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Joel Burden

ISTD - Mutton Quad~

CONCEPT + TA Concept Bowl is a unique dining experience which crosses the boundaries between the realms of print and culinary excellence. I was set the challenge of branding a typographically themed restaurant and bowl is the brainchild of that. Diners will eat traditional british cuisine in the surroundings of a traditional british printing press. Everything is hand made on site here from the soup to the menu. All in a traditional victorian style with a modern lick of ink.

Target Audience ‘Steampunks’ City Business workers City dwellers Food enthusiasts

PRINT EPHEMERA Products Shown here are the basic printed emphemera found in the restaurant environment. It includes the menu design which would be screenprinted, folded and tied in a bundle like a traditional newspaper, A receipt which would also be letterpressed to give an embossed impression, and a business card which would be foiled to add impact. It takes influence from many crucial elements of victorian print and design combined with a distinctely modern edge.

Table Served by:

SCreen: Desktops



Website consists of one scrolling page with a fixed Includes menu, about the restaurant and its ethos, navigation button in the top right hand conrner navigations how to get there and inside/outside for returning to the top quickly to increase user photography. General overview of restaurant. functionlity. Pattern is consistent all the way down but may text will change in circular ‘bowl’ segment.

Soup of the Day, Crusty SourDough Bread~ Lamb Terrine w/ a Rosemary & Plum Jelly Chicken Liver Parfait w/ Melba Toast Trout on Crushed New Potatoes, Redcurrant Jus

Functionality When presenting site on tablet or smart phone it will function in the same respect as that of a desktop. Site will be one continuous vertically scrolling page with a fixed position button to return to the top. Pattern will maintain all the way to the end.

'Bowl' Final Outcomes  

Final presentation boards for my response to the ISTD mutton quad brief

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