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ABOUT ME I am a recent graduate from the University of Calgary at the Haskayne School of Business in the BCOMM program, focusing in Marketing. I have found through my post-secondary studies over the past four years a passion for the marketing area of business. This is from my experiences through academic projects and leadership inititives, as well as relevent work experience. This portfolio provides a simple visual representation of some of my past projects and experiences. Enjoy.


WORK EXPERIENCE


Doubt the Conventional Create the Expectional


WESTJET - Print and Digital As part of the WestJet account team, I was tasked with some of the national print and digital ad campaigns. I collaborated with the communications team at WestJet, media teams and the creative department in the TAXI Calgary office. Communications tactics included scheduled advertisements to be used in news publications across Canada in correlation with seat sales and special promotions. In addition, I worked on interactive banner ads, which were created for Walt Disney World Vacations through the WestJet Vacations website. Goals: Reinforce WestJet brand awareness, increase sales.


UNIVERSITY OF CALGARY - Phyc Ads TAXI worked with the U of C, Faculty of Education to build an awareness campaign for the Master’s program in Education with a focus in the field of Psychology. Due to client budget constraints, I worked with the TAXI creative teams to develop a series of poster and print ad designs which showcased the value and flexibility of the degree. These designs were then given to the client so they could choose creative material in accordance with the parameters of their budget. Goal: Increase awareness about the benefits of a specific degree program.


SOLAR DECATHLON, TEAM CANADA - Website Development One of the main focuses of the solar team project was the creation of an interactive team website. The goal of this website was to provide viewers with information regarding the home, the team, and the event itself. The website was designed to comply with the regulations set forth by the competition committee. The team at TAXI created features of the site to provide a unique user experience through interactive video tours, animated house renders, news blogs, and live streaming video of the event site. This website was completed through the collaboration between TAXI teams from Calgary, Vancouver, and Toronto as well as individuals from Team Canada, sponsors, and aboriginal groups. Goal: Develop a high quality website within complex competition rules.


SOLAR DECATHLON, TEAM CANADA - Brand Identity TAXI was responsible for taking the overall concept of Technological Residence Traditional Living (TRTL) and creating the identity of the brand. This identity was the baseline for the rest of the marketing materials created for the project. In addition, this formed the themes for the website designs. The design of the logo and colour choices were based on cultural factors from local aboriginal groups. Collaboration with these teams helped to create a cohesive and unique team brand. Goal: Provide a unique brand which reflected the goals and values of the 2012 team.


SOLAR DECATHLON, TEAM CANADA - Outdoor Signage One of the main focuses for the Solar Decathlon team was to ensure that on site signage was informative, visually appealing and consistent with the team identity. We created signage in various sizing and included a wide range of relevant information about the project, cultural references and sponsorship recognition. Signs were designed and printed on weather resistant material and posted strategically in locations to catch maximum attention from crowd flow. Goal: Inform visitors of the house to the unique feature in a visually appeal way.


SOLAR DECATHLON, TEAM CANADA - Team Uniforms This aspect of the Solar Decathlon project was the development of the team uniforms for the on site presence of in Washington, DC. We set out to create a uniform which was consistent with the overall TRTL brand identity. This project was a collaboration between the TAXI, TRTL, and team sponsors in order produce a cohesive uniform to be delivered on time for the competition and within the set budget parameters. Goal: Create a team identity consistent with the TRTL brand.


Excellence, teamwork and innovation, building a better world


KLOHN CRIPPEN BERGER - Corporate Document Design During my internships at Klohn Crippen Berger (KCB), I was tasked with rebranding the company document templates for an updated look and feel. This is where I developed valuable experience working in the Adobe creative suite. I coordinated the development of an internal company newsletter with the marketing teams from Vancouver and Calgary. This would be used to highlight major projects, employee achievements, awards and events. I also developed templates and updated RFP and service brochure documents to help KCB with new business ventures and client relations.

