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designer advertisement

page 3 Tommy Hilfiger

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designer advertisement

page 4 tommy hilfiger

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page 7 zara

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+ contents 14 18 21



New Tech & Accessories


november’s hot hits


winter hairstyles

Are you ready for the big leagues?

Tips for when you’re moving up in the world

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21 under 21

the hottest 21 celebrity babes under 21


how good is your on-line presence?


evan speigel of snapchat

big 10

10 things you shouldn’t be wearing in your 20’s


women love guys that can cook


gentlemen know their liquors, how well do you?

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oak Editor

Justin Medoruma

instructor rik zak creative director justin medoruma creative fashion director Lavada Lineberry Managing editor justin medoruma

contriubting photographers

Hwa Hashimoto Doug Dizon  Larita Leak  Shila Stump  Ching Carnevale  Suzanna Somers  Jewell Jhonson  Janine Jarvie  Nedra Nantz  Faith Fairbanks  Shanice Stem  Earlene Esh  Caron Clinkscales  Vivien Vansickle  Tristan Truett  Latashia Levenson  Crystal Cosentino  Jeannine Jefferson  Barton Brazeal  Kathrine Kovacich  Tami Tuner  Lavada Lineberry  Angeline Ammon  Efren ehlers

contributing editors

Suzanna Somers Jewell Jhonson  Janine Jarvie  Nedra Nantz  Faith Fairbanks  Shanice Stem  Earlene Esh  Caron Clinkscales  Vivien Vansickle  Tristan Truett  Latashia Levenson  Crystal Cosentino  Jeannine Jefferson  Barton Brazeal  Kathrine Kovacich   Tami Tuner  Lavada Lineberry  Angeline Ammon  Efren ehlers

publishing director

Justin Medoruma publishing assistants Simone Sabourin Regenia Rojas  Winnifred Wilmoth  Minerva

Mcdaniels Kasey Kimber  Cherie Claypool  Dewayne Decarlo  Basilia Blystone  Kandi Kiesling   Ileana Igo  Eunice Eberhart  Markus Mcelhannon  Maxwell Mcgarity  Evita Elamin  Renita Rady   Marquita Master  Fermin Funke  Chadwick Caywood  Lou Leven  Aracely Arnott

publishing assistants

Winnifred Wilmoth Minerva Mcdaniels  Kasey Kimber  Cherie Claypool   Dewayne Decarlo  Basilia Blystone   Kandi Kiesling   Ileana Igo  Eunice Eberhart   Markus Mcelhannon  

special thanks to

Suzanna Somers Jewell Jhonson  Janine Jarvie   Nedra Nantz  Faith Fairbanks  Shanice Stem Earlene Esh  Caron Clinkscales  Vivien Vansickle Tristan Truett  Latashia Levenson Crystal Cosentino eannine Jefferson  Barton Brazeal

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page 10 h&M

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page 11 h&M

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editor’s letter As this is Oak’s inaugural edition, I’d like to start off by explaining “why Oak?”. Oak magazine was started in 2013 as a magazine for a group of young men we refer to as “Ambitious Socials”. These guys are a group that are young and hard working, they have spent time and money travelling, and discovering new things and building up a self image. now you are in a transitionary period where you want to be seen as a successful young man with goals, aspirations and not just some partier (although that doesn’t mean you’re dead). Now, these guys generally consider their work and social life inseparable and are found in trendy bars, clubs, and restaurants with their friends and business associates. For this reason we wanted Oak to be a general lifestyle magazine with a specific focus (if that makes sense at all). By covering a variety of topics from fashion to technology to liquor to hairstyles, our goal, my goal, for the magazine is for it to be a go-to for guiding you into being the best man you can be. Saying that, I wanted to make sure that we weren’t just bullshitting you with the same kind of articles and topics so it was vital for us to be able say we knew what we were talking about. Each editor, writer, photographer, contributor, and designer that works on Oak is either a successful young guy, or family to one. I know how that sounds, but it was key for me to work with amazing people who know exactly who our magazine is for and understands their passion. To me, it shows. You can tell the beautifully designed magazines whose designers and writers made it what they think that their demographic wants, but doesn’t really understand their readers.

Everyone at some point hits the crossroads where you can take the easy way, or the right way; the way that will guide you into success and the life you want. Our goal is for you to get the hell away from the lazy way, and have you rock the difficult way in style. Now this doesn’t mean abandon your style and ways and become an “Oak Robot” (which is totally cool if you do) but just see ways that you can add a little style and class to your life. Now I know how long winded this is, but I just wanted to make sure I gave you a proper welcome and thank you for picking up a new magazine and taking a chance on it. I look forward to many more editions and fantastic years with you. Lets see you become a leading man.

