Concept 2a
MILK
[C] Front Panel Graphic Study
DESIGN INTENT
This concept focuses solely on convenience, flexibility, and a simple approach for the consumer. The package creation holds 3 products that come with an easy access cocktail glass. This is perfect for those summer days by the pool. The package provides durable handles to allow the buyer to carry the product home without utilizing a retailer bag. The package comes equipped with perforated front and top panels to allow the associate pop off and place on the shelf.
MATERIAL
COLOR [PMS] 4625
17-1463
0564
TYPEFACE
DIN 30640 DIRECTIONAL FEEDBACK
Ok, so the image on page 45 is the most impactful for me. I love the use of the word chocolate integrated with adult and milk. I agree with Prof. Abadie, I see cola too, so maybe some contrast correction could eliminate this? Also, I don't know how effective it will be to have the type bend onto panel A. Why not have it just touch the curve of the container? this way you get the "T" in chocolate..." -Dimitri
PRELIM FRONT + SIDEP ANELS
MI
LK
Natural Corrugated Board [Shell] Tetra Pak [Container] Thin Recyclable Glass [Covers the Top Carton]
Scale: 1/2" =1'-0"