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Bespoke


This premier collection was inspired by the legend behind the identity of the Sainte Genovefa brand. A story rich with unrequited love, betrayal, desire, heartbreak, deception, strength, faith, hope and mercy, the collection symbolically represents several aspects of the legend. The line’s main attribute is that it is customizable and made-to-order, hence the name: bespoke. Each of the twelve pieces in the custom-made collection can be transformed and worn various ways on the body, representing the consumer role in brand identity through their personal interpretation. Combining more than one piece allows for further variation, and together the twelve pieces connect to create an installation that is a personified metaphor for the brand identity. The Legend of Sainte Genovefa brings life to elements of the identity and pumps the proverbial heart of the brand.


Bespoke:

The COLLECTION


The COUNTESS


The MESSENGER


The ANDERNACH


The DOE


The CORPSE


The GUARDIAN


The TRISTAN


The PRAYER


The GOLO


The CONFESSION


The

MERCY


The

LAACH


visit www.saintegenovefa.com for | The INSTALLATION |


Caylee Alzner Photography All Rights Reserved Š 2012 SAINTE GENOVEFA

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Sainte Genovefa