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VIEW FROM PIONEER AVE. AND BROOKLINE BLVD.

WELCOME TO THE BROOKLINE MARKET HALL JOHN KIM _ JOHNSON PUN CHRISTINE GRAZIANO _ JOHN KLINE STUDIO 48 - 500 URBAN LABORATORY


Project Introduction


Project Introduction e r Av e e n Pio

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Project Introduction e r Av e e n Pio

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Project Introduction e r Av e e n Pio

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Project Introduction e r Av e e n Pio

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Brookline & Beechview


Food


“Good food brings all of us together, and helps us find a common point of view.�


“We believe that one of the greatest“People sources oftravel joy is a great what happens around the distance for food” dinner table.”


Farming to Dish

Farming

Market

Dish


Farming to Dish

Farming

Market

Dish


Farming to Dish

Farming

Market

Dish


Farming to Dish

Farming

Market

Dish


Market


Promoting Healthy Lifestyle


though Healthy Eating


Obese Adults, 2010 Denver Boston Philadelphia Cleveland Kanas City Richmond Benchmark Avg Cincinnati U.S. Average Charlotte Baltimore Indianapolis Pittsburgh Minneapolis St.Louis Detriot 0%

10%

20%

30%

40%

50%


Obese Adults, 2010 Denver Boston Philadelphia Cleveland Kanas City Richmond Benchmark Avg Cincinnati U.S. Average Charlotte Baltimore Indianapolis Pittsburgh Minneapolis St.Louis Detriot 0%

10%

20%

30%

40%

50%

http://www.pittsburghtoday.org/view_ObeseAdults2.html


Factors Factorscontriuting contributing to obesity in America Survey said...

to obesity in America

Society said...

People eating too much fast food

84%

“We eat far too much junk food”

Lack of exercise and physical activites

84%

“Americans just don’t get enough exercise.”

People eating too large of portions

83%

“We just don’t know when to stop.”

People eating too many calories per day

80%

“You can get food anywhere and at any time.”

People eating too much fat

78%

“Fried is just better!”

People eating too much sugar

76%

“We love our sweets”

Individuals’ lack of self-control

75%

“Americans have no self-control.”

Fast food restaurants

73%

“Fast food is just too convenient and cheap.”

People eating too many pocessed foods

71%

“If we could just make healthy food taste good.”

People eating too many carborhydrates

63%

People eating too frequently during the day

55%

“We have no idea how much we snack during the day.”

The high cost of eating healtlily

54%

“Healthy food is really expensive.”

Lack of education on nutrition

52%

“People just crave carbs.”

“I have no idea how nutrition really works.”


Factors Factorscontriuting contributing to obesity in America Survey said...

to obesity in America

Society said...

People eating too much fast food

84%

“We eat far too much junk food”

Lack of exercise and physical activites

84%

“Americans just don’t get enough exercise.”

People eating too large of portions

83%

“We just don’t know when to stop.”

People eating too many calories per day

80%

“You can get food anywhere and at any time.”

People eating too much fat

78%

“Fried is just better!”

People eating too much sugar

76%

“We love our sweets”

Individuals’ lack of self-control

75%

“Americans have no self-control.”

Fast food restaurants

73%

“Fast food is just too convenient and cheap.”

People eating too many pocessed foods

71%

“If we could just make healthy food taste good.”

People eating too many carborhydrates

63%

People eating too frequently during the day

55%

“We have no idea how much we snack during the day.”

The high cost of eating healtlily

54%

“Healthy food is really expensive.”

Lack of education on nutrition

52%

“People just crave carbs.”

“I have no idea how nutrition really works.”


Factors Factorscontriuting contributing to obesity in America

to obesity in America

“I have no idea how nutrition really works.”

“We just don’t know when to stop.”

“Healthy food is really expensive.”

“If we could just make healthy food taste good.”


Eleven | Strip District


Salt of the Earth | Garfield


Crested Duck | Beechview


Edible Schoolyard Braddock Farms Greenhouse City Growers Produce Distribution

Our vision: Grow Pittsburgh envisions the day when growing and eating healthy, local food is commonplace. Our mission: to demonstrate, teach and promote responsible urban food production.


Pittsburgh Department of City Planning

Urban Agriculture Zoning

URBAN AGRICULTURE REGULATIONS IN THE ZONING CODE Urban Agriculture is a use classification in the City of Pittsburgh Zoning Code that allows a range of small to large scale agricultural uses, from a chicken coop located in a backyard to a commercial farm. Urban Agriculture can either be a primary or accessory use. Within these categories, there are specific use types based on the activities occurring.

