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BY THE NUMBERS ----------------------

2012 Duke Club

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By the Numbers ---------------------------------------

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1.95

$1.95M raised in 2011 annual gifts --------------------

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435 JMU StudentAthletes

The Duke Club is the fundraising arm for James Madison University Athletics. Through its annual fund drive, the Duke Club raises contributions in support of student-athlete scholarships and the athletic operating budget. Additionally, the Duke Club aids athletic facility enhancements and other needs through capital campaigns. As a Duke Club member, you contribute to the educational opportunities of the student-athletes representing James Madison University. Each and every season, Duke Club members witness their impact first hand as JMU student-athletes routinely compete as champions both on the playing field and in the classroom. The benefits chart on page 14 displays all Duke Club giving levels and the benefits associated with membership.

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3,250 Current Duke Club Members

contents

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84

84% Graduation Success Rate of JMU studentathletes, which is 12% higher than the national average

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5

2

CAA Championships in 2010-2011, most in the conference

4 5 6 8 9 10 12 14 15 16

...........................Duke Club Goals ............................. Duke Dog Pride ................... JMU Student-Athletes ..........................Duke Club Donors .......................... Basketball Tickets ..............................Football Tickets ................................ Ways To Give ................................ Benefits Chart .....................Priority Points System ..................................Pledge Card

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Duke Dog Pride

95%

Duke Club fundraising has increased by 95% over the last five years. This growth is a reflection of JMU alumni and fans’ immense passion for the Dukes, and their willingness to support our mission. We will continue to move forward through the generosity of our current donors and the addition of new Duke Club members.

Goals for 2012

Dear JMU Family and Friends, The past twelve months mark, yet, another record year for the Duke Club. In 2011, our annual gifts increased by 38%, and our membership increased by 40%. These are remarkable statistics, and they reflect the growing support and generosity of our alumni and fans. The result of your investment has been success in competition and in the classroom. In the last two years, JMU has won more CAA Championships than any other school. More importantly, our student-athletes are graduating at a rate 12% higher than the national average. Your support makes these achievements possible. I thank you for all that you do. For those who are not currently Duke Club members, I hope you will join us in our mission. We strive to achieve excellence on and off the field, and produce student-athletes who will go on to lead meaningful and productive lives. It all begins with resources. In this booklet you will find out more about who we are and how you can help. I thank you for your time, energy, and passion. With your support, we will continue to make JMU Athletics the very best program it can be. Go Dukes!

$2.1 Million

ANNUAL FUND GIFTS

.....................

Jeffrey Bourne Jeff Bourne Director of Athletics James Madison University

3,500

D u k e C l ub M e mb e r s

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Scholarship Gap Accomplishing these goals will provide significantly more funding for deserving student-athletes. Also, by reaching 3,500 members we will continue to grow our foundation of donors, which last year surpassed most of our CAA competitors and peer institutions across the nation.

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Scholarship expenditures for 20112012 JMU student-athletes total $6.3M, which is an increase from $4.0M in 2007. A priority for the Duke Club is to close this gap each year by growth in membership and participation in the 110% program.

Pride in Who We are - Pride in Where we’ve been - Pride in where we are going - Proud to do my part

Message From the Director of Athletics

dukedogpride

Duke Club Goals

Duke dog pride highlights Duke Dog Pride set out in January of 2011 with the goal to add 2,011 new Duke Club members. The previous record for a single year was 769. While the ambitious goal was not fully achieved, the results were remarkable. Over 1,400 alumni and friends joined the Duke Club as new members, increasing overall membership by 40%. The resulting impact on our teams and studentathletes was $437,000 in funds for scholarships and the general operating budget. Thank you to everyone who made Duke Dog Pride a success!

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JMU Student-Athletes

JMU Student-Athletes

A Day in the life 6:15 a.m. 6:30 a.m. 6:45 a.m.

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of a student-athlete ---------------------------------------------------------------------------------- Alarm sounds. Wake up call. - Head to the Plecker Center. - Dress, tape, extra stretch, and mental preparation before hitting the - - - - - - - - - - - - - - - - - weight room. 7:00 a.m. 8:00 a.m. 8:15 a.m.

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--------------------

“Where Are They From?”

