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VIRIDIAN IN  GREENHILLS   02  August  2012  


Buyers’ Demographics  and  Target  Market  


CiFzenship  

1%

1% 1%   1%  

1% 1%   3%  

3%

2%

American BriFsh  

Majority  of  the  buyers  are  Chinese   -­‐  Filipinos  

Canadian Chinese   Filipino   Filipino-­‐American   Japanese  

86%

Malaysian US  CiFzen   (blank)  


Civil Status  and  Age   70-­‐79   4%   Widow   3%  

Single 23%  

60-­‐69 12%  

(blank) 14%  

Married 60%  

20-­‐29 10%  

30-­‐39 14%  

50-­‐59 26%   40-­‐49   34%  

•  Majority of  the  buyers  are  middle-­‐aged  and  with  family   •  Age  brackets  of  40  –  49  years  old  and  50  -­‐  59  years  old  are  those  who   are  already  established  in  family  and  career  life  


Profession

•  The market  is  dominated  by   established  businessmen   •  Professionals  such  as  doctors,   denFsts  and  engineers  are  also  top   buyers  of  the  project  

Sales Manager/ Account  ExecuFve   1%  

Administrator 2%  

Analyst 2%  

Self-­‐employed 24%   Businessman   40%  

Others 1%   Homemaker   2%   Engineer   3%  

Employee 13%  

Doctor 7%  

Director 3%  

DenFst 2%  


LocaFon   •  Most  of  the  buyers  came  from   nearby  Quezon  City,  San  Juan  City   and  Pasig  City   •  50%  of  buyers  from  San  Juan  City   are  from  Greenhills  Subdivisions.   •  There  is  a  presence  of  foreign   buyers  as  well  (Singapore,  US,   Japan)  

United States   3%   Singapore   1%  

Japan 1%  

San Juan  -­‐  Others   11%   San  Juan  -­‐   Greenhills   11%  

Mandaluyong City   5%   Manila  City   6%  

Pasig City   10%  

Quezon City   37%  


Target Market   •  Demographics  

–  Filipinos –  Chinese-­‐Filipino  buyers  who  already  have  an  established  living  within  the  nearby  area  (San  Juan,   Pasig  and  Quezon  City)   –  Successful  professionals  (execuFves,  entrepreneurs,  expatriates)   –  Old  rich  and  newly-­‐rich   –  40’s  to  60’s  

•  Psychographics

–  empty-­‐nesters living  in  Greenhills  subdivision,  Wack-­‐Wack,  AddiFon  Hills  or  high-­‐end  neighboring   subdivisions   –  couples  with  children  schooling  in  Xavier,  La  Salle  Greenhills,  Immaculate  Concepcion  Academy   (ICA)   –  aspiraFonal  market  (those  who  have  arrived)   –  Chinese-­‐Filipino/Binondo  businessmen  who  believes  in  the  luck  of  the  place  


Environmental Scanning  


Gross DomesFc  Product  

• 

Q1 GDP  growth  

Philippine 1st  Quarter  GDP  is  

6.4%, highest  in  ASEAN  

8.10%

6.40%

•  Credit raFng  agencies  increased   Philippines  raFng  from  stable  (B)   to  posiFve  (BB+),  which  can   increase  investors  confidence  in   the  country  

6.30%

4.30% 2.80%  

2.80%

Philippines Indonesia   Vietnam   Singapore   Thailand   Hong  Kong   South   Korea  

Japan

1.60% 0.30%  

Source: www.pia.gov.ph

0.40% China  


Foreign Exchange  

Philippine Peso  -­‐  US  Dollar  Exchange  Rate   44.500    

43.500   43.000     Php=US$1  

•  Peso is  seen  to  be  appreciaFng   monthly  at  a  present  average  of   Php41.91/$  compared  to  an   average  of  Php42.78/$  last  June   2012.    

44.000  

42.500   42.000     41.500    

Peso is    seen   appreciaFng   since  June  2012    

41.000   40.500     40.000     2-­‐Jan-­‐12  

2-­‐Feb-­‐12

Source: www.bsp.gov.ph

2-­‐Mar-­‐12

2-­‐Apr-­‐12

2-­‐May-­‐12

2-­‐Jun-­‐12

2-­‐Jul-­‐12


Interest Rates   •  Home  Loan  Interest  rates  are  sFll  affordable  due  to  compeFFon     Fixing  Period  

BDO

BPI

Metrobank

Allied Bank  

HSBC

Security Bank  

1 year  

7.75%

6.00%

5.50%

8.50%

5.25%

8.75%

2 years  

7.75%

8.00%

7.25%

9.00%

7.49%

9.50%

3 years  

7.75%

8.00%

7.50%

9.50%

7.69%

9.50%

5 years  

8.00%

9.00%

7.75%

9.75%

8.99%

10%

6-­‐10 years  

10.00%

10.00%

9.75%

11-­‐15 years  

11.25%

10.75%

16-­‐25 years   Source: Various Philippine Banks

11.50%


Market Forecast  

•  Growth of  the  economy  is  posiFvely  affecFng  the  property  market   •  Three  growth  drivers  of  the  Philippine  Real  Estate:   – Offshoring  and  outsourcing  (O  &  O)  acFviFes   – Tourism  industry  Receipts   – OFW  remimances  


Market Forecast    OFFSHORING  AND  OUTSOURCING   ACTIVITIES    

RenKng and  Other  Business  AcKviKes  

•  Increase in  Business  Processing   Outsourcing  drives  the  demand  for   office  spaces  upward   –  Five  new  BPOs  are  planning  to  enter  the   country   –  6  firms  are  planning  to  expand   –  Office  spaces  is  expected  to  grow  by  as   much  as  20%    

