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CERACRAFT PANS WIN PRODUCT OF THE YEAR IN GENERAL HOUSEHOLD CATEGORY

News Release, embargoed until 24th Jan The search for the perfect frying pan is a long one and JML and Product of the Year think they have found the right formula with ceramic Ceracraft Pans. The specially coated pans mean you need very little oil and are so easy to clean. Consumers certainly agree after the company reports that it has sold over one million units in the UK in 2013. It is considered a miracle worker by many, including over 12,000 consumers who voted it Product of the Year in the General Household Clothing Category. Product of the Year is the world's largest independent consumer-voted survey recognising the year's most innovative consumer products. In the UK, over 12,000 shoppers participated in the survey in 2014. Rob Falconer, Sales Director of JML says “Our sales tell us we have an amazing product and to have it recognised by Product of the Year is a great boost. It's wonderful to learn that nearly 12,000 shoppers recognize Ceracraft as the leading innovator in our category."


CEO of Product of the Year Management, Mike Nolan, says: “Product of the Year continues to be in the forefront of product innovation. Increasing distribution, getting new listings and driving sales are proven benefits of POY, never more so than in this our 10th year in the UK. That longevity means that shoppers, retailers and the trade recognise and look out for the logo.” JML will update their latest television campaign to reflect this. It will prominently feature the Product of the Year endorsement, which it won for the General Household Category. The logo will be on pack throughout 2014. The Ceracraft Pans, which regularly features in the top sellers list, is considered a godsend by many including House Beautiful and the Good Housekeeping Institute which have also both awarded it their endorsement. With a ceramic coated surface that needs very little oil Ceracraft Pans are perfect for healthy cooking. Fancy some healthy and crispy skinned fish? That’s easily done. Want an oil-free omelette that doesn’t stick to the pan? That’s no problem. The pan is ergonomic, has an easy grip handle and a lightweight feel. It has an aluminium base and this means it can be used on all hob types including induction cookers. Notes to Editors: Ceracraft Pans are available at www.JMLdirect.com and all good JML stockists. Ceracraft Pans are available in cherry red, lime green, lemon yellow, aubergine, chrome and black and cherry red and black. Ceracraft 20cm pans retail at £19.99 Ceracraft 24cm pans retail at £24.99 Ceracraft 28cm pans retail at £29.99

Product Features:

Awards won by Ceracraft include Product of the Year, Good Housekeeping Institute and House Beautiful

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Ceramic-coated cooking surface Non-stick, PTFE-free cooking surface Scratch resistant Oven safe up to 150°C Durable forged aluminium with stainless steel plate base Ergonomic easy grip handle Available in 6 colours including cherry red, lime green, lemon yellow, aubergine, chrome and black and cherry red and black


For more information on JML or Ceracraft Pans please contact Jonathan O’Connor at press@jmlgroup.co.uk or 020 7691 3876. For more information on Product of the Year, please contact Helga Slater at Helga@productoftheyear.co.uk or 0207 580 8197.

About JML: Founded in 1986 by John Mills, JML was once a small family company that developed through live demonstrations of innovative products at consumer exhibitions. Over the last two decades JML has grown into a household name and is one of the nation’s favourite brands. It is widely recognised as the number one as seen on TV company in the UK. Their products range from the UK’s best-selling Belvia Bra to the Fast Fit Ironing Board Cover and Ceracraft Pans. You can find JML’s diverse range of products on virtually every high street and in most of the UK and Ireland’s biggest retailers. JML also has two TV shopping channels, The Store and JML Direct TV and operates a website at www.JMLdirect.com. About Product of the Year: Product of the Year is the UK’s largest independent survey into product innovation with over 12,000 consumers voting in a survey conducted by TNS. Winning manufacturers can take heart that 44% of consumers saying the endorsement of the Product of the Year logo makes them more likely to buy the product, and almost half of all consumers (48%) feel it makes any advertising more trustworthy.1 This is certainly borne out by research from Kantar Worldpanel that shows the 14 winners from Product of the Year 2010 achieved an average of £9.2m in sales in the 12-month time period, against an average new product of £1m after one year of being launched. The initiative has been running in the UK since 2005 and the success of the scheme has followed around the globe with the awards launching in 15 new countries, including the USA, India, Brazil, South Africa, New Zealand and Australia. Winning manufacturers span global brand names, including Procter and Gamble, Reckitt Benckiser, Panasonic, PepsiCo, Nestlé, Kimberley Clark and Mars, Unilever, Beiresdorf all previous winners. Product of the Year at a glance:  Established 27 years ago in France  Currently in 39 countries around the world and growing  Is an award for FMCG innovation including product function, design and packaging  Average winners; sales increase 10 – 15% year-on-year  Average new product sales equal £1m; average winners’ sales equal £7m  90% of winners enter again the following year

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Research by TNS: April 2010


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