Virginia

Casey Ancarrow

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- Weight lifting begins. - Extra core work/stretch in weight room. - Whirl pool to get the soreness out of the body before making that walk up the D-hall steps. 9:00 a.m - Head up to D-hall for breakfast: (Some of the best food in the nation!) 10:10 a.m. - Class 11:15 a.m. - Class - Head to the apartment to relax on the couch and catch up on Noon Sportscenter before heading back to campus for the second half of the day. 1:15 p.m. - Head to E-hall for a brief lunch. Make sure to get proper nutrients to stay hydrated and energized for afternoon practice. 1:55 p.m. - Arrive at the Plecker Center to get dressed, stretched, taped and ready for practice. 2:15 p.m.

-------------------2:30 p.m.

Countries Represented Australia -1 Belgium- 1 Canada- 3 China-1 Columbia- 1 England- 3 Finland- 1 France- 3

3:20 p.m. 3:45 p.m. 5:45 p.m.

Germany- 1 Iceland- 2 Italy- 1 Jamaica- 1 Philippines- 1 Russia- 1 Switzerland- 1 Zimbabwe- 1

-------------------6:00 p.m. 6:30 p.m. 8:00 p.m. 11:00 p.m.

- Extra film study in preparation for today’s practice. - Position meetings. Review previous practice and make appropriate corrections. - Head to the field for afternoon practice. - Practice begins! - Head back to the Plecker Center to shower and get ready for class. - Dinner - Class - Study, hangout with friends, relax. - Lights out and time for much needed rest until we do it all over again tomorrow.

Nikki Newman

Adam Bastida

Ginger Mak

Year: Junior

Year: Sophomore

Year: Junior

Year: Sophomore

Sport: Lacrosse

Sport: Men’s Soccer

Sport: Women’s Basketball

Sport: Women’s Golf

Hometown: Jarrettsville, Md.

Hometown: Catasauqua, PA

Hometown: Harrisonburg, VA

Hometown: North Point, Hong Kong

Major: Justice Studies

Major: Interdisciplinary Liberal Studies

Major: Education

Major: Justice Studies

Why did you choose JMU? “I chose to come to JMU over other schools because, overall, it had the best mix of academics, athletics, and social life. I loved every visit that I took and felt comfortable on campus from day one.”

Why did you choose JMU? “After I took my official visit, I knew it was the school for me. The soccer program has always been competitive, the academics are highly regarded, and the campus is beautiful. In the end, the decision I had to make was an easy one.”

Why did you choose JMU? “I am really close to my family and this is home. But the fact is, the women’s program here is very good and nationally recognized. The coaches and players all made me feel really welcome.”

What does having a scholarship mean to you? “Having a scholarship leaves me with an incredible feeling of gratitude for the people who make it possible. It is a constant reminder everyday, to work hard, and take nothing for granted.”

What has been your most memorable moment as an athlete at JMU? “That would easily have to be the entire 2011 season. Our team was comprised of a tight-knit group of guys both on and off the field. Our chemistry played a key factor in the success we had, making it one of the best seasons JMU men’s soccer has had in a long time.”

Why did you choose JMU? “Coach came to watch me play in a couple of golf tournaments. I could sense that he really believed in me and my abilities so I went with my gut feeling. I believed in my instinct that JMU was going to be a great university and it turned out to be true!”

What does having a scholarship mean to you? “I am very thankful. Both my parents and my brother attended here, and I was very happy to follow in their footsteps. As studentathletes, we work very hard and try to earn what we are given.”

What has been your most memorable moment as an athlete at JMU? “Being recognized at a football game for my athletic achievements freshman year, as First Team CAA and CAA Rookie of the Year. It was a great feeling to be in front of a huge crowd and being congratulated by students, alumni, and locals.”

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Duke Club Donors

Basketball

$589

average gift to the Duke Club

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1,105

donors do not have any type of season tickets

2012-13 Women’s Basketball Season Ticket Prices

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Description Price Sections --------------------------------Sections - -Description Price - -Level - - -Reserved - - - - - - - - - - - $135 - - - - - - 105-107 - - - -&-114-118 ----Reserved $60 106, 114-118 Lower Reserved- JMU Fac/Staff & Seniors

$40

106, 114-118

Lower Level- JMU Fac/Staff & Seniors

$115

105-107 & 114-118

General Admission

$35

General

Upper Level Reserved

$75

214-218

Family Plan- 2 Adults & 2 Youth

$100

General

$150

214 or 218

Additional Family Plan Ticket

$15

General

$25

214 or 218

Upper Level Family Plan2 Adults & 2 Youth Additional Family Plan Ticket

--------------------------------------------------------------------RESEATING The Convocation Center will be reseated in October of 2012 prior to the 2012-13 season for both Men’s and Women’s basketball. Duke Club members who order season tickets by the October 1 Priority deadline will have the opportunity to select their seats in order of their Duke Club Priority Points.

