainment on course that will keep you rockin’ all the way to the finish line.

Lenore Moreno Zoila Gomez Susan Smith Kendall Bruton Lan Clayton Diona Fulton Jaclyn Kessler Starr Maija Rohde Elizabeth Perkins Carrie Arrieta

4

2:41:39

University Heights

2:48:02 2:5814

ADAMS AVE

Normal Heights

3:05:00 3:06:04 3:08:03

3:13:47 3:15:14

0

TIME IN HOURS 1 2

Igor Campos Chris Collins Boone Ebel Stephen Johnson Nikolai Shalygin Jonathan Landis Chen Huang Eric Wegscheider Ryan Wrigley Jimmy Trask

3

UPAS STREET

START

2:37:02 2:39:16

North Park

Balboa Park

2:41:54 2:45:56 2:46:26

FINISH

2:47:45 2:48:37

ASH STREET

2:50:01 2:50:10 2:50:19

REGISTER

South Park

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Hillcrest

3:10:26

30TH ST

UNIVERSITY AVE

3:09:43

RACE ROUTE

B STREET

Downtown

RACE RULES

Saturday, June 4, 2016

-Entry fees are non-refundable and non-transferable. No exceptions. -Once we receive and accept your entry, you will not receive a refund if you cannot participate, you may not give or sell your race number to anyone else, and you may not transfer your entry fee to future races. -If you attempt to sell your race number, you may be banned from future Competitor Group events for three years. -You must be at least 18 years old to participate in the Marathon and 12 years old to participate in the Half Marathon or 2-Person Half Marathon Relay. You must be 10 years old to partici pate in the 10K. You must be 8 years old to participate in the 5K. -You must be in good health and physically prepared to take on the challenge of a Marathon or Half Marathon. -You must show photo ID to receive your race number and timing chip. -You must pick up your own race packet and race number at the Health & Fitness Expo. -Race numbers are required to participate.

5K $40

Sunday, June 5, 2016 Marathon $134

1/2 Marathon $124 2-Person 1/2 Marathon Relay $180

SPONSORS

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Men

3

34TH ST

TIME IN HOURS 2

1

30TH ST

0

6TH AVE

Women

33RD ST

2015 FASTEST MARATHON TIMES


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Rock N Roll Marathon | Designing for Entrepreneurship


PROJECT

Incognito Magazine

Incognito Magazine | Designing for Entrepreneurship

Incognito COURSE Page Layout

INSTRUCTOR Sean Bacon

CATEGORY

Typography

KEY WORDS

CHALLENGE Incognito is a new magazine that targets graffiti enthusiasts and artists, ages 20–38. Since graffiti art is usually associated with vandalism and crime, the brand required an edgy, authentic look but without condoning illegal activities. The goal of the project was to give graffiti art an upscale image associated with other art mediums.

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Edgy, Clean, Stimulate

SOLUTION

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I chose a medium toned, complementary color palette used in contrast with black and white photography, giving the magazine a more serious and mature aesthetic. Baskerville was picked as the body copy typeface for its classic look, which helps the overall concept to remain consistent. Avenir Next was chosen for its contrast and to smooth out the overall design of the book.


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Incognito Magazine | Designing for Entrepreneurship


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Incognito Magazine | Designing for Entrepreneurship


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Incognito Magazine | Designing for Entrepreneurship


Joe’s Salsa | Designing for Entrepreneurship

Joe’s Salsa PROJECT

Joe’s Salsa

COURSE Identity Systems and Packaging

INSTRUCTOR Min Choi

CATEGORY Branding

Fun, Bright, Festive

CHALLENGE After test marketing in different social environments, the main challenge is differentiating our salsa brand from the plethora of competition saturating the market. To differentiate Joe’s Salsa, I am associating the brand with the local microbrewery culture and its handcrafted tradition.

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KEY WORDS

SOLUTION

31 | Joe Santos

I chose bright, lively, festive colors to convey the fiesta personality. The smooth slab serif, Adria Slab, was ideal for it’s bold yet charming attitude. This was coupled with Avenir, as the organic, geometric font with its friendly, humanist qualities. Branded applications include a website, t-shirts and an outdoor canopy for farmer’s market sales. Vehicle wraps include the spicy palette of fire reds, sun drenched yellow, and bright green applied to playful Latino iconography.


IDENTITY LOGO

SALSA COLOR PALETTE

TYPEFACE Adria Slab ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz Avenir ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

ICONS

PROCESS


Joe’s Salsa is a series of homemade fresh salsas that create a fresh mouthwatering flavor that can be very addictive. With different chili pepper versions to choose from, customers are sure to find one that suits their taste.

