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enigmatic Brand Identity


Logo

The definition of enigmatic is “difficult to interpret or understand; mysterious,” so the logo is meant to go along those lines. The additions may seem random, but they are all parts/pieces of the word ‘enigmatic.’ It is a little difficult to understand, though, not knowing that. The logo can also very easily be used with just the ‘e’ part, and in any color.

e

enigmatic

e

e

enigmatic

e


Logo Type

The logo itself is made out of the font ‘Antique Olive-Compact.’ The supporting font is ‘Helvita Neue-Regular.’ Antique Olive was used because it is bold, and there’s a lot to the letters, so it was a solid font to use bits and pieces of. Helvetica Neue makes a good supporting font because it adds contrast, and is not too similar, yet still has no serifs and fits in.

Antique Olive-Compact

Helvetica Neue -Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz

enigmatic

enigmatic


Color Palette

The color palette for Enigmatic is mostly cool colors, with a hint of warm. They were taken directly from references (on Mood Board).


Many patterns can be made using the logo itself, or by taking it apart, and using the bits and pieces to make a pattern that still uses the same identity.

e

Patterns

e e

eeee eeee eeee eeee

Enigmatic Brand Identity  

Just fonts, color palette, etc. for the mock brand 'Enigmatic.'

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