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Marketing Presentation for

Name Address

Presented by,

Joan Koplin, GRI Joan.Koplin@SothebysRealty.com 941-315-3221

The Plaza at Five Points 50 Central Avenue, Suite 110 Sarasota, FL 34236


Joan Koplin, GRI

Agenda • Why Sotheby’s International Realty® •

Global Reach

Premier Sotheby’s International Realty

Our Mission

• Joan Koplin Skillful Marketing Your Property Market Analysis & Pricing Contract to Closing Process

Local expertise. Global exposure.


Joan Koplin, GRI

SOTHEBY’S INTERNATIONAL REALTY?

In a time of global communications and global markets, THERE IS ONLY ONE TRUE INTERNATIONAL REAL ESTATE BRAND.

The Sotheby’s Auction House taught us how to sell luxury items. Sotheby’s International Realty® was founded on the same commitment to exceptional service as the auction house. The name conveys credibility and capability. It is the sign of the exceptional.

Local expertise. Global exposure.


Joan Koplin, GRI

Sotheby’s International Realty® Around The World and our World-wide Growth

Sotheby’s International Realty® has over 354 offices in 37 states plus the District of Columbia

Local expertise. Global exposure.

And over 12,800 sales associates located in over 660 offices in 47 countries and territories around the world


Joan Koplin, GRI

WHY PREMIER SOTHEBY’S INTERNATIONAL REALTY?

As you weigh your options before listing a property for sale, we ask that you consider this: Anyone can list your home, but very few can help you achieve the result you’re looking for. Namely, a timely sale with optimal return and minimal bother. When all is said and done, that’s what really matters. Everything else is simply a means to that end. And we have more means than most, as you will see: an expert team, a global network, state-of-the-art tools and services, and a reputation second to none*. Things that work to your advantage in today’s competitive marketplace. We look forward to putting them to work for you.

*Sotheby’s International Realty has been named “the most prestigious real estate firm by high worth consumers” in the independent Luxury Brand Status Index Survey by Luxury Institute

Local expertise. Global exposure.


Joan Koplin, GRI

Our Mission The mission and culture of Signature Sotheby’s International Realty is based on three principles that guide our business. Sotheby’s International Realty is an authentic luxury real estate company and our commitment to the brand enables us to deliver the highest level of service for the Connoisseurs of Life. We have developed innovative marketing tools that effectively showcase our exceptional properties both locally and internationally to the most discriminating buyers.

Authenticity, Innovation & Experience

Local expertise. Global exposure.

Finally, not only is our team’s real estate experience unparalleled, but the clients experience with us is truly unique. As a Sotheby’s International Realty® affiliate, we are committed to setting the ultimate standard of excellence within the luxury real estate market.


Joan Koplin, GRI

The Luxury Leaders On Southwest Florida’s Coast

Under the leadership of Scott F. Lutgert, The Lutgert Companies and Premier Properties of Southwest Florida established a reputation for representing the finest properties in Southwest Florida and for providing an unparalleled level of service and professionalism. We consistently maintain the dominant market share in luxury real estate on the Gulf coast of Florida. In 2012 Premier Sotheby’s International Realty had over $2.3 Billion in sales. Corporate Headquarters Premier Sotheby’s International Realty The Plaza at Five Points 50 Central Avenue, Sarasota, FL 34236

Local expertise. Global exposure.


Joan Koplin, GRI

Connect with a Sotheby’s International Realty® associate at one of our 18 offices located along the Gulf Coast

Local expertise. Global exposure.


Joan Koplin, GRI

Market Share Total Dollar Volume Sales Over $3 Million

04/01/2011-03/31/2012 Includes Residential, Lots and Land Sales in Sarasota, Manatee, Charlotte, Collier and Lee Counties

Local expertise. Global exposure.


Joan Koplin, GRI

WHY JOAN KOPLIN?

