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Exploration of Type

A Look Behind The Process of Logo Design. By: James L Patterson


Logo Development

Stroke Analysis


Micro-aesthetic & Counterforms


Partial letter forms & New Letter forms


Free Form


Final Design


Business Card JLPatterson Design

James Patterson 567 Cross Ct Akron, Oh 44311 (440)645-1182 jlpatterson89@gmail.com www.jlpdesign.com

James Patterson 567 Cross Ct Akron, Oh 44311 (440)645-1182 jlpatterson89@gmail.com www.jlpdesign.com

Front

James Patterson 567 Cross Ct Akron, Oh 44311 (440)645-1182 jlpatterson89@gmail.com www.jlpdesign.com

Back

James Patterson 567 Cross Ct Akron, Oh 44311 (440)645-1182 jlpatterson89@gmail.com www.jlpdesign.com

My first card i tried to keep really

logo on the back of the card. On

Out of all the designs for the back

of the card i felt the logo worked

simple by keeping out any unneces-

the front i didnt like how the text

of the card i felt the logo worked

best placed inside a circle. To

sary shapes. Once i really looked

was centered. It made it look to sym-

best placed inside a circle. To get

get the viewers attention to go to

at it i noticed that the background

metric. To throw off the symmetry

the viewers attention to go to the

the text first I made sure make my

didn’t need any color. It took away

I tried the main text in different

text first i made sure make my from

name bold.

from the text . I also found it was

alignments and positions on from

the text i made smaller then the text.

unnecessary to have text and the

the text i made smaller then the text.

Out of all the designs for the back


typebook  

typebook, design