POWER

[Client
logo]


About Us

IEG Consultants Ltd. (IEG)

IEG is a joint venture between the Inuvialuit Development Corporation and Klohn Crippen Berger. Dedicated to the communities and

people of northern Canada, IEG delivers quality environmental and engineering services to industry, government and aboriginal organizations.

Statement
of
Qualifications

 For:
[Client
Name]


The Inuvialuit Development Corporation (IDC) has invested in business ventures strategically positioned to optimize each other’s success and provide return to shareholders. Today, they are a major shareholder for 20 subsidiaries working in complementary industries and realizing complementary visions. The challenging working conditions of Northern Canada demand exceptional business practice. Business leaders succeed in these conditions only with detailed knowledge of quality control, staff training, work safety, and environmental responsibility. IDC companies, share this knowledge and follow through with superior

Experience


 


service.


 The Nam Theun 2 Hydroelectric Project,

IDC receives its mandate from the Inuvialuit Land Claim Agreement. The Agreement

Laos: is the most important project in a

aims to make the Inuvialuit equal and meaningful participants in the national economy and society. IDC maximizes returns for the

long-term collaborative effort between the

Inuvialuit by fostering business development.

Lao People’s Democratic Republic (Laos) and Thailand to develop hydropower

Klohn Crippen Berger (KCB) is an international engineering and environmental consulting rm with its head office in Vancouver and eight offices in strategic locations in Canada,

energy in Laos for export to Thailand. We provided bid design, nal design and construction engineering services for the

Peru and Australia. We have a strong reputation for quality service and technical expertise in a range of services including:

two main civil works packages of this 1074

Mining, Environmental, Water, Power, Transportation, and Oil and Gas. Formed in 1951, we have a long history of participation in

MW project.

local projects, as well as a strong international reputation. We are working on some of the largest, most challenging engineering

Snoqualmie Falls Redevelopment,

projects, both nationally and internationally.

Washington, USA: consists of upgrades of two power plants and a weir to increase

From our offices in Calgary, Edmonton, Lloydminster and Inuvik, KCB’s Alberta Group works onchallenging projects in the oil sands developments, onshore and offshore oil and gas industry, traditional mining, infrastructure and water resources markets. Our projects include all aspects of tailings management, dam designs, pipelines, offshore drilling islands, plant site foundation engineering, hydrogeology, hydrotechnical, environmental and reclamation services.

the installed capacity from 42 to 52 MW. Our services for this project include preliminary design, detailed design and construction services.

commercial operation. Arrow Lakes Generating Station, Castlegar, BC: is a 170 MW project on the Columbia

ALBERTA
ENVIRONMENTAL
SERVICES




 


this project, responsible for conceptual

MW run-of-canal project. Three existing

design, reviewing the EPC contractor’s

irrigation canal drops were bypassed and

design and monitoring the work of the

the water put through a small generating

EPC contractor during construction and

station that utilized an S-type turbine. KCB

commissioning. This project received the

designed the powerhouse, intake and all

prestigious Blue Planet prize in 2005.

associated mechanical and electrical works.


 
 


Mayo and Wareham Dams, Dam Safety and Seismic Review, Yukon: KCB performed a dam safety review of Mayo and Wareham Dams for Yukon Energy in 2005. During the safety review a high seismic risk was recognised that was subsequently assessed and evaluated as part of a seismic review that was completed in 2007.

the project identication phase through to

service in 2009. Irrican Project, Southern Alberta: is a 7

Castlegar, BC: a 120 MW expansion at the provided Owner’s Engineer services from

powerhouses for this project that will be in

River. KCB was the Owner’s Engineer for

Brilliant Powerplant Expansion Project, Brilliant Dam on the Kootenay River. KCB

KCB designed the tunnel, penstock and

Zeballos Hydro Project, Vancouver Island, BC: will add 22 MW of ECOLogo certied green power to the provincial power grid.

Klohn Crippen Berger delivers total o designs for hydro projects

Down
to
Earth.
Up
to
the
Challenge.
 



