Issuu on Google+

EDMC SIGNAGE & WAYFINDING ANALYSIS OF Parkside at Tampa Bay Park, 4401 North Himes Avenue Tampa, FL 33614-7086 Art Institute of Tampa & South University Campus Juan Carlos Mora


Analysis Table Of Contents

Current Situation 1 Location Maps 2

Wayfinding and a successful signage system are always needed to help communicate meaningful information for steady navigation.

Floor 1 2A Floor2 2B Exterior 2C

This system is both interior and exterior to help guide any visitors or anyone arriving for the first time to the building.

Current Signage 3 Message List 3A Signage List 3B

“Signage and wayfinding are most commonly expressed in unified sign programs that informationally and visually knit together a site. A key objective in wayfinding is to enable each person to form a mental map of a site or environment.�

Ethnography Study 4 Traffic Flow 5

Chris Calori, Signage and Wayfinding Design

Floor 1 5A Floor 2 5B Exterior 5C

Apendix 6 Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Current Situation The current signage system for the Art Institute of Tampa, and South University is very minimal. Based on Metallic, and plastic signs to indicate room numbers, room names, there schedules, the rooms use, and rules or regulations within the room. For particular areas of the building per campus, window stickers are used to indentify or serve as a potential signage marker for that specific area. However there is no clear definition as to where each campus begins or ends. Nor a clear representation of each schools coresponding brand to aid visitors as a target for location.

Factors to consider within the implemented system on interior and exterior levels of the building:

On the exterior, limitations also are communicated with the system to aide all visiting the building. The system focuses on communicating, the name of the park located within the campus complex. As well as communicating other facilites within this complex, all but the Art Institute of Tampa’s. The color scheme for the wayfind goes from, blue and grey to black with white type. The Signage is only available before parking areas, not within.

• The current system communicates no direction.

• The current system established lacks effective signage, and a wayfinding strategy that could successfully lead anyone to their destination within the building. • The current system relies on Similar signage throughout the building without proper indication of what campus occupies that location. This leads to confusion and no sign of awareness to what the room is used for.

• The Lack of direction will foreshadow aimless walking of visitors to areas of the building not neccesary by the visitor. • There is a lack of communication on key locations immediatly for a better navagation for temporary visitors. • Multiple signs, no clear hiearchy placed on all signs placed on a plane. Can be cost effective.

1 Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Location Maps Floor 1 B1-A1-05 B1-B1-06

A1-A1-04 A1-B1-05 A1-A1-09 A1-B1-10

A1-A1-21 A1-B1-22

B1-A1-01 B1-B1-02 B1-B2-07 B1-A4-08 A1-A1-01 A1-A3-02 A1-B2-06 A1-A4-07 A1-B2-11 A1-A4-12 A1-A1-14 A1-B1-15

A1-B2-23 A1-A4-24 A1-A1-26 A1-B2-27 A1-A1-29 A1-B1-30

B1-B2-03 B1-A4-04 B1-A5-09

B1-B9-10 B1-A1-11 B1-A3-12 B1-A1-15 B1-A6-16

A1-B8-03 A1-A5-08 A1-A5-13

B1-A7-19

A1-B2-16 A1-A4-17

B1-A8-20 B1-A9-21

A1-A15-18

B1-A7-22

A1-B2-19

B1-B12-23

A1-B2-20

C1-B13-01 C1-B14-02

A1-A5-25

B1-A14-24

A1-B1-28

B1-A1-25 B1-A3-26

A1-B2-31 A1-A4-32

C1-A1-03 C1-A3-04 C2-A1-01 C2-A3-02 C2-A1-04 C2-A4-05 C2-A1-06 C2-A3-07

A2-B11-01 A2-B11-02 A2-A1-03 A2-A2-04

A2-A4-05 A2-B10-06

C2-B9-09

A2-A1-07 A2-A3-08

C2-A1-10 C2-A4-11

A2-A4-09

B1-B9-27

A2-A7-10

C2-A1-12 C2-A3-13 C1-A1-06 C1-A4-07 C2-A1-15 C2-B2-16 C3-A1-01 C3-A2-02 C3-A1-06 C3-A4-07 C3-A2-09 C3-A3-10 C3-A1-11 C3-B1-12

A2-A8-11 A2-A9-12 A2-A7-13 A2-E1-14 A3-E1-01 A3-B17-02 A3-B13-04 A3-B18-03 A3-D6-05 A3-D6-06 A3-B17-07 A3-B12-09 A3-B18-08

The map to the left references the current signage treatment used within the 1st floor.

