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Contents Tusk : Humans as batteries Trisect : A modern prescription bottle



Trisect Business Plan Excerpts

Gord : A more sustainable water bottle Parabox : Luxury and ordinary Webster : Lamp with atypical material FormX : An innovative weightlifting fix

10 18 22 23 24

TUSK OVERVIEW Tusk was designed to take the unused energy of the human gait or walking cycle and redirect it to power one’s portable gadgets. Tusk creates hyper-local energy economies within the human body by harvesting mechanical energy and converting it to electrical energy creating a sustainable closed-loop system. WHY





The reasons for taking on alternative energy are fairly obvious nowadays. With mounting pressure to become energy independent as a nation in the next decade, I found it necessary to invest my time to, one, add fuel to the alternative energy fire, and two, to make a real, functional product out of all the unpolished, unfinished ideas set out by other designers and inventors with similar design criteria.



Tusk Makes a proper connection between the energy our gadgets use and the energy our body expends daily was paramount to Tusk’s success - the energy our gadgets used is comparable to the energy we expend daily.


Lucky for me, New York little bit of an insomniac.

City is a

To understand what energy economies existed in New York City, I went out and people-watched to understand where possible design interventions can take place.

Dire c t a n d In d ire c t TWO MODELS OF ENERGY HARVESTING

After analysing and watching people go about their daily lives, I figured there were two potential models for energy harvesting: direct and indirect. Direct is more personal to the user; their expensed energy would be harvested to power something directly on them i.e. cell phone, MP3 player. The second, Indirect, is more impersonal to the user(s); their expensed energy would be harvested to power something in their environment or vicinity; something that wasn’t immediately in their possession i.e. street lights, subway stations. Harvesting energy both ‘directly’ and ‘indirectly’ was compelling enough to cast the net wide and consider all means of energy harvesting, from solar panels to the more unconventional, like humans.

BASED on the observations I made people-watching in some of the densest public spaces in NYC, I provided just some of many potential design interventions. DIRECT





Possible to have easy, wireless, portable charger?


Store signs remain on beyond business hours.

Union Square, NYC Union Square: Union Square is a popular public gathering area. However, the ambience is very different from that of Times Square and Herald Square. The greenery, very limited in NYC and lack of tourists invites those who just want to clear their head and lounge for a bit. As I suspected, there were many people lounging on the grass and sitting on the benches while fidgeting with their phones and other electronic gadgets. Union Square serves as a good case study for the direct model of energy creation and harvesting because people are in need of an immediate battery boost after heavy cell phone use.

Can the lit sign only come on when people are around? Can foot traffic possibly power the sign? INTERSECTIONS

- can the concentrated energy released in the intersection power something in the immediate area i.e. traffic lights? STREET VENDORS


Street vendors’ business hours are limited to the sunset. Can there be an efficient way of lighting

Times Square + Herald Square, NYC Times Square is probably the most highly trafficked area in New York City with more than 450,000 thousand pedestrians passing through everyday – it’s an energy hub. Times Square serves as the perfect example for the indirect model of harvesting energy because of the high foot traffic and the amount of environmental energy consumption i.e. the iconic tabloids, screens.

Cars, people, animals, and bikes share the space

their space while harvesting personal or environmental energy? GYMS

Obviously places where energy is expended freely. Can the energy be harnessed to power lighting or televisions, for example?

S u r v ey 1

S u r v ey 2



Survey no.1 was dedicated to understanding, on a broader sense, how people felt about alternative energy and how much they were willing to support alternative energy initiatives. In this survey, I considered taking advantage of introducing large scale energy harvesters such as solar panels and wind turbines. Also, the idea of harvesting human energy and use it as a renewable energy source to power local energy economies was introduced.

Survey no.2 was more concentrated on technology and the possibility of having a wireless, easy way of charging one’s gadgets through harvesting human energy. I wanted to understand what people’s energy requirements were as far as portable technology goes.


If you knew that your body’s movements could harvest energy, would you move faster/work harder?

60% 80%

What electronics do you carry with you on a daily basis?

What kind of phone do you own?

Do you carry your chargers around with you to make sure your electronics don’t die?