• Top 10% Sarasota Association of Realtors • Design, space planning and staging skills • Transaction Agent Role • A skilled negotiator • With an eye toward the details • Experienced agent in tough market • She exceeds expectation

Local expertise. Global exposure.


Joan Koplin, GRI

What do you want in a realtor? Joan has thought about this question because her main goal is to fulfill all the expectations of her clients. Whether you are a “buyer” or “seller”, Joan knows the necessity of having a relationship with trust, confidence and good chemistry. •She is a person who has a deep knowledge about the real estate market and how to use it for your full advantage. •She understands and listens to the needs of her clients, while pursuing the best road to make the real estate journey a pleasant and satisfying experience. •One of her best qualities is her communication skills– keeping her clients aware and informed. This translates into great negotiator abilities – reaching and accomplishing your “needs” and “wants”. Joan will always work with you and for you to accomplish all your goals. These traits were harnessed in her career as an Interior Designer before taking on the challenge of real estate in 2005. Therefore, you always have the additional advantage of working with a person that has an “eye” for staging, preparing a house for the market and seeing the possibilities of change and challenges in any home. Growing up in Akron, Ohio and graduating from Indiana University, she has lived in Richmond, VA, Hilton Head, SC and Portland, OR. She arrived in Sarasota in the 70’s and raised her two children here. She has been active for many years in the arts community as well as the American Red Cross. Therefore, she understands and knows Sarasota from a business and a personal point of view. Pleasant and engaging to work with….Joan is the realtor to begin your journey to accomplish your goals and exceed all your expectations. Committed to providing the best possible service and helping others, Joan will exceed your expectations.

Local expertise. Global exposure.


Joan Koplin, GRI

Skillful Marketing Successfully marketing unique properties

REQUIRES UNIQUE SKILLS & RESOURCES.

Local expertise. Global exposure.


Joan Koplin, GRI

Marketing Your Home…First Impressions Count There are common events in each transaction and it is our commitment to do them in an exemplary way.

Getting Started • • • • •

Professionally executed photography and virtual tours Accurate and well-written copy Elegant signage Well-designed property brochures Announcement to your neighbors

Agent Alert • • • •

ShowingDesk MLS Broker Tour Email blast to Sarasota Association of Realtors member eGallery

Print Advertising • • • • •

Herald Tribune Observer Weeklies Sarasota Magazine Wall Street Journal International Herald Tribune

Social Media • Facebook • LinkedIn • Twitter • You-tube

We do more than is necessary to Market your property.

Local expertise. Global exposure.


Joan Koplin, GRI

Marketing Your Home Web Presence In addition, your property will have it’s own presence on: •

www.YourAddress.com (Your own custom website)

www.JoanKoplin.com

SothebysRealty.com Enables global searches with the most advanced search options available, including: •

Map Radius

Search Results and Refinement

Search by Lifestyle

Map Area Search

Plus these Global Features:

Property Videos with Language Translation

Currency Conversion

Language Translation

PremierSothebysRealty.com Our website presence is designed to deliver over 200 million impressions for our 2012 Sotheby’s International Realty® Media Strategy.

Local expertise. Global exposure.


Joan Koplin, GRI

Showcasing Your Property A picture is worth a thousand words

We use only the very best photographers to capture your home in high-resolution photographs designed to showcase it in the best possible way. These photographs are distributed throughout the vast markets that are the hallmark of Sotheby’s International Realty’s® market distribution plan.

Local expertise. Global exposure.


Joan Koplin, GRI

Global Distribution

Exclusive Global Marketing Many marketing brochures will participate in our exclusive Global Distribution Program where copies will be distributed to hundreds of offices within our real estate network, as well as Auction House locations globally. No other real estate company has the ability to provide this exposure which means your home will be viewed by potential buyers not only within this market but around the world.

Local expertise. Global exposure.


