Page 48

Business | Chamber Report

Busy Bees Gillette Chamber’s awareness program touts shopping locally

A

new marketing and merchantawareness campaign has businesses in Gillette and Campbell County abuzz about the possibilities. As part of the “Gillette is the Place to Bee” program being rolled out in mid2010 by the Campbell County Chamber of Commerce, merchants will get some help in promoting their businesses within the community. The intent is to

keep dollars spent locally by using holiday programs, special promotions, a bee mascot for stickers and signage, and more. “We have been working on creating this ‘shop at home’ program for quite a while, and will be doing everything from putting out promotional materials to our merchants and businesses to doing two or three annual promotions

SET Y UR SIGHT ON ADECCO

AIM, SHOOT and TAG your new position!

Call Us Today (307) 686-1124 or visit us at our NEW location 306 S. Gillette Ave., Ste. B

Part Time

46

i m ag e s g i ll e t t e . c o m

Full Time

Temporary

Direct Hire

in partnership with our local media that will let people know about special sales and other activities,” says Julie Simon, President. “The merchants can take part all year long and do as much within the program as they like in terms of promotions.” The program will highlight the benefits of shopping locally, including supporting schools, infrastructure improvements, police and fire departments, public-recreation sites and more. It joins another new effort, ChamberMail, which will target new residents through a brochure containing advertising and promotions for newcomers. The chamber is offering a trip to China in the fall as part of a campaign. And then there’s the ChamberPAK, a collection of fliers and other materials that is distributed monthly to promote businesses, sales and other special events. “We have a lot of programs here, but we also are always adding to our community outreach,” Simon says. “We want the community as well as the businesses to be aware of what we have here, and to have all the information that’s available about what’s in their own community. When people investigate and explore Gillette, they tend to stay here, and spend here.” In addition to these efforts, the 600-member chamber also maintains a healthy roster of networking and education events for its members, working hard to make these activities as unique and informative as possible. The organization also promotes advocacy at the local, state and federal levels, keeping tabs on government programs and initiatives that will affect the local business community, and getting the word out when necessary. In the end, it’s all about effective communication, Simon says. “There’s always something going on that affects our businesses, and we work very hard to keep up and to get that information out there.” – Joe Morris

Images Gillette-Campbell County, WY: 2010  

Founded in 1911, Campbell County is rich in minerals and in community commitment. Considered the energy capital of the west, coal and gas in...

Images Gillette-Campbell County, WY: 2010  

Founded in 1911, Campbell County is rich in minerals and in community commitment. Considered the energy capital of the west, coal and gas in...