Do you not take advantages of certain features in your electronics because it kills your battery quicker?

How often do your batteries die?

How often do you charge your electronics?

If moving towards energy independence raises taxes or makes living a bit more expensive, are you willing to still support it?

What do you think about wind turbines and solar panels in city parks? “yes please!” “we need them asap” “free energy is smart. exploit sunlight and wind power to its fullest potential.” “I think it will help us a lot. however, it may make the park look like an industrial factory.”

“daily.” “all the time.”

What are your thoughts on the appearance of wind turbines in cities?

“rarely, charge nightly.” “charge daily.”

“everyday” “iPod every 3 hours of use, phone every 4 days” “laptop constantly or it’ll die every 1.5 hours.” “nightly”

After this survey, I looked further into solar and wind energy, but the cost and scale would inhibit the development of my project. Furthermore, wind and solar energy are highly dependent on the very spontaneous and unpredictable mother nature. Humans, as opposed to wind and solar energies, are predictable because they are creatures of habit.

From the results of people-watching and surveys, I concluded that I wanted to work mostly with the energy source that goes largely unharnessed – humans; we are, after all, organic batteries. I wanted to tackle powering items that people carry on themselves universally i.e. cell phones, MP3s. Coincidentally, the energy output per human is comparable to the energy the cell phones and small gadgets use up.

How attached are you to your electronics? “rely a lot on my phone and iPod” “very attached to my phone” “Feel angsty if I leave w/o them” “Very attached to phone and iPod”

From the very beginning of the project, an important part of my design criteria was to have a realized, practical, usable product by the end of the design process. The results of Survey no. 2, reinforced by Survey no. 1, helped me conclude that a small-scale intervention would be best in order to fulfill said criteria. At this point, I was pretty certain I wanted to work with the DIRECT mode of energy harvesting, where the user has a personal and immediate access to the harvested energy they have created.


Dire c t i o n 1 Energy harvesting shoes


The energy harvesting shoe is an idea that is as old as time. What intrigued me the most about it, though, was the lack of market-ready product available. Considering the foot and its almost perpetual daily movement, it seemed absurd that no one has yet tapped into the market. There was one person, however, that patented and was ready to make the energy harvesting shoe happen - Trevor Baylis, the man responsible for the wind-up radio. When I emailed his people about the status of the project, I was surprised at the response:

Direction 2 uses energy acquired ambiently. By incorporating a Piezoelectric film into a protective skin often put on cell phones, the technology is able to pick up ambient vibrations while the user is making a call, texting, walking, pressing it against their face while on a conversation, or even placing it down.

“Dear Mr Mejia, The electric shoe was never really developed beyond the prototype stage... At the time, there was a high profile case in the UK of a terrorist ‘shoe bomber’ who had tried to blow up an aircraft and so the project was shelved.

- Trevor Baylis Brands plc”

Scale: Small Technology: Rotary Dynamo Technology efficiency: Excellent Method: Direct The added challenge of transcending the socio-political stigma attached to the idea. More efficient technology yields more usable energy Lack of market-ready solutions

Scale: Small Technology: Piezoelectricity Technology efficiency: Moderate Method: Direct Technology still needs some advancement before it can create enough energy to power portable gadgets ambiently.


Scale: Large Technology: Piezoelectricity Technology efficiency: Moderate Method: Direct Scale too large to have a realizable, working prototype that would work directly for the user. Subway stations are known for being very rambunctious and full of energy. Six million people take the New York City subway on a daily basis and with all that energy being expended in one location, there must be a means of harvesting it. This design takes advantage of all the vibrations created by ambient sources in a subway station i.e. trains, humans, wind. Piezoelectric strips are placed as cantilevers on a beam to increase and sustain resonance when vibrating. As the piezoelectric strips vibrate, it gives off electricity that is being fed directly into the grid. This design will be placed mainly in subway tunnels as the trains ride back and forth.


S ketchin g Since one of my main goals was to start a conversation about energy independence and human involvement, I wanted to make the design something that would standout against the New York City backdrop. I wanted to somehow incorporate the entire body in the product as a means of expressing the idea of humans as machines, so I didn’t want to hide the inner-workings of the product. I wanted to illustrate for the spectators the synergy between human and machine.