C1-B8-05 C2-B8-03

As showed in each red pill, multiple signs are used on one plane without expressing any direct importance from one another.

C2-B8-08

C2-B8-14

C2-A4-17 C2-A5-18 C3-B2-03 C3-B3-04

C3-A4-05

C3-B2-08

C3-A4-13 C3-B2-14

C3-A5-15

B3-A3-09 B3-A3-10

B3-A1-11 B3-B2-12

C3-A15-16 B3-A3-07 B3-A3-08

A3-A4-10 A3-B10-11 A3-B1-12 A3-C1-13 A3-B10-14

B3-A5-13 B3-A3-14 B3-A4-15 B3-A3-16

B3-B2-01 B3-A4-02 B3-A4-03

B1-A3-13 B1-A3-14 B1-A1-17 B1-A6-18

B3-A4-04 B3-B1-05 B3-B2-06

2A Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Location Maps Floor 2 A1-A1-14 A1-A3-15

A1-A1-04 A1-A3-05 A1-A1-09 A1-B1-10 A1-A4-16 A1-B1-17 A1-A1-21 A1-B1-22

A1-D4-01 A1-A16-03 A1-A15-02 A1-B2-06 A1-A5-08 A1-A4-07 A1-B2-11 A1-A5-13 A1-A4-12 A1-B2-18 A1-A5-20 A1-B3-19 A1-B2-23 A1-A5-25 A1-A4-24

B1-A1-01 B1-A4-02 B1-A1-04 B1-A3-05 B1-A1-07 B1-A3-08 B1-A1-11 B1-A4-12

A1-D4-26 A1-A1-27 A1-A3-28

A1-A3-29 A1-B1-30 A1-A1-34 A1-A2-35 A1-A1-40 A1-B1-41

A1-B2-31 A1-B3-32 A1-C1-36 A1-A4-37 A1-B2-42 A1-A4-43

A1-A1-45 A1-B1-46

A1-A5-33 A1-A4-38 A1-B2-39 A1-A5-44

A2-A1-01 A2-A2-02

A2-A1-21 A2-A2-22

A2-A1-47 A2-A2-48

B1-A8-15 B1-A9-16

B1-A11-17

B1-A11-18

A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50

B1-A10-19 B1-D4-20 B1-A1-21 B1-A4-22 B1-A1-23 B1-A4-24 C1-A1-01 C1-A12-02 C1-A1-03 C1-A12-04 C2-A1-01 C2-A4-03 C2-A1-02 C2-A1-04 C2-A4-05

A1-B2-54 A1-A4-55 A1-B8-58 A1-B8-61 A2-B3-07 A2-A5-12 A2-B2-15

C2-D5-06

A2-A5-20

C2-A1-07 C2-A4-08 C2-A1-09 C2-A4-10 C2-A1-11 C2-A4-12 C2-A1-13 C2-A4-14 C2-A1-15 C2-A4-16

A2-B3-27 A2-B1-30 A2-B2-31 A2-B1-36 A2-B2-37 A2-B2-42 A2-A2-45 A2-B2-46 A2-B3-53

The map to the left references the current signage treatment used within the 2nd Floor. As showed in each red pill, multiple signs are used on one plane without expressing any direct importance from one another.

B2-A1-01 B2-A4-02

A2-B2-58

C3-A1-01 C3-A4-02

A2-D4-59 A2-A3-60 A2-A3-61

B1-B8-06 B1-A3-09 B1-B9-10 B1-B8-13

B1-A11-14

A1-D4-51 A1-A1-52 A1-B1-53 A1-A1-56 A1-A4-57 A1-A1-59 A1-A4-60 A2-A3-03 A2-B1-05 A2-A4-04 A2-B2-06 A2-A1-08 A2-B2-10 A2-B1-09 A2-A4-11 A2-A1-13 A2-A4-14 A2-A1-16 A2-B2-18 A2-B1-17 A2-A4-19 A2-A3-23 A2-B1-25 A2-A3-24 A2-B2-26 A2-A1-28 A2-A4-29 A2-A1-32 A2-A3-34 A2-A2-33 A2-A3-35 A2-A2-38 A2-A3-40 A2-A3-39 A2-B1-41 A2-A1-43 A2-A4-44 A2-A3-49 A2-B1-51 A2-A4-50 A2-B2-52 A2-A1-54 A2-A4-56 A2-A2-55 A2-B1-57