Justin Medoruma Oak Editor-In-Chief

If at any point you see something that doesn’t make sense to you or you enjoy something lots, tell me! It’s your magazine the same that it’s my baby and I want you to have your say.

for more of justin’s picks, interviews, and to submit comments check out 13 oak NOVEMBER 2013

designer advertisment

page 13 lacoste

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Analyists say that the 21t century is the mobile device era of enpowerment with 3 out of every 4 people owning more than 1 mobile device.

gidgets and gadgets for a happier you

our reccomendations for your next upgrade

Google Chromecast

Canon Legria Mini

Philips Fidelio M1BT

bayan audio soundbook

Are you one of the 37 people still unable to access web video on your TV? Then Google has a very cheap solution for you. Chromecast is a dongle that plugs into your telly’s HDMI port, so you can view YouTube, Netflix and more using compatible phone apps or the Chrome browser on any device as a remote control. Curiously, you don’t mirror media that’s actually on your device, you “cast” web links that run from the cloud. Intriguing idea, and we’re sure it will be used for only legal and above-board pursuits…

Canon’s newest handheld cam is a compact box of tricks to tickle the fancy of any vlogger or narcissist. Its ultra-wide f/2.8 lens offers a 160-degree viewing angle and shoots in 1080p, with effects such as time lapse, slowmo and 4x fast motion. The 2.7-inch variable angle LCD and kickstand are perfect for self-recording, while Wi-Fi lets you upload the results to your YouTube empire at speed.

The Dutch firm has stripped its popular M1 headphones of cables, but kept a booming, 40mm driver, so the audio still gives musos a moist thrill. These are among the first ’phones to feature Bluetooth 4.0, along with aptX and SBC (or “low complexity sub band coding”, to give it its full, sexy name) for peachier sound. The closed back design means your tunes won’t leak on public transport and memory foam ear cups should make for further noise insulation and comfortable wear.

British firm Bayan drops in on the busy Bluetooth speaker scene with this stylish 15W effort. Connectivity includes Bluetooth 4.0, using the apt-X codec for improved sound, and NFC for easy setup. It also incorporates an FM radio and works as a speakerphone, too. The battery offers up to ten hours of playback, while the nylon cover, available in a range of colours, doubles as a stand, which is, ahem, novel.

$300 |

$35 |

for more of our picks and deals check out

$175 |

$290 |

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Just because it’s cold doesn’t mean you can’t be stylish. Step it up with some classy accessories on a budget


rock winter

in style


our fashion consultants from Nordstrom want you to look great and stay warm. Here are our picks for winter:


1. Warm socks STRIDELINE ‘S Collection’ Socks + $15

2. protective outer layer


THE NORTH FACE ‘Red Blaze’ Jacket + $165

3. snuggly sweater PATAGONIA ‘Synchilla® Snap-T’ Pullover + $100

4. be on time


SPROUT ‘Round Felt Strap Watch’, 38mm +$30

5. hotpants STRIDELINE ‘S Collection’ Socks - $15


6. keep your liquids safe OTARU ‘Warm Leather Flask’ - $40


7. Plaid Play


DIESEL ‘Red William’ Scarf - $60

8. thick slacks HUGO BOSS ‘Prelude ‘Pants - $85


9. no more runners



LACOSTE ‘Blue Suede’ Boots - $140

10. “strap-pack” COACH MEN ‘Leather Strap Backpack’- $170


11. Hat and gloves COACH MEN ‘Set’ - $90

12. {Button it up ARMANI EXCHANGE ‘Adrian’ - $65

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tech advertisement

page 16 apple

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FAct: Your heartbeat changes and mimics the music you listen to.


Imagine Dragons Is an American alternative rock band from Las Vegas, Nevada. The band gained exposure following the September 2012 release of their debut studio album, Night Visions, which peaked at number 2 on the weekly Billboard 200 chart.

Songza is a free music streaming and recommendation service for Internet users in North America. Stating that its playlists are made by music experts, the service recommends various playlists based on time of day and mood or activity. Free Online & iOs

Night Visions 3.5/5 Stars

Rdio is an ad-free music subscription service. It is available as a website and also has clients for the iPhone, iPod Touch & iPad, Android, BlackBerry, and Windows Phone mobile devices, which can play streaming music or cache songs for offline playback.

zedd Zedd started with music in his daily routine from early childhood on. Born Anton Zaslavski and raised in Kaiserslautern, Germany by two classically trained musicians, he began playing the piano at the age of four and built up his knowledge of the Classical repertoire throughout his childhood, at times writing a song a day. At age twelve, Anton learned to play the drums and, soon after he began performing with the posthardcore/metal trio Dioramic. As a preteen he was already composing and producing numerous rock songs in his band’s own studio. As the aughts progressed, Anton’s awareness of other genres widened, and in 2009 his interest in producing electronic music was piqued after hearing the French electronic duo Justice. He has since successfully released several official remixes for powerhouse artists such as Lady Gaga, Black Eyed Peas, P. Diddy, Swedish House Mafia and Skrillex on labels including mau5trap, Interscope, and EMI.

Clarity 4.75/5 Stars

lady gaga Is at her peak when she’s playing the neon queen of all the world’s outcasts. And with her constant prodding, her Little Monsters have filled thWe biggest big tent in modern pop. She’s back with Artpop, the chaotic collaboration taking everyone by storm

ArtPop 3/5 Stars


Free Online & iOs

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Clean up that mop with a new do Our picks for this season

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The easist feature of your appearance to change, your hair can be a game changer in your overall looks

The James Franco

the short quiff

blended short cut peaked jagged cut

Hairdresser: Jason Rocco Ieraci, at Ieraci Hair, VIC, for American Crew’s 2013 Face Off competition.

Hairdresser: Jamie Furlan, at Xiang Hair, VIC, for American Crew’s 2013 Face Off competition.

Hairdresser: Mikey Forster, at Horse Meat Disco Salon, QLD, for American Crew’s 2013 Face Off competition.