Pro to t y p in g With the help of several mechanical, bio-mechanical, and electrical engineers, I was able to wire the proper device that’ll help harvest the most energy from the human walking cycle. The prototyping phase wasn’t all about housing the device, it was about creating an experience for the user and spectators. The person wearing the device, their outfit/uniform, were crucial parts of the final design and performance.


Th e Fin a l D e s i g n THE DETAILS Initially, Tusk was intended to be a shoe-mounted device, but various tests proved that a knee-mounted device produces significantly more energy (10x more, to be exact). Tusk produces an average of 5 watts of electricity, enough to power mobile devices and other handheld gadgets - powering a device for 30 minutes with just 2 minutes of use. Furthermore, the metabolic cost of producing one additional watt of electricity is less than one-eigth of that for conventional human power generation - meaning, essentially, that you get more bang for your energy buck. Tusk produces a substantial amount of electricity with minimal effort as compared to similar technologies.

The Label 1. Gadget container accommodates different cell phone types and sizes. Device is equipped with a female USB port to accommodate users with different connector jacks i.e. iPhones. 2. Adjustable strap to fit most users. 3. LED indicator lets the user know when the reserve battery is low. 4. Rotary Dynamo efficiently provides the necessary energy to charge electronics.

5. Gear ratio specifically designed to efficiently keep rotary dynamo functioning at top speed. 6. Leg lever securely wraps around leg.


Th e Fin a l D e s i g n How it works

Tusk as an intervention The modern cell phone, the iPhones and the Samsung Galaxies, cost about 50 cents annually to charge - not much, right? Well, what happens when we take, for example, just a year’s worth of iPhone 5 sales? Keeping in mind that MP3 devices aren’t even being factored in, the energy consumption of a year’s worth of iPhone 5 sales is comparable to the energy consumption of the entire city of Cedar Rapids, Iowa - about 54,000 homes. That’s just for one smartphone model over one year. Tusk combines the convenience of charging your device on the go, always ensuring you have a charge for emergencies, and relieves the some strain on the grid. Tusk’s goal isn’t to change the world overnight or inspire world peace, it’s a necessary step in the right direction. Tusk constitutes a clean, portable energy alternative to conventional batteries for electronic mobile devices. Energy consumption of a year’s worth of iPhone 5 sales is


Th e N ex t St e p Tusk was purposely packaged as a futuristic, but functional product. However, I’d love to see it adapted not only for people who can afford expensive gadgets, but also for the less fortunate living in areas where electricity is scarce or nonexistent. For example, in certain parts of Africa, children can’t complete their homework because they don’t have proper lighting.


TRISECT OVERVIEW On average, an American takes about 4 - 5 prescription drugs daily? Face Check. However, many are not taking them correctly because the packaging instructions are not clear. The goal was to design an experience that was fluid and benefitted users’ contemporary needs. WHY

Not taking prescription drugs properly is responsible for 100 billion dollars in direct and indirect costs annually. Many people have been seriously injured or have died because current prescription bottle standards are antiquated.

OUTCOME Trisect is a three-sided prescription medication bottle design that greatly reduces confusion and increases proper adherence for patients consuming prescription drugs. Benefits are achieved through intelligent - but simple - design.


“Medication nonadherence is responsible for $100 billion in direct and indirect costs.” Trisect is a three-sided prescription medication bottle design that greatly reduces confusion and increases proper adherence for patients consuming prescription medication.

In t e r v e n t i o n Where? Why? As healthcare becomes more readily available to the majority, the incidence of injuries and misadministration of prescription drugs increases exponentially. A design intervention needs to be implemented to break the cycle.


