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JOE PUBLIC

The Everyman but not Anyman March/April Issue


ISSUE

This is the first issue o Based in Hong Kong, Joe combining the spirit of H of todays young male gen for the young man of tod not anyman. These are th

Starting TODAY, as you r on your iPad or on your part of the beginning of

The birth o


E ONE

of Joe Public. Welcome. Public is the first of it’s kind, Hong Kong and the fashion neration to produce a vessel day. Joe is the everyman, but he men that will be featured.

read the words on this page, computer screen you are a f a phenomenon. An icon.

of Joe Public.


THE DAWN OF A NEW MAG! The Public Team Jack Lowe

Editor-in-Chief

Olivia Pierratos Daxia Rojas

Design Editorial

Cem C Meng Wong

Tech Marketing Reporter 1

Judy Polumbaum Victor Ramos

Advisor Cover Model


EDITOR’S LETTER

I

Dawn of a new Mag!

am Joe Public, an average man with a massive interest in fashion and lifestyle. I have always loved reading different fashion magazines for men and woman a like, but have always found one thing missing . . . Regular fashion seen on the street every day. Clothing consumers can buy on the high street without it costing an arm and a leg. Something the average JOE can buy and look good in! With this mission in mind I have collected the best professionals from around the world to be on my team. Their specialities have been essential to the creation of JOE PUBLIC. So I have a graphic designer from Canada, a fashion journalist from Paris, a business manager from Turkey, two marketing specialists from China and a writer from the Netherlands who assists me as editor-in-chief. The past few months have been very hectic for my team. The creation of a new magazine is not an easy task and certainly not one done overnight. Together we have fought and created the magazine you are now holding in your hands. A magazine for you. A magazine for a Joe Public.

JOE PUBLIC


CONTRIBUTORS 2014

JACK LOWE As editor-in-chief I am responsible for the overal direction, look and style of the fashion magazine. Fashion has always been an important part in my life. I see it as an art form and a way to express yourself. In this issue I have been responsible for the feature story about Jack Wills, next to my editorial duties.

< EDITOR IN CHIEF OLIVIA PIERRATOS As Chief Graphic Designer I see this magazine as my baby. Conceieved, envisioned and laboured through with an emence amount of pride and excitement. Fashion, male or female is an expression of self. Art is an expression of your soul. Joe Public has helped give me an avenue to show this to the world.

CEM KOCABASA I am the tech enthusiast member of the group. I believe technology plays an important role in street fashion because we are exposed globally even if we are on the streets.

DAXIA ROJAS Hello, I am very pleased to be in charge of the editorial content of this new promising magazine that is Joe Public. This is going to be an exciting journey : ready, steady, go !


LIANG MENG

Hello, Iâ&#x20AC;&#x2122;m Liang Meng. Iâ&#x20AC;&#x2122;m so excited to be part of the Joe Public Team! As Marketing Director I hope to guide the magazine to a place where it will reach its most success. Enjoy!

Wang Kun

I am Wang Kun, the main photographer and marketing director of our magzine. I enjoyed the amazing process of making Joe Public with our team. Hope you enjoy reading it!!!

index 8 10 14 18

Dear Joe Spotted! Who is Jack Wills? Hair Today


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Follow him on Twitter !

@JoePublicMag


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Plain blue t-shirt with breast pocket

H & M $69

Light blue ripped shorts

H & M $99

Tip! “ipsam fugitiusam facilli quatque qui autatem erit laccum re quam, ide iuscien iamus” dam ipsuntintias eatis doluptium, sant que quossum ut alia debitintium”


Joe Public. Meet Jack Wills

Jack Public


You know whatâ&#x20AC;&#x2122;s everywhere? Jack Wills clothing. Like Pacific Coffee and 7/11, Jack Wills snuck up on us from behind and overwhelmed us without us really noticing. In the past month Jack Wills has openend a third store in Hong Kong. With another thirteen stores in the US and the original 63 in Britain this quintessentially British brand has become a true global organization.


Jack Jack Wills was first launched in 1999 by two friends, Peter Williams and Robert Shaw. They named the brand after Peter’s grandfather Jack, who was a great inspiration for the duo’s career pursuits. The brand designs British heritage-inspired goods for the university crowd. The JW clothing ranges from traditional British formal wear, such as shirts, tweed jackets and blazers, to more contemporary casual clothing: hooded tops, sweatpants, t-shirts and polo shirts. Jack Wills has been compared to the popular American brand, Abercrombie & Fitch. Over 14 years, Jack Wills expanded to become a chain of stores, five of which are in London, the rest in university towns and seaside resorts. You know you’re posh if you live near one. In 2007 private equity firm Inflexion bought a small stake in the company. In 2008 Jack Wills launched Aubin & Wills, a grown-up version of the original. According to the Retail Knowledge website, Jack Wills doubled its sales in the year 2008 to £22m and virtually doubled them again, in 2009, to £42m. At the end of 2010, it employed 1,130 people, up from 225 in 2007. The succes of Jack Wills is thanks to the love for the quintessential British clothing, which is rising. Thanks to movies and television shows like Sherlock Holmes and Downton Abbey consumers are influenced by the classic tweed look and the interest in the classic British look has been awakened.