Hairdresser: Tarik Jasarevic, at Linear Hair, VIC, for American Crew’s 2013 Face Off competition.

straight blowup

sleek side-comb

messy top cut

The High blowback

Hairdresser: Lucy Cardoza, at Cast, VIC, for American Crew’s 2013 Face Off competition.

Hairdresser: Gen Colllerton, at Wildlife Hair, NSW, for American Crew’s 2013 Face Off competition.

Hairdresser: Kieran Hanley, at Rokk Ebony, VIC, for American Crew’s 2013 Face Off competition.

Hairdresser: Lee Black, at Mow Hair, QLD, for American Crew’s 2013 Face Off competition.

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are you

ready for the

big leagues?

So you got your first “big kid job”, good for you. But are you actually ready for the viscious nature of the real world? Here is our list of tips to make sure you’re actually ready for the “Big Leagues” 24 oak NOVEMBER 2013

are you ready for the big leagues? 25 oak NOVEMBER 2013 25 oak NOVEMBER 2013


if you really want it, give up the beer pong.

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I’ve figured out a few things along the way that I wish someone had told that 22-year-old with big hair walking into her first day on the job. Maybe the thoughts below will help others just starting out. I write this with huge thanks to all the bosses, mentors, friends, family, and colleagues I have had the privilege to work with and learn from over these 30 years. Establish your personal brand Decide what you want your reputation in the workplace to be, and let your actions define you. Keep promises, and make deadlines. Under-promise and over-deliver. Avoid behavior in your personal life that could hurt your professional life (even more true today with all the risks of social media in the mix). Remember that details count, especially when getting the details right sets you apart from others. Seek out a mentor I’m guessing many busy professionals may say, “I don’t have time to be a mentor,” but most mentor relationships happen naturally rather than being established formally. Be on the lookout for them. I bet my best mentors probably don’t know they even served in that role. Strive for work/ life balance The “balance” will probably fluctuate daily, but creative outlets, exercise, and hobbies make you a more valuable (and saner) employee. Get away from your desk, and walk Even if it’s just to walk around the block or grab a sandwich, at some point during the day your brain needs natural light and a whiff of fresh air, and your body needs to stretch. Plan the work before you work the plan Having no plan gets you nowhere. Plans will change either by force or circumstance. Be flexible, but have a plan regardless of whether it’s a work project, a trip, a major purchase, or an important life decision. Don’t pass up a chance to learn Find out what your boss or leaders in your profession are reading (books, professional publications, websites, etc). Seek out professional development opportunities; pay for them yourself, if necessary. Join professional organizations, and get involved. Come up with a solution, not a problem. Your boss is solving problems all day. Make her life easier by presenting a solution when you present a problem. Even if it’s not the solution that ultimately solves the problem, it keeps your boss from dreading the sight of you at the door. Write thank-you and follow-up notes (handwritten, not emailed) Collect cards from people you meet at events, in meetings, or just out and about. A handwritten “nice to meet you” note will set you apart and help the people you meet remember you. Technology is good, but the personal touch still matters. Don’t come to work sick No one appreciates the stuffy-nosed martyr. That’s why you’re afforded sick days. Cultivate contacts outside work Your next job will probably come from someone you know through church, nonprofits, alumni groups, friends, and professional organizations. Create your own personal style That doesn’t mean wearing flip-flops in a formal corporate environment. However, you can set yourself apart from the pack with a twist on the ordinary. To each his own, but just find your own.

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Travel any chance you get Travel to small towns and big cities across the country and around the world. Don’t put off travel. You’ll never tell your grandchildren about that great trip you didn’t take because you were too busy at work. Be interested and inquisitive Ask good questions, and ask them often. Young professionals have a great deal to offer a work environment. Speak up when you have something to offer, but remember to balance your enthusiasm with senior-level colleagues’ experience. Remember that everyone carries their own sack of rocks You never know what type of personal issues the co-worker who missed a deadline is dealing with at home or with his family. Create your own personal style That doesn’t mean wearing flip-flops in a formal corporate environment. However, you can set yourself apart from the pack with a twist on the ordinary. To each his own, but just find your own. Stay in the loop, but avoid the gossip Be a “boundary spanner”—someone who is respected and trusted by people in all parts and at all levels of the organization. Look for “reverse mentoring” opportunities You can be a resource to your older colleagues. Seasoned professionals can learn a great deal from their younger peers. Looking busy doesn’t equal being productive The co-worker who crows about his heavy workload and long hours is probably much less productive than the one who is organized and prioritizes his days. A good editor will make you shine Don’t look at having your writing edited as you would look at a teacher correcting a paper. Editing is a collaborative process, and there’s always room for improvement in your writing. Don’t come to work sick No one appreciates the stuffy-nosed martyr. That’s why you’re afforded sick days. Cultivate contacts outside work Your next job will probably come from someone you know through church, nonprofits, alumni groups, friends, and professional organizations. Take risks It’s OK to mess up occasionally. No one can expect perfection. You can often learn more from mistakes than successes. Yes, really, you can. Seek out a mentor I’m guessing many busy professionals may say, “I don’t have time to be a mentor,” but most mentor relationships happen naturally rather than being established formally. Be on the lookout for them. I bet my best mentors probably don’t know they even served in that role. Get away from your desk, and walk Even if it’s just to walk around the block or grab a sandwich, at some point during the day your brain needs natural light and a whiff of fresh air, and your body needs to stretch. Plan the work before you work the plan Having no plan gets you nowhere. Plans will change either by force or circumstance. Be flexible, but have a plan regardless of whether it’s a work project, a trip, a major purchase, or an important life decision.