PRIMARY USES A primary use is the main activity occurring on a parcel of land. For example, a structure being used as a cafe would be classified as a restaurant. If the property were sold and became a clothing shop, the primary use would change to retail sales and services. The primary use categories in the Zoning Code related to agriculture are: •

Agriculture (General) is the category most resembling traditional agriculture and allows fullscale commercial growing of crops and raising of livestock. This use is only allowed in certain zoning districts and requires a minimum lot size of three acres.

Agriculture (Limited) with Beekeeping allows

Urban Agriculture (Accessory Use) With No Animals allows for the commercial growing of crops where there is a separate primary use. One example of this is growing food on the same lot as a restaurant.

Urban Agriculture (Accessory Use) With Animals allows for the housing of chickens and/or honeybees where there is a separate primary use. The lot-size and barrier requirements for beehives are the same as those for the Agricultural Use (Limited) With Beekeeping listed above. This use also permits the housing of three chickens where there is a minimum lot size of 2,000 square feet, and permits an additional chicken for each additional 1,000 square feet.

OVERVIEW OF APPROVAL PROCESSES All applicants must complete and submit a walk-through application form and must provide a scaled survey or plot-plan illustrating the proposed new agricultural uses. The walk-through application can be obtained at the Zoning Counter or by visiting the City Planning website and clicking on “Forms” on the right side of the page. The Zoning Counter is located downtown at 200 Ross Street, 3rd Floor, Pittsburgh, PA 15219 and the hours of operation are 8 AM to 3 PM, Monday through Friday, except city holidays.


Local (USDA Oraganic & Certified Naturally Grown) Farms in Western PA Youngstown

Butler

Pittsburgh

Indiana Penn Hills

Altoona Johnstown

Wheeling


Local Farmers Market in Pittsburgh


Local Farmers Market in Pittsburgh


How can we redefine the Market?


Farmers

Who should benefit from the market?

Community

Consumers


Quailty of Food

Seasonal Food

Benefit to Consumers

Interaction with local farmers


A Place to meet

Business traffic generated

Benefit to Communities

Desire to learn


No Middle-man

Full premium income for part of their produce

Benefit to Farmers

Less time in Storage


Farmers

Community

Consumers


Farmers

Community

Consumers


Eataly, NYC


Marty’s Market, Strip District


Farmers

Community

Consumers


Market

M


Green Plaza

M GP


Learning

M GP

L


Food Gallery L

M GP

FG


Support MS

L

M

S

P

GP

FG

A

B


Green Learning

Food Gallery

Program Layout Option Market

Market

Green

Food Gallery

Market

Learning

Food Gallery

Green Green

Learning

Market

Learning

Learning

Green

Green

Market Food Gallery

Market

Learning

Food Gallery

Food Gallery


Program Layout Market Learning

Food Gallery

Green


Program Layout Food Gallery

Market Green Learning


Program Layout Market Learning

Food Gallery

Green


Program Layout Market Learning

Food Gallery

Green


Intersection


End of the Business District


Connection Corridor


Appropriate Sized Environment


On a Public Transit Route


Existing Conditions


er ne

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Bro


CIRCUATION CORE CAP

ROOFTOP PUBLIC GARDEN

WALKWAY TO BERKSHIRE AVE RESTAURANT GALLERY SEATING ROOFTOP PUBLIC PARK

ATRIUM TO FLOOR BELOW OUTDOOR SEATING FOR DINING RESTAURANT STANDS RESTROOMS

RESTAURANT GALLERY (FOOD)

DEMONSTRATION AND LEARNING

CLASSROOMS

STAIRS TO SECOND LEVEL

MARKET HALL

GREEN PLAZA

Exploded Program Axon


Green Plaza

Bro Learning

ok

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e

Pio n

eer

Market

Food Gallery

1st Fl Plan


Green Plaza View


Market


Learning


Food Gallery


Green Plaza

Bro

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e

Pio n

eer

Market

Food Gallery

2nd Fl Plan


2nd fl Balcony


Green Plaza

Bro

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Pio n

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3rd Fl Plan


Green Plaza

Bro

ok

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Pio n

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Roof Plan


Green Roof


Sustainable Features Alternative Transportion

Bike Storage / Provide preferred parking for fuel-efficient vehicles / Public Transportation Access

Reducing Heat Island Effect Vegetated roof surfaces

Water Efficient Landscaping Daylighting and Views

Captured rain water / irrigation efficiency

Stormwater Collection Bioswales located along edge


Project’s Measure of Success

Combating Food Insecurity

Tackling Poor Nutrition Habits

Helping the Enviroment

Families Saving Money

Creating a Sense of Place


Brookline & Beechview


Thank you


Brookline | Beechview Market Hall  

The Market Hall uses food as a way to revitalize the neighborhood through the demonstration and promotion of healthy lifestyles. Through it’...

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