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Fall 2012, Vol. 5, Issue 1 Lifetime Achievement……... 1, 12 Alum/Student Spotlight……. 2 Student Organizations……..


Advising Information……… 5

SHSRM Digest

New Faculty Profiles………. 6-7 Study Abroad………………. 8 In the Classroom…………… 9-11 Napa Wine and Culture……. 10 Theme Dinners ……………. 11

School of Hospitality, Sport and Recreation Management Godwin Hall, Harrisonburg, VA 22807

SHSRM… Your Link to the Industry Students, although we know you don’t want to hear it, sometime soon you will be graduating from JMU with a degree from the School of Hospitality, Sport & Recreation Management (SHSRM). Seeking the perfect internship and the ideal first job is daunting, but because you have selected SHSRM you will be walking into these opportunities on the shoulders of giants. You will be joining a distinguished group of alumni who are not only very proud of their degree from JMU, but also want to give back to you. As you peruse the newsletter, you may notice a number of these alumni speaking in various classes across both curriculums. Increasingly, alumni are hiring JMU graduates from our program. For example, the Washington Redskins currently employ a number of graduates in both disciplines. We encourage you to stay in touch with current faculty and to network with alumni through LinkedIn and other social media sites. NetworkNick Daly (SRM ‘12) with the Washington ing is such a powerful tool as you never know how one connection may Redskins speaks in a SHSRM class lead to another. Both programs within the SHSRM offer a number of networking opportunities at industry conferences. For example, SHSRM students have attended or will be attending conferences such as the Sport Industry Networking Conference (SINC), Club Managers Association of America (CMAA) Student Conference, NCAA Conference, TEAMS Conference, National Intramural Recreational Sports Association (NIRSA) Conference, Professional Convention Management Association (PCMA) Conference, National Society of Minorities in Hospitality (NSMH) Conference and others.

Lifetime Academic Achievement Award Congratulations Dr. Reginald Foucar-Szocki! Dr. Reg Foucar-Szocki was recently named the winner of the 2012 Lifetime Academic Achievement Award by the Michigan State University School of Hospitality. He was recognized for his total body of accomplishments, including classroom work, professional development activities, and volunteer outreach in the community. His wife, Diane, who teaches in the JMU College of Education, and mother, Theresa Szocki, attended the celebration, which was held on Aug. 2 during the International Council on Hotel, Restaurant, and Institutional Education Conference in Providence, RI. - Continued on p. 12 -

Fall 2012

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SRM Alumni Spotlight


Nicki Averso Nicki Averso (SRM ‘10) is the newest member of the Event Presentation Team for the Minnesota Timberwolves and Lynx. Averso heads to Minnesota after having previously served in the same capacity with the Kansas City Royals.


In 1984, Chef Rodney (JMU ‘09) received a football scholarship to James Madison University where he achieved a bachelors degree in Hospitality. Rodney set a JMU football single

Join a SHSRM student organization today!

game record of 266 all-purpose yards, averaged 21.5 yards per reception and 26.9 yards per kick return for the season, all while carrying the football like a loaf of bread.

The National Society of Minorities in Hospitality Rodney went on and refined his culinary skills at the award winning La Fourchette Restaurant in Wayne, Pennsylvania. La Fourchette was voted one of Gourmet Magazine’s top five tables in the Philadelphia area from 1995-97. Rodney then

Contact: Jacquelyn Wheeler Faculty Advisor: Miguel Baltazar

joined the Ritz Carlton Philadelphia team from 1997-1999. Rodney joined the Paris-based Hotel Sofitel Philadelphia as the first Chef de Cuisine (Restaurant Chef) of Chez Colette before its May 2000 opening.

Sport and Leisure Association of Madison Chef Rodney also opened award winning Chez Gabrielle in New York City and Le Architeche in Chicago during his tenure with the Sofitel. “The Color of Food” is Rodney’s passion

Contact: Chris Walker Faculty Advisor: Ben Carr

and you can learn more about The Color of Food by visiting their website at This October, Rodney met with students from the HM/SRM 201 Foundation courses!