B1-B8-03

C3-A4-03

A2-A3-62

C3-A5-04 A2-D4-62

B3-A1-01 B3-A4-02

A2-A1-63 A2-A4-64

B3-D4-03 B3-A1-04 B3-B1-05 B3-A4-06 B3-B6-07 B3-A1-08 B3-B6-09 B3-A1-10 B3-A4-11

B3-D4-12

A3-A1-01 A3-B4-02

B3-A4-13

2B Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Location Maps Exterior

South University Signage

Tampa Bay Park Complex sign Sleek design

The map to the left references the current signage treatment used on the exterior of the building. Also a essential part of As showed in each red pill, multiple signs are used on one plane without expressing any direct importance from one another.

HIMES AVE

SOUTH UNIVERSITY

AI OF TAMPA

GARAGE

Tampa Bay Park Complex sign Rounded ground design

MARTIN LUTHER KING JR. BLVD Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

2C


Current Signage Message List FL1 Sign Number A1-A1-01 A1-A3-02 A1-B8-03 A1-A1-04 A1-B1-05 A1-B2-06 A1-A4-07 A1-A5-08 A1-A1-09 A1-B1-10 A1-B2-11 A1-A4-12 A1-A5-13 A1-A1-14 A1-B1-15 A1-B2-16 A1-A4-17 A1-A15-18 A1-B2-19 A1-B2-20 A1-A1-21 A1-B1-22 A1-B2-23 A1-A4-24 A1-A5-25 A1-A1-26 A1-B2-27 A1-B1-28 A1-A1-29 A1-B1-30 A1-B2-31 A1-A4-32 A2-B11-01 A2-B11-02 A2-A1-03 A2-A2-04 A2-A4-05

Client : EDMC ( Educational Management Corporation)

Description A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A15 Surface Mount B2 Vinyl Graphics B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B2 Vinyl Graphics B1 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics

A4 Surface Mount

B11 Vinyl Graphics B11 Vinyl Graphics A1 Surface Mount A2 Surface Mount A4 Surface Mount

Message List

Message 1125 Physician Assistant Studies South University 115 The Art Institute of Tampa 115 Lecture The Art Institute of Tampa 114 The Art Institute of Tampa 114 Lecture The Art Institute of Tampa 113 The Art Institute of Tampa 113 Lecture Emergency Exit. Do not block President’s Office. Public Relations. Institute Effectiveness Administration 111 The Art Institute of Tampa 111 Lecture The Art Institute of Tampa 110 110 The Art Institute of Tampa 116 The Art Institute of Tampa 116 Lecture Library Library Book-Drop 144 Schedule Library

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

A2-B10-06 A2-A1-07 A2-A3-08 A2-A4-09 A2-A7-10 A2-A8-11 A2-A9-12 A2-A7-13 A2-E1-14 A3-E1-01 A3-B17-02 A3-B18-03 A3-B13-04 A3-D6-05D A3-D6-06D A3-B17-07 A3-B18-08 A3-B12-09 A3-A4-10 A3-B10-11 A3-B1-12 A3-C1-13 A3-B10-14 B1-A1-01 B1-B1-02 B1-B2-03 B1-A4-04 B1-A1-05 B1-B1-06 B1-B2-07 B1-A4-08 B1-A5-09 B1-B9-10 B1-A1-11 B1-A3-12 B1-A3-13 B1-A3-14 B1-A1-15 B1-A6-16 B1-A1-17 B1-A6-18

November 10. 2009

B10 Vinyl Graphics A1 Surface Mount A3 Surface Mount A4 Surface Mount A7 Surface Mount A8 Surface Mount A9 Surface Mount A7 Surface Mount E1 Display Boards E1 Display Boards B17 Vinyl Graphics B18 Vinyl Graphics B13 Vinyl Graphics 6 Hazard 6 Hazard B17 Vinyl Graphics B18 Vinyl Graphics B12 Vinyl Graphics A4 Surface Mount B10 Vinyl Graphics B1 Vinyl Graphics C1 Flag Sign B10 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount B9 Vinyl Graphics A1 Surface Mount A3 Surface Mount A3 Surface Mount A3 Surface Mount A1 Surface Mount A6 Surface Mount A1 Surface Mount A6 Surface Mount

