Spanish Fork, Utah, US

Jody Rookstool is an experienced business leader who founded Built Bar in 2018. He is very skilled in business strategy and development. At Built Bar, he developed a targeted digital marketing strategy, focusing the company’s efforts on DTC marketing and sales. 99% of revenue still comes from online sales and the DTC strategy. Though Jody has now moved on to helping individual business leaders, his passion for business development still remains. He is an advocate for Kaizen, the Japanese business philosophy focusing on continual development. Whether applying this belief to his personal life or to business practices, Jody has made it an integral part of his strategies. Visit to learn more!