Page 1

How to Create

CASTIEL

By Joanna Chong


Table of Contents 2. Mission Statement 3. Create Black Box 4. Create Castiel Typeface 5. Create Castiel’s Halo 6. Placement of Castiel and Black Box 7. Placement of Black Box and Halo 8. Rules of Invasion 9. Placement of Logo


Mission Statement

We are a company that provides our customers with punk fashion. We are an apparel brand that offers clothing and accessories for those who want to stand out and wear their voices. We stand for individuality. We encourage people to dress different. Dress with a statement. Our target audience is people from 16 - 26 years old who want to dress with style and statement. We are Castiel.


Create the Black Box Create a black horizontal box with no stroke. You cannot add any other feature, onto this black box, beyond what this style guide specifies. Here are the measurements. X: 301pt Y: 254 pt W: 177 pt H: 73 pt


Create Castiel Typeface Century Gothic: Bold 50 pt Color: white with no stroke You cannot add any other feature onto Castiel, that is not specified in this guide. Castiel must be written and placed horizontally. No other placement will be accepted. Click on Castiel’s text box and adjust the measurements. X: 301 pt Y: 274 pt W: 188 pt H: 39 pt

CASTIEL

* In the color Blue to show you what it looks like. Can’t see it when its white.


Create Castiel’s Halo Ellipse Tool No color White stroke: 7pt The oval must be placed just how it is shown below. No other placement or additions to the design will be accepted. Create the oval using these measurements. X: 301 pt Y: 227 pt W: 145 pt H: 40 pt

* In the color Blue to show you what it looks like. Can’t see it when its white.


Placement of Castiel and Black Box Drag Castiel towards the center of the black box. Drag Castiel down so that it falls 1 point below the box. A little bit of the bottom part of the word should get cut off. Very little bit! The part that was cut off should disappear. After Castiel is lowered, use the tool, “align horizontal centers.� This part can only be placed as shown below. No other placement or additions to the design will be accepted.

CASTIEL


Placement of Black Box and Halo Now the placement of Castiel should be set on the black box. Drag the halo towards the center of the black box. Place the bottom part of the halo 1 point above Castiel. Use the “align horizontal centers� tool to align the halo, Castiel, and the black box. This is the final tep of designing the logo. It should only look like this. This logo can only be placed horizontally. No other placements or additions to the design will be accepted.

CASTIEL


Rules of Invasion

CASTIEL You cannot place anything within a half an inch of the logo. As shown above, nothing can be in that half inch barrier that is surrounding the logo.


Placement of the Logo The logo can only be placed on Castiel’s products. The size of the logo may be adjusted accordingly to the specific product that is going to be placed on. All parts of the logo has to be adjusted evenly.

CASTIEL

CASTIEL

CASTIEL

CASTIEL

CASTIEL

Joanna Chong's style guide  

Art 3055 Branding Final Style Guide