In April 2010, the U.S. Government passed the Healthcare Reform Bill, which will extend healthcare coverage to an additional 32 Million people. With an increase in insured people, comes an increase in prescription drug consumption. According to Freedonia, a leading research group, by the year 2012, the medicinal packaging industry will grow to be a 16 billion dollar industry with plastic bottles remaining as the primary container for drug storage. “The strongest influences on growth will evolve from standards and regulations that address such issues as patient drug compliance, drug dispensing errors, drug counterfeiting and drug diversion.” Studies show that many people are confused with the current amber-colored prescription bottle and labeling, from educated to under-educated, affluent to poor. 69% of people, even if they are able to read the label information, still take their medication incorrectly. Reducing the confusion associated with generic prescription labels, reduces the amount of mistakes while taking the drugs, and in turn, decreases potential litigations against the supplying pharmacy. There are very few interventions in the market that currently address the aforementioned issues. The most prominent example is Target. Target redesigned the generic prescription bottle, which has remained largely unchanged since the late 1940’s. They stand as the sole competitor in the complete revamping of the generic round prescription bottle.

The Label

The Bottle

As illustrated in the examples below, the current prescription labels are difficult to decipher. The most important information gets lost within often uncategorized and difficult-to-see sections. The priority of the information is also not in the consumer’s best interest. For example, the drug name, dosage, and directions are some of the most important pieces of information needed by the patient, but precedence is given to the pharmacy logo. Counter-productive, no?

The iconic amber-colored prescription bottle we all know and don’t love today, does the bare minimum: it contains. Attaching an already confusing label on a small, rounded surface is just asking for trouble.


Th e Fin a l D e s i g n THE BOTTLE

There are many issues concerning consumers and their inability to decipher the label, considering that only one percent of the 3.5 billion prescriptions filled in the us have highly readable labels. Taking this into account, thinking outside the box or the generic prescription bottle was necessary. In the prototyping and sketching phase, the mechanism of the bottle and graphic label were the priority.

Basic label layout While examining several prescription bottles and pertaining labels, I pointed out the qualities that needed immediate improvement. Also, establishing a template for an easily readable prescription label was a crucial part of the process.


EVALUATION The label is to be too small to fit all information. Can the label get larger as well as the font?


Priority is given to the pharmacy dispensing the drug while important patient information is buried.


The tight round bottle is affecting the legibility of the label information. Is it possible to change the bottle’s shape so the label is clearer?


Would it be easier if some of the information were highlighted or color-coded?


Directions on how to take the medications are overly complex. What ways can they be simplified?


Th e Fin a l D e s i g n

Wait, there’s more


The Trisect prescription bottle’s design is ergonomic. The triangular shape increases leverage, which then enables users to open it easily. Along with the increase in leverage, ridges are integrated into the cap to increase the grip to further facilitate access. This benefits all users of the Trisect prescription bottle, but is especially beneficial to those with bone and joint conditions such as the elderly, the demographic that most often uses prescription medicines.

...AND IT STACKS The 3-sided bottles fit together better at any size since the flat-like surfaces allows them to abut one another with greater spatial efficiency.

Better Shipping

The Redesigned Label The Trisect Prescription bottle is a three-sided bottle that allows for an even distribution of information. The three sides help separate the necessary information into different categories, making it easier to understand. Furthermore, the shape of the bottle helps display the information needed on the label more clearly and efficiently. Since the bottle has three separate faces, the information can be evenly distributed, and split into three. This helps reduce the clutter and confusion often associated with prescription labels. Users can simply turn to each separate face to absorb the information they need.

Transporting the Trisect Prescription Bottle is more efficient than the generic round prescription bottles. The triangular form of the bottle allows it to be wedged into each other tightly, saving time and money because it enables more bottles to be shipped on a single trip.

Prescription Warning Labels (PWLs) Basic label layout

Side 2: A visual depiction of the administration directions helps all users take medicine correctly.

There has been much attention paid to Prescription Warning Labels, and how mystifying they are to consumers. Descriptions such as, “You should avoid prolonged or excessive exposure to direct and/or artificial sunlight while taking this medication,” not only uses complex vocabulary such as “prolonged” and “excessive”, but they are multi-step directions - confusing. The goal was to convert multi-step directions to singlestep directions as a significant step towards redesigning more efficient labels. Another important aspect in redesigning simple labels, is the graphic design i.e. icons and color. The combination of simple, single-step directions, and a revamped graphic design language, will produce a more effective line of Prescriptions Warning Labels.

