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2009 Media Kit

5209 Wilshire Boulevard, Los Angeles, CA 90036 • Ph (323) 938-1700 Fax (323) 938-1771

www.LACityBeat.com


EDITORIAL

LA CityBeat is a weekly newspaper with a glossy cover wrap devoted to thought-provoking news, illuminated lifestyles, events coverage and high caliber criticism of the arts and entertainment. CityBeat was launched in June 2003. In June 2008, LA CityBeat has been re-launched with new columnists and editors giving the paper an even more distinct voice in the LA media landscape. The three main sections of the paper are: News, Living and Arts & Entertainment (LA&E).

New EDITORIAL FEATURES Wonkette, Weekette. Wonkette is the best political web site in the universe; CityBeat is very pleased to announce Wonkette has chosen us as its print content partner. Everything you ever wanted to know about dirty politicians among other, always-juicy items. Weekly in News. Ken Layne, Desert Rattler. Without question, the finest, most-literate, most beautiful writing in any newspaper in the country. Layne’s Desert Rattler looks at life in the Mojave. You’d think that would be boring. Man, how it isn’t. Biweekly in News. Neal Pollack, The Last Sportswriter. Pollack, the author of Never Mind the Pollacks, The Neal Pollack Anthology of American Literature, and Alternadad, brings a pointed take on sports. He’s so bitter! About everything! This column appears Biweekly in Living. Steve Lowery, Old News. Lowery can be ill-tempered, or at least as much as a CCD-teaching liberal Catholic can. Mostly, it’s all “Jesus is love.” And “Dorothy Day is love.” And, “Hey, how about a sandwich?” Lowery gives us a news week-in-review. Weekly in News. Rebecca Schoenkopf, Commie Girl. Schoenkopf, CityBeat’s editor, reprises her lauded and reviled Commie Girl column, winner of the Association of Alternative Newsweeklies award for Best Political Column. National stories with a personal and profane touch. Occasionally in News, and sometimes in Living. Coco Tanaka, Eco-Topic. Who is Coco Tanaka? Well, wouldn’t you like to know. We will tell you she spent many years writing about green architecture, technology, and design. Here she moves all over the field (Get it?) with her column on the environment. Tanaka has proven to be wildly popular, bringing wit and juice to what could be a very dry subject. Biweekly in Living. Kim Lachance, Shoppiness. Lachance has written for the LA Times and the District Weekly; and now she scours the area for the most innovative and interesting things for your buying. Oh, the things you could buy! Biweekly in Living. Jim Washburn, To Serve Man. Washburn, who’s written columns for the LA Times, OC Register and many more, writes on the state of our city, state and nation. Washburn tempers his natural distemper with warmth and wisdom. People love him, and you will too. Biweekly in News. Chris Morris, Sonic Nation. The host of the beloved roots music and Americana program Watusi Rodeo on Indie 103.1, continues his biweekly music column searching out original bands to make our ears and souls happy. Biweekly in LA&E. Ron Garmon, Clubland. CityBeat’s arts editor delves into comings and goings of club promoters, DJs, and all the others who have the real inside gossip on what’s going on in the club scene. Weekly in LA&E. Amy Alkon, Advice Goddess. Alkon’s research- and evolutionary-psychology-based advice isn’t for those who are offend easily. She calls an idiot an idiot, and ruffles feathers in the process. She is one tough broad, though she does it in pink. Weekly in Living. LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com


READERSHIP

Current Weekly Press Run: 105,000 LA Market Buy* The current readership of CityBeat stands at 868,000 in a total market area of 6,540,000 persons – that is 13.3% market reach, significantly better than most competing media. Total Cumulative Readership (Read at least 1 of last 4 editions) : 868,000 persons Male Female Average Reader Age Median Age (50% above, 50% below - rounded)

