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Creation of UNICEF Haiti Internet Site

PROJECT PROPOSAL (PHOTO: en relation avec le thème)

August 2006


TABLE of Contents

Objective of website creation ............................................................................................... Page 3 Site Creation and Architecture ..............................................................................................Page 4 Content Overview

............................................................................................... Page 5

Content to avoid

............................................................................................... Page 7

Resources

............................................................................................... Page 7

Time Line

............................................................................................... Page 8

Conclusion

............................................................................................... Page 9

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Objective of website creation The primary objective of the project is to create a user friendly website targeting the children of the world with information about the children of Haiti. It will also act as a valuable source of information for potential donors interested in supporting UNICEF activities. In this context it will highlight UNICEF’s work and contributions to enhancing the well being of Haiti’s women and children and the organization’s needs.

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Site Creation and Architecture According to the Division of Communication, webpage creation and management is the primary responsibility of the Communication Officer (CM). A content manager in the Communication Officer’s section will update the information provided as needed or on an established schedule. Although the uploading of content in the form of text, pics and other electronic documents is performed by the CM, it is not the CM’s responsibility to provide the content for the webpage with the exception of the categories specifically designated as the CM’s responsibility. Content must be provided as part of a collaborative effort requiring input from the various sections of the UNICEF Haiti Office. UNICEF Haiti staff will be required to identify the most important pieces of information and condense it into a comprehensive version that can be easily understood by the minds of the website’s young target audience. Under the supervision of the Communication Officer, the CM will review all content and edit or reject material that is not considered suitable for the webpage. The webpage will be created by utilizing the only application approved and managed by the Division of Communication, RedDot. It should be noted that the use of RedDot facilitates the management of the webpage regardless of its administrator’s location in the world. With this in mind initial construction of the webpage can be continued in consultation with Joel Ambroise while the latter is based in NYHQ. This task will be adhoc and performed preferably outside of regular working hours.

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Content Overview The key challenge will be to develop content that is easy for a 4th grade student to read and understand but yet maintain its appeal to donors. One way to achieve this is through carefully selecting background color, pictures and graphs and capturing the tropical or local atmosphere. Art work and carefully selected collection of pictures can enhance the overall appeal of the website and provide it with its’ own originality without compromising the UNICEF branding guidelines. A menu on the Home Page, consisting of a series of clickable hotspots, will provide access to a synopsis of regularly updated information as well as other data that the UNICEF Haiti office deems relevant and exclusive. There will be approximately 14 categories on the website. The most important ones will be the sections entitled “The Children” and “activities area”. The category entitled “The Children” is required of all field offices constructing their sites. It is supposed to provide some basic information on the situation of children in the country office. Details on the requirements can be found in the “Field Office web content guideline” and on the Master Content Plans. The Major Milestones section will feature UNICEF Haiti office’s significant accomplishments or goals that were attained. The Media centre section will feature links to press releases or urgent communiqués by the UNICEF Haiti Representative or any other authorized UNICEF spokesperson. There will be a special section designated Press Release from the Children. These non-official press releases will be statements made by children who will talk about positive developments in their lives or in their communities such as a new school being constructed or health improvements with regards to the children of their community due to the availability of vaccines, or even children talking about their rights. The activities menu will guide users to facts related to all programme areas in which UNICEF is involved:      

Nutrition Health HIV/AIDS Education Women Child Protection 5


Some sections will contain stories from the children themselves. Although gathering stories will not be an easy task, it will become one of the fundamental elements of the site and give it something other webpages lack, life! The proposed website should provide information at a glance without overwhelming visitors with cumbersome statistics. Links to the UNICEF Website and other partners will provide access to additional supporting material for seekers of detailed figures, facts and reports. Unlike the information available on the UNICEF internet site, it is recommended that there be no link to the rate of progress. Instead the rate of progress should be visible within the same page of the categories listed above under the suggested title of “How is UNICEF helping�. In addition to the identification of challenge areas, users will have a great interest in reading about the organization in action with visual aides such as maps that display UNICEF Haiti’s progress in specific areas of the country. These elaborate and easy to read maps can be requested from the IT officer. An important section will be an easy to navigate donation page allowing interested donors to pledge assistance or contact the appropriate UNICEF Haiti officer.

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Content to avoid According to existing guidelines, the office needs to be cautious on the selection of its content. An annex attached to this proposal will list the content to avoid. Ultimately, the representative will be responsible for the content on the UNICEF Haiti site.

Resources Maintaining and updating the website will require resources mostly in the form of staff time. Time will be needed for the technical training of the Content Manager, website maintenance, and time for all officers to gather information to be uploaded on the webpage. It is recommended that the office be mindful of the allotment of time for the up keep of the UNICEF Haiti site at its next annual work plan discussions. Many country websites have developed elaborate webpages with videos, animated graphics, audio files etc. If such enhancement will be considered, they must be compatible with UNICEF PC configuration standards. Some resources involve either little or no cost but do require some time to research. Links to other websites and documents available in electronic formats are available through out the web but must be uploaded on the UNICEF Haiti site with caution and good judgment. The office might consider translating the website in French or Spanish, but such an enterprise could be extremely costly. One alternative suggested by Christian Skoog would be to create a bilingual website with content in English and in French. Joel Ambroise will discuss the matter with the RedDot Global Project manager, Ms. Laxmisubha Venkatraman, in New York City to find out how other field offices have handled similar situations.

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Time Line Realistically a webpage for a country office is an ongoing project. A page requires consistent updating and should resemble a finished product within 6 months after its launch. Given the scope of the project which begins on August 21st 2006, the first two weeks will focus on establishing the webpage’s infrastructure, information gathering for at least two sections of the webpage from colleagues in the UNICEF Haiti office, assembling a preliminary collection of pictures and graphs that the office would like to see displayed on the page, and ensure continuity of the project by reaching an understanding with the Communication Officer. Ultimately the website should be operational by the end of November 2006. A live version of the website is possible by August 31st 2006, but most likely the site will still be under construction. As such it is recommended that a more elaborate webpage be constructed before the initial launch.

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Conclusion First and foremost, this is a collaborative effort. It entails the ongoing participation from all sections in the UNICEF Haiti office. It is recommended that office set up a general meeting that will focus on the creation and maintenance of the UNICEF Haiti site. Guidance and technical support from the Division of Communication in New York Headquarters is of great importance. Joel Ambroise will also be able to provide feedback when needed. Every staff member should be able to claim ownership to the website since it is a team effort. A website’s success is not only measured by its ability to attract new visitors, but also by its ability to retain them. This requires commitment and it can be accomplished by following the steps listed below:   

Refresh the data on a regular basis by finding a schedule that is suitable for the office. At the very least this should be done once a month but ideally once a week. Change the art work, pictures and graphs on a regular basis. Maintain the relevance of its content vis-à-vis the needs of the website visitors.

If resources are allocated for its creation, maintenance and continuous development, the UNICEF Haiti site will have the potential to increase global awareness on the situation of children in this financially poor but culturally rich Caribbean nation. By taking advantage of technology in the age of globalization, this can be an opportunity to put a face on Haiti’s children while sensitizing the rest of the world to the challenges they must overcome and the progress that is being made with the assistance of UNICEF.

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Proposal for haiti internet page  
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