The Inclusive Imagery Magazine
INCLUSIVE IMAGE PHOTOABILITY.NET SPORTS & DISABILITY In Advertising A PARALYZED LIFE Photo project TESTIMONIALS Some good feedback PARKING Photoshoot VOICES OF THE COMMUNITY Gina Campbell
EDITORIAL Founded in 2012, PhotoAbility wants to continue to build a library of high quality images and educate and inspire the advertising and design community to use, create and communicate with Inclusive imagery. What difference is there between Photoability and other stock photography websites? We pay more commission to our photo contributors; we also pay our models a percentage as well. We act as a Model casting vehicle; we are exclusively specialized in Inclusive imagery. PhotoAbility is based in Melbourne Australia with an office in Fort Lauderdale Florida. PhotoAbility offers creative, editorial and commercial stock images, both Rights Managed and Royalty free, as well as Illustration and videos. Our customers are advertising agencies, direct marketing and graphic design agencies, corporations, publishers and media companies, small to medium- sized businesses, as well as consumers. Many agencies and businesses around the world do not have the time or resources to take their own quality photographs for their media and advertising activities, whether a local press release, publication or massive advertising campaign. That is where a Stock Image Library and your photos come into play. A photo library has a large selection of images to cater for a variety of situations and needs and avoids the expense and time of custom photo shoots. Increasing the positive imagery of persons with disabilities and who use mobility devices such as wheelchairs, canes, walkers, guide dogs etc., will not only encourage further inclusion by increasing awareness that people with a disability want to participate and should be equally accommodated, but will help to eliminate the fear and negative stereotyping that so often permeates all levels of society. Once people with disabilities we are represented by a true and complete reality of their lives; going on dates, enjoying activities and recreational facilities with their families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer, it will be understood and accepted that these people should be provided accommodations and consideration that recognizes how valuable their contribution really is to all these industries.
How many members are currently registered with Photoability and how many of these are active contributors? We have over 197 contributors. PhotoAbility now has over 2400 RF and RM images for sale. How many images have Photoability sold since you began operation? On average how many images are sold per month? Not enough J. We have a marketing plan to change that in the next year. Photographers can earn up to 45% on images priced from $20 for royalty free to $2500 for a Rights managed image used in a multi-national campaign. The cost of an image is based on a pricing calculator. Our vision for PhotoAbility is to be a valuable go-to source for Inclusive imagery worldwide, to provide recognition for our models that lead to revenue and increased opportunities. Our image gallery, intends to increase awareness of the value in maintaining and making structural and attitudinal changes, it will encourage and sustain the participation of those with differing abilities around the world
www photoability.net 888-978-3082 firstname.lastname@example.org facebook.com/pages/PhotoAbility @PhotoAbility pinterest.com/photoability
PHOTOABILITY PUBLISHERS Deborah Davis Bill Forrester GRAPHIC DESIGN & ART Joaquin Blair
SPORTS & DISABILITY IN ADVERTISING
A PARALYZED LIFEPHOTOSHOOT PROJECT TESTIMONIALS PARKING VOICES OF THE COMMUNITY Presents: Gina Campbell Sara Espinoza Photography
PHOTOABILITY.NET What is PhotoAbility?
PhotoAbility.net represents one billion persons with disabilities spending billions in travel and lifestyle dollars in economies all over the world. Yet, we are rarely seen or acknowledged in advertising and editorial images. Why is a small, yet powerful and growing segment of society not being seen or represented as customers? Increasing the positive imagery of persons with disabilities and who use mobility devices such as wheelchairs, canes, walkers, guide dogs etc., will not only encourage further inclusion by increasing awareness that we want to participate and should be equally accommodated, but will help to eliminate the fear and negative stereotyping that so often permeates all levels of society. We feel that once we are represented by a true and complete reality of our lives; going on dates, enjoying activities and recreational facilities with our families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer, it will be understood and accepted that we should be provided accommodations and consideration that recognizes how valuable our contribution really is to all these industries.
Sara Espinoza Photography
We, through our image gallery, hope that by increasing awareness of the value in maintaining and making structural and attitudinal changes, it will encourage and sustain the participation of those with differing abilities around the world. Sara Espinoza Photography
SPORTS & DISABILITY IN ADVERTISING Whether it is a marathon, water or snow skiing, horseback riding, tennis, kayaking, WCMX, off-roading, mountain climbing, etc., there is increased participation in adaptive sports and recreation, and this is being captured by quality photographers who are seeking an outlet and a market for this type of imagery. These types of images are being represented more and more in society as sport and recreation has become a well-funded and supported agenda within the disability sector. The call for this is even a part of the Convention of the Rights of Persons with Disabilities (CRPD): â€œParticipation in cultural life, recreation, leisure and sport.â€?