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figure out your style, it will make you more confident.

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Magazine advertisement

page 29 Oak

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Magazine advertisement

page 30 Oak

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21 under 21

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21 of this years hottest celebrities under age 25 as voted by our panel of experts, based on a variety of criteria. The young ladies chosen are all models, actresses, singers, or some combination of all three.

1. Miley Cyrus Age: 20

Turns 21 on: May 4, 2013 Profession: Actress

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2. annasophia robb Age: 18

Turns 21 on: December 8, 2014 Profession: Actress

3. debby ryan Age: 19

Turns 21 on: May 13, 2014 Profession: Actress/Singer

4. taylor momsen Age: 19

Turns 21 on: July 26, 2014 Profession: Actress/Singer/Model

5. dakota fanning Age: 18

Turns 21 on: February 23, 2015 Profession: Actress

6. bar refaeli

Age: 20

Turns 21 on: May 13, 2014 Profession: Model

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7. Melinda Shankar

Age: 20

Turns 21 on: February 18, 2013 Profession: Actress

8. Emmalyn Estrada

Age: 20

Turns 21 on: April 5, 2013 Profession: Singer

9. Ashley Rickards Age: 20

Turns 21 on: May 4, 2013 Profession: Actress

10. nathalia ramos Age: 20

Turns 21 on: July 3, 2013 Profession: Actress

11. kayla aro Age: 20

Turns 21 on: March 13, 2013 Profession: Model

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12. mackenzie swill Age: 20

Turns 21 on: March 13, 2013 Profession: Model

13. Taylor dooley Age: 19

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14. keke palmer Age: 19

Turns 21 on: February 26, 2014

Turns 21 on: August 26, 2014

Profession: Actress

Profession: Actress/Singer

15. elizabeth gillies Age: 19

16. Molly Quinn Age: 19

Turns 21 on: July 26, 2014

Turns 21 on: October 8, 2014

Profession: Actress/Singer

Profession: Actress

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17. ilanza brulichska Age: 19

Turns 21 on: March 13, 2013 Profession: Model

18. miranda cosgrove Age: 19

Turns 21 on: May 14, 2014 Profession: Actress/Singer

19. ariana grande Age: 20

Turns 21 on: June 26, 2014 Profession: Actress/Singer/Dancer

20. Karlie kloss Age: 20

Turns 21 on: August 3, 2013 Profession: Model

21. shailene woodley Age: 20

Turns 21 on: November 15, 2012 Profession: Actress

for full images, exclusive interviews and more with all 21 babes, check out 38 oak NOVEMBER 2013

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collectables or collegues Are all those friends and followers for fun or actually your business future

Everybody is connected, and it’s as easy as pie for companies and their recruiters to run a quick search on their prospective employees to find out about their attitudes toward work and assess their suitability for the job. As a matter-of-fact, Dan Schawbel from Forbes goes as far as to suggest that our online presence will replace our resume in the near future. Given such an emerging trend, it is high time we become cognizant of what the Internet has to say about us. In the midst of a job-switch, it’s good practice to keep your online profiles presentable and optimized for your future employment opportunities. You never know if a headhunter has ever considered you as a potential candidate for an attractive post but decided not to because of your less-than-appealing online presence. Follow these 10 simple and practical tips on managing your social profiles to make them resume-ready and increase your odds of getting the interview.

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+ Stay Well-Versed With Changes In Privacy If you’ve read my earlier post on 5 Facebook Privacy Settings You Should Know and Facebook & Your Privacy: Why It Matters, you would’ve realize by now how important it is to keep abreast of revisions to privacy policies on Facebook and other social network sites. These policies determine how searchable your profile is and how you can restrict access to your postings. You will need to enable your potential employers to search for your profile page effortlessly. Be wary of what you make public (and accessible by them) to accurately portray you in the manner you want. A Buggy Issue Apart from such privacy settings, it is also necessary to make a conscious effort to stay informed about existing bugs and get them fixed before they leave you vulnerable to any

privacy leak. It would be disastrous if all your private photos and postings were available to your prospective employers during a routine background search. Facebook users have not forgotten the recent Facebook privacy glitch late last year when private messages that weren’t supposed to be public had seemingly appeared publicly on their wall page.

+ Be Public Access restrictions aside, stay public in general. It makes sense to say that you wouldn’t have any online presence if you don’t appear online! Besides robbing your chance to impress recruiters, a blocked social network profile may also raise a red flag, giving the impression that you have things to hide. Since an overwhelming 93% of employers use LinkedIn to headhunt candidates, it’s definitely a must for you to publicize your LinkedIn profile in


The easist feature of your appearance to change, your hair can be a game changer in your overall looks

order to appear in search results. The same applies to other social network sites like Facebook (66%) and Twitter (54%).

+ utilize your limited space The description for your social network bio plays a big role in attracting the attention of employers. On Facebook for instance, within a limited space, you are to summarize your experience, personality, interests, skills, what you can offer to the employers and presumably more. Technically, it is something like a resume. A bio is actually more conversational and can be used to provide more information about you than any standard resume could. Cater To Different Profiles Note that your bio will differ depending on your networking platform. For LinkedIn, it is expected for your bio to reveal your experience and expertise, your educational background along with various accomplishments in your career. You can be less formal when it comes to your personal blog or Facebook profile and perhaps include some light-hearted materials from your personal life. However, always be critical about the words and phrases you use because recruiters pay special attention to certain keywords and phrases.