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Rep System

Other TICKETED SPORTS In order to continue growing our level of support, we need your help. Consider becoming a Duke Club Rep and a part of a national network of passionate JMU fans. As a Rep, you will have the opportunity to network with JMU alumni in your area and talk to them about the importance of giving to the JMU Duke Club. In addition to new member recruitment, our Reps are the foundation of all our regional Duke Club events. Our Duke Club Reps are responsible for numerous socials, golf outings, viewing parties, and much more throughout the year. The Duke Club Rep System also allows for multiple rewards and recognition opportunities throughout the year. There are also events that are exclusive to our Reps where you can get an inside look at JMU Athletics. If you are considering becoming a Duke Club Rep, contact Taylor Adkins at adkintstb@jmu.edu for more information.

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2012-13 Men’s Basketball Season Ticket Prices

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donors have given for at least 5 consecutive years

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1,620

donors have given for at least 10 consecutive years

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of donors are not JMU alumni

2 2 12 1 9 12 32 21 2 2 9 3 3 4 19 2 1 2 1 3 3 1 2 11 10 9 1 2 3 7

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958

33.6%

Alabama Arizona California Colorado Connecticut Delaware Florida Georgia Hawaii Iowa Illinois Indiana Kentucky Louisiana Massachusetts Maine Michigan Minnesota Missouri Nebraska New Hampshire New Mexico Ohio South Carolina Tennessee Texas Utah Vermont Washington West Virginia

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Other States Represented ------------------------

Season Tickets Men’s Soccer $35 Women’s Soccer $35 Baseball $40-$90 Softball $35-$55 Duke Fanatic Multi-Sport Pass $40-$60 *Discounts apply for faculty/staff, youth and senior citizens*

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Football Seating & Parking

football Season tickets are the best way to experience JMU Football in the expanded Bridgeforth Stadium. New season ticket orders will be accepted starting January 1. Existing season ticket holders may expect to receive their personalized renewal form by email in January, and via U.S. Postal service in late February. Renewals and new season ticket orders must be received by the May 15 priority deadline to ensure the same seats and parking or to utilize Duke Club Priority for new requests. Orders for single game tickets, mini plans and away games will be accepted starting March 1.

Tickets may be ordered at JMUSports.com, by phone at 540-JMU-DUKE (540-568-3853) or stop by Athletic Ticket Office located in the Convocation Center.

Club Seating

Parking

MINIMUM Giving Level REQUIRED

Godwin Field Director’s Level ($2,000) Champion’s Deck Director’s Level ($2,000) Hanson Field Bluestone ($1,500) G-Lot Gold ($1,000) P-Lot (at capacity) Silver ($500) C4 Purple ($300) D2 Duke ($125)

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*Parking is not guaranteed and is based on giving level and availability.

Club tickets include complimentary food and beverages, and access to an 8,000 sq. ft. club lounge.

football Tickets Ticket Description

Cost

Duke Club Giving Levels

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Club Seating $550 Director’s ($2,000)- up to 2 Royal ($5,000)- up to 8 Crown ($3,500) -up to 4 Scholar-Athlete ($11,000)- up to 10 ----------------------------------------------------------------------------------------------------------------------------------- Chairback Seating $250 Bluestone ($1,500)- up to 2 Royal ($5,500)- up to 8 Director’s ($2,000)- up to 4 Scholar-Athlete ($11,000)- up to 10

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Convo No Duke Club Gift Required

