Arthur Carey & Joanne Catlow FAIRTRADE - YCN 2011 Leeds College of Art. BA (Hons.) Graphic Design.
No. FAIRTRADE products:
1994: 3 2011: 3000+
Arthur Carey & Joanne Catlow
FAIRTRADE - YCN 2011 Leeds College of Art. BA (Hons.) Graphic Design.
Produce a viral video on a creative new level. Inspire passion in supporters of FAIRTRADE.
We decided to focus on what we could communicate effectively whilst keeping todays worryingly-fickle online audience watching.
We tried with a limited budget to make a visually engaging stop-motion animation of the wide range of products, ending with the words â€˜more than just bananasâ€™.
Research highlighted that people associated FAIRTRADE with bananas, coffee and images of smiling farmers but very few knew about the diverse range of products/ways to support FAIRTRADE that existed.