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SOCIAL MEDIA INSIGHTS THE MASTERS 2014

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© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014


CONTENT

» THIS SOCIAL MEDIA OVERVIEW CONTAINS THE LATEST DATA ON THE TWITTER ACTIVITY AROUND THE MASTERS 2014.

» THE KEYWORDS USED TO ANALYZE THE SOCIAL MEDIA ACTIVITIES ARE BASED ON THE PARTICIPANTS OF THE MASTERS AND THE TOURNAMENT ITSELF

» THE DATE RANGE WAS SET UP FROM APRIL 7TH TO APRIL 14TH

» IN TOTAL 479,850 POSTS WERE ANALYZED

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© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014


GENDER BREAKDOWN – THE MASTERS 2014

From 2014-04-07 to 2014-04-14

16%

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84%


TOPICS – THE MASTERS 2014

From 2014-04-07 to 2014-04-14

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© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014


TWITTER HASHTAGS KEYWORD SETS – THE MASTERS 2014

From 2014-04-07 to 2014-04-14

TWITTER HASHTAGS THE MASTERS 2014

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#masters

66,000+

#masters2014

22,000+

#themasters

13,000+

#golf

6,600+

#masterssunday

4,600+

#news

1,800+

#pga

1,800+

#pgatour

1,600+

#sports

1,500+

#augusta

1,300+

© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014


VOLUME TREND – THE MASTERS 2014

From 2014-04-07 to 2014-04-14

200.000 180.000 160.000 140.000 120.000 100.000 80.000 60.000 40.000 20.000 0

07.04.2014

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08.04.2014

09.04.2014

© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014

10.04.2014

11.04.2014

12.04.2014

13.04.2014

14.04.2014


TWITTER MENTIONS – THE MASTERS 2014

From 2014-04-07 to 2014-04-14

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@the_masters

12,000+

@bubbawatson

11,000+

@pgatour

10,000+

@jordanspieth

5,800+

@sbnationgif

5,000+

@wusa9

4,400+

@sportscenter

4,100+

@golffchannel

3,700+

@eyeongolf

2,600+

@bbcsports

2,500+

© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014


WORD CLOUD – THE MASTERS 2014

From 2014-04-07 to 2014-04-14

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© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014


VIDEO TEST

Top 10 Players to watch

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© REPUCOM | SOCIAL MEDIA INSIGHTS | APRIL 2014

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