Digital marketing, online marketing Digital Marketing Is the Lifeblood of Online Retailers Imagine having the best and most interesting website on the Internet. Now imagine that your site sells the best and most useful products that everyone needs. Imagine still, that even though you have this website, you aren’t selling a single product, because no one knows where to find you. Although, there is no one website with the single most important product on the planet, to anyone who owns an e-commerce website, his or her site is extremely important. So, even if you sell something that everyone needs, unless they know how to find you, then your website isn’t doing you much good. Do You Really Need Digital Marketing? Any business that operates a website, especially one with an online store, needs to utilize digital marketing in order to promote its site. A good online marketing plan is vital to the success of any website and it’s made up of several key components, which include: • • •
Search engine optimization Social media marketing Search engine marketing
These three components are the lifeblood of any good online marketing campaign. All three of these things play a key role in how successful your marketing plan will be and in how well you’re able to spread your message to the public and reach potential customers. Search Engine Optimization That Works Search engine optimization, also known as SEO, is extremely important in the battle to be found on the Internet. With so many websites jostling for the top position on search engine pages your SEO tactics have to work, or you’ll be lost on page two of the search results. There are so many aspects to SEO, and search engines are constantly changing their methods to rate websites. That means you need to continuously evaluate and update your SEO practices in order to stay relevant with the search engines, and in turn, stay on the first page. The Value of Social Media Marketing There is no doubt that proper SEO is vital to your online marketing success. However, when you integrate it with your social media marketing and search engine marketing, your plan can be that much more effective. Social media is becoming a huge factor in digital marketing. As more people turn to social media for more and more activities it can have a big influence on your current customers, and in finding new ones.
Successful social media marketing campaigns usually involve a way for you to communicate with your customers, get valuable feedback from them and update them on important info and offers. Proper Search Engine Marketing Although many people focus on SEO, search engine marketing, or SEM, is also very important to any digital marketing campaign. SEM, which is sometimes referred to as cost-per-click or pay-per-click, is the practice of paying for key advertising space on the search engine websites. In order to do this, you need to make sure that your ads are done right. Relevant ads that are creative, direct, informative and compelling will most likely increase the number of visitors to your site. On the other hand, if your ads are not done well, it could be a big waste of your resources. These ads should definitely include the most common keywords that your customers are using to search. Choosing the Right Plan When it comes to choosing the best digital marketing plan you need to make sure it includes all of the important elements discussed above. Being able to accurately measure and analyze your strategies and results takes the right tools. You need an online marketing plan that can lead your users to the most important content on your site. That means you need a plan that integrates the proper SEO tactics, with the best social media marketing, as well as valuable search engine marketing. Putting it all together will get you the results you desire.