Academic Affairs 112 Employees only Employee Lounge Men Up Arrow 1 Women University/Tampa The Art Institute of Tampa The Art Institute of Tampa The International Culinary School No Smoking Automatic - Caution - Door Exit The Art Institute of Tampa The International Culinary School 440 Storage The Art Institute of Tampa Administrative Offices Admissions Gallery. Reception, Admissions 117 The Art Institute of Tampa 117 ID Resource 118 The Art Institute of Tampa 118 Art Lab The Art Institute of Tampa South University Emblem 1111 South University Faculty Offices South University Registrar South University Business Office Right arrow South University Faculty Offices Right arrow South University Physician Assistant Studies

3A


Current Signage Message List FL1 (cont..) B1-A7-19 B1-A8-20 B1-A9-21 B1-A7-22 B1-B12-23 B1-A14-24 B1-A1-25 B1-A3-26 B1-B9-27 B3-B2-01 B3-A4-02 B3-A4-03 B3-A4-04 B3-B1-05 B3-B2-06 B3-A3-07 B3-A3-08 B3-A3-09 B3-A3-10 B3-A1-11 B3-B2-12 B3-A5-13 B3-A3-14 B3-A4-15 B3-A3-16 C1-B13-01 C1-B14-02 C1-A1-03 C1-A3-04 C1-B8-05 C1-A1-06 C1-A4-07 C2-A1-01 C2-A3-02 C2-B8-03 C2-A1-04 C2-A4-05 C2-A1-06 C2-A3-07 C2-B8-08 C2-B9-09

Client : EDMC ( Educational Management Corporation)

A7 Surface Mount A8 Surface Mount A9 Surface Mount A7 Surface Mount B12 Vinyl Graphics A14 Surface Mount A1 Surface Mount A3 Surface Mount B9 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A4 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A3 Surface Mount A3 Surface Mount A3 Surface Mount A3 Surface Mount A1 Surface Mount B2 Vinyl Graphics A5 Surface Mount A3 Surface Mount A4 Surface Mount A3 Surface Mount B13 Vinyl Graphics B14 Vinyl Graphics A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics B9 Vinyl Graphics

Men Up Arrow 1 Women 4401 Parkside Up Arrow South University Admissions South University Emblem Admissions Gallery Receptionist Admissions Picture yourself in fashion & retail management Accounting * Financial Aid Admissions Coordinator Enrollment Processor Admissions Coordinator Employees only 157 157 Floor Map Student Lounge 156 Student Lounge No Smoking South University 1155 Lecture South University 1154 Storage 1156 Lecture South University Left arrow 1155 - 1156 1157 South University Computer Lab South University South University Emblem

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

C2-A1-10 C2-A4-11 C2-A1-12 C2-A3-13 C2-B8-14 C2-A1-15 C2-B2-16 C2-A4-17 C2-A5-18 C3-A1-01 C3-A2-02 C3-B2-03 C3-B3-04 C3-A4-05 C3-A1-06 C3-A4-07 C3-B2-08 C3-A2-09 C3-A3-10 C3-A1-11 C3-B1-12 C3-A4-13 C3-B2-14 C3-A5-15 C3-A15-16

A1 Surface Mount A4 Surface Mount A1 Surface Mount A3 Surface Mount B8 Vinyl Graphics A1 Surface Mount B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount A2 Surface Mount B2 Vinyl Graphics B3 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B2 Vinyl Graphics A2 Surface Mount A3 Surface Mount A1 Surface Mount B1 Vinyl Graphics A4 Surface Mount B2 Vinyl Graphics A5 Surface Mount A15 Surface Mount

Right arrow 1157-1158 1158 Computer Lab South University 161 161 Video The Art Institute of Tampa 160 Blank 160 Food & Drinks are not allowed in any labs Mac Lab 175 Mailrrom 175 The Art Institute of Tampa Photography Studio Lab 158 The Art Institute of Tampa Art Lab 158 The Art Institute of Tampa Emergency Exit. Do not block