KLOHN CRIPPEN BERGER - Website Redesign My internship in the KCB Vancouver office offer a rare opportunity to work on a project with the head marketing team to create a new corporate website. The goal of this new website was to create a modernized company brand and increase overall brand equity. This project was done in collaboration with a web design company and management teams from offices around the world. The new website was successfully implemented in just under a year. This was a major company accomplishment for the company and has since become a useful tool for showcasing company projects and recruiting new talented individuals.


ACADEMIC PROJECTS


Moller/
Hallinen
Model
 •

Business2Business Marketing - Final Class Project One of my most relevant academic projects was in my business to business marketing class. The major class project involved all students of the class working with a real world not-for-profit client, the Pugwash Peace Exchange (PPE). We performed an analysis of the company from a marketing perspective and determine potential changes that PPE could implement in order to increase their presence in the not-for-profit industry. Each group was given a certain sector of the company in areas such as: fund-raising, education, and volunteering. We were tasked with the revamping of the external communication section of PPE.

Growth
of
the
 information
age
 Complexity
in
use
and
 distribution
of
 technology



Suppliers
 


Global
Reach
of
 Communications
 Worldwide
messages
 need
to
be
 communicated
clearly


• P.P.E
Members
(membership
derived
sales)
 
 Donators
and
Supporters
(Philanthropy)
 
 Corporate
donors
(public
supporters)
 
 University
Clubs
Membership
fees,
fundraisers,
events.



 
 








Internal
Business
Processes
 Non­Profit
Peace
Organizations:

 Public
Supporters:
Pugwash
Village
 
 e.g.
Canadian
Peace
Alliance

 Commission,
Nova
Scotia
Office
of
 
 





Leadership:
Board
of
Directors
 Economic
Development,
Cumberland
 General
Non­Profit
 Regional
Economic
Development

 





is
Nominated
by
Membership

 Organizations:

 Agency
(CREDA),
Municipality
of
 





Pool.

 e.g.
Amnesty
International,
 Cumberland
Community,
Nova
Scotia
 
 American
Humane
Association,
 Department
of
Tourism,
Culture
and
 Competitors
 Greenpeace

 





Brochures
in
Annual
Reports
 Heritage 
 





Distributed
to
All
Members.
 
 Student
Clubs:

 Universities
U
of
C,
Dalhousie
etc.
 
 e.g.
Amnesty
International
UC,
 
 





Social
Media
connections
to
 Campus
Unicef
U
of
C,
Save
the
 Pubic
Schools
Nova
Scotia
 Children
U
of
C 





members
for
company
 





successes
and
events.
 
 






 P.P.E.
Members:
Individuals,
organizations

 
 
 Student
Clubs:
Members,
Leaders/Organizers

 






 
 Electronic
Interfaces
 
 Students:
University
and
High
schools







 and
Markets
 
 
 
 Recipients:
of
volunteer
services
provided
by
members

 
 
 Technological
 Complexity
and
 Change


• • •

Internet

 Media


• Customers


Our deliverable consisted of a communications mix, analysis of the company’s network as well as a updated website design. In addition we were responsible for the overall brand image of all deliverables to PPE from the rest of the class.

Globalization
of
 Competition


Public

 Agencies


Increasing
 Interdependence
 &
Connectedness


Communications
 Contacts
 Networking
with
 different
country
 representatives
 
 
 


Education Group

Pugwash Peace Exchange

Pugwash Peace Exchange PO Box 38, 82 Water Street Pugwash Nova Scotia, Canada B0K 1L0 P 902.243.2328 | F 902.243.2328 mail@pugwashpeaceexchange.org


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Business2Business Marketing

Achieving peace through the education of today’s generation.

- Final Class Project, Website

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Our Mission:

An important part of my business to business project was the creation of a new website design for PPE. Web pages were created based on the deliverables of each group in class to provide a detailed sample of a potential updated company website.