Side 1: Displays the basic information about the patient i.e. drug name, expiration date refills, etc.

Side 3: Prescription Warning Labels have been reworded and graphically redesigned to be universally understood. 13

A new prescription bottle for an evolving industry


Jerry Mejia


The Concept Trisect is a three-sided prescription medication bottle design that greatly reduces confusion and increases proper adherence for patients consuming prescription drugs. Benefits are achieved through intelligent - but simple - design.

Executive Summary and Business Concept According to a study conducted by Oregon State University, 50 percent of people taking prescription drugs do not take them as prescribed. It’s important to consider the efficiency of the current prescription bottle and label because: The average person is taking about 4-5 prescriptions daily The elderly are taking an average of 6-14 prescriptions daily Furthermore, with the recent passage of the Healthcare Reform Bill in April 2010, more people will have health insurance, which directly increases the amount of people using prescription drugs.

“Medication nonadherence is responsible for $100 billion in direct and indirect costs” The Trisect prescription bottle’s form was purposely designed to be multi-faceted. In contrast to the generic round prescription bottle, the Trisect prescription bottle increases leverage, allowing for a firmer grip. This feature accommodates every user, in particular the elderly, the demographic that uses the most prescription drugs. Consequently, they are also hospitalized most often due to drug-related mistakes. Because the Trisect prescription bottle has three specific sides, it allows for an even distribution of information. The distinct sides consist of the Patient Information, Prescription Warning Labels, and Directions. Medical education guidelines explicitly state that font size must be 12 points or larger to optimise patients’ ability to read health information. The current average is 7.9 points, nearly 40% smaller than mandated. The Trisect prescription label is designed to make important details easier to understand, since 69% of medication-related hospital admissions are due to people not taking medicines properly. The Trisect prescription bottle also benefits the company or brand that chooses to adopt it. According to the Freedonia market research group, by the year 2012, the medicinal packaging industry will double to a $16 billion dollar industry in the United States alone. The time to be a leader in the industry is now. The Trisect prescription bottle was designed by a graduating student of Parsons School of Design in the Spring of 2009. The project was prompted and sponsored by Pfizer, the largest pharmaceutical company in the world, and was considered the top solution of all participants.

NOTICE: The contents of this plan are proprietary and confidential information. NOT FOR GENERAL RELEASE. THIS DOCUMENT IS MEANT FOR DISCLOSED RECIPIENTS ONLY.

- “Promoting Medication Adherence in Older Adults... and the Rest of Us,” Barbara Kocurek


Target Market Trisect is an opportunity waiting for the next large pharmacy/retailer looking to get ahead of the competition by taking the next step in the evolution of pharmaceutical packaging and labeling, raising the standards and, in turn, serving their customers with world-class healthcare standards through the most current design and messaging practises.

Industry Overview

“...plastic bottles will remain the most widely used packaging system for oral medications, including both bulk and prescription drug products.” - “US market for drug packaging worth $16bn by 2012,”

Back in May of 2005, Target introduced a completely new prescription bottle since the 1940s that set a new standard for medicinal packaging, making them virtually the only competitor. However, with the industry in constant flux, there are still further developments to be made. It is no secret that consumers nowadays are more aware of the implications that consumption has on the environment. Unfortunately, generic prescription bottles are made of a plastic, Polypropylene, that is difficult to recycle due to a lackluster recycling system. “Although polypropylene packaging is used for hundreds of products, a limited number of communities have curbside #5 plastic collection to make it easy for residents to recycle this common household waste.” In response to the peoples’ demand for greener initiatives and the need for a more convenient recycling system, the Trisect prescription bottle is made of plastic #1, the same plastic as soda bottles, which are much easier to recycle. Consequently, PET is a cheaper and just as effective as the polypropylene.

Changes in the Industry The medicinal packaging industry will see great change in the next couple of years, doubling to a $16 billion industry by 2012. Initiatives in fixing the ineffective prescription labels will also increase. Case in point, on March 5th, 2010, ABC News aired a segment on how unclear the labels were. The FDA, as seen in the in the broadcast, is paying more attention to the labels, and are considering various law changes to help stop the many preventable hospitalizations that occur annually. Brian Ross, the ABC news reporter responsible for the segment, stated that the industry is “a mess, but simple, creative fixes” can alleviate the problem.