3A November 10. 2009


Current Signage Message List FL2 Sign Number A1-D4-01D A1-A15-02 A1-A16-03 A1-A1-04 A1-A3-05 A1-B2-06 A1-A4-07 A1-A5-08 A1-A1-09 A1-B1-10 A1-B2-11 A1-A4-12 A1-A5-13 A1-A1-14 A1-A3-15 A1-A4-16 A1-B1-17 A1-B2-18 A1-B3-19 A1-A5-20 A1-A1-21 A1-B1-22 A1-B2-23 A1-A4-24 A1-A5-25 A1-D4-26D A1-A1-27 A1-A3-28 A1-A3-29 A1-B1-30 A1-B2-31 A1-B3-32 A1-A5-33 A1-A1-34

Description 4 Hazard A15 Surface Mount A16 Surface Mount A1 Surface Mount A3 Surface Mount B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount 4 Hazard A1 Surface Mount A3 Surface Mount A3 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A5 Surface Mount A1 Surface Mount

Message List

Message Exit Emergency Exit Door. Do not Block Warning. Alarmed door. Emergency Exit Only 220 Computer Lab Information 220 Lecture Blank 221 The Art Institute of Tampa 221 Lecture The Art Institute of Tampa 219 Digital Darkroom Lab 219 The Art Institute of Tampa 219 Food & Drinks are not allowed in any labs The Art Institute of Tampa 222 The Art Institute of Tampa 222 Lecture The Art Institute of Tampa Exit 218 Computer Lab Information PC Lab The Art Institute of Tampa 218 Food & Drinks are not allowed in any labs Schedule 227

A1-A2-35 A1-C1-36C A1-A4-37 A1-A4-38 A1-B2-39 A1-A1-40 A1-B1-41 A1-B2-42 A1-A4-43 A1-A5-44 A1-A1-45 A1-B1-46 A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50 A1-D4-51D A1-A1-52 A1-B1-53 A1-B2-54 A1-A4-55 A1-A1-56 A1-A4-57 A1-B8-58 A1-A1-59 A1-A4-60 A1-B8-61 A2-A1-01 A2-A2-02 A2-A3-03 A2-A4-04 A2-B1-05 A2-B2-06 A2-B3-07 A2-A1-08 A2-B1-09 A2-B2-10 A2-A4-11

A2 Surface Mount 1 Flag Sign A4 Surface Mount A4 Surface Mount B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A6 Surface Mount 4 Hazard A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A2 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount

Schedule Equipment Cage Equipment Cage Technology Support 227 223 The Art Institute of Tampa 223 Lecture Schedule 225 The Art Institute of Tampa 225 Lecture The Art Institute of Tampa Art Lab 231 Exit 226 The Art Institute of Tampa 226 Lecture 2121 Lecture South University 2126 Lecture South University 217 Schedule PC Lab Computer Lab Information The Art Institute of Tampa 217 Food & Drinks are not allowed in any labs 232 The Art Institute of Tampa 232 Art Lab 231

3A Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Current Signage Message List FL2 (cont..) A1-A2-35 A1-C1-36C A1-A4-37 A1-A4-38 A1-B2-39 A1-A1-40 A1-B1-41 A1-B2-42 A1-A4-43 A1-A5-44 A1-A1-45 A1-B1-46 A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50 A1-D4-51D A1-A1-52 A1-B1-53 A1-B2-54 A1-A4-55 A1-A1-56 A1-A4-57 A1-B8-58 A1-A1-59 A1-A4-60 A1-B8-61 A2-A1-01 A2-A2-02 A2-A3-03 A2-A4-04 A2-B1-05 A2-B2-06 A2-B3-07 A2-A1-08 A2-B1-09 A2-B2-10 A2-A4-11

A2 Surface Mount 1 Flag Sign A4 Surface Mount A4 Surface Mount B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A6 Surface Mount 4 Hazard A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A2 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount

Schedule Equipment Cage Equipment Cage Technology Support 227 223 The Art Institute of Tampa 223 Lecture Schedule 225 The Art Institute of Tampa 225 Lecture The Art Institute of Tampa Art Lab 231 Exit 226 The Art Institute of Tampa 226 Lecture 2121 Lecture South University 2126 Lecture South University 217 Schedule PC Lab Computer Lab Information The Art Institute of Tampa 217 Food & Drinks are not allowed in any labs 232 The Art Institute of Tampa 232 Art Lab 231

