Page 1

What Goes Into Successful Wine Stores One of the largest and current trends in the marketing world of wines will be the growth of intimate and friendly wine shops. Now more than ever before, a wine store that specializes in service to the customer and careful wine selection can thrive in virtually any area. This might seem like a contradiction, since almost 15% of US wine sales take place in the “big box� stores. Wine sales on the web are also growing and are giving a nationwide customer base to established stores. But, there are plenty of markets available for good wine merchants with consumers' growing expertise in wine and their increasing desire for more. With peoples increased interest in wine, they are looking to try new varietals and good bargains from all over the world. They are more adventurous and want to try a sip of something new. Because of this, they'll need help with this more than ever before. Wine sellers will see that their customers are grateful if they take the time and interest to know and stock all of the old favorites along with the most current wines. Customer support will be the key to a thriving wine shop. People come to a wine store for service and a smile. They want to discuss the wines and understand that the owner has tasted the selections and made tasting notes to share with them. It'll be beneficial, along with impressive when the owner has a good idea of the winemaking process and has some interesting details about the wine industry. More wine sellers are responding to the market and trying new concepts for their stores, now that the marketplace is evolving and the consumers are more astute and confident. A lot of the shops are organized based on their terroir or growing environment of the wine, instead of by their variety. There are also stores that will arrange the wine by their "weight" or body and fullness or by the kinds of foods that complement the wine. While other are arranged by the kind of grape instead of the geographical area that the wine originates from. What the successful stores have in common, though, is helpful service, a continuously changing inventory, organization, good lighting and cleanliness. People don't want to shop for a good bottle of wine in a store that is dirty or dusty and has a staff that is unfriendly and doesn't have the knowledge to answer their questions. Conversely, even if the store is clean and organized but the merchant is snobbish or unknowledgeable, consumers will go elsewhere to get the information and geniality they're expecting. However, not every single store that's opening throughout the country is small. Now that consumers have got a better knowledge of wine than before, they want to see a larger variety. There are many stores that are catering to these eager customers that wish to try a larger variety of choices. They're looking to open stores that are quite large so that they have room to stock thousands of wines. Some of these merchants will offer free tastings and share their opinions about the wine as well as answer questions. Consumers enjoy this exchange of information and discussion and are starting to expect this degree of customer service. Wine shopping needs to be fun and interesting. As more individuals become wine savvy, they expect a good experience. The chances are high that customers will be back for more when the Luekens Big Town Liquors

Page 1


What Goes Into Successful Wine Stores wine store serves the public with great information and an amazing wine selection. Never agonize about not acquiring what you need when you shop at Leukens Liquors Online, one of the top rated Florida wine stores. Go to http://www.luekensliquors.com/ to learn more info on Luekens Liquors Online.

Document Tags: wine shop online, wine store, florida wine stores http://www.luekensliquors.com/

Luekens Big Town Liquors

Page 2

What Goes Into Successful Wine Stores  

Never agonize about not acquiring what you need when you shop at Leukens Liquors Online, one of the top rated Florida wine stores. Go to htt...

Read more
Read more
Similar to
Popular now
Just for you