This premier collection was inspired by the legend behind the identity of the Sainte Genovefa brand. A story rich with unrequited love, betrayal, desire, heartbreak, deception, strength, faith, hope and mercy, the collection symbolically represents several aspects of the legend. The lineâ€™s main attribute is that it is customizable and made-to-order, hence the name: bespoke. Each of the twelve pieces in the custom-made collection can be transformed and worn various ways on the body, representing the consumer role in brand identity through their personal interpretation. Combining more than one piece allows for further variation, and together the twelve pieces connect to create an installation that is a personified metaphor for the brand identity. The Legend of Sainte Genovefa brings life to elements of the identity and pumps the proverbial heart of the brand.
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Caylee Alzner Photography All Rights Reserved ÂŠ 2012 SAINTE GENOVEFA