Wills Many fashion magazines, writers and bloggers have taken a keen interest in this kind of fashion the past years and have made it a much loved style on the street. It has already been nicknamed: ‘Perfectly Preppy’. ‘Perfectly Preppy’ is here to stay according to many trendwatchers, so it is time to fill your wardrobe with tweed, rugby shirts and cardigans made with real British sheep! Wool and tweed in the coming summer? Ridiculous! I hear you think, but you are wrong. With the right combinations you can wear this trend all year round. Why not ditch the cool summer jacket and go for an elegant light coloured tweed blazer. A perfect way to stay warm on fine summer evenings when the wind can give you that summer chill. Or why not combine the trademark JW pink rugby shirt with dark navy shorts? Both looks will get you the ‘Perfectly Preppy’ style and make you a gentleman on the street. Whatever else, Jack Wills is clearly not finished with us yet. There are plans to expand into Japan; the website already ships internationally and has stores in the US and Hong Kong. What will stop them from taking over the world? Should we be afraid of Jack Wills? No! Embrace the clothing. Embrace class.


Hair Today


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SUITING UP


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Daxia Public

Joe Forecast JOE FORECAST Week : 15 of April to 22 of April

Public From 15 of April to 22ByofDaxia April

The sun is making a come back guys ! Joe advises you to wear your short and your flip flop and dive into the closest pool. The weekend seems to be light years away and it is not even sunny. Joe recommends you to wear a Mexican hat to make this day worth it. The Mayas were right, this is the end ! Or maybe it’s just a thunderstorm. Anyway you should wear your Burberry trenchcoat because a man should be classy in any event. This day might be boring. Lucky you, Joe has the perfect solution. Bring your red umbrella with you, so you can help the ladies that forgot their own and start conversation. Slightly more interesting, isn’t it ? Cloudy, but hot. This is the right moment to wear your light Marc Jacob jacket that is sleeping in your closet for ages. Same same. As long as it is not raining you can wear your deer shoes. Today you can put your hipster shirt on, you know the one I am talking about, the shirt that makes you look like a lumberjack. Why ? Because you should start building Noah’s Ark, this Sunday seems to be the Flood. Rain and grey sky. If you wear glasses and a beret you can make girls forget that they are in Hong Kong and think that they are in Paris (same weather).

General feeling : depressing weather but fancy clothes. General feeling


Style Emergency! BEFORE!

AFTER!

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JOE’S PICK OF THE MONTH

The event : Le French May (17th April – 23st June) As its noun doesn’t indicate, le French May is a festival that begins in April. From the 17th The movie : Oblivion by Joseph of April to the 23st of June, Hong Kong is Kosinski with Tom Cruise (2013) going to celebrate the French arts and creativity. With more than 500 events including The new movie of Tron’s director, Joelectro concerts with some French artists seph Kosinski has two strong advantages like Sydney Valette, readings of Edith Piaf ’s for itself : the futuristic sci-fi style and letters, movies commemorating the Roaring settings and Tom Cruise (obviously). Twenties and (of course) the promotion of The only drawback being the weakness French wines and gastronomy, The French of the scenario. Fortunately, the beauMay will be definitely The Place To Be. ty of Olga Kurylenko makes us forget about it.


April Daxia Public

The Book : Chasing Dragons by Douglas Jeffe Sorry to disappoint you guys, but Chasing dragons is not about drugs. The main subject of this book is our beloved Hong Kong, its modern life and Chinese folklore. Written by an expat, the book uses the parable of dragons to approach the relationship between its two characters Sebastian and Chloe.

Art exhibition : Fascination/ Imagination (21st March â&#x20AC;&#x201C; 1st May) In this exhibition coming directly from Paris Fashion week, the world of art and the universe of fashion merges in a symbiotic way. Among the several upcoming Chinese artists and fashion designers who were given a chance to expose their work the young Beijing fashion designer, Simon Gao, the world-class fashion photographer, Charles Guo or the digital


Joe Who?

Could these Hong Kong finest be our Joe P?


It’s a BowTie

Affair

In honour of the first issue of Joe Public the Joe Public Team is cordially inviting you to the BowTie Affair. Joe Public’s very own Launch Party.

April 10th

Red (Top of IFC Tower)


Joe Public