Professional Convention Management Association

Contact: Michelle Moulden Faculty Advisor: Tassie Pippert

Fall 2012

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Student Organizations

NSMH — National Society of Minorities in Hospitality JMU NSMH is ready to make a difference in our members’ lives. After a wonderful summer filled with internships and jobs in multiple facets of the hospitality industry, we hope to use our experiences and connections to further the impact we can make on our members, for their present and future. The National Society of Minorities in Hospitality is looking forward to attending the 24th National Conference, which is being held in Orlando, Florida from February 21-24, 2013. We look forward to exploring the diverse set of interests our members have by visiting and learning from facilities nearby. Through social events, we will build bonds and friendships to promote an energetic and comfortable culture that will foster personal and professional growth. If you have an interest in NSMH, whether in terms of becoming a member, or coming to speak and share experiences, we would love to hear from you! Club e-mail:

CMAA — Club Managers Association of America JMU’s CMAA returns this Fall following a busy summer season. Our president, Megan Crosby, was an intern at Columbia Country Club in Chevy Chase, Maryland. She and member, Rachel Berry, volunteered at the Professional CMAA Virginia’s Chapter’s Annual Golf Tournament in August. The professional chapter rewards this service with a donation to the student chapter. Some events that the chapter is executing this year include a City Club Tour to Cosmos Club, Sulgrave Club, and the University Club on October 13. This club tour highlights three of the finest clubs in the Washington D.C. area. We are planning an internship fair during the spring semester and monthly chapter meetings to enhance our membership. CMAA is dedicated towards the professional development of its members in and out of the club industry. If you would like to be involved with the JMU CMAA chapter please email Rachel Berry (HTM, ’14) CMAA, Chapter Secretary We look forward to hearing from you! Thanks to Peter Lovelace (HTM, ‘06) who coordinated the trip, and the wonderful professionals of the CMAA National Chapter, our JMU CMAA Student Chapter (along with our Club and Resorts Class students) toured the Cosmos Club, The University Club and Sulgrave Club on Saturday, October 13th. The full day tour included lunch at Cosmos followed by historical and operational tours of the three clubs. Our students had an amazing day thanks to Peter, David Conroy (University), JMU Alum Carolyn Rehman (University), Matt Moyer (Sulgrave) and the docents and staff at Cosmos. They learned about the club world from the experience of a group of outstanding professionals. JMU and our students are grateful to our club hosts for this event.

Club and Resort Class and JMU Student Chapter CMAA Students being hosted for lunch at the Cosmos Club

JMU Hospitality Students at the Sulgrave Club with Matt Moyer of the Sulgrave Club

JMU Students learning about the club industry from David Conroy, General Manager of the University Club of DC

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Fall 2012

SLAM — Sport and Leisure Association of Madison

SLAM is a student organization with a passion in Sport and Leisure activities. We focus on offering opportunities to network with past and present members for different career opportunities in sport and recreation. We provide an opportunity for professional growth, social activities, and to develop lasting relationships. SLAM also plans social activities to have fun while getting to know the people in your major. At the meetings we bring in speakers who are professionals in the sport and recreation field to help establish working networks and offer advice. Come join SLAM today, new members are always welcome! If interested, you can contact us at Also follow us on twitter at @jmuslam.

PCMA — Professional Convention Management Members of PCMA are usually interested in hospitality, event/meeting planning, wedding planning, sport management, incentive travel programs, sales and marketing, and Convention & Visitors Bureaus. PCMA allows students to meet and network with professionals in the industry. We incorporate guest speakers at various meetings and have traveled to the annual Capital Chapter Conference held in Washington DC, as well as the National Conference that will be held in Orlando, Florida this year. PCMA offers educational programs that include resume-building workshops, etiquette dinners, internship/job search seminars, the Hospitality Student Conference held in the Spring Semester, and much, much more. PCMA strives to serve the JMU community as well as reach out to the Harrisonburg community by working concessions for football games, volunteering for the local SPCA animal shelter, and Volunteering at Our Community Place (OCP). There are so many opportunities for members to have fun and stay involved by traveling and touring vineyards in the Shenandoah Valley, taking hiking trips, going pumpkin picking, and attending the School of Hospitality Semi-Formal organized by PCMA members. This student run organization has been awarded “Student Chapter of the Year” for its dedication and commitment to deliver superior and innovative education, networking opportunities, and experience, as well as promoting the value of their student members to the professional convention management community. If you are a student interested in joining, attend PCMA bi-weekly meetings held in Godwin room 382 on Tuesdays at 6:00 pm! Please contact us by email at

