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1 | JOテグ POLICARPO | PORTFOLIO


PRESENTATION the design’s process comes -to life- when it is based in the little things we have in common. doesn’t matter if it is focused on a global scale or on a smaller target group. the values tagged on daily experiences, when applied to the project’s process, allows us to give shape, character, personality and even soul to what we want to produce. more than being created for people, design represents them.

I AM A 23 YEAR OLD PORTUGUESE STUDENT who graduTED THIS YEAR IN COMMUNICATION DESIGN AT UNIVERSIDADE DE ÉVORA.I’M LOOKING FOR NEW ChALLENGES AND EXPERIENCES. Design thinking is where my work method begins and my hands are the main tool and THE way to materialize it. WHAT YOU WILL SEE AhEAD IS A ShOWCASE OF MY WORK THAT I hAVE CREATED IN ThE PAST TWO AND A hALF YEARS. joão policarpo


index 4

3 | JOテグ POLICARPO | PORTFOLIO

branding contents

19

print contents

24

editorial content

28

web app LAYOUT FOR PORTABLE DEVICES


BRANDING CONTENTS 4 | JOテグ POLICARPO | PORTFOLIO

CORPORATE IDENTITIES ACADEMIC PROJECTS CONTEST ENTRY


“ENFANT” FESTIVAL

PROJECT CONCEPT DESIGN AND DEVELOP A NEW KIND OF A SUMMER FESTIVAL. “ENFANT” WAS BORN AS A WAY TO INPROVE CULTURAL ACTIVITIES AND WORKSHOPS IN THE POOREST REGIONS OF PORTUGAL. IT was CREATED FOR CHILDREN IN A SUMMER CAMP FORMAT. THE COUNSELORS WERE REPLACED BY ARTISTS WITH THE ROLE OF, TEACHING AND DIRECTING THE CHILDREN IN THE DIFFERENT ARTISTC AREAS, EMBRACING SCULPTURE, MUSIC, DANCE, sCENIC ARTS, OR PAINTING.

5 | JOÃO POLICARPO | PORTFOLIO

ACADEMIC PROJECT


“ENFANT” logo THE KEY-WORDS OF THIS PROJECT ARE: ART, imagination, curiosity and creativity. the main inspiration to the creation of this logo WAS THE CHILDREN’S NATURAL ABILITY TO DISCOVER, INTERACT AND DEVELOP THEMSELVES BY HAVING FUN. THE BASIC COLOURS (RED, BLUE, GREEN AND YELLOW) were choosen AS REPRESENTATION OF THE CHILDHOOD.

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festival de

enfant

festival de

enfant

festival de

enfant

festival de

CREDENTIALS enfant

ENTRANCE BRACELETS

105103

enfant festival de arte infantil

105103

enfant

enfant

festival de arte infantil

festival de arte infantil

enfant festival de arte infantil

enfant festival de arte infantil

enfant festival de arte infantil

105103

enfant festival de arte infantil

105103

enfant festival de arte infantil

PARTICIPANTE

ARTISTA / ORIENTADOR

STAFF

SEGURANÇA

PATRÍCIA I. SANTANA PATÃO

PATRÍCIA I. SANTANA PATÃO

PATRÍCIA I. SANTANA PATÃO

PATRÍCIA I. SANTANA PATÃO

GREEN | ATTENDANT

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BLUE | ARTIST/ADVISOR

RED | STAFF

YELLOW | SECURITY


POSTER

FLYERS

MARVÃO

MARVÃO 8 a 14 de agosto

WWW.enfant-festival.pt 964337289

2011

festival de arte infantil MARVÃO

WWW.enfant-festival.pt 964337289

2011

alto alentejo

alto alentejo

inscrições a partir de 4 de julho

inscrições a partir de 4 de julho

ESCULTURA

8 a 14 de agosto

PINTURA

MÚSICA

TEATRO

ESCULTURA

DANÇA

PINTURA

MÚSICA

TEATRO

DANÇA

8 a 14 de agosto

DANÇA MÚSICAA TEATRO PINTURA ESCULTURA

MARVÃO

MARVÃO

8 a 14 de agosto

WWW.enfant-festival.pt 964337289

2011

inscrições a partir de 4 de julho

ESCULTURA

8 | JOÃO POLICARPO | PORTFOLIO

8 a 14 de agosto

WWW.enfant-festival.pt 964337289

alto alentejo

2011

alto alentejo

inscrições a partir de 4 de julho

PINTURA

MÚSICA

TEATRO

DANÇA

ESCULTURA

PINTURA

MÚSICA

TEATRO

DANÇA


art’s school identity

PROJECT CONCEPT DEVELOPMENT OF A GRAPhIC IDENTITY FOR UNIVERSIDADE DE ÉVORA’S SCHOOL OF ARTs. Integrated in an university founded 500 years ago, the SCHOOL OF ARTS is marked by traditional values but is also directed towards innovation. it defines itself as an liberal and open school, that investS in a cohesive and structed development of the students giving them THEIR own space to grow, leaRn and try. it’s divided in four departments characterized by their union: the architecture, scenic arts, visual arts/design, and music departments.