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_______________________

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Priority Seating $125

Duke ($125)- up to 4 Gold ($1,000)- up to 6

Public Seating

$100

No Duke Club Gift Required

Public Family Plan

$300

No Duke Club Gift Required

Crown ($3,500) up to 8 Scholar-Athlete ($11,000)- up to 10

football Priority deadline- May 15, 2012

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ways WAYS to give TO GIVE Annually Duke Club membership is based on calendar year giving. Duke Club gifts are used by JMU Athletics to support student-athlete scholarships and the general operating budget. GIVE ONLINE Go to JMUSports.com and click “donate.” CASH OR CHECK Checks should be made payable to the JMU Foundation and note “Duke Club” on the memo line. CALL Call (540) 568-6461 to give over the phone. Stock gifts Appreciated securities are an option to support the Duke Club. Please =contact the staff for more information on transferring stock. MATCHING GIFTS If donors are eligible to apply for matching gifts through their employer, they may submit their company’s match form to the Duke Club with each payment to be matched. (Restrictions and rules specific to each company apply.) To apply a matching gift to a Duke Club annual pledge, the donor must agree to pay all balances not received through the match by the end of the calendar year. --------------------------------------------------------------------------------------------Tax Implications & Matching Gifts James Madison University Foundation is a 501(c)(3) organization. Therefore, all or part of your Duke Club donation - the amount that exceeds the value of any benefits you receive - may be tax deductible. All benefits associated with each specific giving level are automatically accepted by the donor unless the donor submits in writing to the Duke Club the benefits he/she wants to decline. Additionally, the benefits declined must be received along with the donor’s first payment toward his/her annual pledge. A declining of benefits is irrevocable for the 2012 Duke Club Year. Current federal income tax law allows an 80% deduction of a contribution to educational institutions where, as a result of the contribution, the donor received preferred seating rights. Contributions that neither directly nor indirectly result in preferred seating rights may be fully deductible. Decline All Benefits: There is also an area on the pledge/donation card where you may indicate that you wish to decline ALL benefits associated with your donation including ticket and parking priority based on Duke Club ranking. Declining ALL benefits makes your donation to the Duke Club 100% tax deductible.

Other Ways to Give Campaign for Bridgeforth Stadium JMU Athletics has successfully met the fundraising goal for the Campaign for Bridgeforth Stadium. While the goal of raising $6,000,000 in private support for the renovations to the stadium has been accomplished, there are still opportunities for individuals, families, or groups to make a commitment to this or other capital projects to demonstrate their support for JMU Athletics. As all of our athletic facilities continue to require upgrades and renovations, there are opportunities to support each of our athletic programs in addition to your annual gift to the Duke Club.

Legacy Gifts to JMU Athletics Opportunities to support JMU Athletics exist beyond making annual gifts to the Duke Club or giving to specific capital projects. The ability to establish a legacy of giving exists by supporting JMU through a deferred or estate gift. Making a gift through an estate plan can have favorable tax benefits as well as helping to ensure long-term support for JMU Athletics. To discuss your long-term giving interests and how a gift through your estate may be a beneficial consideration, contact Kevin Weaver at weaverkk@jmu.edu.

Duke Dog Plaza You have the opportunity to purchase a lasting location around the Duke Dog statue in front of the Plecker Center. Bricks (4”x8”) and pavers (8”x8”) are available through the Duke Club. Each engraved brick is a permanent display of your support for JMU Athletics. For more information on buying a brick or paver, please contact the Duke Club office or visit www.JMUSports.com. We invite you to contact Kevin Weaver (weaverkk@jmu.edu) for more information on how you can support the capital projects for JMU Athletics.

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Benefits Chart

Priority Points System Priority Points are accumulated through your support of the Duke Club and JMU Athletics. Your Priority Point ranking is used when assigning tickets and parking, including away games and post season events. A current year annual gift is required to activate your Priority Points.

Priority Points are calculated as follows:

Annual Pledge: .08 points x current annual pledge(s) Failure to pay 50% of your current year pledge by the priority deadline may result in an immediate loss of priority parking and seating.