+ filter your images That entire thing about a picture being a thousand words, well, it’s true. With Facebook becoming a daily social outlet to connect with friends and family, you know unappealing photos will turn up eventually. They’re generally harmless, but there are some photos of your wilder days in college that need not ever grace the light of day. If they do not represent who you are today, they may ruin your chances of landing a job in your dream company.

not to use a nickname because it may seem less professional and less relatable to your actual name.

+ keep it all together Apart from your name, check if the details you have put in your various profiles about your accomplishments, prior experience, employments, interests and even photos are pretty similar as well. Once you’ve done that, link all your social networks together. One great way to do that is to create profile badges (e.g. Facebook, LinkedIn) for all your social profiles and promote them on your website. Your blog or website will become the hub for all prospective employers to glimpse at your personal and professional networks and get a feel of you as a potential employee.

+ update your profile regularily Of course, it will be pretty pointless if you have all those badges for people to connect with you but do not have your most updated information in those profiles. It is of utmost benefit to you if recruiters can easily see your most recent job descriptions, achievements and other life changes to accurately assess your capabilities. Failing to provide the most current content on your profiles may signal to them that you’re not interested enough to be headhunted. When you do update your profile, make sure that you do so for all other social networks so that you don’t frustrate recruiters with inconsistent updates.

Hence, you can be assured that your efforts in blogging, commenting, posting and such can multiply your online presence in volumes when your contributions get shared. Just make sure that they are spread around for its quality content and not for the wrong reasons. Here are three sharing utilities you can embed within your website to promote yourself: Share This, Lockerz Share and Add This. share your work

When you want to impress potential employers, one thing you have to do is to showcase your work online. This is especially so if you’re in the creative industry. You can do that by making use of a couple of well-known online communities and photosharing networks such as DeviantArt, Behance, Flickr and Instagram to promote your artwork and other designs.

7/8 employers

(either weak or innapropriate)

+ express yourself on multiple platforms

+ integrate your profiles on social networks

If you want to maintain that online presence, you will need to be proactive in all your social networking platforms and your own website. Your goal is to showcase yourself to potential employers with your viewpoints and expertise so that they can judge you in a positive light.

If you want to facilitate a recruiter’s search for you, standardize the name through all your profiles. Try

The beauty of online social networking lies in its seamless ability for people to share with just one or two mouse clicks. The lifespans of most articles or posts today are prolonged when they get shared across networks.

Due to the abundance of designers and artists in such specialized communities and networks, such sites provide a conducive environment for contributions and commentaries. There is often a wealth of knowledge to tap said they have not hired into and plenty of opportunities to forge someone based off of a positive reputation their online presence for yourself.

Filter Your Tagged Photos Too Your safest bet is to go through the photos in your account and sift through the more private photos. You’d also want to spread out your net to humiliating photos friends put up on their Facebook wall. There is the option to require authorization from you first before these photos will turn up in your account.

How are you with names on the Web? It’s time to make sure that your name is consistent across all of them. Some of us may choose to use some nickname for our Facebook account while have our official name reserved for more professional uses. Then there’s a case of including the middle name, dialect names, Christian names to different profiles.

+ sharing is caring

+ show your work! Even if you’re not from the creative industry, you can still launch and build up your portfolio online. Showcase your past accomplishments on your website, from published research papers, company projects, samples of your best work, presentations and speeches, to volunteering services, accolades and certifications. Putting these up online allows recruiter to have a clearer picture of your competence than what your brief and concise resume may reveal. Remember to place convenient attachments and links to your showcases on your website.

Don’t just stop at blogging for your site or commenting and posting on your social network account, participate in public online forums, commenting on other blogs and even submitting reviews on books, movies, travels, etc. All these online footprints you leave out there establish your online reputation and validate the claims you make in your bio and resume.

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NEW wonderboy Meet the 23-Year-Old Kid Who Turned Down $3 Billion for Snapchat. Two years ago, Evan Spiegel was just another beer-soaked frat boy obsessing over sex and riches. This week, the 23-year-old co-founder of Snapchat was offered big -- big -money for the tiny smartphone app company he created.

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Instead of dancing into the sunset, Spiegel did the unthinkable, turning down a $3 billion offer from Facebook (FB) and then a $4 billion bid from Google (GOOG). A college dropout running a company with almost no assets, no revenue and a mountain of legal problems, Spiegel is betting Snapchat can transcend the stigma of the “next big thing” and become an industry unto its own. There’s no going back now. History will paint Evan Spiegel as either one of the most brilliant entrepreneurs ever, or a delusional fool.

What Snapchat has is explosive growth with the teenagers that are already sick of Facebook. Snapchat is sexy and subversive. It’s cool. It’s everything Facebook isn’t. That may be precisely why Spiegel thinks Facebook CEO Mark Zuckerberg, Google, or maybe even Twitter, will be coming back with even bigger offers soon.

