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Print + Communication + Creative Direction


D&AD TED BAKER

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:01

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D&AD TED BAKER

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CREATIVE PROBLEM:

SOLUTION:

To re-introduce Ted Baker London to an American audience, whilst maintaining its unique British feel.

Campaign utilised the shared idiom ‘across the pond’. This ultimately became ‘A new breed, from across the pond’ to denote Ted Baker being the catch.

DISCIPLINES:

COLLABORATORS:

Art Direction, Creative Direction.

Ross Francis

:02

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LCM STEINWAY SHOWCASE 2014 Who?

:03

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LCM STEINWAY SHOWCASE 2014 Who?

CREATIVE PROBLEM:

SOLUTION:

Represent Leeds College of Music in the south and attract potential students.

‘210 years in the making’ was chosen to represent the combined experience of LCM and Steinway & Sons pianos.

DISCIPLINES: Creative Direction, Print Design.

:04

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LCM STEINWAY SHOWCASE 2014 Who?

:05

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YCN NESCAFE AZERA

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:06

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YCN NESCAFE AZERA

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CREATIVE PROBLEM:

SOLUTION:

Create a product innovation and social media campaign for the ‘barista style’ instant coffee brand Nescafe Azera.

A range of naturally infused milks in the most popular latte flavours. Designed to enrich home/office coffee experiences. Also becomes a healthier alternative to the traditional sugar syrups. Media campaign plays on the copy:

DISCIPLINES: Creative Direction, Print Design.

Good Morning. Better Morning. Using twitter, friends can nominate each other to have a better morning by using the #BetterMorning feed. Nescafe can then choose who they would like to treat to their perfect morning. This is then documented and shared via video feed sites such as YouTube.

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YCN NESCAFE AZERA

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:08

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YCN NESCAFE AZERA

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:09

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STAAAY.

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:10

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STAAAY.

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:11

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CREATIVE PROBLEM:

SOLUTION:

Brand the boring brief set by Elmwood, Leeds. We were set the challenge of dog kennels.

Staaay. The first of its breed to offer a no nonsense approach to dog boarding. As a brand name, it is a direct representation of the language used between a dog and our target audience. Stretching the word with additional a’s gives it a humanistic tone of voice and creates a unique, personal identity in relation to dogs.

DISCIPLINES: Copywriting, Branding, Creative Direction.


BLADE BARBERSHOP

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CREATIVE PROBLEM:

SOLUTION:

Branding for a male barbershop in Wakefield, UK. Wanted to showcase their wealth of experience compared to the new starters in the area.

Over 20 years of not cutting corners. Work followed the copy through to a visual language around the idea of the corner. This shape could then be applied to patterns and used individually as a constant mark that can be integrated into any piece of promotional material.

DISCIPLINES: Copywriting, Branding, Creative Direction.

:12

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BLADE BARBERSHOP

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:13

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BLADE BARBERSHOP

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:14

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ONLY GOD FORGIVES

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:15

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ONLY GOD FORGIVES

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CREATIVE PROBLEM:

SOLUTION:

Create a visual experience for viewers at certain special screenings of the film ‘Only God Forgives’ (2013).

Work plays on the films title, and tagline, time to meet the devil’. It does so by using invisible UV to reveal the devil within each piece of print. UV lights would be installed within the cinema so when viewers entered message would appear, creating a sense of anticipation and theatre.

DISCIPLINES: Creative Direction, Print Design, Installation.

:16

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ONLY GOD FORGIVES

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ONLY GOD FORGIVES

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:18

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