Lifetime Giving: .02 points x total lifetime athletics gifts, excluding the current year $50 $124

$125 $299

$300 $499

$500 - $999

$1,000 $1,499

$1,500 $1,999

$2,000 $3,499

$3,500 $5,499

$5,500 $10,999

$11,000 $21,923

$23,668

Consecutive Years as Member: Consecutive years giving x 5 Season Tickets: 1 point for each season ticket

Member Benefits Package JMU Athletics Annual Report

Downtown Dining Alliance Hospitality

Returned Tickets: 1 point per game for returned tickets (two tickets per game minimum) Returned Parking Passes: 1 point per returned football or men’s basketball priority parking pass 3 points per returned women’s basketball season priority parking pass

Basketball Hospitality Room Passes**

Referrals: 1 point for each new donor referred

Football Priority Tickets* Football Season Priority Parking*

4

4

4

D2 or Grace C4 P-Lot St. Deck

6 G-Lot

6 Hanson Field

6 ^ Field or Deck

8

8

^ Field or Deck

^ Field or Deck

10

12

^ Field or Deck

^ Field or Deck

Basketball Lower Level Season Tickets Men’s Basketball Season Priority Parking*

F

A

A

A

B

B

E

E

E

E

Tent Passes (Football)**

Football Chairback Tickets*

2

4 up to 2

Football Club Level Tickets*

4

8

up to 4

up to 8

10

10

up to 10

11 or more

Recognition Gift Item

Rep Incentives: Duke Club Reps receive specific incentives for their dedication to JMU. ***If you are interested in becoming a Duke Club Rep, please call the Duke Club at 540-568-6461.***

Football Scoreboard In-Game Recognition Duke Club Scholarship Auction Invitations

2

2

2

8

1

2

4

Suite Level Seating# Personalized Field Parking Duke Club Golf Classic Entry Duke Club Member Event Football/Basketball Away Game Tickets Designation of Scholarship Recipient

JMU Athletics reserves the right to determine the number of tickets available for purchase at each giving level depending upon the quantity supplied by the host school. Priority points system will be used to fulfill request. Full-Scholarship level is an average of the in-state and out-of--state cost of a full athletic scholarship for the current year.

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------*All ticket and parking opportunities are based on availability within specific areas. Tickets must be purchased. **The number of hospitality passes will be based on the number of season tickets purchased. ^Field parking indicates Godwin or Hanson fields and are based on availability. Both are subject to inclement weather policies. Deck indicates Champions Deck. #Multi-year commitment required. Your gift to the Duke Club is tax deductible as permitted by law. For more information regarding tax deductibility, please go to JMUSports.com or contact the Duke Club Office for a full list of benefits and associated value.

www.JMUSports.com

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540.568.6461

dukeclub@jmu.edu

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D u k e C l ub S taff

Frequently Asked Questions Duke Club Member #_________________________ (if known)

Do I need to be a JMU Alumnus to be a Duke Club member? No. Any individual who wants to support JMU Athletics and our student-athletes can be a Duke Club member. Roughly one-third of Duke Club members are not JMU alumni.

.............

please use a ballpoint pen

Personal Information

...........

Name:____________________________________Nickname: ___________________ (Name that will appear in Football Gameday Program) JMU Grad Year: _______________________

N/A:

How do I keep the same tickets I had last season?

Spouse’s Name:________________________

Nickname:

JMU Grad Year: _________________

N/A:

Every Duke Club member who has made their required annual contribution and submitted their ticket renewal by the priority deadline is guaranteed the same season tickets from the prior season. In the event of ticket reseating, all Duke Club members are welcome to request seats, which will then be allocated based on Priority Points.

Mailing Address/ P.O. Box: _______________________________________________ City: __________________State:__________ Zip Code: _____________________

When will the next football and basketball reseating cycle be? For basketball, reseating will take place in early October 2012. Football reseating will take place in the summer of 2015.

Home Phone: ________________________

_________________

Mobile: ______________________

Business Phone: _______________________ Fax:

______________________

Preferred Email: _______________________ Referred By: ____________________ Sport(s): _________________________________________________________________

........................................ University Affiliation JMU Alum JMU Employee

Parent Former Athlete

Friend Student

Graduate Student

(Check all that apply)

I want my season tickets to be in a better location. How do I upgrade my seats? All Duke Club members are welcome to request different seating during the preseason renewal process. If seats are available, requests will be granted in order of Priority Points. Some locations require a certain Duke Club giving level (i.e. chairback tickets require an annual Duke Club gift of at least $1,500). In the event of ticket reseating, all Duke Club members are welcome to request seats, which will then be allocated based on Priority Points.

