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VIRIDIAN  IN  GREENHILLS   02  August  2012  


Buyers’  Demographics  and  Target  Market  


CiFzenship    

1%  

1%   1%   1%  

1%   1%   3%  

3%  

2%  

American   BriFsh  

 Majority  of  the  buyers  are  Chinese   -­‐  Filipinos  

Canadian   Chinese   Filipino   Filipino-­‐American   Japanese  

86%  

Malaysian   US  CiFzen   (blank)  


Civil  Status  and  Age   70-­‐79   4%   Widow   3%  

Single   23%  

60-­‐69   12%  

(blank)   14%  

Married   60%  

20-­‐29   10%  

30-­‐39   14%  

50-­‐59   26%   40-­‐49   34%  

•  Majority  of  the  buyers  are  middle-­‐aged  and  with  family   •  Age  brackets  of  40  –  49  years  old  and  50  -­‐  59  years  old  are  those  who   are  already  established  in  family  and  career  life  


Profession  

•  The  market  is  dominated  by   established  businessmen   •  Professionals  such  as  doctors,   denFsts  and  engineers  are  also  top   buyers  of  the  project  

Sales  Manager/ Account  ExecuFve   1%  

Administrator   2%  

Analyst   2%  

Self-­‐employed   24%   Businessman   40%  

Others   1%   Homemaker   2%   Engineer   3%  

Employee   13%  

Doctor   7%  

Director   3%  

DenFst   2%  


LocaFon     •  Most  of  the  buyers  came  from   nearby  Quezon  City,  San  Juan  City   and  Pasig  City   •  50%  of  buyers  from  San  Juan  City   are  from  Greenhills  Subdivisions.   •  There  is  a  presence  of  foreign   buyers  as  well  (Singapore,  US,   Japan)  

United  States   3%   Singapore   1%  

Japan   1%  

San  Juan  -­‐  Others   11%   San  Juan  -­‐   Greenhills   11%  

Mandaluyong  City   5%   Manila  City   6%  

Pasig  City   10%  

Quezon  City   37%  


Target  Market   •  Demographics  

–  Filipinos   –  Chinese-­‐Filipino  buyers  who  already  have  an  established  living  within  the  nearby  area  (San  Juan,   Pasig  and  Quezon  City)   –  Successful  professionals  (execuFves,  entrepreneurs,  expatriates)   –  Old  rich  and  newly-­‐rich   –  40’s  to  60’s  

•  Psychographics  

–  empty-­‐nesters  living  in  Greenhills  subdivision,  Wack-­‐Wack,  AddiFon  Hills  or  high-­‐end  neighboring   subdivisions   –  couples  with  children  schooling  in  Xavier,  La  Salle  Greenhills,  Immaculate  Concepcion  Academy   (ICA)   –  aspiraFonal  market  (those  who  have  arrived)   –  Chinese-­‐Filipino/Binondo  businessmen  who  believes  in  the  luck  of  the  place  


Environmental  Scanning  


Gross  DomesFc  Product  

• 

Q1  GDP  growth  

Philippine  1st  Quarter  GDP  is  

6.4%,  highest  in  ASEAN  

8.10%  

6.40%  

•  Credit  raFng  agencies  increased   Philippines  raFng  from  stable  (B)   to  posiFve  (BB+),  which  can   increase  investors  confidence  in   the  country  

6.30%  

4.30%   2.80%  

2.80%  

Philippines   Indonesia   Vietnam   Singapore   Thailand   Hong  Kong   South   Korea  

Japan  

1.60%   0.30%  

Source: www.pia.gov.ph

0.40%   China  


Foreign  Exchange  

Philippine  Peso  -­‐  US  Dollar  Exchange  Rate   44.500    

43.500     43.000     Php=US$1  

•  Peso  is  seen  to  be  appreciaFng   monthly  at  a  present  average  of   Php41.91/$  compared  to  an   average  of  Php42.78/$  last  June   2012.    

