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brand guidelines 2012

because we like to look good.


brand guidelines 2012


brand guidelines 2012

because we like to look good.


CONTENTS We all need a little help navigating from time to time. Just think of all the trouble Dexter would be in if he didn’t have Harry to guide him.


Applications

Brand Values

[26]

[08]

Type [20]

Logo [12]

Color [18]


BRAND VALUES COMMUNITY-DRIVEN

CONTEMPORARY

DELIGHTFUL

EXPERIMENTAL

10 | Values

Here at Miso, we work on the final frontier of television and technology. By constantly being on the cutting-edge, we need a brand that reflects our contemporary culture and forward-thinking nature. With an emphasis on a unifying yet delightful color palette we’ve created a scalable brand that accurately portrays the spirited nature of television. In our unique word mark, Neutraface carries over the geometric qualities from our old television logo. The typeface’s thin weights are sleek and modern whilst the thicker weights convey the drama of the television space. The iconic bubbles aid in conveying a sense of movement and motion, wish fulfillment and delight while also representing the community of super-fans which make up the heart of Miso as a product. There are endless possibilities of combinations of typography, form, and color which come together to represent our brand across a variety of different platforms, from the first screen to the second and beyond.


Miso makes watching TV better. Miso Brand Guidelines 2012 | 11


LOGO Just like Ted Mosby needs Barney Stinson to help him look good for the ladies, our logo is our most trusted wingman. Get to know it and treat it nicely.

14 | Logo


because size matters.

3"

1.5" .5"

Miso Brand Guidelines 2012 | 15


Serena would never let Blair be seen in last season’s outfit, don’t let our logo go out in bad taste. Be sure to provide the logo with ample breathing room. In case you’re not sure, never place anything within 1/4” of the logo. If the treatment absolutely calls for a colored background, be sure to use our single-color friend.

16 | Logo


do not add a drop shadow, or any effects for that matter

do not put the color logo on colored backgrounds

do not place on top of pictures or textured backgrounds

do not stretch or condense the logo in any way

do not tilt the logo

do not remove any elements of the logo

because no one enjoys looking like a hot mess. Miso Brand Guidelines 2012 | 17


COLORS Just like Joan’s red hair perfectly compliments her fiery personality, we’ve chosen colors that fit our brand well. As long as you’re using these colors, there aren’t too many ways you can go wrong. Just remember: color works wonders for headlines, but seriously detracts from body copy.

20 | Color & Type


#E5532D CMYK: 5 83 94 0

HEX: #FCB465 CMYK: 0 32 83 0

HEX: #89B140 CMYK: 53 13 100 0

HEX: #3ABCBB CMYK: 68 1 31 0

HEX: #F05883 CMYK: 0 81 24 0

#000000 CMYK: 0 0 0 100 *this is the only color that may be used at less than 100% opacity.

Miso Brand Guidelines 2012 | 21


TYPEFACES Just like Will Smith and Carlton Banks, we’ve chosen two typefaces that can stand on their own, but can also join forces to create a dynamic duo. Neutra Text is the lead actor, with Helvetica playing a supporting role or standing in when Neutra Text is not available. Regular and Bold are the weights of choice for both typefaces.

22 | Color & Type


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Text Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Text Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Neutra Text Bold Small Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Bold

Miso Brand Guidelines 2012 | 23


Well, let's just say that I'm buy-curious.

I'M A

That Funke is some kind of something. Boy, this Funke is all There was $250,000 anybody's ever lining the inside walls talking about. of the banana stand. CHAW-CHEE! CHAW-CHEE! So sick and So you came back here to hide like a child? tired of hearing about how brilliant that Funke is. do these effectively hide my thunder? I'll be honest. You're a nice girl but you Overrated. dress like a common whore.

excuse me

I'M HALF MACHINE 24 | Color & Type


MONSTER

No, it's the opposite— it's like my heart is getting hard.

Don't leave your uncle T-Bag hanging.

If this guy's straight, then I'm sober. My Army training tells me… that this is going to be a

hot mission.

If I didn't have a live dove in my pants right now, I'd leap across the table and…

Good news, everyone. I bought the Queen Mary.

Boy, I sure feel like a Mary without a Peter and a Paul.

you, sir, are a mouthful.

Miso Brand Guidelines 2012 | 25


APPLICATIONS When Claire Dunphy was running for council, she needed to get her name out as much as she could. Here at Miso, we want to be the most trusted source for second-screen content, and so we must do the same. Here’s a few ways we’ve used our branding:

28 | Applications


logged out sign-in page

Miso Brand Guidelines 2012 | 29


jobs page

30 | Applications


team members page

Miso Brand Guidelines 2012 | 31


create a sideshow

32 | Applications


miso blog

Miso Brand Guidelines 2012 | 33


miso on twitter

miso on facebook

34 | Applications


because we like to have fun. Miso Brand Guidelines 2012 | 35


business cards

36 | Applications

notebooks


because we have a lot of swag.

t-shirts

Miso Brand Guidelines 2012 | 37


title here

TOPIC #1

Your Subtitle Here

TOPIC #2

Somrat Niyogi February 28th, 2012

List title goes here. First Point

100

REGION 1 REGION 2

75

Second Point Third Point Fourth Point

50

25

Fifth Point 0

2007

2008

2009

CHART TITLE HERE

SOMRAT NIYOGI / FEBRUARY 27TH, 2012

38 | Applications

SOMRAT NIYOGI / FEBRUARY 27TH, 2012

SOMRAT NIYOGI / FEBRUARY 27TH, 2012

2010


Key phrase goes here.

Details about this image could go here.

Details go here.

SOMRAT NIYOGI / FEBRUARY 27TH, 2012

SOMRAT NIYOGI / FEBRUARY 27TH, 2012

SOMRAT NIYOGI / FEBRUARY 27TH, 2012

presentation deck

thanks. somrat@gomiso.com

because Don Draper would never go into a pitch unprepared. Miso Brand Guidelines 2012 | 39



Miso Brand Guidelines