NOTICE: The contents of this plan are proprietary and confidential information. NOT FOR GENERAL RELEASE. THIS DOCUMENT IS MEANT FOR DISCLOSED RECIPIENTS ONLY.

Nature of the Competition

Cost Unlike the Target bottle, the Trisect prescription bottle is cheaper to manufacture because it makes improvements with a minimal amount of parts. Instead of manufacturing a separate magnifying glass, a colored ring to denote user, and a patient ID card, the Trisect prescription bottle makes improvements with just a vial, a cap, and a more efficient label. The cost of litigations will also decrease with the implementation of the Trisect prescription bottle. Of the three billion prescriptions filled annually, as much as 22% or 66 million are filled incorrectly, and a maladministered drug oftentimes leads to a lawsuit, which according to a case settled in 2006, can cost a pharmaceutical company upwards of $20 million. In order for consumers to avoid pharmacy errors, they are recommended to, according to USA Today, inspect one’s pills, know the dosage, understand its purpose and side-effects, and check diet restrictions. However, if only 31% of patients can understand the generic label, how can they be more informed, and avoid being given the wrong medications? The explicit, easy-to-understand Trisect label provides all the information needed to assure that all users know what they are receiving so that they may bring any issues to the pharmacist’s attention before it’s too late.

1. Cap 2. Vial 3. Label

1. Vial 2. Cap 3. Colored ring 4. Mini-magnifying glass 5. Patient ID Card 6. Label



Target Bottle’s Components








Opportunities The medicinal packaging industry is due for a revolution, and it’s just now that it’s gaining momentum. Five years ago, Target was revered for being at the forefront of the new prescription packaging movement. However, the problem still persists. The Institute of Medicine of the National Academies reports that over 1.5 million people in the United States are injured or killed annually due to errors related to medicinal packaging, and according to “,” the problem is getting worse as the number of prescriptions increase. In response, Trisect combines pertinent medical and packaging precedence to bring a more effective solution to the 150 million Americans using prescription drugs. The adopter of the Trisect prescription bottle will tap into a market seldom explored, and, consequently, will lead the industry as the forward-thinking pharmacy that is ahead of the curve with a new, more effective bottle. There’s a lucrative opportunity in becoming a leader in the medicinal packaging movement because of the lack of competitors and the many issues that have been largely ignored. Trisect exceeds any attempts at streamlining the generic bottle, and will set new standards that will invigorate the medicinal packaging industry.

NOTICE: The contents of this plan are proprietary and confidential information. NOT FOR GENERAL RELEASE. THIS DOCUMENT IS MEANT FOR DISCLOSED RECIPIENTS ONLY.

Trisect Bottle’s Components



Gord is an update on the ancient practice of storing liquids in more natural, organics vessels. By using more organic materials, Gord is a more eco-friendly option to other portable bottles on the market currently.


Fortunately, the portable water bottle industry

has gained some traction in the last couple of years. Not only is it a cheaper alternative to constantly buying single-serve plastic water bottles, it is more sustainable as well. However, there are still manufacturing and material improvements that will help keep the water bottle industry evolving.

OUTCOME The Gord bottle takes a step back and finds the intricate balance between the natural and the processed, yielding a product with a lesser carbon footprint than other portable water bottles.


“Americans consume 1,500 plastic water bottles every second - most end up in the landfill.” Gord was designed not to solely reverse the world’s addiction to plastic water bottles, but to provide a healthier alternative to the portable water bottles in the market currently.

Th e Co m p et i to rs Survival of the sustainable-est Greenhouse Gases released per 1KG of product As compared to the competing portable water bottles on the market currently, Gord is, by far, the bottle with the lowest carbon footprint. This means that Gord bottle uses to the least amount of resources to manufacture - making it more ‘green.’

Th e Pro bl e m ALL TOO FAMILIAR

It’s no secret that plastic water bottles have a well-deserved reputation for being detrimental to the environment - I won’t bore you by writing an essay.

