Page 1

JOEL BURDEN

OUGD505 WHAT IS GOOD?

01


JOEL BURDEN

OUGD505

THE BRIEF

TARGET AUDIENCE

With the upcoming release of the new film by Nicolas Winding Refn approaching, create a promotional campaign and identity for the film, premiere plus any special screenings.

- Fans of Director and Actors/Actresses - Thriller/revenge/western/neo-noir fans - Cinema goers - Above the age of 18 - Film Fanatics

BACKGROUND

DELIVERABLES

Only God Forgives is a revenge story set in Bangkok. An American mobster (Ryan Gosling) who has made a place for himself in Thailand seeks vengeance over the death of his brother by a corrupt police officer (Vathaya Pansringarm).

- Posters - Popcorn Bucket - ID Badges - Wristbands - T-shirts - Web Element - Flyer

CONSIDERATIONS

RATIONALE

- Creating a sense of darkness - Keeping in touch with directors fan base - How designs can be used in 2D, 3D and 4D - What context the work will be shown in?

I aim to create a promotional campaign and identity for the new film by Director Nicolas Winding Refn, ‘Only God Forgives’(2013). This will be achieved by taking the films title and tagline ‘Time to Meet the Devil’ in their literal religious contexts by using light and heat sensitive processes to hide ‘the Devil’ conceptually and visually within the work itself. God = Light, Devil = Dark.

WHAT IS GOOD?

THE BRIEF

02


AREAS The project initially started with research into the film genre ‘film noir’. Due to its nature this informed my process research into ones concerning light.

JOEL BURDEN

FOCUS OUGD505 WHAT IS GOOD?

RESEARCH

03

Nicolas Winding Refn makes films in the style of ‘neo noir’. With it not yet released it allowed me to create an identity for the film without being influenced by existing campaigns.


INVISIBLE UV Used in order to hide a message which is only revealed in the dark or at night under artificial UV light. Reflects the context of movie(neon signs in downtown Bangkok, the devil being hidden within the designs and the devil JOEL BURDEN

being associated with darkness.

THERMOCROMIC OUGD505 WHAT IS GOOD?

PROCESS

04

Used on the daylight text. Two possible conceptual connotations. One being god is forgiving, it returns no matter how many times it is touched/heated. The second being th hotter it gets the more god fades giving me a transition from god, to nothing, to the devil. Would also be best suited to the climate the film is set.

Processes have been carried through from my research and used to translate my concept into a visual form.


JOEL BURDEN

OUGD505 WHAT IS GOOD?

RANGE & DISTRIBUTION

05


JOEL BURDEN

OUGD505 WHAT IS GOOD?

RESOLUTIONS

06


JOEL BURDEN

OUGD505 WHAT IS GOOD?

RESOLUTIONS

07


JOEL BURDEN

JOEL BURDEN OUGD505 WHAT IS GOOD?

RESOLUTIONS

08


JOEL BURDEN

OUGD505 WHAT IS GOOD?

RESOLUTIONS

09

Only God Forgives - Final Boards  

Only God Forgives - Final Boards. LCA BAGD 2013.

Advertisement