Top hospitality recruiters on campus Each semester, several hospitality companies send representatives to the School to recruit students for permanent and summer employment opportunities. Marriott and Hyatt were on campus in October 2012 to offer information sessions followed by interviews held the following day. To be considered for an on campus interview, students posted their resume and applied online. Only seniors were considered this Fall, but the good news is that they will come back and interview for internships in Spring 2013. During the JMU Fall Career Fair there were hospitality companies recruiting on campus. The next JMU Spring Career & Internship Fair will be held February 25, 2013 and we are expecting even more. Thanks to our many partners in the hospitality industry who sponsor our program through recruiting our students on campus! Thank you to all those students who have actively participated!

Fall 2012

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Advising Information

SARA’S CORNER Advising updates from Sara Hodges, Academic Advisor and Practicum/Internship Assistant for SHSRM. (Email: Reminder to seniors: If you have not submitted your graduation applications for this May, you need to do so ASAP! Reminder to students: It is important to check in. I am always here to answer your questions!

Highlight on the JMU website About Copyright and its “Resources and Tools”


If you are doing research, interested in protecting your work or you have any questions or doubts about Intellectual Property, please check the JMU copyright website at copyright. You can find some helpful information when you click on the “Resources and Tools” link on left. Professor Brian Cockburn ( is an Associate Professor and Head of the Music Library, but also the contact for copyright and intellectual property instruction and advice for faculty, administrators and students.

Want to create a QR Code? Do you want to create your own QR Code?

JMU SHSRM Library Resources For JMU Library Resources, such as the Library research databases and the library guides - Hospitality Management ( hospitality) or the Sport & Recreation Management (, the Business & Management Librarian contact is Mr. Jason Sokoloff ( and he is located at Carrier Library.

JMU Academic & Career Advisor and Liaison to SHSRM The JMU Academic & Career Advisor and Liaison to Hospitality, Sport and Recreation Management is Mr. Chris Campbell ( Chris is available to help students with academic planning, the registration process, and to explore academic programs and careers. So if you want to prepare for an interview by doing a mock interview, want get your resume reviewed, or need career counseling, please don’t hesitate to explore the JMU Career & Academic Planning website resources and schedule an appointment. The Career Fair in the spring will take place on both February 19th and 20th in the Festival ballroom!

With the increased usage of smart phones, QR codes are very trendy and are seen many places, including consumer market products, personal websites (e.g. LinkedIn profiles) and online resumes. The phrase “scan for quick web access” can be added around this code. One of the latest trends is to use these within resumes, portfolios and even business cards. If you are interested in creating a QR code (not the old UPC’s bar codes) for your next poster, flyer, newsletter or business card, it’s easy. Within this website you can simply type a word or a website and it will automatically translate into a QR code:

New on JMU Campus? Are you a freshman who did not have an opportunity to attend JMU CHOICES, a campus tour, open houses or 1787 Orientation? If so, check out the JMU One Book website and brochure A special thank you to our School Ambassadors Andrew Ferraro, Jordan Ian Schwartzbach, Brad Burgess and Connor Butler for sharing their JMU experiences with prospective students at a recent open house.

Fall 2012

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New Faculty Dr. Danny Choi

Education ♦ Ph.D. University of Nevada, Las Vegas ♦ M.S. Iowa State University ♦ B.S. Sejong University (Seoul, Korea) Academic/Research Interests ♦ Cultural Diversity ♦ Financial Management ♦ Business Ethics

Office: Godwin Hall 371 Phone: 540-568-7668 Email: Mailing Address: JMU, School of Hospitality, Sport and Recreation Management, MSC 2305, Harrisonburg, VA 22807

Courses Taught ♦ Hospitality Finance ♦ Organizational Behavior Applied to the Service Industries ♦ Hotel Internship ♦ Introduction of Hotel Management ♦ Hotel Business Project Favorite Quote “I do not know what I may appear to the world, , but to myself I seem to have been only like a boy playing on the sea-shore, and diverting myself in now and then finding a smoother pebble or a prettier shell than ordinary, whistle the great ocean of truth lay all undiscovered before me.” —Isaac Newton

