Affiliate Masters Course
This is followed by the H1 tag and the beginning of the body copy... Fashion Outlet Stores Nirvana Ever been on the road, far from home, when what do you see? A mall jammed with fashion outlet stores!
Yes, that would pull me through to your page! So you see how important it is to start your body copy strongly, as we did above. Now don’t blow it! OVERdeliver great content in your body copy. Your intro paragraphs establish your VPP while quickening the pulse of your reader. After that, you’ll deliver the benefits of your site by answering the “what’s in it for me” question that every visitor asks when arriving at a site. And you’ll do it while blending in your keyword. You should work not only “factory outlet stores” into your copy, but also common synonyms and variations like “outlet stores” and “fashion outlets” and “fashion malls” and “discount fashions” and “discount outlets” and “discount malls.” And also work in General Keywords that would likely be associated with your keyword (ex., shopping, shops, savings, discounts, etc.). If someone searches with part or all of your Specific Keyword and one of these General Keywords, you’ll have a good shot at being found. And you’ll have a high-quality, interested and motivated visitor! Remember, though, that synonyms and variations should not reduce your main keyword (factory outlet stores) to near invisibility. Establish your main keyword and then sprinkle in the synonyms and variations. How many times should you use your specific keyword in your body copy? As I said before, do use your Specific Keyword more than your high school teacher would have liked -- keyword density is of some importance for the SEs. However, don’t overdo it, either. Don’t cross over the line between properly optimized content and spam. The best rule of thumb is to read your page aloud, and ask yourself… “Does this sound natural?”
If too many incidences of your Specific Keyword are making your page sound a little odd, then replace these with appropriate synonyms. Surprisingly enough, top ranking SE pages have keyword densities a lot lower than you think -varying from as little as 1-4%. What about keyword prominence (i.e., the location in your page text where your keywords appear)? Yes, keyword prominence has a role to play as well. Make it 97