44.000    

42.500     42.000     41.500    

Peso  is    seen   appreciaFng   since  June  2012    

41.000     40.500     40.000     2-­‐Jan-­‐12  

2-­‐Feb-­‐12  

Source: www.bsp.gov.ph

2-­‐Mar-­‐12  

2-­‐Apr-­‐12  

2-­‐May-­‐12  

2-­‐Jun-­‐12  

2-­‐Jul-­‐12  


Interest  Rates   •  Home  Loan  Interest  rates  are  sFll  affordable  due  to  compeFFon     Fixing  Period  

BDO  

BPI  

Metrobank  

Allied  Bank  

HSBC  

Security  Bank  

1  year  

7.75%  

6.00%  

5.50%  

8.50%  

5.25%  

8.75%  

2  years  

7.75%  

8.00%  

7.25%  

9.00%  

7.49%  

9.50%  

3  years  

7.75%  

8.00%  

7.50%  

9.50%  

7.69%  

9.50%  

5  years  

8.00%  

9.00%  

7.75%  

9.75%  

8.99%  

10%  

6-­‐10  years  

10.00%  

10.00%  

9.75%  

11-­‐15  years  

11.25%  

10.75%  

16-­‐25  years   Source: Various Philippine Banks

11.50%  


Market  Forecast  

•  Growth  of  the  economy  is  posiFvely  affecFng  the  property  market   •  Three  growth  drivers  of  the  Philippine  Real  Estate:   – Offshoring  and  outsourcing  (O  &  O)  acFviFes   – Tourism  industry  Receipts   – OFW  remimances  


Market  Forecast    OFFSHORING  AND  OUTSOURCING   ACTIVITIES    

RenKng  and  Other  Business  AcKviKes  

•  Increase  in  Business  Processing   Outsourcing  drives  the  demand  for   office  spaces  upward   –  Five  new  BPOs  are  planning  to  enter  the   country   –  6  firms  are  planning  to  expand   –  Office  spaces  is  expected  to  grow  by  as   much  as  20%    

70,000  

66,552  

64,543  

62,203  

60,454  

58,980  

60,000  

55,495  

54,064  

51,069  

50,000   40,000  

2010  

30,000  

2011  

20,000   10,000   0   1Q  

2Q  

3Q  

Source: National Statistics Coordination Board; Based on 2000 Constant prices, In Million Pesos

4Q  


Market  Forecast   TOURISM  INDUSTRY     •  Visitors  arrivals  in  1Q  2012  reached   1.1  million,  increased  by  16%    y-­‐o-­‐y     •  Department  of  Tourism  already   achieved  15%  of  their  target  of  4.6   Mn  visitors  for  2012  

•  Tourism  industry  is  sFll  robust    

Source: Department of Tourism


Market  Forecast    OFW  REMITTANCES   OFW  RemiNances  

30,000,000   25,000,000   20,000,000   15,000,000   10,000,000  

Source:  Bangko  Sentral  ng  Pilipinas  

2011  

2010    

2009    

2008    

2007    

2006  

2005  

2004  

2003  

2002  

2001  

2000  

1999  

1998  

1997  

1996  

1995  

1994  

1993  

1992  

0  

1991  

5,000,000   1990  

–  11%  of  our  populaFon  work  overseas   –  Most  workers  are  skilled  (nurses,   technicians)  which  are  less  vulnerable  to   economic  slowdown   –  Remimances  is  expected  to  be   vulnerable  amidst  economic  slowdown   overseas  

35,000,000  

1989  

•  OFW  remimances  grew  by  5.3%  to   $8.317  Bn  as  of  May  2012.  

40,000,000  


ResidenFal  Outlook   •  According  to  JLLL,  residenFal  market  will  sustain   robust  growth  unFl  2015     •  Supply:  A  total  of  154,000  units  is  scheduled  to   be  completed    from  2012  to2016.     •  Demand:  OFW  remimances  will  conFnue  to   support  the  purchases  of  condominium  units   •  Demand:  DayFme  populaFon  is  14  million  while   night  Fme  populaFon  is  10  –  11  million   •  Demand:  Household  income  level  increases   posiFvely  expanding  the  mid-­‐end  market’s     purchasing  power  

Source: Jones Lang Lasalle Leechui Philippines


Why  invest  in  Viridian?  


