QUESTION 2 – How does your media product represent particular social groups? To first explain how my media product represents a particular social group you must first understand what a subculture is. A subculture is a group of people within a culture that differentiate themselves from that culture that, they in fact belong to. The social group that my magazine represents is in the indie folk culture that listens to music such as Mumford and Sons, Of Monsters and Men, The Lumineers or Avalanche City. But not only this, my media product targets those that enjoy singer songwriters, like Ed Sheeran, Jamie T or Ben Howard. This music mixes indie rock with the sound of folk music. My media product would also target people that listen to alternative rock. My media product includes articles and interviews of artists and bands that fit under all these categories. My media product contains images of the artist in my feature article. He is clothed in skinny jeans, vans and hoodies, implying this is what the culture, whom my product is targeting, wear. He is often not looking at the camera and looks quite moody. This implies that the people in this culture are not all happy like for example someone in the pop culture might be. My artist is also smoking; implying people of this culture might not follow the rules and be a bit reckless, maybe take drugs and drink alcohol. However they may not all be like this. In this example of an article about a singer songwriter, there are similarities between it and my article. For example it’s apparent that both of them are by a road, they are both wearing hoodies and jeans. Neither of them is looking at the camera and neither looks particularly happy. They both have messy hair, this might imply they don’t particularly care what people might think about them. Here are images of bands I, and I hope the target audience, enjoy listening to. They are indie rock and indie folk bands. The first band is wearing similar clothes to the artist in my product. They are wearing skinny jeans, hoodies, and jackets. The second band’s fashion style is slightly different; they are wearing boots and hats, but instead are more towards the folk spectrum and are wearing shirts and waistcoats.