“A buddy of mine was bummed about a photo he (regretted sending)”

With him there is no in between. The irony of the weird tale unfolding around this boyishly handsome child of privilege is that Snapchat is based on the idea of not leaving any history at all. Dreamed up as a way to send so-called “sext” messages that self destruct before falling into the wrong hands, Snapchat doesn’t actually posses the things that made Facebook and Google huge. Snapchat knows nothing about its users. Each of the millions of Snaps that will be sent this month will be erased from a third-party server within seconds of being received.

and the rest is history

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After leaving school, Spiegel moved in with his father and used some of the $70 million the company has garnered in venture funding to continue to build out the app. In a recent interview with the Associated Press, Spiegel recounted how his controversial company came to be:

“A buddy of mine was bummed about a photo he (regretted sending). And so we started looking at some of the other applications in the space that were doing disappearing texts, photo, video. And they really had a hard time because there was a lot of stigma around deleting things. But when Bobby (Bobby Murphy, Snapchat chief technology officer and co-founder) and I built the prototype and started using it, we realized how much fun we were having sending the photos back and forth. And based on our experience with the application we were able to do a good job

I’m not

convinced that the

whole sexting thing is as big as the media makes it out to be, ... I just don’t know people who do that.”

describing how ephemeral content can make an experience that is really fun, exciting and way more engaging.” According to his bio on Snapchat’s website, Spiegel dipped his toes into software development while in high school “developing simulators and video game emulators” before moving on to more complex websites he would build for friends and family. The young tech hot shot now serves on President Obama’s Council on Technology and Media and apparently has finished up his degree at Stanford. According to Snapchat’s website, the company’s infrastructure and unopened Snaps are stored on Google’s cloud computing service, App Engine, until they are viewed and then deleted. Snapchat claims more than 350 million Snaps were sent in September, but the company has no reliable information on users. Right now, Snapchat’s most tangible assets are a cute icon, a great app and lawsuits. Hyper-growth or not, who is Evan Spiegel to turn down a $4 billion offer for his little app company? As Yahoo Interactive Editor Phil Pearlman sees it, Spiegel is the latest, no-holds barred visionary tech titan in the making. “He’s a smart guy, a super young guy, and my impression is that he’s in it to win it,” offers Pearlman in the attached video.

As for the aforementioned lawsuit, Pearlman notes that “the parallel to the Facebook story is really interesting from a Machiavellian perspective. You need that kind of a cutthroat or warrior mentality to make it.” If Spiegel getting sued by Brown calls to mind Zuckerberg fighting off the Winklevoss twins’ claims to have invented Facebook, Snapchat’s other legal woes give off a whiff of a much creepier entrepreneur named Joe Francis, former king of the Girls Gone Wild empire. Much like Girls Gone Wild, Snapchat has been dogged from the start by claims of trafficking in illicit visuals. Francis built a huge business selling videos and DVDs of women flashing the camera and engaging in other lewd behaviors. In return for their consent, Francis would pay the women as little as a hat or T-shirt. However brilliant he is, or is not, Spiegel has the world convinced Snapchat is a better social network mousetrap. The only question seems to be exactly how much gold gets laid at his door.

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big 10

10 things that you shouldn’t be wearing in your 20’s

logo laden shirts

We realize you’re probably saddled with stacks of them (and likely didn’t know that a T-shirt could even exist without some sort of insignia on it), but tees like these are child’s play. Whether they were freebies or prized possessions from your favorite team, it’s best to save tees with trademarks for nap time or game day. As an age-appropriate alternative, may we suggest snagging an array of solids in both crew and V?

Wrap-Around Sunglasses

Unless you’re an athlete (as in a competitive one), it’s time to trade in your smarmy sunglasses from the frat house for shades that don’t read d-bag. Perhaps you thought wayfarers and aviators were for adults only. Well, welcome to the club.

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square toed shoes

People will be looking at your feet and judging them now. So please burn (or donate) the ubiquitous, blunt-edged highschool-dance dress shoe and promptly replace it with a wingtip that has a more elongated, rounder toe box. You’ll be taken more seriously on interviews, dates and pretty much everywhere else.

anything hollister

Yes, you’ve officially exited the target demographic for stores that sell puka shell necklaces and ripped jeans. But don’t look like a lost child at the mall just yet. There are other retailers, like J.Crew and H&M, that sell upgraded attire.


although you think that it’s cool to dress like a frat boy, 86% of employers say that they are skeptical of hiring most young people because of their appearance

Cheap watches

If it’s made entirely of plastic, a chintzy metal and/or has a calculator, it’s time to trade in your teenage timepiece. But you don’t have to dole out serious dough to buy a watch worthy of this age bracket. Just look for cleanly crafted, circular faces and a band in a sturdy mix of metals, leather or, as trends are telling us, striped nylon

Popped Collars

This act should be reserved for fraternity row, Republican soccer moms and people who reside on Cape Cod. Everyone else (especially since you could still be mistaken for a campus coed) needs to quiet their collar down.

Pleated pants

An army of pleats on your workweek pants will transform you into back-office technical support even if you’re the frontline sales guy. At your age, no matter what you’re doing, you need to get noticed. And in this case, it should be in a pair of flat-front trousers.

three piece suit

We know what you’re thinking: Isn’t the whole reason for this wardrobe refresh to get you to look more, um, mature? There’s a point where you can go overboard, and we’re marking that line at the three-piece suit. It looks insanely precocious on 20-somethings, which will end up annoying people with the power to kick out rungs on your corporate ladder.

oversize anything

Save the swim in a blouse-y button-down and bulky cargo shorts for the kids. These days, your efforts should be spent focusing on fit above all else. If the ideal inseam or pant length doesn’t come straight off the rack for you, now is about the age you should befriend a good tailor.