Why  invest  in  Viridian   Address:  East  Greenhills   Area:  1,280  sqm     No.  of  Bedrooms:  6   Pool:  Yes   Garden:  Yes   Price:  Php121Mn   Price/sqm:  95,000/sqm    

Address:  North   Greenhills   Area:  750  sqm     No.  of  Bedrooms:  4   Pool:  No   Garden:  No   Price:  Php65Mn   Price/sqm:  86,666/sqm  

•  Good  value  of  money  

 

–  Can  not  buy  a  house  and  lot  property  in   Greenhills  within  the  range  of  Php6Mn-­‐   Php40Mn   –  Php30Mn  is  only  worth  1  vacant  lot  in  the   exclusive  subdivision  

Address:  Northeast   Greenhills   Area:  976  sqm     No.  of  Bedrooms:  8   Pool:  Yes   Garden:  No   Price:  Php70Mn   Price/sqm:  71,721/sqm  

   

 

Vacant  Lot   Address:  West   Greenhills   Area:  863  sqm     Price:  Php34Mn   Price/sqm:  39,397/sqm  

   

•  Complete  AmeniFes  all  right  at  your   doorstep   –  –  –  –  – 

Pool   Garden   World-­‐class  service   Secure  environment   Nearby  retail  centers  


Real  Property  Tax    Payment  

Viridian  Unit  

Area  

Real  Property  Tax  

RPT/SQM  

Studio  

38  

5,985  

157.50  

1BR  

82  

15,068  

183.75  

2BR  

142  

29,820  

210.00  

3BR  

152  

31,920  

210.00  

  •  Viridian  Real  Property  Tax  is  slightly   above  St.  Francis  Shangri-­‐la  

             Market    Value  per  sqm  :  21,000  

St.  Francis  Unit  

Area  

Real  Property  Tax  

RPT/SQM  

Studio  

38  

5,771  

151.88  

1BR  

57  

10,100  

177.19  

2BR  

92  

18,630  

202.50  

               Market    Value  per  sqm  :  20,250  

•  Market  value  of  a  Viridian  unit  is   higher  than  the  market  value  of  St.   Francis  Shangri-­‐la  


Value  AppreciaFon  of  OrFgas  ProperFes   Land  Values  Growth  QoQ   3.00%   2.00%   1.00%   0.00%   2Q09  

3Q09  

4Q09  

1Q10  

2Q10  

3Q10  

4Q10  

1Q11  

2Q11  

3Q11  

-­‐1.00%   -­‐2.00%   -­‐3.00%   -­‐4.00%   -­‐5.00%   ORTIGAS  

MAKATI  

Data sourced from Colliers International Philippines

Ortigas Center land values increased by

5.52% YoY and 1.5% QoQ

4Q11  

1Q2012  


Investment  EsFmates  

Viridian  Rental  Yields  per  Year   8.00%   7.00%   6.00%   5.00%  

STUDIO   1BR    

4.00%  

2BR  

3.00%  

3BR  

2.00%   1.00%   0.00%   2012  

2013  

Data sourced from Colliers International Philippines

2014  

2015  

2016  


Why  invest  in  Viridian?   •  One-­‐of-­‐a  kind   –  A  luxury  residenFal  condominium  to  be  part  of  the  well-­‐loved  Greenhills  Shopping  Center,  set  in  the   center  of  the  metropolis  with  unobstructed  views  of  the  OrFgas  and  MakaF  skyline,  the  Sierra  Madre   mountain  ranges  and  Wack  Wack  Golf  &  Country  Club  

•  Auspicious  locaKon   –  Right  at  the  belly  of  the  dragon,  a  symbol  of  wealth  and  prosperity,  according  to  ancient  Chinese  feng   shui.  

•  Coveted  address   –  A  Greenhills  address  entails  the  presFge  and  the  status  symbol  of  the  Greenhills  and  Wack  Wack   subdivisions.     –  The  only  affordable  alternaFve  to  living  in  Greenhills  


THANK  YOU  


Viridian presentation