Giving Information Calender Year 2012 (Jan.-Dec.) Personal Pledge for 2012: Amount Enclosed (irrevocable): EXPECTED Company Match: Company Name: Position/Title:

$_______________________________ $_______________________________ $_______________________________ _______________________________ _______________________________

Please consider my expected company match + my personal pledge combined for donor level. I will pay by Dec. 31, 2012, any and all balances expected/pledged.

........................................

I ordered season tickets, but I cannot make it to every game. What can I do with my unused tickets?

Decline benefits

Football Hospitality

Men’s Basketball Hospitality

Duke Club members have the opportunity to gain more Priority Points by returning unused tickets and parking passes to the Duke Club at least one week prior to games. Refer to the Priority Points section (page 15) to see how Priority Points are allocated in return for unused tickets and parking passes. Season ticket holders are encouraged to re-sell their unused tickets using Madison Marketplace. This ensures other JMU fans may attend the game. Check JMUSports.com for details on Madison Marketplace.

Football Priority Parking

Men’s Basketball Priority Parking

I make gifts to other areas in the university. Do I receive athletic benefits for those gifts? Contributions to other areas of JMU do not earn Priority Points or other benefits involving athletics. Priority Points are earned by donors who make a gift to the athletic department. Duke Club benefits are earned exclusively by donors who provide gifts to the Duke Club’s general fund.

Decline ALL Benefits

........................................

PAYMENT INFORMATION: Cash Check# ____________________________________

AmEx

Visa

MasterCard

Discover

Name on card: _______________________________________________________ Card #: ___________________________________________________________________ Exp. Date: _________________________________________________________________

JMU Payroll Deduction

110% Program Participate in one of the three ways: • Become a new Duke Club member with a minimum pledge of $110. • Increase your last year’s pledge by at least 10% (for donors with a minimum pledge of $110 and under $1,000). • Increase your Duke Club pledge by at least $100 more (for donors over $1,000).

Send JMU Payroll Form

........................................

...................................................................................... Graduate Duke Club

Brian Frerking Associate A.D. for Development

Kevin Weaver Director of Major Gifts

Brian Powell Director of the Annual Fund

Jane Brown Director of Special Events

Taylor Adkins Assistant Director of the Annual Fund

Diane Dull Membership & Donor Relations Coordinator

The Graduate Duke Club is a program within the Duke Club, designed for JMU alumni who have graduated within the last four years. This program is a great way to continue your support of JMU Athletics upon graduation. Your gift to the Duke Club will receive double the credit toward your Duke Club benefits. For example: any Graduate Duke Club gift of $250 is eligible for the Silver Level ($500) of benefits. Therefore, benefits such as hospitality, premium seating ,and parking, will only require half of the normal donation amount. In addition, the Graduate Duke Club is a great opportunity to network with other JMU alumni through regional Duke Club chapters. When you join the Graduate Duke Club, you will receive information about events in your area where you can meet other members of the JMU Nation.

...................................................................................... Student Duke Club Do you have a child at JMU? Sign them up for the Student Duke Club, the largest student organization on campus with over 2,000 members! Our mission is to promote unrivaled school spirit and an electric home field advantage through the support of JMU Athletics. The Student Duke Club also supports student-athlete scholarships and the general operating budget.

Yevonne Riggleman Office Manager

..................................................................................... Letterwinner Chapter It is important that our former student-athletes stay engaged with JMU by joining the Letterwinner Chapter, which helps keep JMU competitive and supports student-athletes who are following in their footsteps. The Letterwinner Chapter falls under the guidelines and benefit levels of the Duke Club, but features a unique and innovative means of revenue sharing. Ten percent of a member’s gift can be directed to a sport’s general operating budget while still having full Duke Club benefits for their gift. For more information on our Letterwinner Chapter please contact Brian Powell, Director of the Annual Fund for the Duke Club. powel2be@jmu.edu or 540-568-2961 (office)

D ates to Remember May 15

Duke Club Priority Deadline (50% of pledge must be paid)

May 15

Football Priority Season Ticket Deadline

July 1

Please send this form with payment to: JMU Duke Club, MSC 0402, 380 University Blvd., Harrisonburg, VA 22807~ (540) 568-6461

www.JMUSports.com

October 1 Early October December 31

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Football Single Game Priority Ticket Deadline for Home Games Men’s Basketball Priority Season Ticket Deadline Men’s Basketball Reseating

Remaining Duke Club Pledge Due

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2012 Duke Club Brochure