The Pugwash Peace Exchange seeks to promote learning about the realities of war, and the necessity of peace and nuclear disarmament, seen in the context of history, science and personal commitment.

The goal of creating the new website was to have a simple design with a straightforward navigation structure. We gave the company a more modern design which is communicated in the new design templates for web pages.

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Latest News Feed 11th Distinguished Service Award presented to the Honourable Douglas Roche, O.C. on June 1, 2009 OTTAWA, May 22, 2009 — The Honourable Douglas Roche, O.C., a former Senator and Member of Parliament who represented Edmonton, Alberta, will be honoured on Monday, June 1, 2009 with the Distinguished Service Award in recognition for his years of Parliamentary service, for his contribution to and respect for the institution of Parliament and for his continued interest and activity in the promotion of human welfare, human rights and parliamentary democracy in Canada and abroad. The award will be presented by the Hon. Noël Kinsella, Speaker of the Senate of Canada, and the Hon. Peter Milliken, M.P., Speaker of the House of Commons. The presentation will follow the unveiling of the Commemorative Plaques for Senators and Members of the House of Commons who served during the 39th Parliament. more...

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University of Calgary Pugwash Peace Exchange Student Club

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Student Membership Student groups are a new division in our goals for world peace through education. Start a student organization to support this goal in your local area. As a student member, you are creating a new chapter in the rich history of PPE. In becoming a student member of PPE you will not only be part of a truly worthy cause. A member of has the following benefits: • Olive Branch newsletter subscription. • Membership card. • Volunteer opportunities. • Student executive positions • Resume building • Recognitions for hours served.

Student Membership Upcoming Events Class Video

Student groups are a new division in our goals for world peace through education. Starting a student organization to support this goal in your local area. As a student member, you are creating a new chapter in the rich history of PPE as you play an active role in global peace sustain-

27/11/2010 ment and education. Guest Speaker: Joseph Rotblat

In becoming a student member of PPE you will not only be part of a truly worthy cause, a member of has the following benefits:

12/10/2010 Fundraising Cabarat 15/12/2010 See more...

• Resume building • Network and relationship building • Scholarship opportunities • Special event nights • Student executive positions • Recognitions for hours served.

Achieving peace through the education of today’s generation.

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Volunteer

Our members are critical to the current success and future of the organization. In becoming a member of the Pugwash Peace Exchange (PPE) you will be a contributing force in a moment towards world peace through education.

Fundraising

In becoming a member of PPE you will not only be part of a truly worthy cause. A member of has the following benefits:

Careers

• Olive Branch newsletter subscription. • Membership card. • Volunteer opportunities. • Notification of student PPE clubs events in your area. • Ability to hold your own local events. • Recognitions for hours served.

Volunteer

Fundraising

Corporate Involvement Program There are a wide variety of ways that your corporation can get involved in supporting PPE. Becoming a sponsor for PPE opens up a variety of networking opportunities, allowing you to make contacts with other sponsors, government representatives, and decision makers from all over the world. Your company will receive international exposure through PPE events and communications and top contributors will be recognized at PPE’s annual awards dinner in Pugwash.

Careers

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You can make a difference in the worldwide quest for peace.

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11/15/2010 A few days before Christmas, we want to take the opportunity to thank all our volunteers as well as all the businesses whose employees helped us to run PPE successfully on a voluntary basis. Merry Christmas to all of you! 12/07/2010

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Volunteers are vital to the Pugwash Peace Exchange (PPE). By donating their time and passion they are a driving force behind our goal to achieve world peace through education. If you are someone that connects with our message, wants a life enriching experience and enjoys meeting some amazing people then volunteering with PPE is right for you! To sign up to volunteer click here. We are based in the town of Pugwash, Nova Scotia. For volunteer opprotunities in the Pugwash area click here.