Joan Koplin, GRI

ONLINE LISTING DISTRIBUTION

With nine out of ten buyers beginning their real estate search online* the plan to sell your home must utilize proper Internet exposure. Our approach includes Web sites far beyond sothebysrealty.com and signaturesir.com in an effort to target buyers on the Web. Specifically, we employ ListHub to power the distribution of listings our network represents to all of the leading Web sites where consumers search for real estate. ListHub also provides comprehensive marketing reports that detail the traffic generated for your home on each of these Website, including sothebysrealty.com. *National Association of Realtors Profile of Home Buyers and Sellers

Local expertise. Global exposure.


Joan Koplin, GRI

Introducing SIR Mobile Powered by Smarter Agent  SIR Mobile Application Powered by Smarter Agents (SIR Mobile) Search by location, zip code or your search criteria

Staying a step ahead Through social media and new smart phone applications, we are opening up new lines of communication for our highly mobile and tech-savvy audience. Sotheby’s International Realty® is not only sponsoring the launch of the NYT Real Estate iPhone app, we are developing new and proprietary mobile tools. Our company’s heritage may be over 265 year old, but we’re still very much on the cutting edge.

The World of Sotheby’s International Realty ® in the Palm of Your Hand.

Local expertise. Global exposure.


Joan Koplin, GRI

Custom Designed Web Site Designed specifically for your home

Local expertise. Global exposure.


Joan Koplin, GRI

Keeping You Informed •

You will receive feedback after every showing

Monthly feedback

Pulse – our internal tracking system which is accessible to you •

24/7 Easy Access

Advertising – tracking all •

advertising and promotions

eBlasts

showings

client feedback

open houses

broker tours

You will always know what’s going on with your marketing strategy •

MLS statistical market updates

Realtor.com and other ListHub site traffic updates

Automatic updates sent from MLS with your neighborhood activity

Local expertise. Global exposure.


Joan Koplin, GRI

INSERT IMAPP PROPERTY INFORMATION AND PREVIOUS MLS LISTINGS OF PROPERTY

Local expertise. Global exposure.


Joan Koplin, GRI

The 2012 Year to Date “Average” Transaction Over $750,000

Average List Price of $0,000,000

• Sold for $0,000,000 or 00% of the asking price • $000,000 Average Sold Price per Square Foot • 000 Days on Market Before Contract • 00% of these transactions had waterviews

Source: My Florida Regional MLS, Sarasota County, Sold Single Family Homes 1/1/2012-00/00/2012

Local expertise. Global exposure.


Joan Koplin, GRI

Market Analysis & Pricing

Local expertise. Global exposure.


Joan Koplin, GRI

Condos FOR SALE as of 00/00/2012 in Sarasota County PRICE RANGE

TOTAL ACTIVES

COMMUNITY

$750,000-999,999

00

00

$1,000,000-1,199,999

00

0

$1,200,000-1,499,999

00

0

$1,500,000-1,999,999

00

0

$2,000,000 +

00

0

000

00

TOTALS

NOTE: We’re defining the Luxury Market as $750,000 and over.

Local expertise. Global exposure.


Joan Koplin, GRI

Condos SOLD in Sarasota County 1/1/2012-00/00/2012 (Year to Date)

0,000 Total Number of Sold Condos Price Range $750,000-999,999 $1,000,000-1,199,999 $1,200,000-$1,499,999 $1,500,000-$1,999,999 $2,000,000 +

Totals

Local expertise. Global exposure.

Total Actives

Community


Joan Koplin, GRI

INSERT ACTIVE, PENDING, SOLD, EXPIRED MLS INFORMATION FOR ZIP CODE OR COMMUNITY-GRIDS AND SIDE BY SIDES

Local expertise. Global exposure.


Joan Koplin, GRI

Contract to Closing Documents

Local expertise. Global exposure.


Joan Koplin, GRI

INSERT LISTING CONTRACT (FILLED OUT) AND FARBAR OR ‘AS-IS’ SALES CONTRACT. INCLUDE ADDENDA

Local expertise. Global exposure.


Listing Presentation