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ACADEMIC PROJECT


CREATIVE PROCESS

art

colour geometry

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FINAL LOGO


visit cards

Universidade de Évora Escola de Artes Multimédia / Pintura / Escultura

Código: 142 Bolonha 6 semestres 180 ECTS 03 Desenho 10 Geometria Descritiva ou 03 Desenho 12 História da Cultura e Artes

Artes visuais

music department

architecture department

design department

cenic arts department

Último colocado | 137,5 valores

Multimédia / Pintura / Escultura Departamento de Artes Visuais Fábrica dos Leões, 7003-554 Évora Tel 266 757 300/ 266 757 301 | Fax: 266 703 300 www.artesvisuais.uevora.pt | artesvisuais@uevora.pt rcb@uevora.pt ou secretariado.inter@uevora.pt

visual arts department

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poster

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pins


website

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website

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PORTUGUESE SOLAR ENERGY INSTITUTE IDENTITY

CONTEST BRIEFING THE WORK SHOULD REPRESENT THE MISSION OF THIS PRIVATE Nonprofit ASSOCIATION, WITH AN ANSWER IN A POSITIVE, EFICIENT AND cohesive WAY. THIS INSTITUTE WILL HELP DEFINE, INVEST AND DEVELOP THE NATIONAL INTENTIONS AND EFFORTS IN ENERGY POLITICS. THEIR ACTIONS ARE BASED IN SOLUTIONS, TECHNOLOGY AND PRODUCT’S EXPORTATION CAPABILITIES OF THE PARTNERS. THE PARTNERS ARE THE MAIN ACTORS INSIDE OF THE INSTITUTE, INCLUDING ENTREPRISES, UNIVERSITIES, FINANCIAL ENTITIES AND OTHER ENERGY ASSOCIATIONS.

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NATIONAL’S DESIGN PROJECT ENTRY


“IPES” LOGO THE SUN WAS THE STARTING POINT OF THIS PROJECT. THE SOLAR ENERGY, LIGHT AND HEAT SERVED AS INSPIRATION FOR THIS BRAND SUGGESTION. IT SIMULATED THE VISUAL LIGHT EFFECT IN THE ACRONYM MAKING THE SOLAR ENERGY AS THE VISUAL PERSONALITY OF THE INSTITUTE.

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INSTITUTO PORTUGUES DE ENERGIA SOLAR


visit card

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poster


WEBSITE

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PRINT CONTENTS

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poster for a cinema season (cinema at monday) pROPOSED poster for a cinema season in sociedade harmonia eborense. this poster was CREATED WHILE I WAS PART OF THE trygo collective, WHICH WAS CONSTITUTED by A GROUP OF design students of Universidade de Évora, in October 2011.

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poster for a play (he, she or whatever they

want...)

PROPOSED poster for a play based in the original “Twelfth Night, Or What You Will“ from William Shakespeare. this play and interpretation was made by the second year of Theatre graduation CLASS in universidade de évora 21 | JOÃO POLICARPO | PORTFOLIO


poster and playbill for a play j’ai eu en rêve

poster and PLAYBILL for a play, created AND developed based in THE love theme, by a group of students from the third year of Theatre graduation CLASS in universidade de évora.

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editorial content 24 | JOテグ POLICARPO | PORTFOLIO


“ÍCONE” magazine

PROJECT PRESENTATION create and develop a different kind of music magazine from the existing ones in the market. a monthly magazine WAS CREATED coverING all musical genres WITH a special theme selected for EACH edition. for this SPECIFIC one i CHOSE the European icons of the 20th century.

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ACADEMIC PROJECT


magazine organization i chose a two column grid system to structure the information. the contents were organized by themes including quick news, an interview and a selection of personalities that have marked each decade of the century.

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ABLE PORT DEVI

LAYOUT FOR

W E B A PP

CES

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“SKETCHY” APP

PROJECT PRESENTATION SKETCHY IS An app SUGGESTION AND AN IDEA FOR A DIGITAL NOTEBOOK, WhERE IT’S POSSIBLE to develop CREATIVE APROACHES AND INTERPRETATIONS with A MOBILE DEVICE. IT IS POSSIBLE to MIX NOTES, SKETCHES AND IDEAS WITH MEDIA CONTENTS LIKE PHOTOS, VIDEOS OR voice recordings. THE USER CAN CREATE their OWN LIBRARY AND SHARE IT ONLINE.

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ACADEMIC PROJECT


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joテ」o policarpo | PORTFOLIO 32 | JOテグ POLICARPO | PORTFOLIO


Communication Design Portfolio | João Policarpo