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establish lasting peace in the world.” - Joseph Rotblat

Volunteering

Get Involved

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Fundraising Careers

Legacy Fund ($5,000) The Legacy Fund invites both corporations and philanthropists to contribute to student education and PPE’s long term sustainability. $2,000 of every $5,000+ donation will go towards the PPE Legacy Scholarships, awarded annually to students taking part in the Pugwash U clubs across Canadian campuses. Legacy Fund donors will receive scholarship naming rights and will have the opportunity to attend the Pugwash U-hosted student recognition and awards dinner via Skype or videoconferencing. This is a valuable way for your corporation to engage the youth community and meet the many students who benefit from your Legacy Fund donation. The other portion of your donation will contribute to PPE’s permanent endowment fund to ensure the long-term sustainability of our organization and its conferences.

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Education Scholarship Program

The Pugwash Peace Exchange offers 3 scholarships per year in the amount of one $1000 scholarship and two $500 scholarships.

Curriculum Packages

Guest Speaker Opportunities Learning Centre

Scholarships are available to eligible grade 12 and university students across Canada. To be eligible students must have a proven academic track record and display that they posess both an understanding of and a desire to advance the Pugwash ideal. This scholarship program is made possible due to the generosity of The Haskayne School of Business at the University of Calgary.

In addition to scholarship naming rights and an invitation to the student awards dinner, Legacy Fund donors also receive an invitation to PPE’s annual donor recognition and awards dinner, and their name or foundation will be displayed on the PPE newsletter and website homepage.

Our organizations has many volunteering opportunities in different roles and positions. To see role descriptions click here. Is your company interested in contributing to the PPE? We welcome help from knowledgeable employees of companies from any industry who are interested in spreading our message of peace. For more information click here.

If you are interested in learning more about the scholarship program and to apply, complete the following application form and submit it to scholarships@pugwashpeaceexchange.com.

For information on volunteering events click here.

Peace... Exchange it!

www.pugwashpeaceexchange.com


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Gold Sponsorship Benefits ($2,500 - $4,500) •Company logo featured on homepage of the PPE website •Invitation to annual sponsor recognition & awards dinner •Signage at annual PPE events •Company logo featured on the back of PPE Christmas cards

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The Fundraising Event was a huge success. Thanks to all our helpers and people who made this possible. Special Thanks to Rob McMan who organized the event.

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•Company logo featured on homepage of the PPE website •Invitation to annual sponsor recognition & awards dinner •Company logo featured on the PPE newsletter

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To become a Legacy Fund donor or Corporate sponsor, please contact donations@pugwashpeaceexchange.org

Corporate donors can personalize their support by encouraging employee-driven fundraising initiatives. These events contribute to corporate team building and raise money for a critical international cause. PPE will provide advertising materials, such as posters and collection boxes, to help make your fundraising event a success.

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“My third appeal is to my fellow citizens in all countries: Help us to

PPE is involved in many different events thoughout the year. These events can range from fund-raisers at local schools, to festivals and celebrations to raise awareness about our message.

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Whether you choose do make a donation, become a sponsor, or become a member, your contribution will help us teach the vital message of peace to all visitors, and inspire them to work towards a more peaceful world.

Silver Sponsorship Benefits ($500 - $2,000)

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Achieving peace through the education of today’s generation.

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Volunteering for PPE events

Suggestions for employee-driven fundraising events, with proceeds to PPE:

Or you can download the form by clicking here and fill it out then drop it off at the SU office

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Fostering relationships for long-term financial sustainability

•Jeans Day (each employee donates $5 to wear jeans instead of business wear for a day) •Mini golf tournament •Seasonal events, e.g. Christmas drive or raffle

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To join the PPE club at the U of C, pick up a registration form at the Student’s Union (SU) office.

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Become a Member! Scroll over the map to find a PPE student club in your area.

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Marketing Communications - Class Project, Dessert The main focus of this class was to provide insight into the communications aspect of marketing a brand to consumers. The group project was to develop a unique dessert product and then create a plan for bringing this product to market. Our group created a full marketing plan for developing awareness of the product and gaining market share. This involved the creation of an attractive brand image as well as plans for an online based distribution system.

