Page 1

Sparkle By Julia Barteau

Mission Statement ď ˝

Sparkle is devoted to giving young girls the opportunity to have the best of personal care products. Sparkle joins with Make a Wish Foundation to teach young girls how to care for themselves along with children in need. For every item that is sold, fifteen percent of the profit goes toward a child and their wish. Sparkle believes in teaching and caring for everyone yet in a trendy, colorful and fun way.

Mission Philosophy 

Sparkle is unique because it relates to young girls who want fun and exciting personal care products. Sparkle does not sell the average shampoo and conditioner. We offer products that give the client a trendy addition to their fashion look as a whole.

Sparkle will be sold through high end department stores such as Nordrom or Bloomingdales

The selling period will be the Spring of 2013 which includes January through July

Psychographics 

Kara Marie: • • • • • • •

14 year old girl Looks up to her older sister, Maggie Fashion is her top priority Loves soccer and cheerleading Loves down time like getting her nails done and going shopping Family highly involved in volunteer work Wants a shimmery pink Range Rover

Style Number Sheet

Shimmer Shampoo 

Shampoo that brings out the shine in curly, straight or thick hair leaving a hint of glitter after rinsing 1A11214

Coconut Shampoo 

Strength lasting shampoo that leaves a scent of natural coconut 1A12124

Lengthening Shampoo 

Shampoo that not only nourishes the hair but leaves a sleek shine to every strand 1A13514

Raspberry Vanilla Shampoo 

Shampoo that leaves the hair smelling fresh and fruity with the scents of raspberry and vanilla 1A14634

Extra Strength Shine Conditioner 

Conditioner that pairs with the Shimmer Shampoo creating the perfect shine with specks of glitter infused in the conditioner 1A21213

Coconut Conditioner 

Combining the Coconut Shampoo and Coconut Conditioner together brings out the perfect beach feel to any style of hair 1A22123

Lengthening Conditioner

Vanilla Conditioner 

Creating the perfect balance between the Lengthening Shampoo and Conditioner brings strength to hair and prevents breakage 1A22313

Vanilla Conditioner is the perfect compliment to Raspberry Vanilla Shampoo. This conditioner has a light scent and can be mixed with any of the shampoos creating the perfect balance between scents 1A24143

Sparkle Wash 

Shimmer Scent Stick

This perfect blend of shimmer and shine leaves the body glowing after every use 1A31212 

The Shimmer Sent Stick is the perfect travel size so anyone can stick it their purse for on the go purposes. It leaves the body feeling fresh with light scent of coconut 1A32122

Vanilla Cream Body Shimmer Luffa Sponge Gel 

Vanilla Cream Body Gel used as multi purpose soap. It compliments all the shampoos and conditioners well. 1A33643

The shimmer Luffa is used with the Sparkle Wash or Vanilla Cream. The Luffa leaves to body feeling soft and exfoliates the skin with every use. 1A41361

Sparkle Shower Shoes

Sparkle Shower Cap

It is not always healthy for hair to be washed every day. The Sparkle Show Cap gives young girls something cute to wear while keeping their hair protected from water. 1A42151

Sparkle Shower Shoes let the traveling girl be safe and clean but stylish at the same time. The shoe is plastic and meant for multiple wear times. 1A43251

Remembrance Bracelet ď ˝

ď ˝

The Remembrance bracelet is one of the key items for Sparkle. It connects the Sparkle client with the Make a Wish child. This bracelet is attached to every key item Sparkle sells; giving the Sparkle client something to remember how they helped make a wish of a child come true. 1A51151

Shimmer Shampoo

Extra Strength Shine Conditioner

Vanilla Cream Body Gel

Shimmer Luffa Sponge

Make A Wish Foundation Star Bracelet

Introductory Floor Plan

Beginning on Hand: 1930 Sales: 1930 x .40 = 772 Ending on Hand: 1158

Fixture Description Square table unit that displays products with four drawers on all sides for under stock. Made of painted white Brazilian Oak wood. F,G,H,I,J

A dresser-like wall stand with pull out drawers on the side for under stock; made of painted white Brazilian Oak wood A,B,C,D,E

Maintenance Floor Plan

Beginning on Hand: 1158 Sales: 1158 x.40 = 643 Ending on Hand: 695

Clearance Floor Plan

Beginning on Hand: 695 Sales: 695 x .30 = 209 Ending on Hand: 486

Marketing Budget Total Retail Sales:


% Marketing Budget:


$ Marketing Budget:


Marketing Plan

Marketing Plan STRATEGY



1 Produce 45-second commercial promoting new products showing cohesiveness with last seasons products

Creates budget for commercial and choose network that best fits budget and brand by middle of February 2013

Finacial team

Puts together a list of products to be displayed on commercial

Product Development Team

Hire film and production crew

Marketing team

Shoot commercial


Promote and sell products through salons

Production team

Organize interns to make sales associates aware of commercial

Marketing team

Product Development team reviews commercial with Film and Production team

Product Development, Film and Production team

Post production

Production team

On air Create budget for set products to be sold in stores

Network Marketing and Financial team

Organize interns to research salons

Marketing team and interns

$ BUDGET $450

COMPLETION DATE February 12, 2013


February 20, 2013


March 13, 2013


May 2, 2013


May 20, 2013


May 30, 2013

$1,000 $0 $500

July 15, 2013 August 10, 2013 March 5, 2013


April 2, 2013


May 21, 2013


May 30, 2013

Partner with selected salons to create assortment of products and prices being sold Financial and Product teams Make sales associates aware of salon promotion


Deliver products to each salon

Distribustion team

Product used and sold in salons



July 3, 2013


July 25, 2013


Marketing Plan 3

Partner with Make a Wish Foundation design team to create products that match Sparkle's and their mission

Create a budget for production of products

Marketing and Financial team


February 15, 2013

Product Production


March 18, 2013

Product Production


March 30, 2013

Product Production


April 3, 2013

Marketing team


April 10, 2013

Product Placement team


April 20, 2013

Develop 100 new ideas to present to Make a Wish Foundation Present product ideas Choose at least 10 products to be displayes as a limited time only in stores Select individual stores who will carry these limited products Develop new layout for selected store who will carry these products


Open new independent store in local area, Los Angeles, by January 2015

Relay information to selected stores


Delivers products to selected stores

Distribution team

May 5, 2013 May 15, 2013


May 28, 2013

Financial team


March 3, 2013

Creates plan for location

Marketing Reaserch team


Revise top locations with Marketing team

Financial team

Products on sales floor and being sold Create budget for prospective expenses


$0 $700


Financial and Marketing team

June 10, 2013 August 27, 2013


September 15, 2013


December 14, 2013

Create presentation of top location choice to present to Management team Clear location and create final

Financial and Management team

Clear location for product visibility

Product Production team

Organize interns to make all existing locations aware of new independent store


January 20, 2014

Marketing team and interns


March 15, 2014

Marketing, Financial and Product Production team


June 5, 2014

Follow up on locations progress Marketing team


August 8, 2014

Product Production team


September 27, 2014

Delivers nessacary products

Product Distribution team


November 28, 2014

Review layout

Marketing and Management team


December 18, 2014

Create awareness of new store location Creaets list of products being sold in new independent store

Store opens

Store Associates

$0 Marketing BudgetingTotal


January 22, 2015


Business Card

Sparkle thanks you for your time and consideration

Sparkle Products  
Sparkle Products  

Throughout the 15 week course of Merchandise Management I explored concepts such as product development, roles of manufacturing, wholesellin...