It’s Not About the Money, Money, Money, is it?
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As you guys know, I’m a huge advocate of Relationship Marketing. I believe it is vital to the growth of your business that you create and maintain excellent relationships with current and potential customers and clients. Creating a great reputation within your industry or niche will also open doors for collaborative partnerships and propel your business further than you could realistically do on your own. However, likes, +1′s, engagement, conversation and all those things that we spend time and energy on daily to try and increase really mean nothing unless you also have cash flowing into your business. As much as we would all love to do this just for enjoyment, we have to live right? And I for one, want to live a life of freedom, traveling the world with my family. For that I need cold hard cash! Not only that, but the more successful your business is, the more people you can help.
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So, it’s time to banish your fear of selling. Don’t be ashamed to sell your products or services! As long as what you’re selling meets a need in the marketplace and adds value to the life or lives of individuals and businesses, then you should be proud of what you have to sell! I think because of exploitation and the minority who spam and scam, people have almost backed away from selling anything for fear of being branded negatively. But we’re running businesses here folks!
Definition of Business: An economic system in which goods and services are exchanged for one another or money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis.
Read more: http://www.businessdictionary.com/definition/business.html Take note of that phrase ‘on the basis of their perceived worth’, in other words the more valuable your product, the more people will pay for it! So, if you’re currently trying to build a business and your focus is on the technical aspects of building your website, or you’re embroiled in 6 months worth of auto responders you’re preparing, or you’re writing 100′s of articles to drive a bit of traffic to your FB page. STOP! Go and find out what your market needs, create a product to solve that need. Create a sales page and add that to your blog, your compelling offer, your FB Page, as many places as you can to be honest and start to sell
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as well as give! Don’t get me wrong, I wholeheartedly believe the more you give the more you sell, but there’s nothing stopping you doing the two in tandem! If you’re looking for some motivation for creating a product, the workshop I had with Josh Anderson, creator of Nanacast.com last 28th August at 7.30pm EST (US)
Here’s what we’ve talked about; How to unlock a flood of product ideas Three things you should and can do right now to start building your business no matter what your experience and budget How to get experts and partners to contribute or even create your products for you How to create multiple products and services from the same content How to take existing evergreen content or info products and turn them into automated income. Why every product you create should have a membership attached to it. and much much more….. Feel free to leave a comment below with a link to your sales page and a reason people should buy your valuable product. If you haven’t created a product yet, please tell me what’s holding you back, perhaps I can help!
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