Drugstore cologne

This stuff served its purpose. It was cheap, accessible and strong enough to mask the stench of overactive teen hormones. Now you’re a bit more grown -- at least enough to spritz on scents that are subtler and more sophisticated. Sample one from the store spray girl, wear it for a day and let the public say their piece.

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It isn’t recommended that you cook without a shirt on, you may change the temperature of the kitchen and overall affect your cooking. Change will depend on your physique/ build :P

Smoked Measurements & conversions Temperature Conversions 275°F = 140°C 300°F = 150°C 325°F = 165°C 350°F = 180°C 375°F = 190°C 400°F = 200°C 425°F = 220°C 450°F = 230°C 475°F = 240°C Volume equivalents

Women love men that can cook.

60 drops = 1 teaspoon 1 dash = 1/16 teaspoon 1 pinch = 1/8 teaspoon 1 teaspoon 1/3 tablespoon 1/6 ounce 1 tablespoon 3 teaspoons 1/2 ounce 1 cup 16 tablespoons 8 ounces

Fun girls eat. And women worth hanging out with love to be fed. Especially by someone they desire. great, so I don’t really think it’s going to work.” Never. The truth is you get so much credit just for trying. But I know you. That applause is important to you. If you’re going to put yourself out there by cooking a meal for someone special, you want an orgasmic response, not “Ok... Interesting.”

I’m not going to tell you that cooking is fun. You will find that out for yourself. What you need to know is that cooking, like lovemaking, requires a little planning, a tiny bit of organization, and a few basic moves. Almost everything you do in your daily life is more difficult.

The way to deal with performance anxiety in cooking is to start small and simple. Have one go-to dish, something you can do well with a few simple ingredients, and build from there.

Yes, of course there is risk. Cooking is performance, and let’s face it, not all performances garner wild applause. Especially at the beginning, preparing a meal will feel like uncharted territory. But if you can apply an ounce of the ambition you display at work, or sweating your arse off in the gym, or learning to play a humbling sport like golf or skiing, you can learn to make the perfect steak in ten minutes. Will everything turn out perfect every time? Of course not. And yet, here’s something I’ve never heard a woman say: “He made me dinner, but it didn’t turn out

1 gallon 16 cups 8 pints 4 quarts


For the I-have-no-interest-in-food guy, I get it. Food is a simple transaction: “I was hungry. Now I’m full.” But in courtship, cooking is a superpower that turns mere mortal men into larger-than-life heroes. A man who can do no wrong (almost). And you already know a lot more about it than you think you do.

Here’s one to start with — or to add to your repertoire that is a can’t-miss. It’s from my new book that I wrote specifically for people who claim they can’t cook. “It was so romantic seeing him cut those tomatoes and decorating them around the plate; I couldn’t wait to taste his food. It was such a sexy gesture,” exclaimed an overwhelmed female fan after attending the recording session of NTV’s Kitchen Delight show by Henry Wanyama.

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It isn’t recommended that you cook without a shirt on, especially while cooking bacon or other spattery foods.

Coca-Cola Brined Fried Chicken

One Southern chef’s sweet, fried homage to a New Orlean’s culinary institution.


12 chicken thighs (skin on) Peanut oil and lard, for frying Brining Mix: 1 qt Coca-Cola 1 tsp Liquid Smoke (optional) 2 1/2 tbsp Worcestershire sauce 1 tbsp Tabasco 3 tbsp ground black pepper 3 tbsp coarse salt


1 egg 3/4 cup peanut oil Dry Mix (well combined): 2 tsp baking powder 2 tbsp coarse salt 4 tsp ground black pepper 1 tbsp cayenne pepper 1 tbsp onion powder 1 tbsp garlic powder 2 1/2 cups flour


Rinse chicken, drain, and set aside. Blend together brining mix until salt dissolves. Place chicken in brine in a large covered bowl and marinate, refrigerated, for 4 hours. Whisk egg well in a stainless-steel bowl and add peanut oil and 21/2 cups water. Add in dry mix, whisking slowly so batter doesn’t clump. To prepare chicken: Fill a large cast-iron skillet halfway with equal amounts peanut oil and lard. Slowly bring temperature to 375 degrees. (Use a candy thermometer.) While oil is heating, remove chicken from brine and place in a colander in sink. Once chicken has drained, pat dry with paper towels (a critical step) and season with salt and pepper. Dip chicken in batter and place (carefully) in hot oil. Adjust heat, as the chicken will bring the oil temperature down dramatically — you want it back up to just above 350 degrees. Turn chicken regularly using tongs to prevent burning. After 8 or 9 minutes, remove a piece, prick it to the bone with a fork, and mash it. If the juices run clear, it’s done. Continue cooking if necessary. Serve with pickle-garlic relish. Cover any leftovers with a dish towel and leave out at room temperature (or in the fridge, if you must, although my grandmother never did). This keeps it crispy.

How to Make

Pickle-Garlic Relish Ingredients

1 cup Italian (flat-leaf) parsley 1 cup hamburger dill-pickle chips 3 tbsp garlic

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Chop everything finely and combine. Add a little pickle juice, if desired. Refrigerate.

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lessons Part of knowing how to being a gentleman involves knowing your way around a bar. You may not particularly care about what you’re drinking, but it’s always a useful fall-back conversation topic. On the other hand, if you’re looking to try some of the finer things in life, you could do worse than give a single-malt whisky or a finely aged cognac a shot! Here’s a quick-and-concise guide to the most popular liquors in the world.