Andrea Jehn Kennedy
Andrea Jehn Kennedy
Then there are nonprofit groups, like Achilles International and The Challenged Athletes Foundation, whose purpose is to provide access and opportunity in communities, not only in the US, but throughout the world. Chris Holcomb, a C 6-7 fully independent user of a manual wheelchair and wheelchair athlete, works for SE Region of Achilles. Chris also serves as an example of “inspiration and hope,” traveling with fellow disabled ambassadors to places like Columbia and Poland. He is sponsored by grants and hosted by US Embassies to visit hospitals and disabled persons groups providing wheelchairs, equipment, and role models for the benefits that access, equality and fitness can provide.
with disabilities. Sports have the ability to cross boundaries and update those images”. PhotoAbility.net, via its online stock image library, offers a wide range of sports related imagery for purchase. PhotoAbility, as a new company born from the entrepreneurial spirit, appreciates the assistance and support it was given by others in our community and strongly believes in giving back and supporting the success of others with disabilities.
Adaptive cross country cycleThe Challenged Athletes Foundation encourages participation by giving away grants to individuals so they can do everything from buying a handcycle, taking horse riding and judo lessons, to purchasing adaptive equipment of all kinds to enable participation in sports. It is the mission of the Challenged Athletes Foundation to “provide opportunities and support to people with physical disabilities so they can pursue active lifestyles through physical fitness and competitive athletics”. The Challenged Athletes Foundation believes that involvement in sports at any level “increases self-esteem, encourages independence and enhances quality of life“. Normalizing disability via greater inclusion and repetition in advertising may be the answer to the desire of those who want to be seen as equal but different, accomplished and capable athletes and citizens. According to the Society for Disability Studies re The market for disability images is immature but growing and there are too few market leaders outside the advocacy/disability product/service providers’ area using images of people with a disability in a consistent manner. Adaptive canoeing Candace Cable, a gold medal winning Paralympian and blogger for the Christopher Reeves Foundation as well as an advocate and educator for disability issues eloquently stated: “There is an underlying feeling of subconscious exclusion toward people with disabilities which is pervasive in our society. My feeling is the subconscious exclusion is, in part, due to outdated images of people Blue Skate Park Christiaan Otter Bailey
The more individuals who have access to equipment that allows them to get out and active in recreational and sports activities, either leisurely or competitively, the more positive health and self-esteem and social interaction there is…all with positive implications to society. The question that PhotoAbility.net seeks to answer is: why aren’t more mainstream advertisers taking advantage of the popularity of this theme and what needs to happen to see a real increase in the use of imagery of persons with disabilities?.
PhotoAbility was established in March 2012 by Deborah Davis and Bill Forrester with the goal of providing high quality, unique, non-medically oriented imagery of persons with disabilities for purchase by the advertising, marketing and media sectors. The Commercial Stock Image Library specializes in positive and “Inclusive” images of people with a disability in leisure, lifestyle and travel settings. The 2000+ inclusive images depicted in the PhotoAbility gallery are designed to impact attitudinal bias, change perception and provide motivation to eliminate and reduce social, structural and professional barriers. A wave of change reflected in popular media and advertising can make an impact on laws and attitudes around the globe, and on how many with differing abilities view themselves.
Young boy W Forrester
APHOTOSHOOT PARALYZED LIFE PROJECT In partnership with Rachelle Friedman & PhotoAbility.net To benefit Funding and Research for SCI and its related Issues and to Promote the Inclusion of Individuals with Disabilities in Media and Advertising The creative concept is to demonstrate through images the issues that are affecting those individuals with paralyzing disabilities. Rachelle and many others like her who experience a traumatic injury quickly realize the disability is often not the biggest challenge they must overcome. The photos in this gallery conceptualize these hardships by illustrating a photo juxtaposition showing a positive and negative reality. What should be and what currently is and how they look and feel Ira Goldstein
This developing gallery will showcase the following core issues • Lack of needed Medical/Healthcare funding for medical supplies and equipment such as lightweight custom wheelchairs: • Lack of access to specialized healthcare providers, Medicaid/Medicare cuts, and facilities that are not accessible: • Structural accessibility and Inclusive design: • Employment • Lack of Handicapped parking and Enforcement: • Romantic Isolation and loneliness due to misconceptions and bias as to sexuality and partnership potential: • Need for Funding for SCI Research/Cure/Pain Management: • Housing/Nursing Homes: Images will be added to the Project Gallery as completed. If you are interested in being a model or photographer for this project, please contact:
Works....” I must say for what PhotoAbility has done and is heading is quite an inspiration for those individuals that have disabilities. It has all ways been the intention in good-faith when someone was asked that has a disability to be interviewed or even photographed for “someone’s” gain/ project; e.g. reporters, columnist, companies, etc and in most cases the individual would not get paid and would be made to feel if it was a “favor” that was being done, by getting that individuals story/pictures/etc. Here at PhotoAbility an individual is presented with an opportunity to not only have fun and make a few dollars but to be involved in a project that can promote; life style, (or lack of) vigor for the zest of living life and not just merely being alive. In comparison with other similar website, they pale in comparison in were PhotoAbility is heading and evolving. This is not a website that is promoting disabled individuals that would be auditioning for a horror movie or even your “stereotypical” clinical setting, Kudos to PhotoAbility for being part of the “New-Breath” of the disabled community.
