4.2 Stakeholders Objectives

STAKEHOLDERS

Bachelors in International Hospitality Management (BIHM)

Bachelor of Ar ts (Hons) in Interior Architecture (BIA)

ROLES

1. Project Scope Definition 2. Determining the current market trends 3. Market Survey 4. Site Study 5. Economical Study 6. Identification of Stakeholders 7. SWOT Analysis 8. Idea/Concept Viability ● Propose an appropriate concept to capitalize on the opportunity of a business environment. ● The hotel innovation management module will allow students to conceptualize an idea while working along a multi-disciplinary environment, as well as with the external community.

Interior design on 3 main categories of spaces 1. Activities Spaces 2. Eating Spaces 3. Staying Spaces ● Divert to a functional approach that is suitable to be paired as a ‘hybrid stay’ opportunity. ● The clues and regeneration of the term can be explored in culture curation perspective, lifestyle, forgotten values, essence of sustainability, technology, passion and interest according to the research students to develop concept design for the ‘Brand Identity’ that represents a creative and distinguishable skills and application towards the chosen Hybrid opportunity

Bachelors in Quantity Sur veying (BQS)

Bachelor of Design (Hons) in Creative Media (BDCM)

1. Advising Architect on layout arrangement 2. Advising Architect on material selection 3. Conceptualising the design concept 4. Provide cost estimation 5. Provide calculation for building efficiency ● Guiding the Architects and interior Architect to achieve a higher efficiency building layout

1. Carrying out survey 2. Provide Visual References 3. Provide ideas for the boutique hotel 4. Logo Design ● To provide the team with sufficient data from the survey on people's opinions regarding our boutique hotel as well as branding the hotel through logo design