GORD’S COMPETITORS In order to seamlessly inject the Gord bottle in the already saturated portable water bottle market, Gord’s form and features needed to be informed by the most popular water bottles.


S ketchin g + Pro to t y p in g NATURE VS. ARTIFICE

What was most fascinating about this project was the ability to curb nature into taking unnatural forms. When it came to the cannonball gourd, an exclusively round-shaped fruit, it was essential to give the naturally grown gourd an unnatural and processed shape - cementing the juxtaposition of the organic vs. the processed. Qualities like straight lines and symmetry were incorporated to reinforce that idea. The cap was an important detail because the design language of most portable water bottles had a similar look and function. That would be Gord’s connecting thread to the market.

The Final Form There were several requirements that needed to be met in order for the Gord bottle to be successful. • No undercuts for easy mold removal • Hold at least 27oz. to compete • Regulate drinking spout for universal cap • Easy to remove dried seeds • A means of inserting logo for branding


Th e Fin a l D e s i g n THE DETAILS

The Gord bottle design combines all the pertinent features of the portable water bottle market with some necessary upgrades and enhancements to realize a bottle that is eco-friendly, evocative, and contemporary. At first glance, the Gord bottle separates itself from the rest due to its shape, color, and natural mottling. The bottle is designed to grow with the least amount of processing so that the carbon footprint would be the lowest possible. Features like the dimples for the swing-cap and the in-mold logo helps keep everything local by avoiding being shipped to other facilities for further processing. Furthermore, the Gord bottle is up to 40x greener than the more popular portable water bottles and 20x greener than the single-serve plastic water bottles. Also, it holds more water than a standard 27oz. Sigg water bottle thanks to the Cannonball gourd’s natural size.

The Features

Cap design follows the design language of the most current bottle design - making it easily familiar as a portable water bottle.

In-mold dimples for the wires have been designed to keep the bottle as simple as possible without any machining- significantly lowering the carbon footprint.

Swing-top cap with rubber base assures that the gourds varying wall thicknesses are water tight every time. Every bottle comes with its own unique pattern thanks to its organic growth process. Each bottle is one-ofa-kind. In-mold logo negates the use of machining and labels for branding purposes - lowering carbon footprint.


Growing the Gord bottle is simple. The gourd fruit is allowed to grow outside of the mold until it is big enough to be placed in the mold comfortably. After about 6 weeks, it will be removed from the mold and allowed to dry completely, giving it the rigid shell. Then, it is washed to remove the dirt and grime developed during the drying process and it is gutted of all the dried seeds inside. Lastly, the spout is cut to fit the bottle cap.

Step 1: Grow

Step 2: Dry

Step 3: Gut & Wash

Step 4: Cut spout



Vitra, Inc., the world renowned furniture manufacturer, hosted a competition in which the grand prize was an all-expense-paid trip to France. Parabox won. The goal of the competition was to make the Vitra products stand out as usable products and less as works of fine art never to be touched. In order to reverse the canonization of the Vitra products, we forced the high-end objects to coexist symbiotically with our everyday, cluttered New York City apartments. The juxtaposition of the luxury goods and our everyday possessions makes the products less intimidating and more inviting.



Webster is an homage to something I hold near and dear to my design hearts; materiality. You probably haven’t guessed it yet, but Webster, with simple wire for structure, is made completely out of hot glue webs. With some patience and a dab-and-stretch technique, the excess strand of hot glue was extended around the frame to create a beautiful, ethereal form. With enough layers, the light was diffused enough to make Webster a functional, one-of-a-kind pendant lamp. The light source is an LED lamp to keep the material from melting.



Inspired by the unfortunate accident of weightlifter, Janos Baranyai, at the 2008 Olympics, Form-x combines old-world and newworld technology to help prevent injury to the upper body. The ancient Chinese finger trap, known to many of us as a childhood toy, is paramount to the Form-x’s function. Just as the finger trap tightens once the user tries to pull their fingers out once side, Form-x tightens, without inhibiting proper weightlifting form, to prevent hyper-extension of arms, chest and back. Two seemingly disparate concepts come together to remedy a common problem.


Thanks. Jerry Mejia 1.646.410.6065


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