Daniel Ruiz, President Association for Disabled Americans www.ADA2000.org
Edwin Benoît “This is a fantastic idea. A sector of the population that is becoming increasingly more important to market to and is often overlooked. Having this type of imagery opens the door to new marketing opportunities for marketers and ultimately, new sources of revenue.”.
“I’m so proud to be affiliated with PhotoAbility as a model, and I want its mission to both thrive and succeed. It’s so very important in our ever-changing world to be a motivated agent of change. Although there are still many struggles, it’s people like Deborah Davis who make this a golden age for living with a disability. It’s only a matter of time before the rest of the world will begin to take notice & see the value in PhotoAbility, too!”
Loren Worthington www.WorthingtonVisuals.com
“As a photographer with a disability, and as a marketing/PR person who is constantly needing photography, I know all to well how rare it is to find quality photos related to disabilities. A site that specializes will be a valuable resource.
winning ParaOlympian Jan 1979 to May 2006 There is an underlying feeling of subconscious exclusion toward people with
disabilities which is pervasive in our society. My feeling is the subconscious exclusion is, in part, due to outdated images of people with disabilities. Photoability is creating a shift from subconscious exclusion to conscious inclusion with updated images of people with disabilities that are reflecting the truth about disability, that it’s only another life experience. And experiences in our lives always expand our possibilities. PhotoAbility is expanding every ones possibilities!
Founder of www.mobileWOMEN.org an online magazine for women in wheelchairs
“People with disabilities are productive,active members of society who travel, embrace life and love adventure. I am ecstatic to finally to see a company accurately depict this dynamic spirit that is inside each one of us. I hope that PhotoAbility is a renowned success and these photos will become the norm in mainstream advertising and media.”
Angel Sinclair Models of Diversity “We would love to support you. I think what you guys are doing is fantastic. We have a number of images you would love to use”
Most people can be pretty sure someone is abusing disabled parking, but then you have those mortifying rare situations and the person will pull up their pant leg and BOOM; prosthetic. CRAP! Sure, much more often than not, that isnâ€™t the case, but it makes some people a little trigger shy to call on people. Everyone warns you of the invisible disability, and I will tell you this; thats total crap! I know thats going to make some people mad at first, but keep reading. Sure, there are invisible disabilities, but not for disabled parking. Disabled parking has very stringent guidelines, and they are for mobility problems. So that means they might look ok at first, but after fol-
lowing them you should notice mobility impairments. For those people that say they have an invisible disability, it is often that they are just self-absorbed and feel entitled because an enabling doctor said ok. In Arizona, the reasons are very clear and all of them are severe difficulty walking (not that you get tired), use an assistive device, or portable oxygen. One more way to empower the people is to have programs like they do in Phoenix, Arizona called â€œSave our Spaceâ€?, where citizens go through training to be able to issue disabled parking tickets.