52.1 % 47.9 % 29.8 Years old 34 Years old

Average Household Income

$ 68,737

White/Caucasian African-American Other/Multi-Racial

31 % 11 % 11 %

Latino/Hispanic Asian/Pacific Islander

Have IRA/Pension Account Have 401(k) Liquid Assets over $100,000

50.0 % 54.0 % 37.1 %

Have CDs or Savings Certificates 44.0 % Have Car Loan 40.0 % Plan Real Estate Purchase/12 mos 17.5 %

Have Medical Coverage Have Children At Home

63.2 % 49.2 %

Voted During The Past Year Household Size is 3 or more

NOT exposed to Daily Newspaper NOT exposed to Average Daily Cable TV NOT exposed to Average Daily Radio

35 % 12 %

50.6 % 66.5 %

44.9 % - 389,732 CityBeat Readers 39.1 % - 339,388 CityBeat Readers 44.6 % - 387,128 CityBeat Readers

SOURCE: February-March 2008 Los Angeles DMA study of Los Angeles CityBeat Readers tabulated by McGladrey & Pullen, LLC, *LA Market buy includes LACB and PW

LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com


DISTRIBUTION

SAN FERNANDO Northridge

101

Encino

BURBANK

CALABASAS

Studio City

GLENDALE PASADENA

WEST HOLLYWOOD

MALIBU

BEVERLY HILLS SANTA MONICA

LA CityBeat Distribution Area Pasadena Weekly DIstribution Area

Hollywood

SAN BERNARDINO

10 RIVERSIDE

LOS ANGELES 5

Venice

INGLEWOOD

405 110

BUENA PARK

South Bay

ANAHEIM TORRANCE

Los Angeles Market Coverage Area Direct Retail and Vendor Box Distribution 105,000 Weekly circulation when combined with PW 65,000 in core LA Market 600 Bright Red Street-side Vendor boxes in core LA Market 1,000 Convenient retail locations in core LA Market 2,400 locations throughout the Los Angeles DMA (LACB+PW) LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com

LONG BEACH

HUNTINGTON BEACH COSTA MESA


Retail RATE CARD effective 10/09/08

FULL RUN Newsprint LACB Only OPEN Full Page 3/4 Page Junior (Edit Exl) 1/2 Page 1/3 Page 1/4 Page 1/6 Page 1/8 Page 1/16 Page 1/24 Page

4X

$2,500 $1,944 $1,907 $1,339 $921 $702 $475 $362 $183 $124

Full Run Glossy LACB Only OPEN Full Page 3/4 Page 1/2 Page 1/4 Page LA Market Buy LACB + PW Full Page 3/4 Page Junior (Edit Exl) 1/2 Page 1/4 Page 1/8 Page 1/16 Page

8X 2,125 1,652 1,621 1,138 783 597 404 308 156 105

4X 3,325 2,586 1,781 934

3,450 2,683 2,631 1,848 968 499 253

2,000 1,555 1,526 1,071 737 562 380 290 146 99

2,826 2,198 1,514 794

1,875 1,458 1,430 1,004 691 527 356 272 137 93

2,660 2,068 1,425 747

2,588 2,013 1,973 1,386 726 374 190

52X 1,688 1,312 1,287 904 622 474 321 244 124 84

2,494 1,939 1,336 700

2,244 1,745 1,202 630

LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com

1,995 1,551 1,069 560

52X

26X 2,415 1,878 1,841 1,294 677 348 177

1,500 1,166 1,144 803 553 421 285 217 110 74

52X

26X

13X

8X 2,760 2,147 2,105 1,478 774 399 202

26X

13X

8X

4X

OPEN

13X

2,070 1,610 1,579 1,109 581 299 152

1,725 1,342 1,316 923 484 250 127

Four Color Process An additional $300 per insertion ($600 for LA Market Buy)

Spot Color Process An Additional $100 per insertion ($200 for LA Market Buy)

Pre-Printed Inserts $45 per thousand minimum 20,000

All Rates Quoted are NET rates


DEADLINES and AD SIZES

AD DIMENSIONS (in inches) Width

Height

Full Page No Bleed (w/folio) Full Page No Bleed (no folio) GLOSSY FP Bleed 3/4 Page Horizontal 3/4 Page Vertical