Education ♦ Ph.D. Sport Management, University of Tennessee, ♦ M.S. Communications, University of Tennessee, ♦ B.S. Sport Management, University of Tennessee

Dr. Joshua Pate

Academic/Research Interests ♦ Paralympic Games ♦ Sport Communication Courses Taught ♦ Sociology & Psychology of SRM Favorite Movie Gladiator Favorite Sports Teams Tennessee Volunteers, Atlanta Braves Favorite Food Barbecue

Office: Godwin Hall 362 Phone: 540-568-7409 Email: Mailing Address: JMU, School of Hospitality, Sport and Recreation Management, MSC 2305, Harrisonburg, VA 22807

Fall 2012

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New Faculty Dr. Angela Flannery

Education ♦ J.D., Law, University of Cincinnati ♦ M.S. Sport and Recreation Leadership, James Madison University ♦ B.A., Major in Broadcast Communication; Minor in Sport Management, Otterbein University Academic Interests ♦ Risk Management ♦ Sport Law

Office: Godwin Hall 377 Phone: 540-568-4955 Email: Mailing Address: JMU, School of Hospitality, Sport and Recreation Management MSC 2305 Harrisonburg, VA 22807

Courses Taught ♦ Foundations of Ethics & Law in HSRM ♦ Introduction to Sport & Recreation Management ♦ Management in Sport & Recreation Favorite Quote “Your attitude, not your aptitude, will determine your altitude." — Zig Ziglar

Education ♦ Ph.D. Hospitality Management, Iowa State University ♦ Doctorate Management/Org. Leadership, University of Phoenix ♦ M.S. Administration, Central Michigan University ♦ B.A. Management/Computer Information Systems, Park University

Dr. James Williams

Academic Interests ♦ Human Resource Management ♦ Leadership ♦ Organizational Behavior ♦ Principles of Supervision Courses Taught ♦ Human Resource Management ♦ Advanced Human Resource Management ♦ Hospitality Law ♦ Critical Thinking ♦ Introduction to University Studies ♦ Principles of Supervision ♦ Computer Basics ♦ Business Communications ♦ Managerial Communications Favorite Quote “Know your enemy and know yourself and in a thousand battles, a thousand victories" —Sun Tzu

Office: Godwin Hall 367 Phone: 540-568-7667 Email: Mailing Address: JMU, School of Hospitality, Sport and Recreation Management, MSC 2305 Harrisonburg, VA 22807

Fall 2012

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Global Sport Industry Study Abroad

If you are interested, please contact Craig Douglass: Sports Travel Academy 122 Wheatsbury Drive Cary, NC 27513

Phone: (919) 465-2320 office (919) 961-2860 mobile Email: Web:

Famous Quips & Quotes “Life is service. The one who progresses is the one who gives his fellow human beings a little more, a little better service." Source: Ellsworth M. Statler, “A list of the books in the library of hotel Statler, Detroit, for the use & pleasure of Hotel Statler guests.” Hotel Statler, Detroit (1917)

Fall 2012

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In The Classroom The HM/SRM201 Foundations courses during the Fall semester featured guest speakers who are professionals representing various industry segments of the industry. These professionals shared their career successes (and failures) and discussed both opportunities and challenges for those entering the workplace. Learning from these professional is a wonderful opportunity for SHSRM students to begin their professional network. This semester’s speakers include: •

Chad O’Neil Sr., Director of Global Room Operations from Marriott

Morris Peltz, from the Staunton Augusta YMCA

Peter Lovelace (HTM’06), Director of Operations, Bethesda Country Club

Erin Parker, Client Services Coordinator, The Washington Redskins

Jeff Hill, Cruise Industry Professional Chef Rodney, Famed Chef and TV personality

A JMU Olympian! Congratulations to Christina “Corky” Julien (SRM ‘09) who played on the 2012 Canadian women’s Olympic soccer team that won a Bronze medal during the Olympic Games in London. Above: Ellen Callahan

SRM: 334 Guest Speakers

Left: Peter Lovelace (HTM ‘06), Director of Operations of the Bethesda Country Club, is a leading professional in the club industry. Peter is also a 2005 graduate of our Hospitality Program and a member of the SHSRM Advisory Board.

