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“Do YOU Make These Internet Marketing Mistakes?� Presented by:

NAUSHAD ALAM Internet Marketing Executive techsonic technologies

Areas Covered • Who is techsonic technologies? • Why Internet Marketing Now? • What, Exactly, Is Internet Marketing? • What Goes Wrong? • How to Do it Right?

Techsonic Credentials ď‚— techsonic technologies is a Fastest-

growing Business Services Company in India

ď‚— Recognized for our thought leadership

regarding entrepreneurship, strategic planning and online marketing

Why Internet Marketing Now? • Traditional Marketing Tactics Becoming Less Effective • Benefits of Internet Marketing – – – –

Targeted Measurable Cost-Effective “Early Mover” Advantage Still Exists

• Smart Allocation During a Downturn

But What, Exactly, Is Internet Marketing? Key Components 1.

Website Design


Search Engine Optimization


Social Media Marketing


Pay Per Click Advertising


Email Marketing

What Typically Goes Wrong? •

Website Design

Search Engine Optimization

Social Media

Pay Per Click Marketing


Website Design

Top Website Design Mistakes 1. Impeding search engines 2. Poor cross-browser compliance 3. Egocentric site copy 4. Lacking clear USP 5. Lacking clear call-to-action 6. “Brochure�


What is SEO? Why Does it Matter? •

Reach people who are specifically seeking your information and products

Investment in SEO provides on-going streams of relevant website traffic


Top Search Engine Optimization Mistakes 1. Web design impediments 2. Believing SEO is only a web design issue 3. Not identifying words that people actually search 4. Not optimizing pages for desired “keywords� 5. Keyword-stuffing / over-optimizing


Top SEO Mistakes (continued) 6. Writing for “robots” instead of humans 7. Duplicate content and “near” duplicate content 8. Stagnant content 9. Not building links to website 10. Focus on rankings vs. traffic (or transactions)

Social Media

The New Kid on the Block Why Social Media Matters •

Communicate with and gain insights from target customers

Social media provides tremendous reach at a fraction of the cost of traditional marketing methods

Create awareness and buzz around your brand, service, or product

Successful social media marketing campaigns attract links, and as a result, enhance SEO efforts

Social Media

Top Social Media Mistakes 1. Not doing it “I don’t have time…”

2. Not having a purpose + plan Random, meaningless content

3. Being too promotional Beware of the “Amway” guy

4. Not sticking with it “I got busy…”


What is Pay Per Click? • • •

Reach people who are specifically searching for your information and products Receive immediate and detailed feedback on performance of campaign Reach thousands of potential customers within minutes


Top PPC Mistakes 1. Not being targeted 2. Not being relevant 3. No conversion tracking 4. No email capture 5. Not testing

Email Marketing

The Power of Email Marketing •

Guide customers through buying cycle –




Lifetime Customer

Cost-effective, automated, scalable •

Newsletters, follow-up campaigns

Email Marketing

Top Email Marketing Mistakes 1. Not opting-in 2. Not being relevant 3. Not adding value 4. Not taking advantage of powerful technologies

How to Do it Right?

How to Do it Right

Take an Integrated Approach You might be thinking •

“I’m comfortable with SEO…”

“I’m used to PPC…”

“I’m afraid of social media…”

Why not just do one piece? Integrated Approach Provides: •


Cumulative Results

and Spreads/Limits Risk

How to Do it Right

In-House vs. Outsourced Internet Marketing Why not just do it yourself? •

Great option if you have the interest, resources, commitment

But outsourcing has its own benefits •

You can remain focused on your core business activities

Often produces better ROI

Both choices have their Pros / Cons

How to Do it Right

How We Work with Clients •

Initial Call to Determine Business Goals – – –

Create Customized Action Plan – – –

What is your current status? What do you want to achieve? Who is your audience, who are your competitors? How will your business benefit from an integrated internet marketing campaign?

Audit website Perform research (keyword, competitive research) Develop custom SEO, social media, PPC, and email strategies to achieve business goals

Implement Campaign – –

Typically Structure: 6 month retainer Fees range from $1K-10K/month, depending on complexity/amount of work required

Next Steps •

Consultation to discuss business goals

If there’s a fit, you receive a complimentary website audit as part of the consultation/proposal process

Email to learn more

Resources Online Tools, Resources, Products •

Keyword Research –

Google Adwords Keyword Tool (free)

Wordtracker (subscription)

Keyword Spy (subscription)

Duplicate content checker –


Free site analysis tool –

HubSpot Website Grader


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