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The Hip Hop Art Book Design Development


Joe Leadbeater

OUGD503

Brief_02 - The Hip Hop Art Book

Mad Villain Entry Mad Villain has been one of my favourite rappers for a long time, and so I loved the idea of hounouring him, and his iconic look (the mask - based on cartoon villain Dr. Doom).

You can see the lyrics on the right which I was inspired by, with my final entry being the largest. The combination of Mad Villain’s iconic mask with ‘grimey’ and ‘slimey’, resulted in an edit of the mask’s properties - as if the mask was melting. This was also done as a metaphor for Mad Villain’s work being moulded well into remixes (shown by remixes produced by Fout Tet & Madlib).

Mad Villain

“Known as the grimey, limey, slimy, try me, blimey, Simply smashing in a fashion that's timely, Madvillain dashing in a beat rhyme crime spree” Mad Villain - Rhinestone Cowboy


Joe Leadbeater

OUGD503

Brief_02 - The Hip Hop Art Book

Mad Villain

Notorious B.I.G Entry Here you can see my second entry for ‘The Hip Hop Art Book’. I chose to work at a more conventional poster format, to make the poster more likely to sell. The pastel colour scheme was inspired by the time in which ‘Biggie’was popular, as well as the choice of typography. The typography was also made extremely bold to reflect the rapper’s personality. A textured overlay was added to give the look of an aged poster, as if it had just been recovered from the 1990’s.

“It was all a dream I used to read Word Up magazine Salt’n’Pepa and Heavy D up in the limousine” Notorious B.I.G. - Juicey


Joe Leadbeater

OUGD503

Brief_02 - The Hip Hop Art Book

Mad Villain

Adam Yaunch Entry This poster was produced to honour a recently deceased member of The Beastie Boys - Adam ‘MCA’ Yaunch. From the early days of rap, The Beastie Boys have been hugely influential. and were one of very few rap crews from the 80’s that performed together for over 20 years. This poster was made to honour not only MCA’s life, but also his impact on East Coast rap.

“Born & bred in Brooklyn U.S.A, They call me Adam Yaunch But I’m M.C.A.”

Notorious B.I.G. - Juicey

Hip Hop Art Book