+ Whisky A timeless classic, this liquor is basically made with a variation of malt and grains. There are several different types of whiskies, but the most basic ones are blended malt, single malt and blended (malt and grain). There are also several sub-types, the most famous of these is Scotch, which is a blended whisky made in Scotland. Other than Scotland (the sentimental and de facto home of whisky), some interesting variations of whisky are made in places like the USA, Ireland, and even Japan. Variations like rye and bourbon whiskies are also very popular among enthusiasts. Typically, whisky should be served in a whisky tumbler and enjoyed neat or on the rocks. Bourbons like Jack Daniels can be mixed with colas for those looking for an entry-level whisky cocktail.

Most Popular Brands:

Blended Whiskey - Black Velvet, Calvert, Crown Royal, Hiram Walker, Imperial, 7 Crown, Lord Calvert, Schenley’s, Seagrams. Blended Scotch Whiskey - Ballantine, Black & White, Chivas Regal, Cutty Sark Scots Whisky, Dewar’s Scotch Whisky, Grant’s, Haig & Haig “Pinch”, J & B Whisky, Johnny Walker Black, Johnny Walker Red, Teacher’s, Usher’s, Vat 69, White Horse. Unblended Scotch Whiskey - Glenfiddich, Glengoyne Distillery, Adelphi Distillery, Ben Nevis Distillery, Edinburgh Blenders, Hart Brothers Ltd.


+ Vodka This distilled drink is a Russian favorite, and is now produced in several countries around the globe. Vodka is traditionally made from potatoes, grains or molasses.

Although neat vodka is preferred by purists, variations like the Bloody Mary, Screwdriver, Black Russian and simple vodka tonic are also party favorites. Ultra-premium vodka is the latest fad, with brands like Grey Goose, Level, Ketel One, and several others each claiming to have the purest spirit and smoothest taste.

Most Popular Brands:

Absolut Vodka (Seagram Americas), Finlandia, Ketel One, Polmos Krakow, Skyy, Smirnoff Vodka (Heublein), Stolichnaya, Fleischmann’s, Gilbey’s, Gordon’s, Wolfschmitt.


+ Rum This distilled beverage is made from molasses or sugarcane juice by fermentation. Most of the world’s rum comes from the Caribbean and South America. There are different types of rum: light rum, dark rum and gold rum, which is somewhere in between. While drinks like grog and bumbo are ageold variations of rum from the days in which it was the beverage of choice for sailors, popular modern cocktails like the Cuba Libre and Daiquiri are also made from it. Rum is also the liquor used when making the ultimate summer beverages, mojitos.

Most Popular Brands:

Absolut Vodka (Seagram Americas), Finlandia, Ketel One, Polmos Krakow, Skyy, Smirnoff Vodka (Heublein), Stolichnaya, Fleischmann’s, Gilbey’s, Gordon’s, Wolfschmitt.


This distilled drink is made from grapes and it’s considered to be the king of liquors. There are different grades of cognac such as, VS (Very Special), VSOP (Very Special Old Pale) and XO (Extra Old). This delicious liquor hails from the Cognac region in southwestern France. Cognac is best enjoyed neat, or with a few ice cubes in the summertime. The lower tiers of the beverage (like the VS or VSOP) can also be mixed with colas or used in cocktails.

Most Popular Brands:

Christian Brothers, Courvoisier, Hennessey, Hiram Walker, Jacquin, Lejon, Leroux, Martell, Metaxas, Remy Martin


+ Gin Made from juniper berries, gin is either of the distilled variety or made by adding flavors to neutral spirits. There are several different variations of gin, but London dry gin is the most popular. Gin is one of the most challenging spirits for bartenders to work with because it actually has a unique taste, unlike vodka or generic rum. And the taste varies depending on the brand. The Gin and tonic, Tom Collins and Martini are some popular gin drinks, and Hendrick’s is a niche gin brand that is best enjoyed with a slice of cucumber.

Most Popular Brands:

+ Tequila This Mexican drink has been around since the 16th century. It’s made from blue agave, which is a plant that produces high amounts of fructose. Although there are several international tequila brands, the best tequila is exclusively made in and around the city of Tequila in Mexico. There are five types of tequilas: Blanco, Joven, Reposado, Añejo and Extra Añejo. While tequila shots are very popular, so are flavored margaritas, which have tequila as a base.

Most Popular Brands:

Caridan, Jose Cuervo, Pepe Lopez, Suaza, Two Fingers, Monte Alban


For tips, recipes, and more links visit 56 oak NOVEMBER 2013

+ cognac

Beefeater, Bengal, Bombay, Fleischmann’s, Gordon’s, House of Lords, Old Mr. Boston, Polmos Krakow, Tanqueray

85% of women said they make a first impression on what a guy looks like, and their second is based off of your drink.

+ terms Box

Pour into and out of a shaker, usually only once. Gives the drink a quick mixing without shaking.


A drink akin to a sour which is served in a tall glass with soda water or seltzer water.


The consumption of a spirit as a straight, unaccompanied shot.

on the rocks

A wine or liquor poured over ice cubes.

well drink

A liquor and mixer, of which neither are defined brands. (ie. Gin and Tonic, Rum and Coke)

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OAK Magazine - November 2013  

OAK Magazine is a lifestyle magazine for young men, termed the "Ambitious Socials" who are in a transitionary period into becoming a more st...

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