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BRIEF

Nutriganics™ Drops of Youth

Body Butter

Colour Crush Lipsticks

Creative Challenge Create a new visual language for their brand communications that reflects their pioneering spirit within the beauty industry and as a forward-thinking British brand. Anchored through their window posters, the challenge is to expand from there to form a new visual communication style.Your work should encompass their quirky tone of voice, product efficacy and premium beauty credibility.

White MuskÂŽ Eau De Parfum


CONCEPT


CAMPAIGN Legal status of same-sex relationships The legal status of people in same-sex relationships depends very much on where they live. At one end of the spectrum there are those countries that punish homosexuality with the death penalty - Iran, Mauritania, Saudi Arabia, Sudan and Yemen - as well as in parts of Nigeria and Somalia. At the other end, there are those countries where gay couples have the same marriage rights as heterosexual couples. However, the categorisation of countries according to their approach to gay rights is not without problems. Some states have conflicting laws on same-sex relationships, simultaneously having laws that punish and protect, while other countries have different laws in different regions. This is reflected in the key.

Decriminalising being gay Gay rights protest in Russia During the last 200 years, an increasing number of countries have decriminalised same-sex relationships. After a period of criminalisation before the French Revolution in 1789, the trend towards decriminalisation gathered pace - particularly in the 1960s and 1970s. However, some countries are moving in the opposite direction, introducing punitive new laws and strengthening existing penalties. Last year, India reinstated a 153-year-old colonial-era law criminalising gay sex. Nigeria, which already bans gay relationships, also recently outlawed same-sex marriages, gay groups and shows of same-sex public affection. Olympic host Russia also introduced controversial legislation in June that prescribes fines for anyone giving information about homosexuality to people under 18.


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