VOICES OF THE COMMUNITY GINA CAMPBELL Gina is C 5/6 quadriplegic from a diving accident on October 11, 2003. She graduated with a BS from Arizona State University and is currently a third year (3L) law student at the Phoenix School of Law graduating in December 2013. She has recently been hired by a law firm Cluff & Cluff. Gina is a California farm girl who moved to Arizona to go to culinary school at age 18 yet, broke her neck shortly after diving into a shallow pool. She saw firsthand how disabled parking was severely misused and abused shortly after her accident when she was left stuck in a vehicle because someone decided to pull into disabled parking before she could get out to run inside while it was raining. Ever since
she has worked continuously to share with people why disabled parking is needed, and should be respected. As Ms. Wheelchair Arizona 2008, her platform was the misuse and abuse of disabled parking, as she worked with local news and police departments to help spread awareness. In 2009, she fought for the City of Gilbert to update its disabled parking codes, and was rewarded with a much more effective city code that blocks anyone from parking on the access aisle. She is currently completing her Advanced Writing Requirement, titled â€œDisabled Parking: Stale Legislation and Lack of Enforcementâ€?, and it examines the deficiencies in disabled parking while offering practical solutions. Gina is also very passionate about food, and recently designed a fully wheelchair accessible kitchen. She has a fabulous food blog that she has had to put on hold, but plans on getting back to in the future (culinaryquad.com). Gina hopes to practice in both Arizona and California with a focus on SCIs, and offer services in personal injury, ADA compliance issues, estate planning, and other issues related to disabilities. http://pushliving.com/index.php/lifestyle/voices-of-the-community/27-disabled-parking
Sara Espinoza Photography Back Cover Andrea Jehn Kennedy
TRAVABILITY PROPERTIES New web site offers Accessible Properties for Sale, Rent or Swap! What if you could take a two week vacation anywhere in the world of your choice with FREE accommodation and a vehicle provided? What if all you had to pay for was airfare to get there? Well, this is a very real possibility with Home Swapping or Home Exchange websites such as http://www.homeforexchange.com/ http://www.homeexchange.com/show. php?id=310089 While it is possible to select search criteria for â€œwheelchair friendlyâ€? accommodation, do not know what it means or simply do not think to select it as an option, even in cases where it may actually be fairly accessible (i.e. few steps to enter home or bedroom on first floor). Believe me: just on vacation rental sites, you could waste countless hours trying to search through photos and writing to places to get the information you need to determine if it would even be a possibility. Travability Properties Then, of course, not everyone with a disability has the same needs. Some will only need bars in a bathroom, a shower chair rental, a raised or higher toilet seat, and the ability to get through
a bathroom door with a chair. Others will want a roll in shower and wonâ€™t need bars or raised toilet seats, as they will use a commode chair instead of transferring. Not to mention, all chairs have a different width and turning radius. This may all sound daunting, but this is very doable with the right search questions and detailed information asked and provided by those who register their homes on these sites. However, will any of these sites do it? Well, the answer is probably not. Many mainstream websites and travel destinations do not see the value of serving people with disabilities and their families as consumers. This is a lost opportunity for them and for individual and families with disabilities to participate in the wonderful world of home exchange. Travability Properties provides an excellent resource for you to find accessible swaps, rentals, sales and vacation rentals throughout the world. For a limited time, you can list your property for an entire year for FREE. After that, there will be charge of only $49 per year to list your property. If you want to spend a week on vacation, you could easily spend $250+ per night, or over $1800 per week. What if you could spend only $49 per year to register on our site and you could go on an unlimited number of swaps? Plus, if you do not find a swap that meets your needs, you will be renewed for another year for free. We personally contact each of our listings to qualify their listings and help them to best feature their properties and accessibility features. We provide sample agreements for you to use with your swap partner, or you can design your own. The site also offers straight vacation and long term rentals, as well as homes for sale. Rental agreements and home purchases are the responsibility of the parties involved and we recommend you do all appropriate research and seek proper legal counsel for these transactions. Deborah at a Home Swap in Vancouver, British Columbia. She swapped her home in Fort Lauderdale, FL.
Use our Map Search feature to help you pinpoint where homes are listed - think outside the box and dream of the possibilities! Keep in mind that just like all disabilities are different, so are home accommodations. A ramp at the door may be all you can functionally use at a particular home, so do not assume because the person uses a wheelchair that the toilet will be the right height for you, that they will have grab bars you are used to, that the shower or bath is usable or you will be able to use their equipment. Look carefully at photos, ask for measurements if not provided, and pre-plan any equipment rental options in the area you are visiting.
Enjoying Vancouverâ€™s famed Steam Clock
HOW IT WORKS Travability Properties is a membership based system. It is free to browse our property listings and to inquire on a member listing. In order to list you property you must purchase our subscription plan and register as an agent in our system.
BENEFITS Benefits of Joining TravAbility Properties! Our property page has been custom built to include detailed accessibility data both for your property and the local area. Take your time to gather all of the information in the property forms provided. For a limited time, you can list your property for free. In the future, we will charge a minimum fee of $49 per year to list a property for rent, sale or swap. We personally contact each of our listings to qualify their listing and help them to best feature their properties and accessibility features. We provide sample agreements for you to use with your swap partner, or you can design your own. Use our Map Search feature to help you pinpoint where homes are listed think outside the box and dream of the possibilities! And then there is the money back guarantee. If you do not find a home and arrange a swap within your subscription time period, or sell or rent your home, your listing is free!
BECOME MEMBER Become a General Member Allows you to purchase a membership plan to list your property for swap, rental or sale. Currently we are offering the first 12 months free.