70,000

66,552

64,543

62,203

60,454

58,980

60,000

55,495

54,064

51,069

50,000 40,000  

2010

30,000

2011

20,000 10,000   0   1Q  

2Q

3Q

Source: National Statistics Coordination Board; Based on 2000 Constant prices, In Million Pesos

4Q


Market Forecast   TOURISM  INDUSTRY     •  Visitors  arrivals  in  1Q  2012  reached   1.1  million,  increased  by  16%    y-­‐o-­‐y     •  Department  of  Tourism  already   achieved  15%  of  their  target  of  4.6   Mn  visitors  for  2012  

•  Tourism industry  is  sFll  robust    

Source: Department of Tourism


Market Forecast    OFW  REMITTANCES   OFW  RemiNances  

30,000,000 25,000,000   20,000,000   15,000,000   10,000,000  

Source: Bangko  Sentral  ng  Pilipinas  

2011

2010  

2009  

2008  

2007  

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

0

1991

5,000,000 1990  

–  11% of  our  populaFon  work  overseas   –  Most  workers  are  skilled  (nurses,   technicians)  which  are  less  vulnerable  to   economic  slowdown   –  Remimances  is  expected  to  be   vulnerable  amidst  economic  slowdown   overseas  

35,000,000

1989

•  OFW remimances  grew  by  5.3%  to   $8.317  Bn  as  of  May  2012.  

40,000,000


ResidenFal Outlook   •  According  to  JLLL,  residenFal  market  will  sustain   robust  growth  unFl  2015     •  Supply:  A  total  of  154,000  units  is  scheduled  to   be  completed    from  2012  to2016.     •  Demand:  OFW  remimances  will  conFnue  to   support  the  purchases  of  condominium  units   •  Demand:  DayFme  populaFon  is  14  million  while   night  Fme  populaFon  is  10  –  11  million   •  Demand:  Household  income  level  increases   posiFvely  expanding  the  mid-­‐end  market’s     purchasing  power  

Source: Jones Lang Lasalle Leechui Philippines


Why invest  in  Viridian?  


Why invest  in  Viridian   Address:  East  Greenhills   Area:  1,280  sqm     No.  of  Bedrooms:  6   Pool:  Yes   Garden:  Yes   Price:  Php121Mn   Price/sqm:  95,000/sqm    

Address: North   Greenhills   Area:  750  sqm     No.  of  Bedrooms:  4   Pool:  No   Garden:  No   Price:  Php65Mn   Price/sqm:  86,666/sqm  

•  Good value  of  money  

–  Can not  buy  a  house  and  lot  property  in   Greenhills  within  the  range  of  Php6Mn-­‐   Php40Mn   –  Php30Mn  is  only  worth  1  vacant  lot  in  the   exclusive  subdivision  

Address: Northeast   Greenhills   Area:  976  sqm     No.  of  Bedrooms:  8   Pool:  Yes   Garden:  No   Price:  Php70Mn   Price/sqm:  71,721/sqm  

 

Vacant Lot   Address:  West   Greenhills   Area:  863  sqm     Price:  Php34Mn   Price/sqm:  39,397/sqm  

 

•  Complete AmeniFes  all  right  at  your   doorstep   –  –  –  –  – 

Pool Garden   World-­‐class  service   Secure  environment   Nearby  retail  centers  


Real Property  Tax    Payment  

Viridian Unit  

Area

Real Property  Tax  

RPT/SQM

Studio

38

5,985

157.50

1BR

82

15,068

183.75

2BR

142

29,820

210.00

3BR

152

31,920

210.00

•  Viridian  Real  Property  Tax  is  slightly   above  St.  Francis  Shangri-­‐la  

           Market    Value  per  sqm  :  21,000  

St. Francis  Unit  

Area

Real Property  Tax  

RPT/SQM

Studio

38

5,771

151.88

1BR

57

10,100

177.19

2BR

92

18,630

202.50

             Market    Value  per  sqm  :  20,250  

•  Market value  of  a  Viridian  unit  is   higher  than  the  market  value  of  St.   Francis  Shangri-­‐la  


Value AppreciaFon  of  OrFgas  ProperFes   Land  Values  Growth  QoQ   3.00%   2.00%   1.00%   0.00%   2Q09  

3Q09

4Q09

1Q10

2Q10

3Q10

4Q10

1Q11

2Q11

3Q11

-­‐1.00% -­‐2.00%   -­‐3.00%   -­‐4.00%   -­‐5.00%   ORTIGAS  

MAKATI

Data sourced from Colliers International Philippines

Ortigas Center land values increased by

5.52% YoY and 1.5% QoQ

4Q11

1Q2012


Investment EsFmates  

Viridian Rental  Yields  per  Year   8.00%   7.00%   6.00%   5.00%  

STUDIO 1BR    

4.00%

2BR

3.00%

3BR

2.00% 1.00%   0.00%   2012  

2013

Data sourced from Colliers International Philippines

2014

2015

2016


Why invest  in  Viridian?   •  One-­‐of-­‐a  kind   –  A  luxury  residenFal  condominium  to  be  part  of  the  well-­‐loved  Greenhills  Shopping  Center,  set  in  the   center  of  the  metropolis  with  unobstructed  views  of  the  OrFgas  and  MakaF  skyline,  the  Sierra  Madre   mountain  ranges  and  Wack  Wack  Golf  &  Country  Club  

•  Auspicious locaKon   –  Right  at  the  belly  of  the  dragon,  a  symbol  of  wealth  and  prosperity,  according  to  ancient  Chinese  feng   shui.  

•  Coveted address   –  A  Greenhills  address  entails  the  presFge  and  the  status  symbol  of  the  Greenhills  and  Wack  Wack   subdivisions.     –  The  only  affordable  alternaFve  to  living  in  Greenhills  


THANK YOU  

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