A1-A2-35 A1-C1-36C A1-A4-37 A1-A4-38 A1-B2-39 A1-A1-40 A1-B1-41 A1-B2-42 A1-A4-43 A1-A5-44 A1-A1-45 A1-B1-46 A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50 A1-D4-51D A1-A1-52 A1-B1-53 A1-B2-54 A1-A4-55 A1-A1-56 A1-A4-57 A1-B8-58 A1-A1-59 A1-A4-60 A1-B8-61 A2-A1-01 A2-A2-02 A2-A3-03 A2-A4-04 A2-B1-05 A2-B2-06 A2-B3-07 A2-A1-08 A2-B1-09 A2-B2-10 A2-A4-11

A2 Surface Mount 1 Flag Sign A4 Surface Mount A4 Surface Mount B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A6 Surface Mount 4 Hazard A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A2 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount

Schedule Equipment Cage Equipment Cage Technology Support 227 223 The Art Institute of Tampa 223 Lecture Schedule 225 The Art Institute of Tampa 225 Lecture The Art Institute of Tampa Art Lab 231 Exit 226 The Art Institute of Tampa 226 Lecture 2121 Lecture South University 2126 Lecture South University 217 Schedule PC Lab Computer Lab Information The Art Institute of Tampa 217 Food & Drinks are not allowed in any labs 232 The Art Institute of Tampa 232 Art Lab 231

3A Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Current Signage Message List FL2 (cont..) A1-A2-35 A1-C1-36C A1-A4-37 A1-A4-38 A1-B2-39 A1-A1-40 A1-B1-41 A1-B2-42 A1-A4-43 A1-A5-44 A1-A1-45 A1-B1-46 A1-B2-47 A1-A4-48 A1-A5-49 A1-A6-50 A1-D4-51D A1-A1-52 A1-B1-53 A1-B2-54 A1-A4-55 A1-A1-56 A1-A4-57 A1-B8-58 A1-A1-59 A1-A4-60 A1-B8-61 A2-A1-01 A2-A2-02 A2-A3-03 A2-A4-04 A2-B1-05 A2-B2-06 A2-B3-07 A2-A1-08 A2-B1-09 A2-B2-10 A2-A4-11

A2 Surface Mount 1 Flag Sign A4 Surface Mount A4 Surface Mount B2 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A5 Surface Mount A6 Surface Mount 4 Hazard A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A4 Surface Mount B8 Vinyl Graphics A1 Surface Mount A2 Surface Mount A3 Surface Mount A4 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics A1 Surface Mount B1 Vinyl Graphics B2 Vinyl Graphics A4 Surface Mount

Schedule Equipment Cage Equipment Cage Technology Support 227 223 The Art Institute of Tampa 223 Lecture Schedule 225 The Art Institute of Tampa 225 Lecture The Art Institute of Tampa Art Lab 231 Exit 226 The Art Institute of Tampa 226 Lecture 2121 Lecture South University 2126 Lecture South University 217 Schedule PC Lab Computer Lab Information The Art Institute of Tampa 217 Food & Drinks are not allowed in any labs 232 The Art Institute of Tampa 232 Art Lab 231

3A Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009


Current Signage Signage List Sign Type List Sign Family

Sign Type

Description

A -Surface Mount

A1 Surface Mount

4"x4" Wall Mounted, Acrylic, Silver/Black, Silver Lettering 8"x11" Wall Mounted, Acrylic, Insertable, Silver/Black

A2 Surface Mount A3 Surface Mount A4 Surface Mount A5 Surface Mount A6 Surface Mount A7 Surface Mount A8 Surface Mount A9 Surface Mount A10 Surface Mount A11 Surface Mount A12 Surface Mount

Client : EDMC ( Educational Management Corporation)

A13 Surface Mount A14 Surface Mount

12"x4" Wall Mounted, Acrylic, Silver/black, 4"x8" Wall Mounted, Acrylic, silver/black 4"x8" Wall Mounted, Clear plastic, insertable 12"x4" Wall Mounted, silver/black 8"x8" Wall Mounted, silver/black, acrylic 12"x5" Wall Mounted,metal 4"x2.5" Wall Mounted, metal 9"x9" Wall Mounted, silver/black, metal/plastic 8x8" Wall Mounted, metal/plastic, silver/black 8x4" Wall Mounted, insertable, black/white, metal & plastic 9x6"Wall Mounted, white/red, plastic 22.5x26" Wall Mounted, black/white glass/metal