Big idea:

To bring made-to-order, micro-batched fresh salsa to homes locally, expanding into additional regions as demand increases. Also, to make San Diego known nationwide for it’s culinary tastes and heritage.

Demographic:

- Male and females - Ages 35-55 - College Educated - Median Household income 40k-100k

Joe’s Salsa | Designing for Entrepreneurship

Product:

SALSA

SALSA

SAN DIEGO, CA

EST 2016

EST 2016

JOES

JOE S

SA LSA SAN DIEGO, CA

SALSA

SAN DIEGO, CA

SALSA

E’ JO S

JOE ’ S SAN DIEGO, CA

SA

LSA

EST

SAN DIEGO, CA

S

2016

ALS

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salsa

A

SALSA

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Purpose: As a San Diego company, we feel that giving back to the community is important. A portion of the profits will be donated to St. Patricks Catholic school in North Park to assist with school supplies and activities.


SALSA

SALSA

SALSA


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Joe’s Salsa | Designing for Entrepreneurship


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Joe’s Salsa | Designing for Entrepreneurship


8% 0% 0%

0%

SALSA Happy Jalapeno

NET WT. 16 oz (454g)

Life of the Party

Ingredients: Organic To m a t o e s , J a l a p e n o s , Lime Juice,Onions, Cilantro,Garlic, Salt, P e p p e r, S p i c e s .

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0% 0%

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% Daily Value O% 0% 0% 0% 4% 0%

Thank You, Joe Santos

Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 220mg Potassium 0mg Total Carbohydrate 1g 0% Dietary Fiber 0g Sugars 0g Sugar Alcohols Protein 0g Vitamin A 440 IU Vitamin C 0mg Calcium 0mg Iron 0mg

Inspired by my San Diego upbringing, I formed this company determined to bring to market, fresh quality products that are micro-batch produced and handcrafted using a proprietary recipe. We hope you enjoy it.

L ife of the Par t y Total Fat 0g

Joe’s Salsa | Designing for Entrepreneurship

Pa r t the of L ife

Nutrition Facts Serving Size: 2 Tbsp (28g) Amount Per Serving Calories 15 Calories from Fat 0


Ioderme PROJECT

Ioderme Skincare

TYPE Personal Rebranding Project

CATEGORY

Packaging

KEY WORDS Smooth, Revive, Pleasure

CHALLENGE Ioderme is a skincare line, targeting a female audience ages 34–49, that needs a rebranding to stay competitive. The goal is to create a fresh and modern look and feel, but at the same time, maintain the feeling of the current brand. A major constraint was retention of the typefaces from the old brand, a request from the client.

SOLUTION I began by changing the color palette to a fresh violet hue, which spiritually calms one’s emotions and symbolizes relaxation. In addition, iconography was introduced along with a system designed to simplify the way clients would apply the different creams and ointments. The logo was modified to give it a new form and visual twist.


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Ioderme | Designing for Entrepreneurship


iode me beauty brows and more

IDENTITY LOGO

iode me beauty brows and more

me

COLOR PALETTE

more

iode me TYPEFACE

Century Gothic ABCDEFGHIJKLMN b e aOPQRSTUVWXYZ uty brows abcdefghijklmn opqrstuvwxyz

and more

Gotham Medium ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

ICONS

PROCESS


B E A U T Y

B R O W S

B R O W S

&

&

M O R E

M O R E

B E A U T Y

B R O W S

&

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Ioderme | Designing for Entrepreneurship B E A U T Y

ioderme M O R E

ioderme B E A U T Y

B R O W S

&

M O R E

IODERME IODERME B E A U T Y

B R O W S

&

M O R E

IODERME B E A U T Y

B R O W S

&

M O R E

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S K I N C A R E


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Ioderme | Designing for Entrepreneurship


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Ioderme | Designing for Entrepreneurship


Liberty Call | Designing for Entrepreneurship

Liberty Call PROJECT

Liberty Call

COURSE Identity Systems and Packaging

Pride, Party, Cool

CATEGORY Branding

CHALLENGE KEYLiberty WORDSCall is a new beer brand that celebrates the United StatesDipping armed services. The brand, which Flavor, Party,

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PROJECT Joe’s Salsa INSTRUCTOR Min Choi COURSE Identity Systems and Packaging CATEGORY Branding INSTRUCTOR Min Choi KEY WORDS

faces the formidable challenge of entering the competitive military Commissary and Exchange distribution network, needs an identity and package design that will differentiate it from competition. In addition, brand recognition and acceptance will be an ongoing concern.