Faculty Giving Back Dr Joshua Pate presently serves on the North American Society for Sport Management (NASSM) Diversity Committee. Last summer he attended the "Disability sport: A vehicle for social Dr. Joshua Pate in England change?" Conference in with the Olympic Flame Coventry, England. During this time, Dr. Pate presented on Lakeshore Foundation's Paralympic Training Site and on China's evolution in the Paralympic Games. The conference brought together academics and practitioners in the field of disability sport with the goal of allowing both sides to work together more efficiently in the future. Upon returning to JMU, Dr. Pate used online live broadcasts of the Paralympic Games in the SRM 242 course to facilitate discussions about who plays sport and the stereotypes that may exist.

Above: Niki DeSantis, Asst. Commissioner for Creative Services/Communications with the Colonial Athletic Association, was a guest speaker in the Introduction to Sport Media course.

From left to right, Jennifer Nelson, Patrick Gotimer, Khalil Garriott & Alyssa Truesdale. Khalil Garriott (Website Editor for the NFL Players Association) was a guest speaker in the Introduction to Sport Media course.

Fall 2012

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Napa & Sonoma Wine and Culture Students enrolled in the HM 419: Napa & Sonoma Wine and Culture course learn about sustainability and tourism. Students also come away with a better understanding of viniculture, viticulture and the connections between the grape, soil and vine. They have the opportunity to meet many winery owners and managers who discuss operations and marketing strategies. The trip culminates with a night in San Francisco where the students can enjoy some free time. For a full description of this course please go to JMU 2013 courses catalogue at the following internet address:

JMU Napa 2013 Tentative Calendar of Events Saturday, May 11 – Fly to San Francisco, CA and arrive in Napa at Homewood Suites Sunday, May 12 – Depart Homewood Suites for a cooking class at the Culinary Institute of America, wine tour and tasting at Robert Mondavi Vineyards, free time in St. Helena, dinner at Taylor’s Refresher, Target run and an evening in Tassie’s room watching Bottleshock Monday, May 13 – Travel to Chateau St. Jean in Kenwood, CA for a wine tour and tasting, pick up lunch at Glen Ellen Market, lunch at the picnic area of Cline Vineyards, tasting at Cline Vineyards, tour and tasting at Jacuzzi Vineyards, pizza in the hotel, wine and cheese tasting in Tassie’s room Tuesday, May 14 – Depart for Chateau Montelena for tasting an tour along with lunch hosted by CoB graduate Colleen Chappallet at Chappallet Winery, tour and tasting at Honig Vineyards, dinner at Applebee’s in Napa, chocolate and wine pairing in Tassie’s room Wednesday, May 15 – Travel to Anheuser Busch for Master Beer Certification, lunch in St. Helena at Tra Vigne, tour and tasting at Sterling Vineyards, dinner on your own Thursday, May 16 – Drive to Sonoma for tasting at Buena Vista Winery, lunch on your own at Sonoma Square, tour and tasting at Sebastiani Winery, tasting at Acacia Vineyards, departing dinner at Carneros Bistro in Sonoma Friday, May 17 – Final tasting exam, pack up van and leave for San Francisco, photo opportunity above Golden Gate Bridge, lunch together at Slanted Door and on your own for the remainder of the day and evening

Cvent once again on campus During the recent Fall Career Fair, Ms. Chelsea Brown from Cvent provided information about careers with her organization. Cvent has hired 23 recent college graduates from James Madison University over the past few years. Many of our JMU alumni move into senior roles and become Team Leads and Managers of divisions. During the same week as the Career Fair, Ms. Amy Remmer (Communication Studies, ‘11) spoke to students in the Hotel Operations and Hospitality Technology courses. She currently works as a Product Consultant for Cvent. Amy informed students that electronic lead management is a huge part of the industry and how imperative it is to learn how to become efficient using these tools, specifically for those looking to work for a venue. Most importantly, she suggests learning how to move from a face-toface selling strategy to an online strategy. It was a great learning experience for our students and several of them had the opportunity to become Cvent Certified (planner-side focus) . Company Overview: Cvent ( is a pre-IPO technology company based out of the Washington, DC area, and the world’s largest event management software firm with 1,100 employees and 10,000 clients.