A15 Surface Mount A16 Surface Mount

14x12" Door Mounted, red/white, acrylic 15x16" Door Mounted, red/white, metal

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

B - Vinyl Graphics

B1 Vinyl Graphics B2 Vinyl Graphics B3 Vinyl Graphics B4 Vinyl Graphics B5 Vinyl Graphics B6 Vinyl Graphics B7 Vinyl Graphics B8 Vinyl Graphics B9 Vinyl Graphics B10 Vinyl Graphics B11 Vinyl Graphics B12 Vinyl Graphics B13 Vinyl Graphics B14 Vinyl Graphics B15 Vinyl Graphics B16 Vinyl Graphics B17 Vinyl Graphics B18 Vinyl Graphics

C - Flag Signs

C1 Flag Sign1

D - Hazardard

D1 Hazard D2 Hazard D3 Hazard D4 Hazard1 D5 Hazard7 D6 Hazard6

7x7" metal 7x10" metal 7x6.5" sticker 4x8 overhang sign, plastic x12" overhang sign, plastic .5x6.5" decal, vinyl on glass

E - Display Boards

E1 Display Boards

96x43" Glass and Acrilyc, black/plastic

15x3" dimensional letters Vinyl room number 8.75 x 8 75" window restrictions 19.5x14 Vinyl on glass 33x60 vinyl on glass 44x2 vinyl on glass 27x5 vinyl on glass 16.5x5.5" vinyl on glass 28x28" vinyl on glass 23x16" decal 9.5x2" Decal vinyl 33x12" vinyl 18x9.5 Vinyl 23x8.5" Decal 20x2" Vinyl 34x17.5 Vinyl on glass 34x18.5 Vinyl on glass 19x26 Vinyl on glass 4x8" acrylic, clear, overhead sign

3B


Ethnography After analyzing traffic flow and visitors to the building The Ethnography of both campuses varies from permanent staff and students, to temporary visitors . The variations of both campuses entering and exiting the Building simultaneously involves Doctors, Students, and deliverymen. As well as first time visitors attending appointments at specific locations in the building. The traffic flow is high, without guidance to aid for Faster, quicker arrival to any location on campus.

Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

4


Traffic Flow Floor 1 The map to the left references the traffic flow in the 1st Floor. The chaos that is caused by busy hallways enforces the idea that wondering occurs because of no present wayfinding system to properly lead to each location. The system applied only allows for long transits to key points on floor 1.

STAIRS

LIBRARY

Neccessary Wayfinding system needed

ADMINISTRATION STAIRS

GREEN ROOM

GALLERY MAILROOM

ACADEMIC AFFAIRS

Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

5A


Traffic Flow Floor 2 The map to the left references the traffic flow in the 2ndt Floor. In this graphic illustration of flow for the second floor allows to understand the key points of transit and their exits. Along with Floor 1, chaos is caused by no awarness of navigation. This system applied allows for long transits and unawarness of potential communication with the 1st and 2nd floor.

EQUIPMENT CAGE

BOOKSTORE

OPENLAB

Neccessary Wayfinding system needed TUTORED CHEF STUDENT HOUSING

Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

5B


Traffic Flow Exterior South University Signage

Tampa Bay Park Complex sign Sleek design

The map to the left references the traffic flow in the parking lots for both schools. Also presented is the possible routes of navigation, for visitors to the campus building. Insufficient signage and wayfinding allows for guessing and additional research to understand the location.

HIMES AVE

SOUTH UNIVERSITY

Neccessary Wayfinding system needed AI OF TAMPA

Art Institute of Tampa Traffic Flow

GARAGE

Tampa Bay Park Complex sign Rounded ground design

South University Traffic Flow

MARTIN LUTHER KING JR. BLVD Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

5C


Apendix

Client : EDMC ( Educational Management Corporation)

Proposal : Art Institute Campus & South University Campus Environmental Redesign

Submited by: Juan Carlos Mora

November 10. 2009

6


EDMC Signage & Wayfinding Analysis