Delish

www.delishapples.com

Delish


Alternatives

Arts & Culture Marketing - Final Case and Implementation Strategy This class focused on marketing in terms of the fine arts and entertainment industries. We focused on many different marketing tactics which various arts organizations use in order to effectively communicate with their target audiences while remaining sustainable in the long term.

Alternative Not Selected

Justification

Target a Certain Someone

This would require a rebrand of the festival in order to attract a new target audience. This strategy tends to alienate the current segment who visits the fringe and increase costs for communication to new segments.

Head to Toe Overhaul

The overall format of the festival would move away from the fringe style and move of a convention/trade show type of event. High amount of risk with the moving of locations and loss of certain business relationships.

Change of Scenery

This alterative requires a complete shift in the direction of the fringe. This would mean moving away from the overall fringe concept by touring for an extended period.

Â

Decision Criteria Alternative

The main project of this class was an analysis of a local Calgaryian arts organization in order to develop a written case. This was then followed by a case analysis (solution) to determine the best recommendation and implementation plan.

A Little Something Extra

Target a Certain Someone

Head to Toe Overhaul

Change of Scenery

Alignment

4

3

2

1

Cost

4

3

1

2

Culture

3

1

4

2

Risk

4

3

1

2

TOTAL

15

10

8

7

YES

NO

NO

NO

Criteria

DECISION Â

Implementation - Blocking Chart


LEADERSHIP EXPERIENCE


COMMERCE UNDERGRADUATE SOCIETY - Vice President, Marketing & Communications The goal of The Commerce Undergraduate Society (CUS) is to offer different avenues for students to enhance their undergraduate experience though major events and programs. These events and programs help students build their networks, learn skills not taught in the classroom, and venture outside their comfort zone. I have been a part of CUS for 3 years. It has grown to become an organization I work with passionately. The people I have met and experience I have gained through working with the club really transformed my undergraduate degree. My main projects while working with CUS were the overall rebrand of the organization, the creation of new brand standards, the design of an updated website and the marketing/communication aspects of all events across each CUS portfolio.


COMMERCE UNDERGRADUATE SOCIETY - CSR-SD Program Rebrand The academic portfolio of CUS was centered around programs to enrich the undergraduate experience by providing relevant education opportunities surrounding current global business issues. The Haskayne School of Business is positioning itself as leader in delivering business education based on core principles of Sustainable Development and Corporate Social Responsibility. The undergraduate Corporate Social Responsibility in Sustainable Development program (CSR-SD) was created to meet this rising trend in global business. The key issue was how to create a strong brand behind the program to link the academic values of Haskayne with a modern focus. How would CUS communicate the program’s value? My team of students was charged with rebrand the program to address this issue through a new brand. The move was to look less like a class, and more like a student lead movement for ethical leadership and sustainable business practice. New logos, brand standards, and promotional material were created to make the brand consistent, fresh, and intriguing.


COMMERCE UNDERGRADUATE SOCIETY - WCLR Branding and Digital Strategy The Western Canadian Leadership Retreat is an action packed weekend of leadership skill development for the top business students in western Canada. Unlike others of its kind, WCLR offers intimate networking time with individuals from other schools across western Canada. With students transitioning into their new term as leaders in their student body, the skills learned at this retreat will transfer over into their role. Students are encouraged to maintain the network developed at WCLR in order to support each other throughout their term at their respective schools. One of my last projects with the Commerce Undergraduate Society, I worked with my team to develop a new brand image for the WCLR 2012 conference. Since the conference had been focused primarily on the west coast in the past, we set out to brand the 2012 conference with an Albertan theme. Because the conference was hosted in the Rocky Mountains at Camp Chief Hector, we centered the brand around this theme This brand was then the core focus of a new website for the 2012 conference, in addition to a social media blitz to increase awareness across western Canada.