Fall 2012

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Fall 2012 Theme Dinners What exactly is a theme dinner? Students majoring in Hospitality Management have the privilege of putting on an event for friends and family to show off all of the skills they have acquired through their four years at JMU. Each team of six students began planning for their theme dinner in January 2012. They became managers the day of the event and got to experience and execute the event first hand. These events serve 100-200 guests with a several thousand dollar budget and employ a staff of 40-50 HTM underclassmen and other volunteers. During the Fall semester there were three theme dinners: Wizard of Oz, Triple Crown and Harvest Festival

Fall 2012

Contact Us: Want to get in touch with SHSRM faculty? Miguel Baltazar Alyssa Bosley Ben Carr Danny Choi Angela Flannery Reg Foucar-Szocki Larry Ham Gary Juhan Neil Marrin Joshua Pate

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Lifetime Academic Achievement Award Continued from front page..

The School of Hospitality Business’s Alumni Association established its Lifetime Academic Achievement Award in 2008 to honor alumni whose lifetime careers in the academy have had a lasting and significant impact on hospitality education and those who study and teach it. Reg has been with JMU since 1989. He served as the HTM Program Director, and as the J.W. Marriott professor and academic unit head from 1996 through 2005. He currently teaches in the School of Hospitality, Sport, and Recreation Management. Reg recognizes the importance of spending time in the industry; he has completed 12 summer internships/externships over the past 23 years. He also served as president and chairman of the board for the International Council on Hotel, Restaurant, and Institutional Education from 1999 to 2001. He is the founding associate editor of Housteur magazine. He earned his master’s at the State University of College of New York, and his Ed.D. from Syracuse University. Reg says, “I am truly honored and humbled to receive this award. Being one of the recipients is truly a most special time for me, my family, and my colleagues at JMU.” He remembers, “As a kid growing up in western New York I was blessed to have parents who believed in learning. Via their sacrifice I was able to attend a New England Prep School and then move on to MSU. I am very proud that my grandfather was in the hospitality business running a bar and grill in my hometown and one of my uncles had a ‘beer joint.’ “I learned firsthand from my mother, Theresa, what it means to love what you do, and give back. In her 50+ years of service to churches and missions she has raised millions of dollars via card parties, festivals, raffles and various ways of generating funds. I am happy to say she was able to take off work to be with us today — she currently works at the deli four or five days a week back in Silver Creek, New York as a soon-to-be 84-year-old.” Congratulations, Dr. Foucar-Szocki!

Tassie Pippert Dave Shonk Julie Wallace Carr James Williams Newsletter Editors Miguel Baltazar Dave Shonk Deanna Mendelson Director, SHSRM Michael O’Fallon 540-568-5168 Erika Mabrey Senior Support Staff 540-568-3051

JMU Outreach & Engagement JMU Outreach & Engagement serves nontraditional students with degree completion, certificate programs, off-campus degree programs, workforce development and community engagement. The Adult Degree Program (ADP), provides adults over 23 years old with the opportunity to continue their education in a program that addresses individualized needs, goals, and time schedules. The program recognizes that traditional, highly structured four-year degree programs do not always accommodate the educational needs or lifestyles of adults. By design, the Adult Degree Program has no prescribed curriculum. JMU faculty members help each student create an individualized program that incorporates a professional core concentration of at least 30 credit hours and includes all the elements necessary to earn a bachelor's degree. Recently, we have begun offering modules, or sets of courses offered online, that students can choose to build their concentration rather than selecting from the overwhelming number of courses available across the university. One of those modules is in Hospitality Studies, and ADP students are taking the first courses in that module this semester. HM 211 and HM 330 are being offered this fall semester, and many students who are just getting started in the program are adding this set of courses in Hospitality Studies to their program plans. Outreach & Engagement is delighted to be able to offer this exciting, innovative content to these students thanks to the faculty in Hospitality Management!

SHRSM Digest - Fall 2012  

The official newsletter for the School of Hospitality, Sport & Recreation Management at James Madison University

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