SOLUTION To convey the adventurous and brave attitude of the US Navy, I chose Egyptian as the main typeface for its hearty lines and humanistic feel; I combined this with the typeface Langdon, to add to the boldness of the brand. The Navy color palette was used throughout the project in order to give the brand a familiar yet up-to-date spin on modern Navy culture. In addition, recognizable symbols were transformed into iconography that

49 | Joe Santos

enlisted personnel can immediately identify with.


IDENTITY LOGO

COLOR PALETTE

TYPEFACE Egyptian MT Extended ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

LANGDON ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

ICONS

PROCESS


San Diego, California

San Diego, California

Liberty Call | Designing for Entrepreneurship

IDENTITY San Diego, California

CALL

San Diego, California

CALL

CALL

San Diego, California

LIBERTY

LIBERTY

CALL

CALL

San Diego, California

San Diego, California

nD ie g o , C a lifo

i rn

a

Sa

nD rn i e g o , C a lifo

ia

RTY BE

LI

Sa

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LIBERTY

LIBERTY

CA

L

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CALL

LIBERTY

L

LIBERTY


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Liberty Call | Designing for Entrepreneurship


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Liberty Call | Designing for Entrepreneurship


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Liberty Call | Designing for Entrepreneurship


Burn | Designing for Entrepreneurship

Burn PROJECT

Burn Restaurant

COURSE Page Layout

INSTRUCTOR Sean Bacon

CATEGORY Branding

KEY WORDS Hot, Asia, Flavor

With over one million restaurants in the U.S., consumers have a plethora of choices when it comes to casual dining. Burn is a new fast-casual dining restaurant serving Asian food with a spicy kick. The challenge was to modernize the fast casual space, while conveying the authenticity of the traditional and regional cuisine. In addition, differentiation among competitors like Pei Wei and Panda Express will be an ongoing challenge.

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CHALLENGE

SOLUTION

59 | Joe Santos

I chose a color palette that takes samples from spices used in China, Thailand, and India. Because food is such an essential part of Asian culture, I focused on earthy tones to develop a sophisticated yet modern mood. The typeface Uniform Condensed was chosen for its readability and for its fresh geometric shape. I paired this with Avenir Next for its organic interpretation of the geometric style. I intended for the typefaces to complement rather than contrast each other. Familiar restaurant branding applications include digital menu boards, employee apparel, environmental signage, and to-go containers.


IDENTITY

PROCESS

LOGO

COLOR PALETTE

TYPEFACE Uniform Condensed ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

Avenir Next ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz

ICONS

1969 Adams Avenue San Diego, CA 92116 Open Monday-Sunday 11:00am-2:30am 619.555.1212

www.burnrestaurant.com

NOW HIRING PATTERN

Th e S p i c y S i d e o f L i f e


Burn | Designing for Entrepreneurship

BR UN RN U R N

BURN BURN BURN AUTHENTIC

U BR UN RN B U R URN N

BURN BURN BURN BURN

bb

LOW PRICE

HIGH PRICE

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bbbb

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WESTERNIZED


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Burn | Designing for Entrepreneurship


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Burn | Designing for Entrepreneurship


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Burn | Designing for Entrepreneurship


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Burn | Designing for Entrepreneurship


Typeface & Logos


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Typeface & Logos | Designing for Entrepreneurship


Stensil Sanz


iode me beauty brows and more

LIBERTY CALL

Typeface & Logos | Designing for Entrepreneurship

funny oil

NCOGNITO

I

SALSA

73 | Joe Santos

B R E W E RY


Thank You I would like to take this time to thank my Dad & Mom, without whom this project would not be possible. Also, I would like to thank my Wife (Margaret Ramos) and Children (Inez and Nathan Santos) for putting up with this madness for 2 years. In addition, thanks to my friends/ classmates for helping me through this stressful process (in no particular order) : Sergio Zerpa, Rick Vargas, Bob Strickland, Michael Smith, Alonso Lopez, Jesse Frampton, and Sean Kelley. I would also like to thank Sean Bacon and Bradford Prairie for all their tireless class assistance with this project. Your direction and help is deeply appreciated. In addition, many thanks to all the faculty at City College for their wisdom and guidance (in no particular order): Amy Levine, Maelin Levine, Min Choi, Amy Becraft, Paul Drohan, Julie Warren, Donald Gould, Andrea Singer, Eugene Brown, and Candice Lopez. Lastly, I would like to thank AIGA San Diego for the volunteer opportunities they gave me, especially Dave Conover, Jasmine Jiminez, and Petra Ives.


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