9.375 9.375 10.625 9.375 7

11.22 12 12.75 (Basic live area 9.375” x 11.5”) 8.38 11.22

Junior Page (Editorial Exclusive) 1/2 Horizontal 1/2 Vertical

7 9.375 4.625

8.38 5.54 11.22

1/3 Horizontal 1/3 Vertical 1/4 Horizontal 1/4 Regular 1/4 Vertical Strip

9.375 4.625 9.375 4.625 2.25

3.66 7.44 2.71 5.54 11.22

1/6 Horizontal 1/6 Vertical Strip 1/8 Horizontal

4.625 2.25 4.625

3.66 7.44 2.71

1/8 Vertical 1/16 Box Ad 1/24 Box Ad

2.25 2.25 2.25

5.54 2.71 1.75

Publication Space Day: Reservation: Every Thursday Friday Prior LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com

Ad Build Deadline: Friday Prior

Revision Deadline: Tuesday 2pm

Camera Ready Deadline: Tuesday Noon


SPECIAL ISSUES

2008-2009 Special Issues Sept 25 Real Best. LA** Oct 16 Clubs & Bars** Oct 30 MUSIC NOW** Nov 20 Holiday Gift Guide** Nov 26 Holiday Movie Guide Dec 11 Last Minute Gift Guide Dec 18 New Year’s Guide ************ Feb 26, 09 Local Music Mar 5 Fitness, Health & Beauty Mar 19 Electronic Music Apr 23 Coachella Festival May 21 Summer Movies May 28 Summer Guide** July 23 MUSIC NOW** July 30 Summer Dining Guide Aug 20 Sunset Junction Street Festival** Aug 27 Fall Fashion ** With the publication of certain special issues – CityBeat is involved with the production of numerous special events. Certain advertisers are invited to take part in these unique event marketing opportunities. LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com


SISTER PUBLICATIONS

Weekly Newspapers

Monthly Lifestyle Magazines Southern California Life After 50 Arroyo Monthly Verdugo Monthly Ventana Monthly New Angeles Monthly

Los Angeles CityBeat San Diego CityBeat Pasadena Weekly Inland Empire Weekly Ventura County Reporter

Verdugo Monthly (Burbank/Glendale)

Ventana Monthly (Ventura County)

Burbank Woodland Hills

Ventura

Arroyo Monthly (Pasadena/San Gabriel Valley)

New Angeles Monthly (Downtown LA / Hollywood)

Glendale

Pasadena Hollywood

Beverly Hills

Palm Springs

Los Angeles

Ventura County Reporter

Riverside

Long Beach

Corona

Orange County

Los Angeles CityBeat Inland Empire Weekly

San Diego Southern California Life After 50 (Los Angeles + San Diego)

Pasadena Weekly San Diego CityBeat

Marketing programs are available at a discount in all Southland Publishing publications and on all websites. Ask your Account Executive for details. LA CityBeat - Southland Publishing 5209 Wilshire Boulevard - Los Angeles, CA 90036 Ph (323) 938-1700 – Fx (323) 938-1771 url: www.LACityBeat.com


lacitybeat.com

lacitybeat.com is the online portal for Los Angeles CityBeat. All of the in-newspaper content is provided on this website in standard textual/graphics form common on most media websites. lacitybeat.com is based on the Django web development platform, making for highly engaged users/viewers. Current Traffic to lacitybeat.com (as of 8/8/07)

10,000 unique visitors per DAY 3,000,000 ad impressions available per MONTH

728x90 Leaderboard 300x250 Rectangle 160x600 Tower

Site Specific Advertising Options Currently at lacitybeat.com we have three ad sizes to accommodate any integrated ad message. A 728x90 “Leaderboard”, a 330x250 Medium Rectangle and a 160x600 “Skycraper”. Additional On-line/Digital Marketing Features -On-Line Business Directory -Weekly Newsletter sponsorship -Customized Email blast

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Media Kit - LA City Beat