JDC WEST - Team Haskayne, Marketing Jeux Du Commerce West (JDC West) is a unique business competition which brings together schools from across Western Canada. This competition is composed of academic case teams in addition to teams which compete in the areas of school spirt and athletics. Over 500 students from 11 different universities met in Edmonton to compete over 3 days. I was part of the marketing academic case team representing the University of Calgary (Team Haskayne). Our role was to complete a comprehensive business case within a 3 hour time period and then present a recommendation and implementation plan to a panel of judges. Our team finished the overall competition with 11 placements to finish as the third best school in Western Canada. My case team contributed with a 3rd place finish overall. Participating in the preparation and other aspects of this competition resulted in some of my most valuable learning experiences during my university degree. I am currently the head coach for the 2013 marketing team.


PERSONAL PROJECTS


Taylor Riefel

FREELANCER

TR

5099 Cliff Drive, Delta, B.C. V4M 2C2 P. 403-401-4005 E.taylor.reifel@gmail.com

EDUCATION Bachelor of Commerce, Majoring in Finance (2013) Haskayne School of Business, University of Calgary

- Personal Brand Management

• • • • •

Cumulative GPA 3.757/4.0 Dean’s List (2009, 2010, 2011, 2012) Chancellor’s Club Award Recipient (2009-present) Student Involvement Award Recipient (2011, 2012) DELE (Diploma of Spanish as a Foreign Language) Accreditation at High-Intermediate Level (2011)

WORK EXPERIENCE

One of my greatest passions is the ability to teach other young professionals from what I have learned through my experiences. Since graduation, I have continued to try and help other business students create an identity for themselves. The end goal is to help them network in the professional setting backed by a consistent personal brand to add value when looking for work, or networking in the corporate environment.

Capital West Mortgage Inc., Administrative Assistant, Vancouver BC •

April 2010 - August 2012

Beach Grove Golf and Country Club, Server, Delta BC • •

Communicated with clients to create a unique customer experience in serving high-end food and beverages. Anticipated client concerns, managed member accounts, and developed a greater under standing of dispute resolution and customer relations. June 2006 - August 2012

Personal Tutor, Delta BC •

I provide services such as graphic design, resume/portfolio building and branding strategy to help upcoming business professionals get on the radar of various companies across many industries. A lot of this work is pro-bono, encouraging other young business professionals to step out into the world and get noticed.

April 2010 - August 2012

Compiled and analyzed descriptive documents regarding asset management, acquisitions, and business development and worked closely with directors to improve the efficiency of daily operations.

Tutored students ages 12-16 using personalized approaches to improve results by at least one letter grade in mathematics.

VOLUNTEER EXPERIENCE Calgary Drop-In Centre, Calgary AB •

Serve sponsored meals to low-income Calgarians.

Student Ambassador, Calgary AB •

Work as a student delegate under the Office of the Chancellor to engage in monthly outreach activities, including hosting a holiday party for underprivileged children in Calgary and planning a fundraiser gala for an international charity.

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Who is Kathryn Clarke?

A Communicator


RIGHT TO PLAY m

- Events and Communications Coordinator The Right to Play club was started in 2010 as the branch for the University of Calgary campus. The goal of the club is to raise awareness about the Right to Play International organization through events and fund-raisers in support of the global charity. Right to Play’s vision is: To create a healthier and safer world through the power of sport and play.

University of Calgary

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I dedicated my time as an Events and Communications Coordinator in order to help raise awareness about the club and share the Right to Play message with the student body. In addition, I assisted with creating banners and T-shirt designs for marketing purposes.


REFERENCES Trent Burton - Creative Director/ Partner, WAX Partnerships Inc. Email: trent.burton07@gmail.com Tel: 403.993.1400 Brittany Humphry - Business Analyst, Accenture Email: bnhumphry@gmail.com Tel: 403.862.3776 Christian Erana - Associate (Intern) Equity Research, AltaCorp Capital Inc. Email: christianerana@gmail.com Tel: 403.390.7021

J Mack Portfolio 2013  

I have found through my post-secondary studies over the past five years a passion for the marketing area of business. This is from my experi...

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